...Case Study Analysis The success of marketing a product or service in other countries is affected by the product itself and consumer demand. According to Weber (2002), when marketers are looking to export their products or services to other countries they need to understand the consumer’s demands, expectations, and tastes in the region. Not all consumers feel and think the same way. For example, consumers in Hong Kong have different historical and cultural views than Mainland China, although they may have similar cultural values (Weber, 2002). Consumers within these two regions may have different preferences and environmental standards. The same could be said for Japan. Therefore, when marketers are trying to enter other regions they must understand the region’s culture and behavior toward a product or service. Marketers must also understand demand factors of that region, such as economic and social. Case one: Japan to Apple’s iPhone: “No Thanks!” Although technology is used all over the world, different countries can provide many challenges when trying to introduce new technologies to them. Apple found this out when trying to introduce the iPhone in Japan. According to Frommer (2010), reasons the iPhone was not successful in Japan was because Apple failed to understand what the Japanese consumer expected of an iPhone and the competitive marketplace. Although the iPhone is successful in the United States, many consumers in Japan believe the phone’s technology is old and...
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...Case Study Paper MGT448 – Global Business Strategies October 11, 2011 Professor Dana Moore Gray, Ph.D., APR Case Study – Google in China This case study paper will examine Google’s entry into China. This case study will be focusing on the following topics; the legal, cultural and ethical challenges that Google experienced, the role that the Chinese government played, and a summarization of the operational and strategic challenges that faced Google’s managers. Google in China Looking to gain access to China’s 100 million internet users, Google launched their services in China in 2000. However, in 2002, the Chinese Government blocked Google’s services. Than two weeks later the government restored Google’s services along with a censoring program to block out any political sensitive material. This censoring program significantly slowed down Google’s site in China, and therefore it became obvious that Google would have to, in accordance with the Chinese government, self-censor their own site in an effort to speed up the service (Hill, 2009) Challenges Google Faced There were many legal, cultural and ethical challenges facing Google when they decided to provide their services to China. The fact that China is ruled by communism made it difficult for Google to acclimate themselves to the legal and cultural complexities. They also faced ethical issues as the aforementioned decision to self-censor their site from certain political information was in direct opposition to their...
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...Case Study IT Business Dot Com Alibaba. Com Extracted from Alibaba.com Presentations SME : Small and Medium Sized Enterprises IPO : Initial Public Offering The business model of Alibaba is very simple. It is to help sellers meet buyers. More specifically, it provides an Internet based business‐to‐business (B2B) platform where sellers(suppliers / manufactures) can meet buyers (outsourcers / wholesalers) on a global scale. The company offers two platforms, one in Chinese for Chinese businesses, and another in English for the other international customers. Customers are both the sellers and the buyers, who are able to post “storefronts” to advertise their products or needs. Alibaba offers several services. By June of 2007, Alibaba had over 19.8 million registered users, with 16.6 within its Chinese market place. 219,098 of these 19.8 users where paying members. As stated by Alibaba, the workflow includes: 1. Suppliers and buyers post their listings, matching the inputs from the company’sstrategic perspective. 2. Listings are searched, contacts are made, and information is exchanged between thesuppliers and buyers. This will often include product specifications and capabilities. This corresponds to the information manipulation the company’s servers and softwareuse to generate the value for the customers. 3. Customers then negotiate with each other, which is the “outbound” part of theworkflow. 4. All of the communications for suppliers and buyers is ...
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...Case Study Analysis Larry Dean Psy 322 June 2, 2014 April Ward Case Study Analysis When a company makes the decision to market their product or service to multiple cultures, they must be very aware of the intricacies and differences between each of the cultures. While some customs or traits associated with a particular culture are very overt or obvious, others may not be. Detailed analysis must be done to ensure that all of these traits have been considered. Failure to do so could result in a lack of profits at best and a negative hit to a brand name at worst. Two case studies give examples of companies attempting to market and sell their products and services in new cultures. Case One: Japan to Apple’s iPhone: “No Thanks!” When Apple unveiled its much anticipated iPhone to the United States the response was overwhelming. The iPhone broke new ground in smartphone technology with its touch display, 3G data network capability and internet-based applications and utilities. Apple enjoyed huge sales and revenue in the United States. Similar success was enjoyed when the iPhone was released in other countries around the world as well. Overall, the feedback was very positive. So when it came time to release the iPhone in Japan, analysts estimated a million sales. Revised estimates after the release, however, were a staggering 50% lower at 500,000 units sold. There was initially much confusion as to why actual sales were so much lower than what was initially anticipated...
