Premium Essay

Chips of Chocolate

In: Film and Music

Submitted By rileydoyle
Words 374
Pages 2
Chocolate Chips, like you’ve never seen them before! The product being advertised is Chocolate Chips. A good advertisement makes the consumer want to buy the product. Different marketing techniques are used to appeal to different audiences. In this advertisement the techniques that are used are celebrity endorsement, transfer, and positive images. This advertisement is aimed primarily at families and young adults.
In this advertisement Felix Baumgartner was used to endorse the product. Felix is known as for his world record of the world’s highest freefall. He is used in this advertisement to build trust with the audience, that if he eats these chips, the consumer should too. They will remember the product that this adrenaline junkie endorses compared to another chip advertisement. Felix Baumgartner appeals to more of the teenager and young adult audience instead of family and children. The Transfer technique is used in advertisements to transfer the qualities of one idea to those of another. The man known as “Fearless Felix” is looked up upon by kids and young adults everywhere. He is usually described as brave, valiant, heroic, and courageous. The idea is to get these qualities of the skydiver to rub off on the chips. If the consumer eats these chips they could be just like Felix and possess all these qualities. This marketing technique is aimed at mostly male kids and teenagers. Positive images are used in this advertisement to appeal to more of the family and parent audience. It promotes togetherness, family and happiness. The family is running through the field to go get some of these delicious Chocolate Chips. Meanwhile, Felix Baumgartner is flying through the air with a bowl of Chocolate Chips. If the consumer buys this product, it could bring them all together at a picnic or around a warm fire to enjoy the heavenly flavour of Chocolate Chips. Something...

Similar Documents

Free Essay

How to Bake Chocolate Chip Cookies

...Ms. Wanning Eng 101 Process/Analysis Essay 12 June 2013 How to Make Chocolate Chip Cookies One of my family’s treats is homemade chocolate chip cookies. From the smell of the kitchen to the gooey, hot cookies coming out of the oven, making chocolate chip cookies makes me a hero in my home. As long as there is a gallon of milk in the fridge to go along with this yummy treat, my family is ready for chocolate chip cookies anytime. Oftentimes, my sister and I make the cookies together to enjoy some conversation and time while making a delicious treat. Chocolate chip cookies not only bring my sister and me together, but they provide us with a delightful treat, and they allow us to share them with our entire family once we have our finished product. Usually my sister and I prepare in advance. We make sure we have enough ingredients between the two of us, and we make a list of missing ingredients to pick up from the grocery store. My sister usually comes to my house to bake. On her way, she stops to the store and brings the needed ingredients as well as the ingredients she had at her own house. For chocolate chip cookies, one of the many different types of cookies that we bake, we use the Pillsbury cookie recipe found on the back of the bag of chocolate chips. We have found through the years that this recipe is our family’s favorite. Therefore, the most important ingredient is the Pillsbury chocolate chips! This particular recipe is based on the eleven ounce packing that we......

Words: 1012 - Pages: 5

Premium Essay

How to Make Puppy Chow- Speech

...a good tome for this delicious treat. There are many ingredients in puppy chow that cause it to be sought after by many. It could be the chocolate, the peanut butter, the cereal, or the powdered sugar. Or any combination of those. For whatever reason it may be, puppy chow continues to be a big favorite among all. Ok many recipes that I have found call for exact measurement of everything even the cereal. I am a person of simplicity and convenience. So I tweaked my recipe a little bit. I use one whole large size box of corn chex cereal. I feel the corn cereal is better than the rice for puppy chow because it doesn’t break and crumble as easily. After pouring the whole box of cereal into double bagged plastic sacks I then start the melting process. The melting process is when I combine a whole bag of semi-sweet chocolate chips with peanut butter and butter. For measuring the peanut butter and butter I just use a regular cooking spoon. You need two spoonfuls of both in a stovetop pan or microwavable bowl. See I said easy. Now either way you melt the delectable mixture it only takes a few minute because you don’t want to scorch the chocolate. Now this is when you need to be quick and get the chocolate into the sack to mingle with the cereal. The reason you need to be fast on this part is because you don’t want the chocolate to harden before you get the chance to shake things up. . . Emilee. You must get the cereal coated completely before adding the powdered......

