...MEMORANDUM To: James C. McKeon, Executive Vice President – World Marketing From: Matt Bridges Re: Case #4: Best Buy Inc., Dual Branding in China Date: December 2, 2013 The Situation: The situation presented was Best Buy Inc., the number one retailer of consumer electronics (CE) in the United States, had acquired ownership in the Chinese company Five Star, the third largest CE chain retailer in China. The problem occurring from this ownership of Five Star was the international expansion of Best Buy and how it would be handled while expanding into China. In 2002, Best Buy had acquired 100% ownership of the largest Canadian CE chain retailer, Future Shops, in their beginnings of international expansion. Senior vice president, John Noble, was at the head of the Best Buy International and steered the company to implement a dual-brand strategy in launching Best Buy into Canada. What this means by dual-branding was that even though the two retailer were owned and operated by the same mother company, they went into a head-to-head competition as separate entities of the single companies. This was the first of this strategy that Best Buy had ever implemented and it was deemed to fail because the company was not used to this type of operation. But within the first year of full competition between the two brands, upper management had seen this tactic become very successful. In the decision of how to approach this situation there was much controversy on how this would...
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...of IBM including the "Think" series was sold to Lenovo Group, which is the biggest PC manufacturer in China. This acquisition has been considered as an important step for Lenovo's going global. Today, Lenovo has become one of biggest PC makers in the world. ▪ Important Issues 1. the global market outside of China Lenovo has been the leader in Chinese PC market since 1996. It announced the entering into global market by taking over IBM PC in 2004. If we look at Lenovo's annual reports of the recent years, about half of the sales have always been completed in China. Although Lenovo has got a quite good performance in this biggest PC market in the world, in other countries, the influence of this brand is still limited. taking the world's second PC market - America for example, after IBM PC has been sold, the five biggest PC market share became HP, Dell, Apple, Toshiba and Acer. Lenovo has not been able to entered the main PC market in US yet, while IBM has already quit the competition. Table 1: Top 5 Vendors, Worldwide PC shipments, Second Quarter 2011 Rank|Vendor|2011 Shipments|Market Share|2010 Shipments|Market Share|2Q11/2010 Growth| 1|HP|15,263|18.1%|14,823|18.0%|3.0%| 2|Dell|10,927|12.9%|10,626|12.9%|2.8%| 3|Lenovo|10,276|12.2%|8,363|10.2%|22.9%| 4|Acer Group|9,160|10.9%|10,190|12.4%|-10.1%| 5|ASUS|4,468|5.3%|4,216|5.1%|6.0%| Table 2: Top 5 Vendors, US PC shipments,...
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...More Effort Needed to Develop Application Stores in China SKU: IN0904397CWW Analyst: James Lei James.lei@instat.com.cn +1.8610.66422042 January 2010 Executive Summary An application store is a service platform for a specific mobile device through which providers integrate the value chain and other resources to provide mobile applications to consumers via the Internet, Wi-Fi, and cellular networks. Application stores developed alongside Web 2.0 and began with Apple’s App Store. The store’s huge success has since attracted other players to the market. As of October 2009, the App store has earned over US$ 2.4 billion for Apple and the independent developers the store uses. Over 93,000 applications are currently available, and over 2 billion downloads were made. There are two kinds of application store depending on the type of platform provider used. . Handset and OS vendors: Currently, most top smartphone vendors have launched their own application stores. Examples include Nokia’s Ovi Store, RIM’s BlackBerry App World, Palm’s App Catalog, Google’s Android Market, Microsoft Windows Marketplace for Mobile (WMM), and Samsung’s Mobile Innovator. Mobile carriers: Examples include China Mobile’s Mobile Market, China Telecom’s AppMarket, and Shanghai Unicom’s Wo-Store HIGHLIGHTS Most smartphone and OS vendors are becoming involved in the application store market because of the huge success of the App Store. Most platform providers use the 30/70 revenue share model, under which...
