...หลักสูตรวิชาศึกษาทั่วไป (หลักสูตรปรับปรุง พ.ศ. 2552) จุดมุงหมาย เพื่อใหนักศึกษามหาวิทยาลัยธรรมศาสตรมีความรู มีทัศนะกวางขวางรอบตัว สามารถเขาใจถึงสถานภาพของ ตัวบุคคล ที่เกี่ยวของสัมพันธกับสภาพแวดลอมทางธรรมชาติ สภาพแวดลอมทางสังคมและวัฒนธรรมและเพื่อให นักศึกษาสามารถตระหนักถึงความสัมพันธเกี่ยวโยงของวิทยาการทั้งหลาย ทั้งในทางสาขาวิทยาศาสตร สังคมศาสตร มนุษยศาสตร และภาษา ทั้งนี้ เพื่อใหเปนปจจัยเสริมสรางทางปญญา ความคิด คุณธรรม และวิจารณญาณสวนบุคคล อันจะเปนคุณประโยชนแกนักศึกษาทั้งในดานของการศึกษาในระดับสูงขึ้นไป และในดานของการนําไปประยุกตใช กับการดํารงชีวิตใหมีคุณภาพและประสิทธิภาพมากยิ่งขึ้น โครงสรางของหลักสูตรวิชาศึกษาทั่วไป พ.ศ. 2552 นักศึกษาตองศึกษาวิชาในหลักสูตรวิชาศึกษาทั่วไปรวมแลวไมนอยกวา 30 หนวยกิต ตามโครงสรางและ องคประกอบของหลักสูตรวิชาศึกษาทั่วไปซึ่งแบงเปน 2 สวน คือ สวนที่ 1 เปนหลักสูตรกลางของมหาวิทยาลัยที่กําหนดใหนักศึกษาทุกคนตองเรียนจํานวน 21 หนวยกิต ดังตอไปนี้ - หมวดมนุษยศาสตร บังคับ 1 วิชา 3 หนวยกิต - หมวดสังคมศาสตร บังคับ 1 วิชา 3 หนวยกิต - หมวดวิทยาศาสตรและคณิตศาสตร 2 วิชา 6 หนวยกิต วิทยาศาสตร บังคับ 1 วิชา 3 หนวยกิต คณิตศาสตรหรือคอมพิวเตอร บังคับเลือก 1 วิชา 3 หนวยกิต - หมวดภาษา 3 วิชา 9 หนวยกิต ภาษาไทย บังคับ 1 วิชา 3 หนวยกิต ภาษาตางประเทศ บังคับ 1 ภาษา 2 วิชา 6 หนวยกิต สวนที่ 2 เปนหลักสูตรของคณะ จํานวนไมนอยกวา 9 หนวยกิต รายละเอียดโปรดดูขอกําหนดหลักสูตรสวนนี้ของแตละคณะ รายวิชาในหลักสูตรวิชาศึกษาทั่วไปสวนที่ 1 1 วิชา - หมวดมนุษยศาสตร บังคับ มธ.110 สหวิทยาการมนุษยศาสตร - หมวดสังคมศาสตร บังคับ 1 วิชา...
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...promising to Carvel. The three most attractive segments are (1) middle and upper class Chinese professionals, (2) "little emperors" (children in one-child homes, who tend to be spoiled by parents and grandparents), and (3) expatriate residents. 4. Costs of Carvel products could be reduced by 5% by whipping more air into the ice cream, but this might compromise Carvel's image for quality products. 5. Wang is considering introducing a new product, the "Piece of Cake" (a small, single slice of ice cream cake) to provide an inexpensive introduction to Carvel's cakes to Chinese consumers. • Carvel's products are available in Carvel retail stores (4 full-service and 6 scaled- down outlets), high-end supermarkets (25 accounts), local supermarkets (25 accounts), bakeries (40 accounts), and restaurants and bars (60 accounts). Case Questions 1. Carvel's new Beijing manager, Steven Wang, has not yet formulated his pricing and product policies. What advice would you give him? Should Wang reduce Carvel's prices, perhaps by reducing product quality? Wang needs to carefully consider the position of Carvel's products vis a vis Baskin-Robbins and Haagen-Dazs products. This is key, developing appropriate product and pricing policies. Also, Wang needs to consider longer term implications of product and pricing decisions. If Carvel is committed to the Chinese market (as it seems to be) the product and pricing decisions Mr. Wang makes need to build...