Words: 399 - Pages: 2

Premium Essay

Cheesecake

...tome for trhis delicious treat. There are many ingredients in puppy chow that cause it to be sought after by many. It could be the chocolate, the peanut butter, the cereal, or the powdered sugar. Or any combination of those. For whatever reason it may be, puppy chow continues to be a big favorite among all. Ok many recipes that I have found call for exact measurement of everything even the cereal. I am a person of simplicity and convenience. So I tweaked my recipe a little bit. I use one whole large size box of corn chex cereal. I feel the corn cereal is better than the rice for puppy chow because it doesn’t break and crumble as easily. After pouring the whole box of cereal into double bagged plastic sacks I then start the melting process. The melting process is when I combine a whole bag of semi-sweet chocolate chips with peanut butter and butter. For measuring the peanut butter and butter I just use a regular cooking spoon. You need two spoonfuls of both in a stovetop pan or microwavable bowl. See I said easy. Now either way you melt the delectable mixture it only takes a few minute because you don’t want to scorch the chocolate. Now this is when you need to be quick and get the chocolate into the sack to mingle with the cereal. The reason you need to be fast on this part is because you don’t want the chocolate to harden before you get the chance to shake things up. . . Emilee. You must get the cereal coated completely before adding......

Words: 407 - Pages: 2

Premium Essay

Cookies

...How to Make the Perfect Chocolate Chip Cookies Angelica Rivera Imagine walking into a room with the sweet aroma of freshly baked chocolate chip cookies. This sweet, sugary, buttery goodness in a pan can easily be created in just a few steps. What you will need to start are tools and ingredients. The tools you will need to make the dough of the cookies are the bowl, mixer, and the measuring spoon. You will need half a stick of butter that melts well; sugar which is sweet enough for you, but not too sweet. You will also need brown sugar and salt. Those ingredients can often be used for other dishes, so you can just get whatever you use the most. Also, it is best to use two fresh eggs with your cookies; you will need vanilla, and flour. Oh, and do not forget chocolate chips for your chocolate chip cookies. Now you are ready to start. The first thing you need to do is to melt the butter at room temperature. When the butter is ready, mix with sugar, brown sugar, and salt. You can recognize the butter is ready by blending it easily with other ingredients. Then, break two eggs in, making sure no shells fall in. You will have a hard time taking them out even if a single fragment goes in. Mix again with vanilla until it becomes creamy. It usually takes about two minutes to make it perfect for the next step. Include flour and chocolate chips. The last step is baking. Be sure to preheat the oven between 350 and 400 degrees. Make the shape you want your cookies to look like with...

Words: 530 - Pages: 3

Premium Essay

Ela 2.Docx

...ELA October 1, 2012 My Recipe for Success What is your favorite type of cookie? Chocolate chip cookies are the most popular choice. They just melt in your mouth once you bite into them. Also, they are probably the easiest to make. Once you start eating, you cannot stop. However, not all chocolate chip cookies are like that. They can be over cooked, or too sweet. Now I will share with you my secret recipe. First, check to see if you have all the tools and ingredients. If you do not, go to the nearest store and buy the necessary tools or ingredients. In order to begin the process for the cookies are the bowl, mixer, and the measuring spoon. You need 2 sticks of butter. You need around ½ cup of sugar. The sugar has to be sweet to your taste before you can move on. You also need one cup of brown sugar, and 1 teaspoon of salt. Next you need 2 eggs. Plus, to add a better taste to your cookie, you need 1 teaspoon of vanilla, 1 ½ cups of flour. Most importantly you must add 1 cup of Nestle Tollhouse chocolate chips for your cookies. This amount gives the right amount of chocolate chips for every cookie. You now need to prepare the ingredients. The first step you take is melting the butter to make it easy to mix. Once, the butter is ready, mix the butter in with sugar, brown sugar, and the salt. After the butter is able to blend easily with other ingredients you then, break two eggs and add them in. Make sure the shells don’t go into the mix. We don’t need any extra textures......

