...1 We are facing a situation where little Sabrine who has been home her all life is now attending an all-white school in Ghana where she is the only coloured child. The school environment is different in terms of culture and language to the one she is used to. She has difficulties in bonding with her peers who mostly ignore her. Her key teachers who are white try to compensate this lack of bonding by giving her a lot of attention but the assistant teachers who are black and who used to spank on her are still very harsh to her and give preferences over the other kids. Her mum and dad are very busy so after school she stays with her nanny and her grandma who has stroke. Sabrine says she is happy in her school but after two terms her mum observed defects in her character. The school claims she does not show that side. Firstly we will find out what has caused the change in Sabrine’s character, secondly find solutions for her mum to help her and finally give recommendations and advices to her mum. Let’s remember that little Sabrine is facing racial discrimination from the part of the assistant teachers who are all black because they make it clearly known to her that the other children have something better than does by giving preferences to the other children and by behaving...
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...Target Market Baby Boomer Or Muppies Marketing Essay As a parent, they are worry about many things which they give to their child. Such as, what should they feed, which school should they send him/her to, or what kind of toys able to help in educating them, give them extra knowledge. They might also worry about the toys which they bought are suitable for their children. If the child is newborn between age 0 to 2, parents must make sure the toys are safe enough, and it should be large enough to avoid choking hazards. Therefore, they are willing to buy good quality toys which are really safe to their children. For example: the truck toys which the color will not fade easily as the child might accidently swallow the colors. Product In the exchange process, many benefits obtained by consumers that having a good services with a tangible and intangible attributes. Products in marketing mix are separate into two types. That is internal considerations and external considerations. Internal considerations are when we are producing the product, we need to know about what are the costs of developing, producing, distributing, and selling. Firstly, we must have a plan to avoid wasting money. External considerations are after produced the product, producer need to think what of the best product serves consumption patterns for the target segment. Is the packaging can attract consumers; how about the transportation, usage, and disposal of the product. The consumers will like to compare the...
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... 2.5. Research | 8 | 2.6. Motivation | 9 | 2.7. Disposition, Recylce and Reuse | 10 | 2.8 Group Influence | 11 | 3. Conclusion | 12 | 4. Appendix | 13 | Introduction ‘Consumer behaviour is the study of the processes involved when individuals or groups select, purchase, use or dispose of products, services, ideas or experiences to satisfy needs and desires’ (Solomon, 2010, p. 33) We chose Le Marché supermarket to record our observations. Marché Retail Pvt Ltd, has been in the food business for the last 20 years. Well located, aesthetically designed and well stocked with the best from across the globe, the large format stores under the brand name Le Marché. Le Marché caters to the food requirements of people at every level. By offering the convenience of shopping in comfort, assisted by customer focused staff, and a wide selection of exotic and basic groceries to choose from, Le Marché aims to be the preferred destination for food shopping in India. We visited the store on 27th October around 5 pm and recorded our observations. To record our observations we kept in mind the various components of Consumer Behaviour, like: * Meaning * Learning * Self Concept & Personality * Culture * Research * Motivation * Dispositon * Group Influence Observer 1 (Meaning) Consumer Meaning differs with respect to an individual, his past experience, his future...
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...2014 8/1/2014 Impact of Ethical Consumerism on Businesses; Sainsbury’s as case study Contents Executive Summary 2 Introduction 2 Ethical Consumerism Types or Categories 2 Sainsbury’s as a case Study 4 Opinion Survey on Consumerism 4 Conclusion and Recommendations 5 Bibliography 6 Executive Summary In a ethnicity of plenty, where organisation are selling very similar products at almost the same price, and of the same quality to even the similar consumers, These consumers are free of charge to make use of other, ethical criteria in making their choice between opposite options. There are definitely different levels of ethical consumption - with some people being highly morals determined, while some are just getting on a generally satisfactory bandwagon. The reality still that there is a rising crowd of ethical consumers which need to be taking seriously. Because now it is very easy to be an ethical consumer The Internet, press, and magazines are all spreading company’s information about where and how their products and services are being generated. Blogs and customer help desk are also help customers who by one way or the other had terrible experience or who have important inside information to obtain immediate international exposure. Exposing unethical conduct and practices is a definite title for journalists, so business organisation is under more enquiry than before. Businesses like Sainsbury’s are carefully but continuously examining how well they are...