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...Bachelor in Economics GPA: 3.36 PROFESSIONAL EXPERIENCE Mercer Consulting Co., Ltd. Beijing Branch – Beijing, China Aug. 2010 – Nov. 2010 Human Capital Department Intern Participated in compensation design projects, including Audi Group; took charge of data check and analysis of 27 dealers in 3 regions. Joined in assessment center project, Audi ac; conducted data analysis 15 times independently, provided good suggestions in data processing and wrote analytic report. Participated in HR training project, Audi training; drafted one part of training materials. RSM China Certified Public Accountants – Beijing, China Jul. 2010 – Aug. 2010 Chinese largest Certified Public...
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...UNOFFICIAL Name: Sun, Jianan Student SSN: Student Number: 10792211 Print Date: 05/31/2013 Page Number: 1 of 1 2012 Spring Semester COURSE TITLE GRADE LNDS/PEOPLE NON-WEST WLD D INTRODUCTION TO MUSIC B STATISTICAL METHOD A MANAGERIAL USES OF B ACCOUNTING INFO ACC 201 FINANCIAL ACCOUNTING I A AHRS EHRS QHRS Semester 15.0 15.0 15.0 Cumulative 30.0 64.0 30.0 Status Good Standing Status No Academic Honors CRS GEO MUS STA ACC NUM 160 100 291 202 CRS NUM A-S 280 Requested by: Jianan Sun -------------------------------------------Undergraduate Academic Record SCHOOLS ATTENDED Secondary Schools: Xi'an Gaoxin Tangnan High School Higher Education Institutions: Xi'an University of Finance & Econom 08/2009 - 05/2010 Issued to: HOURS 3.0 3.0 3.0 3.0 3.0 QPTS 45.00 84.00 QPTS 3.00 9.00 12.00 9.00 12.00 GPA 3.000 2.800 U N O F F I C I A L Test Scores: -------------------------------------------------------Transfer Credit Applied to 2011 Fall Semester Xi'an University of Finance & Econom 08/2009 - 05/2010 XICN001 FUNDAMENTALS OF COLLEGE C 3.00 NEEDEVAL XICN002 ADVANCED MATHS 1 (ECONOMI 3.00 MA 1--XICN003 INTRODUCTION TO LAW OF EC 3.00 ECO 4--XICN004 MORAL CULTIVATION AND BAS 3.00 GEED2--XICN005 PE (1) 1.00 KHP 1--XICN006 MICRO-ECONOMICS 3.00 ECO 201 XICN007 COLLEGE CHINESE 2.00 GEED1--XICN008 ADVANCED MATHS 2 (ECONOMI 3.00 MA 123 XICN009 MANAGEMENT 3.00 MGT 301 XICN010 MACRO-ECONOMICS 2.00 ECO 202 XICN011 PRINCIPLE OF MARXISM 3.00 GEED2--XICN012 DATABASE APPLICATION 2.00 NEEDEVAL...
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...products gives the impression of mediocrity and made for the mass. An instance of this was when I bought the china version of the brickgame. The controls were hard to use, the sound was horrible for an 8 bit game and the monitor wasn't well made. This left the impression that the chinese version products are worthless to me. Quality not only helps boost sales but is also meant for the business being good and efficient. China right now has increased productivity yet has not decreased the quality. It has now both efficiency and haste. This will lead to their progress as a nation and will start to influence other countries by copying their management techniques. The quality aspect addresed in this are the providing good quality products for use and delighting consumers. Consumers are more satisfied in the japanese brand cars due to their economic technology. Unlike the US brands which only boasts its name the japanese brands take into account what the consumer would want and implement it. The definitions of quality can affect my college by increasing its student population. Internally the satisfaction of the students with the teaching methods and externally the results applied in the real world. Students expectation is the convinience of learning. Providing books and teaching instruments will be a good factor along with the luxury of time. Our college is not yet at its optimum level of quality because of the lack of resources. In time when the college has expanded the quality then...