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...Phase 3IP- Intercultural Communication Strategies Amanda Pugh Colorado Technical University Online Dr. Asefaw Indrias January 28, 2014 Phase 3IP-Intercultural Communication Strategies When two people communicate they are not always on the same page and they may be on different topics within their agendas, this is caused by the effective meaning that is determined by each of their own emotional world and developmental programs (Drew, 2013). This is what makes up the population of every country in the world. It is one of the many things that makes us all different. When doing business with other countries it is a real gullible state of mind to think that all people in all places all have the same behaviors and ways of doing things. People should not be confused or taken for granted because they wear the same designer jeans, name brand shoes, or even speak the same language as they do. Same scenario when doing business, even more so if that business is to be done in another country or with someone with a different cultural background. Things such as higher levels of sensitivity, being more detail oriented or simple differences like their patterns of behavior can make a huge difference in some other culture (Drew, 2013). If you want to succeed in the cross-cultural business world of negotiations you must completely understand others, and using that knowledge to your advantage to recognize the desires of all parties involved; and then develop...
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...Factors Affecting Initial Trust in C2C E-Commerce and Strategies of Building Initial Trust in China Huamei Sun Factors Affecting Initial Trust in C2C E-Commerce and Strategies of Building Initial Trust in China Huamei Sun School of Management, Harbin Institute of Technology, Harbin 150001, China E-mail:shm9166@sina.com Abstract The study of initial trust is very important to the development of e-commerce. On the basis of current status of China’s C2C e-commerce, this paper conducts an in-depth analysis of the factors affecting the consumers’ initial trust. At last, the paper provides some valuable marketing strategies as to how to build the initial trust so as to facilitate the success of online transactions. The research conducted by this paper will help enterprise enhance their competitive advantage and contribute to the development of e-commerce. Keywords: Initial Trust, C2C E-Commerce, Online Shopping 1. Introduction The study of the trust in the e-commerce environment has long been mostly focusing on the B2C Model, yet with the development of the information technology, the online C2C business has accounted for more than 75% of the online shopping turnover, which has influenced people’s work environment greatly and become an important part in the daily life of consumers in the information society. Under the C2C e-commerce environment characterized by the person-to-person transactions, it’s difficult for the buyer and seller to build a high degree...
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...Page 1 of 18 17th European Conference on Information Systems TEACHING CASE LEADING THE CHANGE - ERP IMPLEMENTATION AT KEDA Abstract While Enterprise Resource Planning (ERP) system demand in China has been steadily increasing, many of such implementation projects failed. Keda Industrial Co. Ltd (600986: Shanghai Stock Exchange), a manufacturer of large scale machinery in China, however, was one of the few that successfully deployed its ERP solution in 2005. In this case study, we document the ERP initiative of Keda from its conception to its deployment, study the factors that contributed to its success, and summarize Keda’s practices that substantiated the identified success factors. Keywords: Enterprise Resource Planning, Implementation, Critical Success Factors, Teaching Case 17th European Conference on Information Systems 1 Page 2 of 18 INTRODUCTION According to a market study conducted by Gartner Research, ERP software demand in China increased by 29% in 2006 (Pang et al, 2006). In fact, many enterprises in China have recognized the strategic importance of ERP in their rapid developments. Keda Industrial Co. Ltd. (600986: Shanghai Stock Exchange), a manufacturer of large-scale machinery in China, was such a company. Keda produces and sells machinery for processing ceramics that are mainly used in construction. In August 2005, Keda successfully deployed SAP as their ERP solution, a mere five months after forming an implementation team....
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...The Case of the “Italian” Shoes Eisenberg provides a great example of a communication issue between two types of organizations and their potential buyers. Both organizations have unethical practices to some degree, but the questions asked of the reader are more directed at communication techniques used by each of these companies, and how aspects like globalization effect the legality of the issue. On one hand, there is the large organization who uses deceptive marketing tactics, and the other is a street vendor that sells fraudulent “knockoff” versions of name brands. Question One The first question asks, “Do you see a difference between what these companies are doing and the illegal production of counterfeit products that are fraudulently stamped with a designer label and sold on street corners?” Definitely. The original designer companies are misleading customers by advertising their products as made in a more local European country rather than stating most of the materials and labor are outsourced from a more economical production solution in China. This is done to convey an image of quality and luxury to potential customers, because “created in a Chinese factory” doesn’t sound as appealing as “handcrafted in the foothills of the Italian Dolomites.” However, the counterfeit products that are sold on street corners are even more misleading, these street vendors claim to be selling the exact product that can be found in stores; when in reality it is a product created...