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...Influences 12 3. Environmental Influences 15 1. Culture 15 2. Social Class 16 3. Reference Groups 16 2. Word-of-Mouth Communication 20 1. Definition 20 2. Scope and Significance 20 3. Characteristics of WOM 22 4. The Nature of WOM 24 1. Types 24 2. Process 24 3. Conditions 28 4. Motives 29 5. WOM and the Consumer Behaviour Literature 29 1. Adoption and Diffusion on Innovations 29 2. Post-Purchase Decision-Making 31 3. Pre-Purchase Decision-Making 33 Chapter 3 Empirical Analysis 34 1. The Model 34 1. Recommendation Sources 34 2....
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...MKT 2240- BUYER BEHAVIOUR THE BEHAVIOUR OF THE YOUNG TOWARDS LUXURY PRODUCTS WORD COUNT 1709 Submitted on: 2nd Sept 2013 Module Coordinator: John Sutton Content Introduction 3 *Luxury Background 3 *Today’s Youth 4 Consumer Behaviour 4 Self Concept Theory 4 The ‘A B C’ Attitude model 6 Conclusion 8 References List 9 Introduction "Luxury is a necessity where necessity ends." Coco Chanel The main purpose of this research is to find out what creates a spark in the youth of today when it comes to buying luxury products. For some it may be status and recognition for the others it may be comfort and quality, it may vary from people to people due to their personality. Today’s...
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...Changing Consumer Behaviour in India Possibly the most challenging concept in the marketing is to deal with understanding the consumer behaviour. The changes that occurred in consumer behaviour of India post liberalization . There are many factors that are affect the consumer behaviour and strategies should be formed to adopt those changes and achieve the long term growth and success. The attitude of Indian consumers has undergone a major transformation over the last few years. The Indian consumer today wants to lead a life full of luxury and comfort. He wants to live in present and does not believe in savings for the future. An important and recent development in India’s consumerism is the emergence of the rural market for several basic consumer goods. Consumer behavior is affected by a lot of variables, ranging from personal motivations, needs, attitudes and values, personality characteristics, socio-economic and cultural background, age, sex, professional status to social influences of various kinds exerted by family, friends, colleagues and society as a whole. We have developed a HSSE model that is: Health, Safety, Sophistication and Environment of Indian consumer. It is found that that today’s consumers strictly follow their culture, tradition and values, as a result of which foreign companies were forced to give an Indian touch to them in order to succeed in India. McDonalds, MTV, Pepsi, Star TV, Coca Cola India and many more had to Indianise themselves...
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... 2.3. Table 3: Authoritative child-rearing style p.2 2.4. Table 4: Authoritarian child-rearing style p.3 2.5. Table 5: Permissive child-rearing style p.3 2.6. Table 6: Uninvolved child-rearing style p.4 2.7. Table 7: Kind of prosocial behaviour: Empathy p.4 2.8. Table 8: Kind of prosocial behaviour: Awareness of p.4 wrong-doing 2.9. Table 9: Kind of prosocial behaviour: Cooperation p.5 1.10 Table 10: Kind of prosocial behaviour: Helping p.5 behaviour 1.11 Table 11: Kind of prosocial behaviour: Awareness p.5 of someone else’s problem 1.12 Table 12: Kind of prosocial behaviour: Accommodating p.6 others 1.13 Table 13: Total scores for prosocial behaviour p.6 1.14 Table 14: Total scores for child-rearing styles and p.6 prosocial behaviour 2. Question one: Report p.7 3. References p.8 Table 1 Research participant | Age | Gender | Ethnic group | Marital status | Working or stay-at-home-parent | Average time spend with child per week | Number of children | 1 | 29 | Female | White | Married | Stay-at-home | 40 Hours | one | 2 | 36 | Female | Coloured | Married | Working | 20 Hours | three | Biographical information of parents Table 2 Biographical information of children Child of Parent | Age | Gender | Ordinal...
