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Chilean Copper Mine Collapse

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Chilean Copper Mine Collapse
Pat Jones
BCOM/275
Ronald Baker

When dealing with a natural tragedy like the Chilean Copper Mine Collapse there are a lot of factors that need to be taken into consideration when dealing with mishaps like this. There are legal factors that need to be considered first before the company can outreach to anyone. The first release will be the one to the families and internal staff of the mining company. The second will be the statement made to the local news and general public. Will show how the organization plans to ensure how the statements are not misinterpreted.

The first statement should be made to families and staff in a face to face setting so that the families can see the concern and worry that the company has for all the miners that are directly involves and those that are indirectly involved. The statement should be face to face so that there is a chance to explain what is known and what is in the planning stages the rectify the situation and free the trapped miners. The statement will also inform all that are impacted by the incident of the different channels that are going to be in place or are already in place to help all that are impacted to get the help that they are going to need. The statement would also detail the latest plan to get the trapped miners out of the mine. It would also include the locations of where the mines were working and where the closest safety point where food, water, and fresh air is located. The family and coworkers statement would be more frequent then the other statements that would be released to other media outlets. The family and coworkers statements would also outline and introduce the key personnel that is there to help the group with any services that would be needed to help them deal with the tragedy at hand.

The family and coworkers statement would be more on a personal level because of the nature of the audience that the statement is being presented to. The presenter would have to be ready to answer questions and to explain in a simpler term because the audience may not be as educated or up to date on the terminology. The family members also are not thinking all that clearly because they are focusing on the welfare of their family member and the efforts to get them out of the earth. The spokesperson for the family and coworkers statement would be either the companies spokesperson or one or more top executives.

The second statement is the statement that the organization is going to release to the media outlets. This should be accomplished by two methods and they are face to face and by memo. The spokesperson for the organization should read the prepared statement word for word so that the media outlets have the information and cannot make a bigger story then it is already going to be. This method of the statement helps to limit the liability of miscommunication and also minimizes the effect of misreporting the facts. The statements will also be more of a professional tone and be a lot more in line with what the organizations lawyers are advising them to publicize as to limit the amount of liability that is going to be placed on the organization.

The second statement will have a written statement so that if the media need a clarification on what was said then they have a written transcript in front of them to reference to. The spokesperson will probably have a question and answer segment to help address any questions that might arise that was not stated in the transcript. The spokesperson for the organization will have been well briefed and if he or she is not sure then there will be a team of professionals there to help address and issues that the speaker is not prepared for. The support staff is more likely to be the top executives and the company lawyers that will step in as needed.

The statements need to be different because you are dealing with two very different type of audience. The family needed to be presented face to face so that the organization does not seem like they do not care or unsympathetic to the situation that is affecting the lives of all involved. The second statement needs to be a prepared statement and face to face so that the media can’t make it a bigger story then it needs to be. It shows how the organization plans to ensure that the statements are understood correctly.

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