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...Student name: Jiaqi Song Student number: 520812 Subject code: ECON10004 Subject code: Introductory Microeconomics Assignment 1 Question 1 a) The information in Attachment 1 suggests that a decrease in demand for iron ore by Chinese steelmakers. Because attachment 1 mentions that price decrease which result in a decrease in demand for iron ore by Chinese. As shown in diagram 1 below, the price of steel dose down from P1 to P2, thus the quantity supplied of steel decrease from Q1 to Q2, which means there are less demand for iron ore. And the article also shows that an increase in the price of iron ore. Price increases leads to a decrease in quantity demanded of iron ore. And price goes up lead to a movement along the demand to the left. This also makes a decrease in demand for iron ore by Chinese. Therefore, demand for iron ore by Chinese makers decrease. . [pic] b) As the demand for iron ore by Chinese decrease, the demand curve shift to the left. The new equilibrium price lie on the demand curve D2(graph above) which is lower than original equilibrium price on demand curve D1. The decrease in demand will also cause a decrease in quantity demand traded from Q1 to Q2. The Baltic dry index is based on the equilibrium price. Therefore, the Baltic dry index will decrease. c) There are going doubts about what the Baltic Dry is actually signalling because the index change will caused by demand change or supply change or both of them change. For example...
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... Total contribution | 100% | 1. Mid-Term Test: Multiple Choice Questions (25%) A mid-term test will be given during Week 3 tutorial. It consists of 25 multi-choice questions and will cover lecture topics from Weeks 1 to 2. Students are expected to complete all the questions within one hour. 2. Individual Tutorial Presentation (15%) * Each student will be assigned a tutorial question. * Each student will be given 10 minutes to present the tutorial answers. * The tutor will inform the scheduled dates for each group to present. * Students will be assessed individually according to the criteria listed. * Use the cover page provided by the lecturer/tutor. (Refer Appendix 3) * Presenters are required to use visual aids for their presentations, PowerPoint slides must be printed and attached with format of 6-slide in a page. The presentation slides should not more than 6 slides or 1 page. 3. Group Written Assignment (60%) Requirements Select a company in the consumer market for analysis and write a report on the following topics: * Background of the company * Marketing Mix: Product, Place, Price, and Promotion * Recommendations Instructions to students * Form into groups of 4 to 5 students in each group. * Write a...
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...[pic][pic] 本 科 毕 业 论 文 题 目（中文） 咖啡连锁产业营销策略研究—星巴克中国案例研究 （英文） A Research on the Marketing Strategies of Coffee Chain Business- A Case Study of Starbucks in China 姓 名 （中文） 李佩琪 （拼音） LiPeiQi 学 号 20100301336 所在学院 国际商务英语学院 年级专业 国际商务管理 指导教师 侯香勤 职称 讲师 完成时间 2014 年 2 月 28 日 A Research on the Marketing Strategies of Coffee Chain Business --- A Case Study of Starbucks in China Li Peiqi School of English for International Business Abstract In this article, the writer summarizes the marketing strategies of Starbucks by applying the basic theories of marketing, the SWOT analysis method with the theory support from a lot of reading and information searching. This article argues that the factors which distinguish Starbucks from its competitors in the market positioning are: the pursuit of coffee quality, the well-trained staff, the enthusiasm for making the world better, the attention to it pays to the community and the environment, innovation and the one and only “Starbucks Experience”. Starbucks puts coffee business in primary place, its core competiveness is its culture and values. Since the company locates the business in inspiring human’s spiritual beauty, it is necessary for their marketing means to come from the mental and psychological level. One innovative side of this article...
