...Knowing Your Audience: The Chilean Mine Collapse Knowing your audience is an important factor to consider when there is information to be released to a public forum. Special considerations should be taken to ensure that the message is communicated effectively. The sender must recognize any potential barriers to communication that may hinder the audience from receiving the intended message. By recognizing who the audience is composed of, the sender is able to cater the message accordingly. One example of how the importance of knowing your audience can have an impact on the deliverance of a message is the 2010 Chilean mine collapse. On August 5, 2010, a gold and copper mine in northern Chile caved in, trapping 33 miners 2,300 feet below the surface. For a period of 17 days, rescue workers scrambled to determine whether there were any survivors and finally they were able to reach the chamber where the miners were all found alive. The mine’s ventilation shafts allowed fresh air to reach the miners and they drank water from underground storage tanks (Chile Mine Accident, 2011). Food was sent down the tiny bore hole while the rescue workers continued drilling another tunnel with hopes of rescuing the miners as soon as possible. After approximately two months, one of the drills finally reached the miners. The workers were able to create rescue shaft that allowed the miners to be lifted, one by one, out of the mine (Hughes, 2010). Media coverage of the incident...
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...Chilean Mine Collapse Trapped in a mine for months is unimaginable. People wondering are their survivors and how the family will take the news. Many people are asking questions and so many people are waiting on responses. Communication takes center stage in this instance. Communicating such a tragedy to the families, certain steps need to be put in place. Consideration is to be taking when delivering a message to different audiences. The families of the Chilean Miners and the company’s employees are important when communicating something that will change lives. Consideration is important because remembering the different roles of people in the audience. Effective communication is vital. It is relevant the messenger considers and understands the features of the audience receiving the message. For an example, the miners, families, and media are important when the message is in preparation. There are different characters of people in the audience and how they receive the message is important. In this event, the person delivering the message must have readiness for questions and feedback. The potential needs of the family members are to make sure that the family is together when tell the family about the tragedy and the truth regardless of how much information that the team have at that present time. Some line of communication needs to be in place between the team and the families. The families would be told the news first, before the media gets it. The team in charge...
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...Chilean Mine Collapse The bearer of bad news is never easy. The way in which the news is delivered and what must be done before and after the news is relayed is also important. The needs of the employees are different from the needs of the family. Prior to the providing a statement or briefing, It is vital to address each of these groups in a specific way. Before meeting with the families and employees, one must have the latest facts available and provide specific information on exactly what actions will be taken to rescue the trapped men. It is imperative to provide timelines during the rescue and report on the condition of the miners. Any communication between the miners and rescuers must also be provided. Finally, it is important to have a plan of action available regarding what will happen each day of the rescue mission. When commutating with family members about the collapse, the best method of approach for an accident like this is a face-to-face meeting. Provide transportation to a centrally located briefing facility and ensure they are cared for during the rescue attempts. Provide grief counselors and updated progress reports during every step of the rescue mission. Food and accommodations must be made available for those who choose to stay at the mine site. It is crucial for the company to reassure the families that everything that can be done to rescue the men will be done. For employees, conduct a briefing at the location of the mine and provide a progress report...
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...Chilean Mine Collapse The events surrounding the collapse of the Chilean mine on the 5th of August 2010 captivated the entire planet. For 69 days, the world shared in the pain of the 33 miners, their families, and the country of Chile. The situation seemed so dire that many doubted if the miners would survive. At one point “miners in the area were already placing wooden crosses outside (the mine’s) entrance” (Yang, 2010). We all watched as so many attempts were made to reach the miners and all were overjoyed when they were finally brought to safety from the bowels of the earth. It was triumph for the human spirit, but created several communication issues for the Minera San Esteban Primera company. Because of the differences in the audience it becomes important to understand how much information to share and what exactly to share. The families of the miners would need communication that would comfort them and reassure them that the company was doing everything that was possible to save their loved ones. For many of the families, the miners were the primary source of income, so it would be important for the company to communicate the importance of their safety and that their needs would be taken care of during the situation. Any form of communication should be to calm the concerns of the families. The company must also ensure that there was some form of communication between the families and the miners. Any communication to the families should be done face-to-face. ...