Words: 570 - Pages: 3

Free Essay

How to Make Vegan Chocolate Cookies

...One of my favorite things to bake (and eat) is chocolate chip cookies. However, since my kids have food allergies, we decided to try a new vegan chocolate chip cookie recipe that we found online. What comes to mind when you think of vegan chocolate chip cookies? Some people may think the words “vegan” and “chocolate chip cookies“ don‘t even belong in the same sentence, while most people think about wheatgrass and soymilk and instantly become uninterested. Vegan chocolate chip cookies taste so close to traditional chocolate chip cookies that most people can’t tell the difference between the two. Today, we are going to show you how to make vegan chocolate chip cookies without the use of dairy products. However, before enjoying a batch of these delicious, mouthwatering treats, there are a few steps in preparing them. Three areas of importance are making sure all the ingredients are present, putting the ingredients together, and baking the cookies. First, gather all of the ingredients together. Check your cupboard for unbleached all-purpose flour, the Publix brand works just as good as the named brand. The following utensils and ingredients are also required: a standard mixer, a large mixing bowl, a whisk, a cookie sheet, measuring cups and spoons, parchment paper, beet sugar, baking soda, baking powder, salt, vegan chocolate chips, vegetable oil, soy milk, vanilla, and dark molasses. After gathering all of the utensils and ingredients, place them on the......

Words: 495 - Pages: 2

Free Essay

Thick and Chewy Chocolate Chipcookies

...Thick and Chewy Chocolate Chip Cookes Don't you love when you're baking chocolate chip cookies and the aroma just fills your whole house.the smell just makes you want to grab the cookies right out of the oven and stuff them in your mouth . right? Hi , i'm Maya and i chose the topic of chocolate phite cookies, soft , thick , chocolate chip cookies.after you read this , you're going to know all the ingredients and steps you need to take to bake the perfect chocolate chip cookies.i promise these will be the softest, chocolatiest gooiest cookies that you'll put in your mouth, you won't ever want another cookie unless it's made with this recipe. By the end of this paper youll know how to bake the best chocolate chip cookies. I think this is probably the most important points, the measurements . I know you've heard the saying “ baking is a science” , which it is, more like chemistry than anything else. That's because you're going to be dealing with different measurements of different ingredients when combined make different reactions. If you really want to make the best chocolate chip cookie maker in the world then just follow my simple directions! Before I tell you the ingredients I should tell you what you’ll need first! You’ll need: 2 cups of all-purpose flour, ½ teaspoons of baking soda ( make sure its baking soda and not baking powder), ½ teaspoons of salt, ¾ cup of unsalted (melted) butter, 1 cup of packed brown sugar, ½ cup of white sugar, 1 tablespoon of vanilla......

Words: 514 - Pages: 3

Premium Essay

Northridge Cookie Fundraiser

...we had to come to a consensus on what we were actually going to bake. We wanted to create something generally easy to bake to cut down on labor, while being able to make mass amounts of our product at the same time. Our decision was unanimous, that a cookie sale would be the ideal approach. Our class decided to go with the classic chocolate chip cookies. We wanted to sell them in large packages in order to raise prices, all the while ensuring our customers felt satisfied with their purchase. You can only sell so many cookies for a good cause when the price is too high. When giving quality and quantity, we ensured happy customers and often multiple packages were purchased. Although out ingredients were by far the most expensive disbursements we encountered, the profits vastly outweighed the expenses. While the ingredients were costly, it ensured a quality product; one that would be sought after and bought for the remainder of our home games. When reviewing our success in the fundraiser, there were few aspects of our procedure in which we could have changed to generate greater revenue. The first would be to change our cookies from chocolate chip to sugar or peanut butter....

