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Children in Advertising.

In: Social Issues

Submitted By Aseye
Words 1429
Pages 6
“You are my hero”, “my mummy is the best cook in the world” C for Camel”, “Does daddy know he is here”, “It’s not my fault”, “I love you Kira,…
The above indicates a number of messages communicated to the public (listeners, viewers, readers) by advertisers in Ghana. These messages are presented by children in advertising. Today, many of these advertising agencies have resolved to the constant use of children as their images or characters. We are not told about the individual rationale behind this move but one can agree with me that this is becoming more numerous in our media namely; the Television, Radio and the Print Media.
It is for this reason that this study is being prepared to explore the number of children inclusive adverts contained in the press. One of the perplexing problems that the decision makers of most institution or business firms face is the question of which medium to choose for the production of an advert. It is very important for a business firm to choose the appropriate media (Radio, TV, Newspaper, Magazine, etc.) to advertise their products, services and/or their ideas. This requires special knowledge about the targeted audience, considered exposure and examining the cost involved. An advertiser must note that regardless of the media chosen, there will be some wasted exposure.

According to Ralph D. Wray, 1997, Newspapers frequently use the term circulation to refer to the number of copies distributed on the market. Having adequate knowledge about a newspaper’s circulation can be very helpful when you want to advertise. Also, the cost of advertising needs to be enquired about since lager newspapers may charge more for space.
However, he adds that the ground rules for fair advertising must be followed to achieve the best in advertising. These rules stipulate that adverts must not mislead or deceive, the intent of an...

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