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...Chilean Mine Collapse when handling a tragic event such as this there are many things to take into consideration. There are going to be many different people that ar We going to be affected by this catastrophe. First and foremost is the family of the employees that are trapped in the mine. There biggest concern would be to know that their loved ones are ok and are going to be rescued. In a case like this you would want to give the family a positive message and reassure them that the company is doing everything they can to rescue them and make it as comfortable as possible. Second, would be to communicate to the rest of the internal employees of the situation and reinforce to them that working for this company is safe. I think that it would be a good idea to tell them how this happened and steps the company is taking to assure that it will not happen again. Both of these things are hard and complicated to do, but can be done effectively if the message is communicated the correct way. I think that a video conference would be a good way to send the message for the family members involved. For the employees an email from the president would be preferred. I also think that management should also have a meeting to discuss the email with everyone in there department. The two drafts of the message that should be sent are below. Today we experienced an unfortunate event. In a Chilean copper mine, a disastrous downfall in one shafts of the mine left 33 miners trapped 310...
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...Chilean Mine Collapse Some of the things that need to be considered when addressing an audience with different members of society included would be to know your audience but if that is impossible in the time you need to make an appearance make sure you don’t use any swear words and keep your speech and language clear and low and speak in confidant manner. The next thing would be make sure you are polite and be persuasive and don’t try to manipulate any of the facts for you or the company that you work for to look better in the case of something bad that has happened. Knowing your audience is even more significant when a company has to deal with when something happens and the results are disastrous. The disaster of the Chilean copper mine in South America is one example of where knowing your audience is a very significant issue. Some of the potential needs of the of the Chilean miners families that need to be addressed when being told about their family members would be, the first thing would be to get their family members together so you only have to tell it once, one is to be told the truth no matter how limited the information is at the time or bad it may seem to be. The next thing would be to set up a line of communication so as that they can be told any information when the people in charge get it and they need to be told before the media gets it. The next thing would be to actually calm the family members down because they will probably be pretty hysterical...
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...Chilean Mine Collapse Garret Rife BCOM/275 October 9, 2011 Randi Plante Chilean Mine Collapse On August 5, 2010 one of the worst things fathomable for the 121-year-old Copiapo copper mine located in Chile occurred. The mine collapsed on itself trapping 33 unfortunate miners in the process. They were trapped with no escape route open to them and were left to the perils of the unforgivable crawl space that they would now call home. "The buried men, who became known as "Los 33" ("The 33"), were trapped 700 meters (2,300 ft) underground and about 5 kilometers (3 mi) from the mine's entrance via spiraling underground service ramps"(“2010 Copiapo mining accident,” 2010). The mining company would now be faced with communicating the tragedy within not only the company, but with the trapped miner's families and loved ones. With such an audience at hand, careful consideration on delivery methods is of great importance. When a tragedy occurs, loved ones will often lose their cognitive and logical thinking abilities and essentially go into panic mode. One must collect data that will help to deliver the material at each level of understanding in an audience with such diverse roles. We are dealing with a different culture and background from our own with many different beliefs as well. The needs of the affected families involved with the "Chilean Mine Collapse" were assuredly sensitive and great caution was needed in communicating with them. Imagine a young...
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...Chilean Mine Collapse Student Name BCOM/275 Business Communication and Critical Thinking Date Instructor Name Abstract August 5, 2010, a mine, near the Copiapó, Chile experienced a caved in, 33 miners more the 2000 became trapped with little to no hope of escape. Many gave up hope and feared there were no survivors, after 17 days a small bore hole made its way to the Miners location. As, the world watched with growing concern, and anticipation the miners sent word they were, alive (New York Times, 2012). During a disaster of any scale; clear, concise, and accurate information is needed if there is any hope of having a positive outcome. Even more critical is knowing for whom the communication is intended; delivering the wrong information to the wrong person or group can have devastating results. This paper will look at the mine collapse as a study for the importance of knowing your audience and how it relates to the mine collapse and everyday life. Audience Communication is a two-way-street, with a sender and receiver, having the sender knowing the audience or who the receiver is, is the key when communicating. It is also important to point out that a sender must be mindful of all potential members of an audience not just those originally intended. At the time of the Chilean mine collapse, there were seven target groups in the audiences, each having specific needs, concerns and each interdependent on one another. The Miners The 33 trapped miners had very specific...
