...like to talk about Chick-Fil-A is a proven global force in both restaurant operations and Christian friendly environment. The Christian beliefs of Chick-Fil-A are carried through even in their franchised locations. They continually lead the industry in globalization in limited-service restaurants. They also maintain high levels of ethical responsibility, no matter the country or culture they are doing business in. The Chick-Fil-A 2010 Annual Report showed the company operates 1,950 restaurants in 42 states including Washington D. C. Out of all single-service restaurants, Chick-Fil-A ranks at the top of the list. This presents an interesting dynamic between top-level management of Chick-Fil-A and other of their global managers. The four functions of management are subject to internal and external forces in variable degrees when applied to this organization. The planning and organization of Chick-Fil-A are handled at the corporate level. Chick-Fil-A managers are, for the most part, free from dealing with these managerial functions. On the other hand, these functions are prone to both internal and external influences. For example, Chick-Fil-A started to launch salads as part of a revitalization plan because their customers wanted to have healthier choices and healthier diets. Since they always wanted to separate themselves from the fast food image, some global changes were made. Chick-Fil-A introduced salads and fruit to the menu. Chick-Fil-A has a large Corporation...
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...Chick-fil-A: "Give More. Grow More. Be More" Chick-fil-A isn’t just an ordinary fast-food restaurant. It is a successful restaurant with certain stables values such as respect and loyalty by Samuel Truett Cathy. Chick-fil-A, Inc. is committed to creating an encouraging and dynamic work environment for its 600 plus staff employees. Its corporate offices provide an engaging environment in which to work and the people carry a variety of experience, creativity and enthusiasm to their jobs. Dan Cathy, Truett Cathy’s son steps in his father’s place. Dan Cathy is a good man with solid honor. He runs a fair and valuable service-oriented restaurant business and he works to make a positive impact on people’s lives and in the communities where we live. Year after year, people find their careers at Chick-fil-A, Inc. to be challenging and rewarding. Cathy loves to add service touches that people don't expect from a fast-food restaurant. The significance of Chick-fil-A is the reputation itself. The staff of each restaurant is superior and sharp. Each team member has an enthusiasm and positive attitude. The service was excellent and outstanding. There is a method where they use to please their customers: the Core 4. The Core 4 steps are enthusiastic tone, enthusiastic smile, emotional connection, and eye contact. The Core 4 requires the correct approach toward a customer from a team member. This technique will emphasize the customers and make them come to a good satisfaction...
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...Two Organizations Term Assignment Two organizations chosen: Chick-fil-A & Target Question 1 (Chapter 1) - How do your organizations appear to be managing in a world characterized under an uncertainty, ambiguity, and sudden change environments? Do you believe your organizations presently have the needed skillsets they are going to need? * Target: Target does a great job of paying attention to what is going on in the world, and staying ahead of other companies. Target always has the latest gadgets, latest trends, etc. They are ready for anything that is thrown at them, and I think they do have the needed skillsets they are going to need. * Chick-fil-A: Through uncertainty, ambiguity, and sudden change environments, Chick-fil-A seems to remain constant. They have their great service, delicious food, and kind employees who are willing to go above and beyond for the customer. They have been successful since their beginning, therefore I do believe that they have the needed skillets they are going to need. Question 2 (Chapter 2) - Do you believe your organizations’ managers are able to handle the rate of environmental changes (particularly the financial impacts on their customers, suppliers, employees, etc.) occurring nationally and internationally? * Target: I do believe that Target’s managers are able to handle environmental changes. Target’s famous slogan, “Expect More. Pay Less,” is very well communicated. The managers believe this slogan enough to live...