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..."The Butchery of Hitler and Stalin." Policy Review, no. 167, 2011, p.a 69+. Student Resources in Context, go.galegroup.com/ps/i.do?p=GPS&sw=w&u=bake57164&v=2.1&id=GALE%7CA260062419&it=r&asid=eda6a25dee1b7708bdba9e2cce35a5fa. Accessed 21 Mar. 2017 Shaw, Martin. War and genocide: Organised killing in modern society. John Wiley & Sons, 2015 University, Stanford. "Stalin killed millions. A Stanford historian answers the question, was it genocide?" Stanford News. N.p., 15 Apr. 2016. Web. 21 Mar. 2017. Naimark, Norman M. Stalin's genocides. Princeton, NJ: Princeton U Press, 2012. Print. "Collectivization and Industrialization." Collectivization and Industrialization. N.p., n.d. Web. 04 Apr. 2017. "BBC - Stalin - Collectivisation." BBC News. BBC, n.d. Web. 04 Apr. 2017. "Dekulakization and Collectivization under Stalin by John Heuss." Dekulakization and Collectivization under Stalin by John Heuss. N.p., n.d. Web. 04 Apr. 2017. Wemheuer, Felix. "Regime changes of memory: creating the official history of the Ukrainian and Chinese famines under state socialism and after the Cold War." Kritika, vol. 10, no. 1, 2009, p. 31+. World History In Context, go.galegroup.com/ps/i.do?p=GPS&sw=w&u=bake57164&v=2.1&id=GALE%7CA251726674&it=r&asid=2c76d8bddff0c42b35d7a800bdd93cd8. Accessed 5 Apr....
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...Chipotle Mexican Grill, Inc. in Beijing, China Goal The goal of the well-known fast food restaurant chain, Chipotle Mexican Grill, Inc., is to introduce the franchise to a brand new market, Beijing, China. The market is totally different for many perspectives, such as Asian culture and different customer base. It will be very important and challenge to find effective ways to attract dinners. Hence, Chipotle Mexican Grill, Inc. has to build and promote a new definition for fast food, which is healthy. People in Beijing, China become more and more pay attention to the food they eat and whether it is safe and healthy. The developing process will definitely not be easy, so the corporation needs to seek ways to overcome all the possible barriers and problems it may happen in the future. The ultimate goal is to survive and to be successful in the new market, and slowly and stably expand franchises in Beijing, China, and growing 15 percent of the market share within one year. Introduction Chipotle Mexican Grill, Inc. is a fast food restaurant chain that was founded by Steve Ells in 1993. Ells used his father’s loan, $85,000, to open the first Chipotle restaurant in Denver, Colorado. It became a huge success by selling over 1,000 burritos a day. The second store opened two years later, also in Colorado. The father of Ells invested $1.5 million, and then Ells used the funds to expand Chipotle by creating a board of director and business plan. In 1998, McDonald’s made a small...
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...BUS383 Managing Global Business Essay 1 Executive Summary: Using Lenovo as an international business, discuss the impact & role of culture in its business activities in different economies such as the United States & China in terms of political, economic, social & ethical factors. 2 Table of Contents Executive Summary:..............................................................................................................................2 Introduction...........................................................................................................................................4 Conducting Business Internationally..................................................................................................5 Impact & Role of Culture...................................................................................................................7 Difference between Western & Eastern cultures...............................................................................8 Lenovo in China / Eastern Culture....................................................................................................10 Lenovo in USA / Western Culture....................................................................................................12 Current Affairs.................................................................................................................................13 Conclusion:............................................