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...Chili Mine Collapse BCOM/275 “The collapse of a small mine in northern Chile left around 30 miners trapped late on Thursday, though they could have taken refuge in an underground shelter with oxygen and food” (Alonso, S). When disaster strikes a company such as the above mentioned in Chili back in August of 2010, special considerations need to be given when communicating to the families, friends, co-workers, and the public. This is to ensure that the right information is communicated and with respect and sensitivity. Proper communication also ensures the trust that the company is taking responsibility for the collapse. In this paper, I will discuss what considerations need to be met in regards to potential needs of the families of the miners as well as those needs of the workers that were not in the mine at the time of collapse. First to consider is the families of the victims. Before delivering the message to them, do some research as to their customs and courtesies. Some may see the message as insensitive if made publicly versus a personal face-to-face visit to their homes. Consider also any language barriers. An interpreter may be necessary or someone that knows the language to deliver the message. There will be some potential needs of the families and care needs to be taken when delivering the news. First and foremost, the families will want to know the conditions of their loved ones. They will want to know if there safe and if provisions are being made...
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...Trapped Inside the Chilean Mine Collapse! Allen, Tanya BCOM/275 6 March 2012 Professor Polokoff In this paper will be discussed the Chilean Mine Collapse. “On August 5, 2010, a small copper operation in northern Chile owned by Minera San Esteban Primera, suffered a cave-in, leaving about 30 workers trapped underground” (Weik). The workers have been trapped for weeks prior to anyone discovering that everyone was alive and needed assistance. The workers are trapped at a depth of around 300 meters. Two days supply of food stretched more than 2 weeks in mine. Critical thinking, endurance, and staying calm were just a few processes took in place by the workers. Taking into consideration the different roles and audiences involved in this tragedy, everyone involved must remain calm in order to accelerate this operation. What would be the potential needs of the families of the miners in receiving a message about this incident? The potential needs of the families would be to get their family members together so you only have to tell it once, they’re to be told the truth no matter how limited the information is at the time or bad it may seem to be. Second would be providing the families with a piece of mind. Ensuring the families that their loved ones, husbands/wives, dads/moms, and friends are going to be okay can alleviate likely worry and harm to the workers. Getting some counselors in there to help everyone cope with the hardships that are occurring. Informing the families...
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...Chilean Copper Mine Collapse The Chilean mine collapse in which over 30 workers were trapped in Northern Chile is an example where knowing your audience is important when you have to pass the information of the collapse. The incident in question (Weik, 2010), “San José mine, a small copper operation in northern Chile owned by Minera San Esteban Primera, suffered a cave-in on August 5, leaving 33 workers trapped underground. Rescuers are drilling holes in an attempt to locate the workers, but there is no official confirmation whether they would be alive after four days with limited food, water and oxygen. A second cave-in on Saturday forced rescuers to suspend works for several hours. Workers are trapped at a depth of around 300 metres.” It is the responsibility of the mine owner, to pass the information of the collapse to those who have family members trapped along with the co-workers of those trapped. The importance of timely and accurate information is critical in this type of information. In passing the information to the families of the trapped miners,” you should always break bad news to someone in person.”(Bonander, n.d.) This may not be made by the owner of the company necessary but it is his/her responsibility to ensure it is done, possibly by a public relations representative. Ideally this information would be passed face to face in the individual homes of the victims’ families. In this case many families may have already gone to the mine site when they first heard...