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...Pradesh Manufacturing Unit 8: Uttar Pradesh Manufacturing Unit 9: Delhi Manufacturing Unit 10: Delhi Manufacturing Unit 11: Uttar Pradesh Manufacturing Unit 12: Delhi Manufacturing Unit 13: West Bengal Manufacturing Unit 14: West Bengal Manufacturing Unit 15: Karnataka Summary of Industry Requirements Study Team 1 2-10 11-13 14-16 17-18 19-20 21-24 24-27 28-30 31-32 33-34 35-38 39 40-41 42-43 44-45 46-48 49 Case Study Report Productivity and Competitiveness of Indian Toy Manufacturing Sector Diagnostic Case Studies Introduction This report contains diagnostic case studies of fifteen toy manufacturing units selected from seven different toy product categories. The study focuses on unit specific problems related to production, raw material availability, marketing, finance, productivity, export performance etc. These case studies also throw light on other aspects of the working of these units such as product range, market scenario, taxation structure etc. Though the manufacturing units produce a wide range of toy products, for the study purposes the units have been broadly grouped under seven major product categories. Number of manufacturing units taken up for detailed case study based on the seven major product categories are given below. Product categories and the manufacturing units studied: S. No Product category Manufacturing units 1. Manufacturing Unit 2. Manufacturing Unit 3. Manufacturing Unit 4. Manufacturing Unit 5. Manufacturing Unit 6. Manufacturing Unit 7. Manufacturing...
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...Case Eurochem Part 1: Description The (Vandenbergh) director of marketing from Eurochem head office had expatriated Paul to working in China. Paul is an employee who with good qualities and working ability for the job. Once Paul working in China, soon he found out the problem which the company have too much credit from the customers leads to the company current situation with only default. Cultural difference has been a big issue between Chinese way and Belgium way of doing business. Paul doesn’t really appreciate with Wu and Li’s “guanxi” way of managing the customers. He thinks Chinese subsidiary spent too much time and money on invest the stable customers. He thinks they should change their strategy of doing business and contain the customer relationship. Instead of visiting and drinking tea with the old customers, is better to using telephone to contact with the existing customers and spend more time for developing the new customers. Paul thinks this way will be also work in Chinese market because it has been very successful in Europe and America. At the beginning Olsen think Paul’s way is not really effective and suggest him to get some advice and help from Wu and Li because of their old experience. Therefore, He called Vandenbergh for complaining about paul’s behavior, but Vandenbergh insist that Paul is the best person for in charge it and he has full of confidence with Paul. After Olsen discussed with the president of Eurochem, he got a big encourage and support...
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...Business case studies determine and define the primary issues that a company faces in the modern world market. A well designed business case study can provide a detailed contextual analysis of limited conditions and their horizontal relationships to other entities. In the case of Coach, they are an international clothing accessory company with a reputation of making pristinely handcrafted items with unique designs and a label that represents over seventy years of craftsmanship. In order to fully understand Coach’s business model, empirical data must be collected and analyzed to include the historical and current financial statistics, an in-depth analysis of the company overall, an analysis of the company’s business model, and finally current issues and future forecast that affect the longevity of the enterprise. By studying the history of Coach, both investors and those with an interest in the company can gain insight into key factors that motivate company decisions. Background/History The history of Coach starts in 1941 in a small family run leather workshop with six primary artisans in Manhattan that had skills passed down from generation to generation. It was not long until leather good become sought after for their high quality and workmanship. Through the guidance of the longtime and current CEO, Lew Frankfort, Coach expanded their business from just 6 million dollars 30 years ago to current sales exceeding 3.6 billion dollars. (Coach, 2012) From 1941 to present, the...
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...Fabrics Case Study and its implications on managing in a global environment. The research of case studies gives us the opportunity to understand and apply the lessons we have learned in the course. The case explains that for 10 years, Shanghai Fabric Ltd., a Chinese fabrics company, and Rocky River Industries, a United States textile manufacturer, have been part of a 50-50 joint venture to produce dye and fabric. This venture, called Shui Fabrics, produced dye and coat fabric for domestic and international sportswear markets. Ray Betzell, general manager for five of the 10 years, found himself in the middle of a tough situation (Daft, 2012, p. 119). The objective of this case study is to identify the main problem, analyze its implications, and integrate the management skills we have learned in the course. I will discuss the differences between the American and Chinese views of the company in regards to the Global Leadership and Organizational Behavior Effectiveness (GLOBE) project value dimensions [ (Daft, 2012, pp. 106-107) ]. We will also learn the importance of researching the socio-cultural values of the country we want to do business with. Problem Ray Betzell has a dilemma. On one side, the Rocky River president and Ray’s boss, Paul Danvers, was unhappy with the 5% return of investment (ROI) the company was producing and wants Ray to find solutions or they would pull out of the joint venture, while considering staying in China. On the other side, the Chinese deputy general...