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...and Motorola Mobility on 2014, and the changing landscape of tablets and smartphone market, we will look into Lenovo’s strategic position. There are several issues facing by Lenovo now: ♣ Bad economic environment might post threat to Lenovo’s PC and enterprise business ♣ Declining growth in worldwide tablets market would hurdle the Lenovo’s growth of market share in tablets market ♣ Lack of Wearables and Internet of Things (IoT) Products would leads Lenovo missing out of future key driver in business ♣ Lenovo’s Smartphone market share is declining due to confusing brand positioning of Lenovo brand and Motorola brand Based on the issues identified, below are the recommendations: ♣ Lenovo to utilizes the merger of IBM x86 server business to be more price competitive and enhance global reach ♣ Lenovo to focus on low-end to middle range tablets to avoid competition with top tablets vendors which focused on high-end devices ♣ Lenovo to reposition Lenovo brand and Motorola brand in smartphone market to gives clear differentiation to consumers ♣ Lenovo to expand product lineup for Wearables ♣ Lenovo to deploy more resource on research and development on Internet of Things (IoT) products Introduction In 2014 Q4, Lenovo finally achieved its goal in becoming the world’s largest PC vendor, and continue to maintain the top position in 2015 Q2 by aggressively expand outside of Asia Pacific region. It proves that the company’s “protect-and-attack”...
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...between ICT growth and economic growth in the Greater China Region Background: As to these days, perhaps the most important enabling technology worldwide: Information and Communication Technologies (ICT). China is not the only fast-growing economy that is making waves around the world. ICT in China’s current economic growth rate is approximately 9 percent annually, which is impressive economically. Its contribution to global GDP growth since 2000 has been almost twice as large as that of the next three biggest emerging economies (India, Brazil and Russia) combined. Some even refer to China as the mother of emerging markets and transition economies. China joined the World Trade Organization towards the end of 2001. It has also been experiencing a long period of steady economic growth and was chosen to host the 2008 Olympic Games. Although there is still a huge gap between China and developed countries in the development of the ICT industry, the astonishing pace of its progress shows promise for the country’s New Economy. There are empirical evidences in recent years on China’s ICT industry development and diffusion. Indeed, The ICT industry is becoming the most dynamic sector in China’s economy. However, a clear digital divide among the nation’s economic regions is foreseen. Information and communication technologies (ICT) are therefore playing an increasingly central role in today's China. In just a few years, China has become the country in the world offering the most...
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...Ji’nan Broadcasting Corporation What are the key issues facing Zhou Jianglin? The DVP is scheduled for launch in January 2002 which was 6 months from the initiation. Based on inputs from Chin(Postel) a project of DVP’s magnitude would require a lead time of 8-9 months. An alternative would be to source equipment from multiple suppliers. Sourcing the equipment from multiple suppliers would Type approval which would add uncertainty to the project and the approval itself would take 3 months. If multiple suppliers are involved clear demarcation points are required to avoid potential conflict of interest. There were internal objections from other division MDs. MD of Radio and Television Programming was of the opinion data & voice was the business of China Post & Telecom. Another MD, of the Radio & Television Broadcasting was of the opinion Alcatel equipment was more robust than Nortel’s. Budget was a key constraint as RMB 110 million was sanctioned but the initial estimates suggested it might cross the same. JBC needed in-house expertise to remotely monitor the network which was lacking. Zhou was not sure if reselling of long distance capacity was permitted by the Chinese government. - - Trace the history of decisions made in the data and voice project. 1) What were the decisions made? What were their implications? Decisions made and their implications are as follows - To launch the DVP by January 2002 – This decision was made without keeping in mind the time required to...
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...Meghan Wilcox ECON 3340 - 102 Corporate Research Paper Bruce MacKeen T700E Table of Contents Introduction 1 Non-Market Environment 1 Baron's Four I's Analysis 3 Issues. 3 Interests. 3 Institutions. 3 Information. 4 Non-Market Strategy 4 Conclusion and Recommendations 5 Introduction The Hudson's Bay Company formed in England in 1670 when the attempted to set up a trading post around Hudson's Bay. This company is very much involved in Canada's political and economic structure. In the beginning of its existence, they were predominantly involved with trading furs to the native people within Canada. It wasn't until the twentieth century that HBC turned into the retailing company that they are known for today, however, they still maintained their position in the fur trade industry (HBC, 2013). HBC's current operations range from financial services and mortgages to their most well known functions as one of Canada's largest retailers. There are multiple stores that are included in the HBC franchise, for example, The Bay, Zellers, Home Outfitters and Saks. Hudson's Bay Company also owns Lord and Taylors in the United States. As a combined total in Canada and the United States, HBC has 29,000 employees. The most well-known product line sold by HBC vendors is its Canadian Olympic clothing line (Hudson's Bay Company, 2013). Along with providing services and products to its consumers, HBC also is highly involved in the community. HBC has established...
