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Chipotle Marketing

In: Business and Management

Submitted By NINOSKA
Words 4777
Pages 20
CONTENTS

EXECUTIVE SUMMARY.......................................................3

COMPANY DESCRIPTION...................................................4

CURRENT MARKETING SITUATION..................................5

1 Past and actual success

ENVIRONMENTAL ANALYSIS..........................................10

1. Macro analysis : PESTEL 2. Micro analysis: PORTER 5 FORCES

TREND..............................................................................14

COMPETITOR ANALYSIS...............................................15

FUTURE GROWTH POTENTIAL....................................16

SWOT ANALYSIS..............................................................17

ASSUMPTIONS................................................................18

MISSION, DIRECTION AND OBJECTIVES....................20

Financial Objectives Marketing Objectives Social Objectives

MARKETING STRATEGY..............................................21

MARKETING PROGRAMS............................................23

FINANCIAL PLANS.......................................................26

IMPLEMENTATION AND CONTROL..............................26

1. REFERENCE LIST..........................................................27

2. APPENDIX

[A.1] Sales forecast [A.2] Budget marketing plan [A.3]Implementation plan

1. EXECUTIVE SUMMARY

This report has commissioned to development a Marketing Plan for Chipotle Mexican Grill Inc.(CMG) and recommend strategies for the introduction of its products in China to achieve the objectives.

The research draws attention to the fact that Asia fast food and Fast Casual Food grew by 13% and 8% respectively in the world. CMG belongs to Fast Casual Food sector....

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