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...Chilean Copper Mine Collapse Chilean Copper Mine Collapse On August 5, 2010, a Chilean copper mine collapsed in San Jose, North Chile, trapping 33 workers underground. It was not until 17 days later that rescuers discovered that all of the trapped men were still alive. The Chilean government took over day one and brought in oilrig trucks to dig ½ mile down to the trapped miners. The oilrigs drilled a 26 in wide hole in which they sent a cage down to the miners. Rescuers needed to care for the miners’ health with food, exercise, and games while ensuring the miners girth stay under 35 inches. Once the cage reached the miners, it took 1-3 hours to bring one miner up at a time. The rescue operation had a price tag of around $10 million to $20 Million. The rescue operation was watched from around the world although it initially did not have national exposure until an editor helped it go viral. Supplies such as fresh air, clothing, food, medicine, sleeping cots, electricity, and running water were provided through two six in boreholes spanning 2300 feet. On the surface families stayed near the mine at a make shift camp called ‘Camp Hope” and were able to send and receive letters in an effort to comfort the miners during the rescue which initially thought would take up to 4 months. The miners did understand that the rescue would take some time and requested a small television to watch their beloved soccer games. After 69 pain-staking days, the miners began ascending from the depths...
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...News Article Paper This article is about Prince Harry. He allegedly took nude photographs in Las Vegas during a trip. This article is discussing what happened during his trip, and whether he will be reprimanded once he returns home. He is the prince of England, and also a captain in the British Army Air Corps. There are a lot of speculations made in the article. Author’s Position The author’s position in this article is one of assumptions. He seems to be trying to make it seem as though Prince Harry will be in a lot of trouble upon his return to England. Stating that he brought “shame” to the British military. He also makes comments like “Harry seems to be having a blast in the photos, one displaying a pool table that Ministry only hopes really was used for a game of strip billiards.” Support The author uses past incidents with Prince William as support in the article. He also uses quotes from citizens of England, and Us Magazine. These are a long shot at best. The Royal Family did not comment on the incident. Nor did Prince Harry. Therefore, there is not much solid evidence used by the author as to whether or not the prince will be reprimanded upon his return. Reliability This article does not seem to have much reliability. It is overwhelmed with assumptions and over dramatizations. The article assumes that because he is a prince he will have consequences to pay for his actions. The article also has quotes from both the author, and citizens. Neither...
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...Chilean Copper Mine Collapse Chilean Copper Mine Collapse A small copper mine in San Jose, located in north Chile, collapsed trapping workers underground. The mine collapsed on August 5th, trapping 33 workers in the mine. The coverage of this mine collapse came two long weeks after the traumatic event. Initially the incident did not catch any news worthy attention. Mine collapses are pretty common but the accident finally caught the interest of an editor, and then it went viral from there. The mine is approximately 300 meters deep. Rescuers had to drill a second hole to locate workers but there was no confirmation of any active life underground in the initial survey of the situation. There was a limited supply of what the miners would need down there such as water, food, and oxygen and it had been 4 days since the mine collapsed. There was a lot of speculation as to whether workers would be alive down there with the limited resources but rescuers worked at a non-stop pace to get to the trapped miners in hopes that there were survivors. A second cave-in the Saturday after the initial collapse, delayed rescuers for approximately 3 additional hours before they could resume their rescue efforts. The accident trapped workers for over two months at depths up to 2000 feet below ground. A tunnel gave way and the story was seen around the world as a miracle. The worldwide coverage was intense showing every detail of what Chilean Copper Mine Collapse Chilean...
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...Chilean Copper Mine Collapse: news release to family 1 Andrey Maas BCOM/275 January 30, 2013 Toya Belgin Chilean Copper Mine Collapse: news release to family 2 We come before you today humbled by tragedy, as we reluctantly must inform you that our San Jose mine has collapsed trapping your loved ones inside. It happened on August 5, 2011 around 3 o’clock. At this time it is unsure of what actually caused the mine collapse, we do not know the physical condition of those trapped inside, nor do we know of any fatalities at this time. We were able to identify the personnel who were missing after the collapse, and it is unfortunately and with regret that I have to inform you that these men are your loved ones. I come to you face to face because, I and this company has always treated and thought of everyone in this company as one family. At this time we have numerous rescue specialists, and organizations working on determining different strategies and approaches that we will use to get to the men that are trapped down below. I would like to inform you that we have also informed the Regional Governor, Ximena and Governor Nicolas Noman and a Minister of Mining, Laurence Goldborne...
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