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Chick-Fil-a

In: Business and Management

Submitted By jamielroof
Words 850
Pages 4
Chick-Fil-A Case Study
Marketing Principles
3/11/2011
Jamie Roof

I very much enjoyed listening to this video case. I had no idea what Chick-Fil-A came from and why it is so good. The only time I have come across the restaurant is when I am shopping. I tend not to eat when I shop so my experience with this company is very minimal. It is very good from what I remember. I am a big foodie and love trying new things. It is very refreshing to see a restaurant start off the way it did with hard work and dedication and then seeing what it has become many years later. I also think it is wonderful to see the founding family still involved in present operations. The entire campaign for Chick-Fil-A gives me a chuckle every time I come across it. The fact the menu is all chicken products with a cow spokesman are very ironic and perfect at the same time. I really like beef, but chicken tends to be a much healthier alternative. I like to know how my food is being prepared and for that reason, I usually steer clear of fast food restaurants. It was very nice to see a company that hand breads its chicken daily in order to preserve freshness and quality. When the VP of Marketing was talking about the chain, I agreed most with his comments regarding the fact consumers will spend money on quality ingredients. With that being said, Chick-Fil-A does have a slightly higher price tag than some other top competitors, but the quality is bar none. I will spend more for quality. I think most parents would as well. I am not sure I know a child that does not love a good chicken strip! Another feature of Chick-Fil-A I really like is the fact it is closed on Sunday. Sundays are usually my cheat day and I do like to eat fried food from the local diner, but the message it sends speaks for itself. The chain likes to give its employees a day off to rest, enjoy time with family or just

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