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...February 05, 2013 Strategy from the Outside In: Profiting from Customer Value Write-Up - Part II I. Introduction In Strategy from the Outside In: Profiting from Customer Value, George S. Day and Christine Moorman use research to determine business strategies that separate successful from unsuccessful firms. This write-up shall have a section, titled § II. Brief Summary, which outlines each chapter in Chapters 7 through 13, including the conclusion. This write-up shall also have a section, titled III. Application, which shall apply the material from § II. Brief Summary to a firm (hereinafter "Firm A") with which I worked as a business consultant. Firm A is a multi-national holding company that specializes in acquiring, supporting, and growing its subsidiary companies through accelerated organic growth as well as through acquisitions and/or strategic joint ventures and divestitures. II. Brief Summary Chapter 7. The Third Imperative: Capitalize on the Customer as an Asset For a firm, the profitability of the customer asset - the sum of the discounted long-term profits associated with the customer's purchases and referrals - is based on three principles. First, that a firm must distinguish between behavioral loyalty – the frequency of customer purchases from a firm when a need arises – and attitudinal loyalty – an attachment to the firm and/or its specific products or services. Second, that a firm must manage customers to engage in behaviors that directly...
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...Emotions and Logic in Consumerism Abstract Consumer purchase decisions are often linked to emotions and can lead to impulse and uninformed buying behavior. This creates a problem for marketers who rely on emotional appeals to increase sales. In order for businesses to grow in today’s economy, they must acquire new customers and at the same time retain the old ones. Research indicates that in order for advertising to be most effective in acquiring and retaining new customers, these emotions must also be linked to logic. This paper examines how marketers are using emotions and logic to generate the most sales and retain more customers. Emotions and Logic in Consumerism Advertising can be seen in virtually every aspect of our lives, and is almost inescapable. We encounter it on billboards, radio, every internet site, magazines, cell phone applications, clothing, television, restrooms, gas pumps, and many more sites. This year in the United States, Black Friday sales hit over $1 billion in online sales. The average cost for a 30 second time slot for a Super Bowl commercial was $3.5 million, according to USA Today. Psychologists, marketers and business people worldwide are interested in why consumers consume. What is the driving force behind why someone will spend so much more money on Black Friday as opposed to other days out of the year? And how can a business better exploit these consumers in order to make more money? With so much money involved in our consumption...
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...Consumer Behavior Models in Tourism Analysis Study Muhannad M.A Abdallat, Ph.D. Assistant Professor Hesham El –Sayed El - Emam, Ph.D. Assistant Professor Department of Tourism and Hospitality, Faculty of Tourism and Archeology King Saud University ABSTRACT The theories of consumer decision-making process assume that the consumer’s purchase decision process consists of steps through which the buyer passes in purchasing a product or service. However, this might not be the case. Not every consumer passed through all these stages when making a decision to purchase and in fact, some of the stages can be skipped depending on the type of purchases. The reasons for the study of consumer’s helps firms and organizations improve their marketing strategies by understanding issues such as: • The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products); • The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); • The behavior of consumers while shopping or making other marketing decisions; • Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; • How consumers’ motivation and decision strategies differ between products, that differ in their level of importance or interest that they entail for the consumer; and • How marketers can adapt and improve their marketing campaigns and marketing strategies...
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...international environmental groups such as World Wildlife Fund (WWF) and local organisations such as the Auckland Zoo (over the potential loss of Orang-utan forest habitat to palm oil plantations). The negative publicity from the palm oil debate created damaging ‘noise’ for Cadbury’s ongoing worldwide ethical brand building efforts and its high profile announcements that it would shortly be using the Fairtrade logo for the flagship Dairy Milk brand in key global markets, including Australia and New Zealand (Fairtrade Foundation 2009). Less than three months later Cadbury caved into the conservationists’ demands and reversed their palm oil policy (e.g. New Zealand Herald 17th August 2009). This case study illustrates the relevance of buyer behaviour theories...