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...Management Case Study Analysis The Chinese Fireworks Industry MBA-E, Batch 59 Submitted By: Bilal Waheed (13059021010) Ahmed Burhan Khan (13059021008) Case Outline: The case involves a detailed industrial analysis of the Chinese Fireworks industry. The Chinese fireworks industry flourished the late 1970s and grew to make up 90% of the world's fireworks export sales. However, starting from the mid 1990s, safety concerns led Governments in China as well as abroad, to set up stringent regulations. At the same time, there was rapid growth in the number of small family run fireworks workshops, whose relentless price cutting drove down profit margins. Now, in this case, Jerry Yu who is an American born Chinese, wants to determine whether he should consider investing in Liuyang fireworks factory or not. Liuyang is known as “the home of fireworks and firecrackers” and good at making varieties of fireworks and firecrackers. To gauge the attractiveness of industry, he made an evaluation of the Chinese firework industry by studying and analyzing following factors; History * Product * Identified issues * Industrial circumstances * Domestic and Export Market * Predicted Future of industry ------------------------------------------------- The Strategic Decision Making: Q.1- PEST Analysis of the Chinese Fireworks Industry? Followings are the facts observed through performing PEST Analysis of the Chinese Fireworks Industry in the given case; Political...
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...Changes in international development: An assessment of trilateral development cooperation. Introduction In a time span of the last 10 years, the scene has changed rapidly in international development studies. A number of new actors have appeared on the scene and are changing the attitudes towards and the setting of development, in particularly in Africa. To argue that changes on this scene is a novelty would be obscene, with possible references to the plethora of different development paths followed by individual states, the widely differing politics of international development and in particular the big shifts in the international paradigms surrounding aid and governance. The reasons for the current change on the international scene are many. First, and most relevant to this paper, there is the entry of “new” states on the scene. These are states that most often have risen to a middle-income level (e.g. China, Brazil, South Africa), and now are looking to either widen their altruistic reach, look out for geopolitical interest, gain political influence or to secure access to future growth markets and scarce resources – or maybe all of the above. It is worth to note, that they have all been present for a long time, but just recently have attained the interior economic welfare to increase their aid support (Rampa et al., 2012; Dreher et al., 2011; Wouters et al., 2012). Another very big driver of change is the entry of private financing into the field of development. Private...
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...Case 1.1: Case on role of HR manager Chadha, N.K. (2002). Worker’s troubles in China. In Human Resource Development: Issues, Case Studies and Experiential Exercises (2nd Ed.) (pp. 12-13). New Delhi: Shri Sai Publishers After centuries of economic isolation, China, under a communist–led government began to undergo economic liberalisation in the 1980’s. This economic liberalisation led to foreign contacts which raised hopes among many for greater freedom and control of their own lives. Increased foreign investment and trade seemed to be improving China’s economic situation and also the condition of workers. For example a survey of personnel practices in China by the Wyatt Company indicated that Chinese nationals who worked in foreign owned companies or joint ventures earned low salaries but had high fringe benefits. Workers in Chinese companies, however, did not fare so well. China’s labour ministry recorded more than 8000 strikes in 1993, none of which was legal. Another major issue plaguing Chinese factories was that of safety. Gas explosions in coal mines took the lives of more than 750 workers in just the first 3 months of 1994, and there were more than a 1000 killed in similar accidents in 1993. Late in 1993, there were two fines because of poor labour practices in which 145 Chinese workers perished. In January, 1994, new regulations were passed stipulating fire prevention, ventilation and other standards for factories as well as the dormitories in which factory workers lived...