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...Week 4 Assignment 1 Chick-fil-A International? Abstract Chick fil-A has developed into a very successful fast food chain in the United States, but this fast food company operates differently than almost any company, regardless of size. The fact that Chick-fil-A is a multi-billion dollar company makes the way that they operate domestically seem nearly impossible. Chick-fil-A’s operations and hiring methods do not come without controversy, however. We’ll take a look into their operations more closely as well as some controversy that surrounds the Chick-fil-A organization and some struggles Chick-fil-A will face as they plan to expand into the global market. History of the Company To fully explore the Chick-fil-A company, one has to develop a better understanding of the structure of the company. Chick-fil-A began in its infancy in 1946 when S. Truett Cathy opened a restaurant called “The Dwarf Grill” in Hapeville, GA. This is where Cathy allegedly invented the original boneless chicken sandwich. After several years of operating a successful restaurant in Hapeville, Cathy decided to begin branching out in the early 1960’s when he founded Chick-fil-A, Inc., which led to the first Chick-fil-A restaurant opening in 1967 in a mall in Atlanta. Since that time, Chick-fil-A has grown to over 1,500 company stores (note the intentional omission of the word “Franchises”) with annual revenues approaching $3.5 billion. Chick-fil-A has done this in a very unconventional way, as zero...
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...determining the feasibility of any new organization venture. Every business must scrutinize every aspect of their prospect operations to ensure they have covered every single component to ensure maximum success going forward. Once companies have gathered the necessary information through their research, they can properly assess the feasibility of their vision and make an appropriate decision. Comprehensive Analysis The fast food industry is continuing to grow and expand throughout the world, and each company is contemplating their role and position within this competitive environment. Chick-fil-A is no exception to this movement and is currently the number one fast food chicken venue in the United States. Despite their regional popularity, they do not have a significant presence in the international market for fast food. As Europe specifically the UK continues to add more fast food chains, Chick-fil-A has set their sights upon this market to expand their global presence. Before they begin organizing and planning their new vision, a high level of market research is necessary including a crucial analysis involving regional, country, and product. Region Analysis Regional Alliances and Economic Integration The UK is the third largest economy in Europe after Germany and France. Sixty percent of food produce is by UK’s agriculture,...
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...Pricing of Chick-Fil-A. This research discusses what price adaptations should Chick-fil-A include in its marketing plan. Price Adaptations Price adaptation is the ability of a business to change its pricing models to suit different geographic areas, consumer demands and prevailing incomes (Lister & Media, 2013). The more adaptability Chick-fil-A has, the better chance it has of appealing to more customers. Geographic pricing is a strategy Chick-fil-A already has in its marketing plan. The company prices its products differently within different regions. The prices are higher in areas when income is high, and is reduced when income is lower. Locations are usually in shopping malls and neighborhoods with a high volume of its target customers (Ahmad & Buttle, 2002). Chick-fil-A remains priced higher than most fast food chains, with prices comparable to Wendy's (Higgins, 2001). Product discounts is an area Chick-fil-A should utilize more often in its marketing plan. Product discounts are used to attract bargain hunting customers. Theses discounts would allow Chick-fil-A to stimulate new excitement about the company. This may also attract the interest of lower income customers; allowing those customers to try products they may not usually be able to afford. Chick-fil-A should also extend their existing discounts to all stores. 10% military and senior discount is only given at certain locations. More seniors and members of the military would buy from Chick-fil-A if all...
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...status they have bolstered for so long. Rather than lie down and wave the white flag, many companies have begun offering new products derived from new methods of preparation. Nowadays, everyone is on the move, everyone’s time is precious and there is high demand for a quick bite to eat. However, these consumers do not necessarily want to compromise their health in the process. Chick-fil-A has emerged as the top chicken fast food chain in the United States. They control the most market share and have done so in quite extraordinary fashion. Prior to being the number one chain, they trailed Kentucky Fried Chicken, who controlled 40% of the market back in 1999 while Chick-fil-A only had nine percent (Lutz, 2014). Chick-fil-A’s average sale is three times the amount of its competitor KFC. In 2013, Chick-fil-A prevailed as the category leader with $5 billion in sales and passed Kentucky Fried Chicken who recorded $4.2 billion; they also climbed from nine percent market share to 26% which passed Kentucky Fried Chicken’s 22% market share (Lutz, 2014). The reason this achievement was so remarkable is because Chick-fil-A is outselling Kentucky Fried Chicken with...