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...OrContents Part III/ The usefulness of motivational theory for managers. 2 1. Distinction between Maslow’s Theory and Hertzberg’s Theory of motivation 2 2. Application for Manager 3 3. Apply to LG Electronics 4 Part IV. Understand mechanisms for developing effective teamwork in organizations 4 4.1. Explain the nature of groups and group behaviour within organisations. 4 A. Definition 4 1. Group and group behavior 4 2. Group norms 7 3. Group decision-making 8 4. Group contribution 10 5. Formal and Informal group 11 6. Advantages and disadvantages of informal organisation 12 B. Apply in LG Electronics: 13 4.2: The factors that may promote or inhibit the development of effective teamwork in organizations 13 A: Definition 13 4.1.1: Inhibit the Group 14 4.1.2: Successful teamwork 16 B: Application for LGE 20 4.3 Evaluate the impact of technology on team functioning within a given organization 22 A: Definition 22 4.3.1 The importance of technology in business 23 4.3.2 The important of technology in team 23 4.3.3. Virtual teams of technology 24 4.3.4 Critical Success Factors of Virtual Teams 26 B: Application 27 CONCLUSION 30 Part III/ The usefulness of motivational theory for managers. 1. Distinction between Maslow’s Theory and Hertzberg’s Theory of motivation | Maslow’s Theory of Motivation | Hertzberg’s Theory of Motivation | Meaning | Maslow’s theory is based on the concept of human needs and their satisfaction. | Hertzberg’s theory is based...
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...Good and poor examples of executive summaries This is a GOOD example from an Accounting & Finance assignment. Footnote Executive Summary This report provides an analysis and evaluation of the current and prospective profitability, liquidity and financial stability of Outdoor Equipment Ltd. Methods of analysis include trend, horizontal and vertical analyses as well as ratios such as Debt, Current and Quick ratios. Other calculations include rates of return on Shareholders Equity and Total Assets and earnings per share to name a few. All calculations can be found in the appendices. Results of data analysed show that all ratios are below industry averages. In particular, comparative performance is poor in the areas of profit margins, liquidity, credit control, and inventory management. The report finds the prospects of the company in its current position are not positive. The major areas of weakness require further investigation and remedial action by management.Recommendations discussed include: improving the average collection period for accounts receivable· improving/increasing inventory turnover· reducing prepayments and perhaps increasing inventory levels The report also investigates the fact that the analysis conducted has limitations. Some of the limitations include: forecasting figures are not provided nature and type of company is not known nor the current economic conditions data limitations as not enough information is provided or enough detail...
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...Fortune Magazine’s 100 Best Companies To Work For MGT 415: Group Behavior in Organizations Professor Catherine Piepenbrink June 2, 2014 In reviewing the most recent results of FORTUNE Magazine's annual ranking of America's “100 Best Companies to Work For”, we look at three of the companies noted. In reviewing the descriptions of the work environments, we will identify elements that appear to foster employee motivation and group cohesion among employees. Also, we will relate this analysis to the material presented in our text. Company 1: Boston Consulting Group (#3) Boston Consulting Group’s career page seems focused on team member individuality, diverse backgrounds that benefit the group or team as a whole. Teams are created for each client, each team member’s education and experiences becoming a piece to the puzzle of finding a way to fulfill the clients needs. Boston Consulting Group boasts they value ideas of individuals and their teamwork over seniority and hierarchy. This gives the consultants at Boston Consulting Group a sense of equality and cohesiveness, opening the door for more input and ideas being shared. They appear to be women and minority focused, having initiatives listed for many different groups (Asian, Black, Hispanic, Lesbian/Gay/Bisexual/Transsexual and Women). By having a large diversity, they are able to meet client’s needs from all areas of business, all over the world. This gives a welcoming...
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