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...Jude Bowman September 3, 2012 Riordan Manufacturing Physical Layout and Network Security As can be seen on the Intranet Website, Riordan currently operates four manufacturing plants; three located in the United States (San Jose, California; Pontiac, Michigan; and Albany, Georgia) and one overseas (Hang Zhou, China). Each plant contains the same basic departments, to include Sales and Marketing, Operations, Finance and Accounting, Information Technology (IT), Legal, and Human Resources. The problem; however, lies in all four plants Sales and Marketing, Operations, Finance and Accounting, and Human Resources departments, which have outdated and unconsolidated systems. China Physical Layout One location is China. The Wide Area Network being used has three T1 connections in the United States and a Satellite connection in China. This paper is used for determining the architecture for the Riordan WAN and then research what possible security measures can be taken to reduce Vulnerabilities. The Layout is below: • Ethernet Backbone 1G • Windows Exchange server Email • Windows Network server Domain controller • Unix Server for ERP/MRP Customer and Vendor Relations • Linksys Wireless Router • VOIP Satellite Connection • 35 Dell Optiflex Desktops with windows 2000 • T1 Connection Immediate recommendations that stick out would be several things such as encryption, firewall, and outdated operating systems. The firewalls could be set up in multiple facets like Stateful...
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...materials, including steel, precious metals, gold-steel and other materials. Steel watches lead the market with 55% units of production giving as a result a growth of 1.6% in the overall watch market. “Other materials” (carbon fiber, silicone rubber, ceramic) come in second place with 28% units of production and which volumes gained more than one million units in 2014. Mechanical and electronic watches have gained value and increased its production in the number of pieces (+8.8%) generating almost 80% of turnover in the exports (Exhibit 1.1 – CHF: Swiss Franc). Watch Types – exhibit 1.1 MAIN MARKETS Asia took more than half of all Swiss exports (53.2%) with a great improvement in the first half of 2014 in Hong Kong. The profile of China was similar to the one in Hong Kong with a wider fluctuation range. Finally, Japan had a very good year in 2014 as well, with a great growth where Swiss exports rose by 15.2%. European market growth was subdued ending with a decline. The European economic situation played a major role. Germany’s exports decreased by 6.4% after three years of strong gains and France had the same figures as Germany. Spain and the United Kingdom were the key players with growths of 2.3% and 9% respectively The American market had a positive trend of 4.5% growth compared to 2013. The positive trend was in part because of the evolution of the market in the United States. GLOBAL WATCHMAKING...
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...|Gender |Male | |Present Location |Shanghai | |Mobile |189-398-96959 | |Applied Position | | |Education |2002/09 -- 2006/07 East China University of Science and Technology Bachelor | | |20011/12 -- now East China University of Science and Technology Master | Self Assessment: ← Master in Project Management & Bachelor in computer science or related major with good command. ← At least 6+ years’ solid experience in software, 3+ years’ experiences of people management and project management. ← In-depth business knowledge in software project management related business processes. ← Experience in evaluating and selecting suppliers and creating and managing service level agreements.. ← Proven ability to concurrently manage a complex range of tasks and projects, where achievement is dependent on other’s efforts. ...
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...INDIVIDUAL CASE STUDY PRESENTATION ON MATTEL This is an ‘open-book’ presentation that is designed to assess your ability to apply the essential theories, principles and techniques of supply chain and operations management to a realistic business situation. The questions will draw on material from the other modules in the MSc Supply Chain Management programme. You will be expected to demonstrate your knowledge and understanding of relevant theoretical principles, concepts and techniques; to apply these appropriately to the particular situation described in the case study and; above all, to make sound decisions. You will not gain marks by presenting a general essay on the topic. Please note that all work should be your own. Copying or plagiarism will not be tolerated and could result in no marks being awarded. If quotes or short extracts are used they should be attributed or the source of the information identified. Play Fair The core values of Mattel, the world’s largest, branded toy manufacturer, appeared on its company website, and on its literature, under the heading ‘Play Fair’: “Act with unwavering integrity on all occasions. Treat each other with respect and dignity. Trust each other to make the right decisions. Be accountable for all that passes in front of us.” In 2007 these values would be put to the test as never before, when it was discovered that substantial numbers of Mattel branded toys had been contaminated with lead paint with global signature...
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