Words: 457 - Pages: 2

Free Essay

Sample Marketing Plan

...MARKETING PLAN Ingredients: Butter, Milk, Sugar, Oatmeal, Vanilla, Cocoa powder, Salt, Peanut Butter crushed grahams, dried coconut beets, confectioner sugar Bite, chew & enjoy Located at: Merchant St. Lucena City Contact us: 0947-813-8713 / www.facebook.com/doughremi September 3, 2015 Riz Joy Alpay Rosemarie Libardo Kristianelle Garcia Vision: We envision becoming the number one producer of nutritious products that provides outstanding service, affordable quality product, cleanliness and value that satisfies customers with a smile. Mission: Dough re mi seeks to create and promote great-tasting, healthier, bake and no bake cookies and tea. We strive to grow our business with the same honesty and integrity we use to craft our products, with sustainability and great taste for all. Concept: We choose Dough re mi as the name of our business, obviously Dough re mi comes from the famous notes in music the do re mi, it tells that in your every bite on the cookies and in every sip on the tea that Dough re mi offers “mapapakanta ka na lang sa sarap”. We change the spelling of the do into dough because it’s all about pastry and if you love sweets you will FALL IN LOVE with these! We choose this business because we love sweet foods and we also love to bake with love. We want them to feel comfortable relaxed and special when they try our products. We want to comfort them and let them experience the relaxation when they are tired from work. Simply......

Words: 2291 - Pages: 10

Premium Essay

Nestle Toll House Cookies

...Jamie Easterwood Professor K. O’Neil Proficiency in Writing December 11, 2013 Nestle’ Toll House Ultimate Chocolate Chip Cookies Successfully Ultimate! Nestle’ Toll House Ultimate cookies are by far the best tasting chocolate chip cookies on the market today. The Nestle’ name brand stands out far above others. The Nestle’ company is generous enough to produce several different flavors of chocolate chip cookie dough but the Ultimate product takes the lead in taste by far! With flavors such as chocolate chip cookie dough, chunky chocolate chip cookie dough, white chocolate chocolate chip cookie dough, chocolate chip chunks and white chocolate chip macadamia nut, the possibilities for a taste everyone will love are endless. The Ultimate’s have just the perfect taste for chocolate chip lovers of any shape, age or size. Nestle’ Ultimate dough has an awesome blend of ingredients. Semi – sweet chocolate chips combined with milk chocolate chips and chocolate chunks provide the perfect taste that chocolate chip lovers enjoy. One bite and your mouth are filled with chocolate bliss! The warm chocolate chips are present in every bite making Nestle’s Ultimate chocolate chip cookies exceed the expectations of critics everywhere. The original Nestle’ chocolate chip cookie dough recipe was discovered and written by Ruth Wakefield in her cookbook titled “Toll House Cookbook” years ago in the year nineteen fifty-three and the Nestle’ company has continued to improve the recipe for more......

Words: 711 - Pages: 3

Free Essay

Paper

...Chocolate Chip Cookies Makes approx. 25 cookies  Ingredients: * 2 and 1/4 cups all-purpose flour * 1 teaspoon baking soda * 1 and 1/2 teaspoons cornstarch * 1/2 teaspoon salt * 3/4 cup butter, melted * 3/4 cup brown sugar, loosely packed * 1/2 cup granulated sugar * 1 large egg + 1 egg yolk (room temperature) * 2 teaspoons vanilla extract * 1 cup chocolate chips or chocolate chunks Directions: 1. Preheat the oven to 325 degrees F. 2. In a large bowl, mix together the flour, baking soda, cornstarch and salt. Set aside. 3. In a medium size bowl, whisk the brown and white sugar until they are looking happy together. 4. Mix in the melted butter. 5. Whisk the egg in a small bowl, and add to mixture. Then whisk the egg yolk, and add it.  6. Finally, whisk in the vanilla.  7. Pour the wet ingredients into the dry ingredients and mix together with a large spoon or spatula. The dough will be very soft, yet thick.  8. Fold in the chocolate chips. Because of the melted butter, the chocolate chips won't stick to the dough that well. That's okay, just make sure they are evenly dispersed. **Now, I need to say that chilling dough is all the rage, and can be very important, but I literally don't need to chill this dough. Maybe my house is too cold, I don't know. But, if you make a cookie sheet of them, and they spread too much for your liking, cover them and stick them in the fridge for at least 30...

