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Children Education

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Submitted By Long0303
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Currently, children and adolescents are addicted to spending from advertisements, but parents worry that advertisements exert a bad impact on their mental and physical health. However, marketers constantly use TV and online advertising to attract children, because this is an effective gimmick for increasing sales.

Character of children and advanced technology give rise to a problem that children are infatuated with spending. To start with, children are naturally curious and like to imitate parents’ behavior, they lack self-control. So children easily spend money on interested things. For example, parents and children watch television together. Suddenly, there is an advertisement about food product and parents immediately use a mobile phone to order it. When children witness their parents’ behavior, they may mimic this behavior to purchase their food.

In addition, new technology is also a main factor to influence children. This is a reason why children are more likely to use their mobile apps on Internet (S. l, 2008). It is effective for children to watch a number of advertisements. But above all, advertisements “have remained relatively constant over time” to purchase their products (S. l, 2008). (Economist 357, 2001 pp 8202) reported that teenagers have been influenced in spending over billions of dollars every year.

On the other hand, marketers influence directly children to spend much money on their production. First of all, they spend much money to gain help from psychologists (R. A, 2000), because they can research that children are interested in things at different ages and authority data can help marketers to make a right policy, they are more likely to gain an effective sales increase. For example, at the seven of age, a number of children are attracted to toys. Girls are more like to play a dolly, such as Teddy Bear. Marketers make advertisements

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