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...Global Sourcing Development at IKEA – a Case Study Paper prepared for the 25th IMP conference Jens Hultman1, Susanne Hertz1, Rhona Johnsen2, Thomas Johnsen2 1: Jönköping International Business School, P.O Box 1026, SE-551 11 SWEDEN E-mail: jens.hultman@ihh.hj.se, susanne.hertz@ihh.hj.se Tel: +46 0(36) 10 10 00 2: Audencia Nantes School of Management, 8 Route de la Joneliere, BP 31222 – 44312 Nantes Cedex 3, France. E-mail: tjohnsen@audencia.com; rjohnsen@audencia.com Tel: + 33 (0)240 37 46 25 Abstract This study explores the dynamic process of global sourcing development through a case study of the Swedish home furnishing giant IKEA and its supply network concerning the PAX wardrobe system. The paper provides a synthesis of the existing global sourcing literature by dividing this growing body of research into three major themes: globalization processes and stages, motives/drivers, and organizational design and management. Moreover, the paper integrates the global sourcing literature with the established literature on the internationalization process of firms. Comparing the existing research on global sourcing and internationalization, we propose two research questions focused on: (1) the ways in which the IKEA global sourcing and supply chain development process resembles a linear stages process, and (2) the principal drivers of the development of global sourcing within IKEA. Relating the findings of the global sourcing process in the case of IKEA, the paper suggests that the...
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...CASE STUDY ANALYSIS OF P&G: SK-II GLOBALIZATION PROJECT FOR: Professor Howard Kupferman Written by: Andres Torres Procter and Gamble Case Study Analysis Actors: 1. Alan Lafley: Head of P&G Beauty Care GBU 2. Paolo de Cesare: President of Max Factor Japan 3. Durk Jager: P&G CEO 4. GLT: Global Leadership Team (made up of business GM’s of crucial MDO’s, people from R&D, consumer research, product supply, HR, and finance). Chaired by Lafley. INTRO: In this case study we are introduced to P&G as an organization and their changes in structure overtime. More specifically, after the acquisition of Max Factor Japan and success in its SK-II line, questions are raised about whether global expansion is feasible and profitable as a franchise. De Cesare ran this skin-care line in Japan, but he reported directly to Lafley. This is crucial because global expansion would require Lafley’s approval in budgeting and organizational support. P&G recently went through major organizational changes over a period of six years known as O2005. This created huge questions in the strategy that would be put together in the case of a global expansion for SK-II. Within the U.S. Procter & Gamble originally followed an organizational structure consisting of seven different divisions that were furthermore shattered into 26 distinct categories. Each category had its own R&D, supply management and marketing. In addition, the international organization...
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...Yu, Wantao (2011) Operations strategy, business environment, operations resources and performance: an empirical study of retail firms in China. PhD thesis, University of Nottingham. Access from the University of Nottingham repository: http://eprints.nottingham.ac.uk/14191/1/546558.pdf Copyright and reuse: The Nottingham ePrints service makes this work by researchers of the University of Nottingham available open access under the following conditions. · Copyright and all moral rights to the version of the paper presented here belong to the individual author(s) and/or other copyright owners. · To the extent reasonable and practicable the material made available in Nottingham ePrints has been checked for eligibility before being made available. · Copies of full items can be used for personal research or study, educational, or notfor-profit purposes without prior permission or charge provided that the authors, title and full bibliographic details are credited, a hyperlink and/or URL is given for the original metadata page and the content is not changed in any way. · Quotations or similar reproductions must be sufficiently acknowledged. Please see our full end user licence at: http://eprints.nottingham.ac.uk/end_user_agreement.pdf A note on versions: The version presented here may differ from the published version or from the version of record. If you wish to cite this item you are advised to consult the publisher’s version. Please see the...
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...Eldora Case Study Evaluation and Recommendation By Emily-jean C. Aguocha Saint Mary’s University of Minnesota Schools of Graduate and Professional Programs PRM 600, Fundamentals of Project Management Gary Jurek, Instructor September 11, 2011 Eldora is the largest and most profitable manufacturer of mountain bicycles in the United States with the intention of going global by venturing into the Asian market. According to the case, Eldora sales seem to be going well, however, the growth of the US market had settled down to about 2% per year, while the Asian Market (for the same kind of bikes) doubled annually. Furthermore, Eldora’s competitors are moving their facilities to Asia, to take advantage of lower labor costs and distribution costs. The rest of the paper specifies Eldora’s strategic objectives, the functions of the company that might be relocated with expansion to Asia, Eldora’s core competencies, and the evaluation of Eldora’s alternatives list. For a business to venture into a new market especially in a different country, they would need to incorporate the four elements of operations objectives in their business strategy. Eldora’s strategic objectives are: quality, low-cost, delivery time, and flexibility. Quality: This should be the first priority objective for Eldora because their purpose is to satisfy their customer requirements and specifications. They would need to identify their target market in Asia, work with the selected customers to define the customers’...
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