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...Chick-Fil-A Case Study Marketing Principles 3/11/2011 Jamie Roof I very much enjoyed listening to this video case. I had no idea what Chick-Fil-A came from and why it is so good. The only time I have come across the restaurant is when I am shopping. I tend not to eat when I shop so my experience with this company is very minimal. It is very good from what I remember. I am a big foodie and love trying new things. It is very refreshing to see a restaurant start off the way it did with hard work and dedication and then seeing what it has become many years later. I also think it is wonderful to see the founding family still involved in present operations. The entire campaign for Chick-Fil-A gives me a chuckle every time I come across it. The fact the menu is all chicken products with a cow spokesman are very ironic and perfect at the same time. I really like beef, but chicken tends to be a much healthier alternative. I like to know how my food is being prepared and for that reason, I usually steer clear of fast food restaurants. It was very nice to see a company that hand breads its chicken daily in order to preserve freshness and quality. When the VP of Marketing was talking about the chain, I agreed most with his comments regarding the fact consumers will spend money on quality ingredients. With that being said, Chick-Fil-A does have a slightly higher price tag than some other top competitors, but the quality is bar none. I will spend more for quality. I think most...
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...My journey with Chick-fil-A began when I was 16 years of age in 2007. Even as a teenager, I understood the value of a dollar thanks to my parents’ direction. I wanted the freedom of driving my first car and beginning my financial future. As soon as construction began on Reynolds Road free standing restaurant (FSR), I realized I wanted to work there. I completed my application online and delivered it to the trailer marked “Now Hiring” in the parking lot. Little did I fathom this one act would transform my life forever. The Operator, Rob Watkins, opened the door and asked if I would come in for an interview later that week. I enthusiastically said yes to this interview opportunity. The outcome of the interview proved to be worthwhile due to the fact that I was hired on the spot as Rob’s first employee. I was ecstatic! The paperwork and uniform fitting...
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...Perfection is defined as the art of doing something with the utmost dexterity, ability or condition. This highly prominent word describes the backbone of the company, franchise, and quick service restaurant known as Chick-Fil-A. Chick-Fil-A was founded in 1946 by a very humbled man named Truett Cathy. The first restaurant of its kind was opened in Hapeville, Georgia, and was named the "Dwarf Grill". Today, it is known as "The Dwarf House". Over the next sixty plus years, Chick-Fil-A has grown to over 1,400 stores expanding throughout approximately 40 different states. These stores offer quick service, dine-in, drive through only, catering, and many other types of service. Today, Chick-Fil-A possesses a reputation of having the best overall...
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...Chick-fil-A Dustin Grace BUS 360-Belhaven University Over time more and more people have become busier in their everyday lives. Therefore, there is less time to prepare and cook meals for the family. As more parents are on the go, the more they appreciate establishments like fast food restaurants. These types of restaurants are convenient and for the most part inexpensive. Customers can drive up to the drive-thru window to get their food if they don’t want to leave the comfort of their car. They also have the option of going inside and sitting down to enjoy their meal. There are many fast food chains around, but none compare to the phenomenon known as Chick-fil-A. As the company’s name reveals, Chick-fil-A centers their business around chicken. Their slogan that you’ll see on most billboards “Eat Mor Chikin,” is provoking just that. There isn’t a hamburger to be found on the menu. In Chick-fil-A’s case, chicken equals gold and boy do they serve it in many different ways. What genius came up with the novel idea of centering and entire restaurant around chicken? That man would be Truett Cathy. It was the year 1946 when Truett Cathy started his career in the restaurant industry. Mr. Cathy and his brother did not attend a restaurant school and had not knowledge on how to run a restaurant. They both served in the United States Army during World War II. When they came back to the United States after serving...