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...GLOBAL BUSINESS CULTURAL ANALYSIS: MALAYSIA HSUEN YAN WONG LIBERTY UNIVERSITY Abstract Globalization has simultaneously created global interdependence among nations of the world. Every nation is different from the other. The difference has formed barrier in trade, communication, value and custom. The objective of this paper is to study the factors impacting business in Malaysia and implication of the United States business in Malaysia. Developing countries are typically having more potential for foreign investment because they want to achieve the goal of developed country which is prosperous and fully industrialized. Malaysia is a diversified and humanities rich country from as being offshore destination. Malaysia is classified as upper middle income developing country due to its GNI per capita of $8420 as of 2011 according to World Bank data (2012). Malaysia is determining and rapidly moving to its goal of achieving National Vision 2020 as a fully developed country by year 2020 with its investor friendly business environment. Global Business Cultural Analysis: Malaysia Globalization has simultaneously created global interdependence among nations of the world. Every nation is different from the other. The difference has formed barrier in trade, communication, value and custom. The objective of this paper is to study the factors impacting business in Malaysia and implication of the United States business in Malaysia. Developing countries are typically having more potential...
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... Total contribution | 100% | 1. Mid-Term Test: Multiple Choice Questions (25%) A mid-term test will be given during Week 3 tutorial. It consists of 25 multi-choice questions and will cover lecture topics from Weeks 1 to 2. Students are expected to complete all the questions within one hour. 2. Individual Tutorial Presentation (15%) * Each student will be assigned a tutorial question. * Each student will be given 10 minutes to present the tutorial answers. * The tutor will inform the scheduled dates for each group to present. * Students will be assessed individually according to the criteria listed. * Use the cover page provided by the lecturer/tutor. (refer Appendix 3) * Presenters are required to use visual aids for their presentations, PowerPoint slides must be printed and attached with format of 6-slide in a page. The presentation slides should not more than 6 slides. 3. Group Written Assignment (60%) Requirements Select a company in the consumer market for analysis and write a report on the following topics: * Background of the company * Marketing Mix: Product, Place, Price, and Promotion * Recommendations Instructions to students * Form into groups of 4 to 5...
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...jewellery from the French brand Cartier. These products will be launched within the Chinese market, as it is close to become the largest luxury market in the world. In order to make this project as successful as possible, this essay will be divided into two parts. On the one hand, we will be analysing the marketing environment of the Chinese market by identifying major market opportunities. Also, the selection of a suitable target market for Cartier jewellery products will be made, and we will recommend which aspects of the product’s international marketing mix strategy would require adaptation. On the other hand, we will critically examine the notions of standardization and adaptation of the international marketing mix. 1. Market selection & Cultural Research and Impact on International Marketing Mix Strategy a. Market opportunities: In order to justify the choice of the Chinese market for Cartier jewellery products, 4 market opportunities will be identified. The first three ones will be dealing with socio/cultural aspects whereas the last one will be rather based on an economic aspect. With more than 1.3 billion of people, China has about 18 thousand billionaires, 440 thousand multimillionaires, and a fast rising middle class of around 250 millions who have high purchasing power and is also expected to be doubled in the next few years (Degen, 2009). Thus, it comes as no surprise that Chinese consumers are displaying a growing interest in luxury goods, which was already quite...
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...[pic] Specialist Diploma in Construction Management CM 107 Management & Organization Group Written Assignment Lecturer Name: Dr. Michael Fong Students Name: Submission Date: 21st October 2008 [pic] Executive Summary [pic] Sustainability as a term or phenomenon has been receiving increased attention all around us. There seem to be a high focus on sustainability, sustainable development and sustainable work systems. Within the context of work organization and organizational behavior, sustainability refers to the continuous development of individuals, teams and organizations. Sustainable work systems relates to the understanding, designing and development of the basic elements that form culture and organization culture, what influences it, and how work systems are influenced by it. Through this assignment, an attempt has been made to study how organization structure, culture and leadership play a critical role when it comes to individual, group and organization’s sustainable effectiveness. The most appropriate structure for an organization depends on its context in terms of goals, environment, technology, size and culture. And the culture of an organization is like air; it is everywhere we look, and it touches everything that goes on in organizations. Organization culture is both the cause and an effect of organization behavior. A strong culture powerfully shape an organization’s long term success. The culture of an organization is...
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