Words: 437 - Pages: 2

Premium Essay

Chemistry Gram Ahoy Lab

...the weight (in grams) of the chocolate in a chocolate chip cookie. Hypothesis: If the chocolate is separated from the cookie, then the chocolate will weigh 40% of the weight of the whole cookie. Materials: * 1 chocolate chip cookie * 2 plastic trays * 1 pair of tweezers * 1 gram scale Procedures: I. Weigh chocolate chip cookie on the gram scale and record. II. Weigh plastic tray and record. III. Separate chocolate from cookie in separate trays. IV. Weigh chocolate in tray and record. V. Subtract weight of the tray by total weight of the chocolate in the tray to find the weight of the chocolate. VI. Divide weight of chocolate by total weight of cookie. VII. Multiply weight by 100 to find the percentage of chocolate in the chocolate chip cookie. Data/Calculations: -Weight of chocolate chip cookie: 10.55 -Weight of plastic tray: 2.17 -Weight of plastic tray and chocolate: 4.59 -Weight of chocolate: 2.42 -Percentage of chocolate in 1 chocolate chip cookie: 22.94% Conclusion: My hypothesis was that 40% of the weight of the cookie would be chocolate. In conclusion, my hypothesis was not supported by the data in which the cookie’s weight contained 22.94% chocolate. An error that occurred in the procedure was the fact that I wasn’t able to fully separate the cookie crumbs from the chunks of chocolate. Improvements that could have made the data more reliable would have been to separate the chocolate from the cookie......

Words: 285 - Pages: 2

Free Essay

Blah

...|Got a Bake Sale?  Tropical Crunch Bars are Perfect  | |2 yellow or butter cake mixes | |4 eggs | |1 C vegetable oil | |2 8 oz pkgs cream cheese, softened | |1/2 C sugar | |4 T crushed pineapple | |5 T shredded coconut | |  | |Heat oven to 350 degrees F. | |In a bowl, mix the cake mixes, 2 eggs, and oil.  The dough will be slightly crumbly. | |Press half of the dough into a 13×9 baking......

Words: 272 - Pages: 2

Free Essay

Chasing the Leaves of Fall

...Fall which is my favorite season, of course! I yawn as I step forth onto the cozy carpet and pleasantly smell my mom baking something downstairs. As I start walking down the stairs, I wonder what she is making. The aroma is divine. When I enter the kitchen, I am handed a soft, warm chocolate chip cookie shaped like a pumpkin and a glass of milk. “Thank you,” I reply with a smile. As I look out the window near the kitchen table, it is enjoyable to see all of the colorful leaves scattered throughout the yard. The leaves are of different shades of yellow, crimson red, orange, or a mix of the colors together. The shapes are unique as well. It is such a gorgeous time of the year I think to myself. Finishing every morsel of the cookie, I rinse my glass and put it in the dishwasher. After taking a shower and getting dressed, I walk into the garage that is filled with cool air. “I am going outside, mother, to rake the leaves!” I told her with excitement in my voice. I run outside onto the dewy, wet grass and begin to rake and try to form a big enough pile to jump into. The air is crisp and a few neighbors are gathering up the colorful leaves to burn. One of my favorite smells, as well chocolate chip cookies, is the smell of burning leaves wafting through the air. Suddenly, the wind begins to pick up, and a big breeze comes through, creating a swarm of leaves in my backyard. The pile that I started is now ruined, and there is once again a big mess in the...

Words: 334 - Pages: 2

Premium Essay

Business Famous Amos

...Famous Amos will categories their cookies, muffin and brownies, candies and gummies for children and younger who like to taste sweet and chocolate flavour. Besides, the hamper gifts, occasions gift or cookies in packs is targeting the customers who want to give so present to somebody when have any festivals or occasions such as birthday’s gift, Valentine Day, Chinese New Year and Christmas Day. Currently, there are nine varieties of chocolate chip cookies which are freshly baked throughout the day in each of this Hot-baked store. By using the best ingredients, like semi-sweet chocolate chips and flavourful nuts, these homemade tasting cookies became famous just by word of mouth. The “Free Smell” from Hot-baked store has been an irresistible aroma of our freshly baked cookies to be enjoyed by true cookie lovers everywhere. MARKET SEGMENTATION Segmentation is the process of dividing a market into smaller segments with distinct needs, characteristics, or behaviours that might require separate marketing strategies or mixes. There are four basic market segmentation strategies: behaviour segmentation, demographic segmentation, geographic segmentation, and physiographic segmentation. Behaviour Segmentation Behaviour segmentation is market segmentation strategy whereby the division of the target market is made according to the patterns in which the people in the market live and spend their time and money. Buyers in a market will differ in their wants, resources, locations...

Words: 595 - Pages: 3