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...Chick-fil-A: Great Food, Better Service. Chicken and the Cost to Growers Chick-fil-A is much more than a restaurant that serves good chicken, it is my sanctuary and a part of who I am. Being welcomed with a smile, as soon as I enter the doors, instantly makes my day better. Chick-fil-A prides itself in taking care of the customer. I am on a first name basis with the breakfast, lunch and dinner shift at my local branch. Chick-fil-A, founded by S. Truett Cathy stays true to its core purpose: “To have a positive influence on all who come in contact with Chick-fil-A” (Cathy 124). Throughout my time with Chick-fil-A I always found this to be true. Chick-fil-A’s quality of food, along with their quality of service, is shifting the industry of fast food all together by emphasizing how important living out the vision of your company is. Lessons and Principles S. Truett Cathy grew up watching his mother put a lot of effort into ensuring every one she cooked for would be incredibly satisfied with the meal (Cathy 15). At a young age Truett was in charge of building a newspaper route. He found that the key to his paper route success was “to take care of the customer” (Cathy 24). To do this he had to deliver the papers regardless of the circumstances (Cathy 24). Truett also found that “it’s always easier to keep a customer than to replace one”, and therefore he would treat every single customer like the most important one (Cathy 26). These two lessons influenced his restaurant...
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...One of those experiences involved his Sunday school teacher, Theo Abbey, who would fill a void that Cathy disparately needed filled. Cathy’s father, although a good man, did not fulfill Cathy’s need for attention and love as Cathy states in his book, “My Sunday school teacher recognized somehow that I had a father who never told me he loved me…. I think he sensed my isolation because he reached out to me and became a model of the loving and caring father…. Through his teaching, Mr. Abbey gave me a better understanding of the Bible, but more important, he displayed to me a loving and caring spirit. He visited Techwood Homes (a public housing facility where the Cathy’s lived for a time) often to see me and others in our Sunday school class. He also invited us occasionally...
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...Improving Accuracy and Increasing Productivity in the Food Preparation Area At Chick-fil-a Nick James Managerial Applications of Information Technology – IS535 Devry University, Keller Graduate School of Management November 10, 2013 Why This Course Project was chosen: It consists of a complete solution for products and the procedures that can be used with some technology. Table of Contents Abstract……………………………………………………………………………………….2 Brief Company Background…………………………………………………………..2 Discussion of business problem…………………………………………………….4 High level solution…………………………………………………………………………5 Benefits of solving the problem………………………………………………………5 Business/technical approach…………………………………………………………6 Business process changes………………………………………………………………7 Technology or business practices used to augment the solution………..7 Conclusions…………………………………………………………………………………….8 High level implementation plan……………………………………………………….9 Specific bulleted list of recommendation………………………………………….9 References……………………………………………………………………………………..10 Abstract With technology becoming a priority for running a successful business today there are ways that technology can be a solution to a company or organizations problem. Technology can provide a great way to stop unnecessary losses for a company. Continuous waste can be pin pointed and rectified with the right technology. For instance America wasted 33.79 million tons of food in 2010. Which was enough to fill the Empire state Building 91 times...
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...Customer Service B119/MNA1161 Chick-fil-A and Leadership Rasmussen College Philip Wieck October 25, 2012 Chick-fil-A and Leadership Chick-fil-A stated in 1946 and is still a family owned company today. Truett Cathy set out on a mission to “Be America’s Best Quick-Service Restaurant.” Now with 1,615 locations across 39 states they are America’s second largest fast food chicken restaurant. The main executive committee as listed on their website is as follows: S. Truett Cathy, Founder, Chairman and Chief Executive Officer Dan T. Cathy, President and Chief Operating Officer Donald M. "Bubba" Cathy, Executive Vice President and Dwarf House President James "Buck" McCabe, Executive Vice President, Finance and Chief Financial Officer Steve Robinson, Executive Vice President, Chief Marketing Officer Perry Ragsdale, Executive Vice President, Design, and Construction Timothy Tassopoulos, Executive Vice President, Operations All of the corporate employees are selected through a process that can take 3 weeks to complete. All corporate employees also work at least 1 day per year in an establishment because they do no feel it is fair to ask someone to do something they are not willing to do themselves. They strive to create a positive, creative and productive work environment which seems to be working well for them since they are able to retain about 95% of their employees from year to year. They have experienced professionals, new graduates and interns. All employees are...
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