Premium Essay

Chocolate Confections Corporation Case Study Analysis

In:

Submitted By mfalk96
Words 1260
Pages 6
Mike Falkenstein
FINA 4210
Dr. Matt Blasko
8 February 2013

Chocolate Confections Corporation Case Study

(1) Provide an Executive Summary (2-3 paragraphs, overview) of the situation and the issues.
The Human Resource Department of the Chocolate Confections Corporation has enlisted the services of the Forrester Consulting Group in selecting a new software package that will place them at the forefront of the human-resources/payroll computing community. With the implementation and integration of a new software system, the HR Department hopes to gain a more user-friendly system that will streamline HR and payroll business processes. The vice president of the Human Resources Department, Monica A. Bentz, appointed a “working committee” to review the issue of replacing the HR department’s software package.
Based on a cost-benefit analysis conducted by Working Committee and the representatives from the Forrester Consulting Group, the decision has been made to replace HR’s existing software with a package offered by HumanAssets Incorporated. Rather than installing new equipment, HumanAssets has created a plan for integrating the new software into HR’s existing system at a reduced cost in comparison to the other potential software packages. Over its five-year life, the project is estimated to have a net present value of $2.7 million. The vice president of HR approved the project. Thus, the project was approved without corporate scrutiny because its cost was less than $500,000, the benchmark requiring approval from the vice president of Finance.

(2) The Memo of Justification identifies numerous costs and benefits. Please comment on the following items: a) Managers’ time savings of $750,000 – One of the primary goals of purchasing a new software package is to facilitate all of the processes in the HR department. Thus, the time savings cannot be considered to be an

Similar Documents

Premium Essay

The Hershey Company: an Integrated Global Marketing Plan

...The Hershey Company An Integrated Global Marketing Case Study | AbstractThe confectionary industry is becoming intensely competitive and so, the Hershey Company needs to continue to strengthen brand loyalty to stay competitive in a growing and changing global market. Hershey’s has increased the value proposition of chocolate and snacking in the minds of consumers by producing a variety of flavors and product choices that are marketed to targeted audiences in targeted segments through specific channels of communication. The company’s strategic focus on aligning marketing strategies with changing consumer preferences has led Hershey’s to expand their integrated marketing communications plan into social media channels and produce innovative new products for the health-conscious consumers. Rebecca Simmons MBA FP-6012 Assessment 5 | The Hershey Company An Integrated Global Marketing Case Study | AbstractThe confectionary industry is becoming intensely competitive and so, the Hershey Company needs to continue to strengthen brand loyalty to stay competitive in a growing and changing global market. Hershey’s has increased the value proposition of chocolate and snacking in the minds of consumers by producing a variety of flavors and product choices that are marketed to targeted audiences in targeted segments through specific channels of communication. The company’s strategic focus on aligning marketing strategies with changing consumer preferences has led Hershey’s to expand...

Words: 3312 - Pages: 14

Premium Essay

Hershey Marketing Case Analysis

...The Hershey Company Hershey’s customer base consists of wholesale distributors, chain grocery stores, mass merchandisers, chain drug stores, vending companies, wholesale clubs, convenience stores, dollar stores, concessionaires, department stores and natural food stores. The company has made significant changes over the past decade to strengthen its relationships with these customers. Primarily, the company has worked on improving its customer relationship management (CRM) which “enables companies to provide excellent real-time customer service through the effective use of individual account information.” (Kotler & Keller, 2009). In 1999 Hershey put in place a $112 million enterprise resource planning (ERP) and CRM system. The new technology was meant to bring the company’s business practices up to date and provide across-the-board automation that would span the process from order-taking to truck-loading. Unfortunately, due to initial problems in getting customer orders into the new system and transmitting the correct details of those orders to warehouse for shipping, Hershey got behind on their delivery and consequently lost over $100 million (Turk & Bligh, 2004). In an effort to repair damaged customer relationships stemming from the serious failures the year before, in 2000 Hershey implemented a new strategy that focused on fulfillment speed and agility. The company understood better than ever its key U.S. customers’ needs: efficient, customer-driven processes...

Words: 2482 - Pages: 10

Premium Essay

The Feasibility of Tomato (Lycopersicum Esculentum) as Main Ingredient in Making Tomato Candy Brittles

...vitamins A and C, lycopene which is a natural antioxidant, and potassium. The tomato is also used medicinally. The pulp and the juice are digestible, mild aperients (laxative), promoter of gastric secretion, and a very good blood cleanser or purifier. They are considered as an intestinal antiseptic, useful in cancer of the mouth, for sore throat. It stimulates a turpid liver, and is good for dyspepsia. It is highly prescribed for case of biliousness and it promotes the flow of bile. The juice is recommended for asthma, bronchitis, and those who have tuberculosis. One doctor says: “Tomatoes have the richest vitamins of all foods; they are the most wonderful blood cleanser of all foods known to man; the richest of all vegetables with their natural health acids which keep our stomachs and intestines in good condition; they are the most extraordinary cleanser for kidneys, being gentle, natural stimulant which help wash away the poisons that cause disease and contaminate our systems. It is for these reasons that the researchers decided to make the study. Through conceptualizing the procedures of making the tomato candy brittles,...

Words: 6739 - Pages: 27

Premium Essay

Business Plan

...[pic] THE CANDY STORE GULSHAN AVENEU, GULSHAN-1, DHAKA-1000 TEL: 01712 073218 E-MAIL: thecandystore@hotmail.com Owners Name and Addresses: Junaid Hossain Arafat Jubayer Rumman Pavel Jamil Nature of Business: The candy store business is a new concept in Bangladesh. Our main objective is to sell prominent and well known candies and chocolate through our retail outlet, where people will find different types of candies and chocolate according to their choice. Basically we will serve people with prominent and well known candies through our retail outlet. A Kind of Candy & Chocolate Store At The Candy Store, we’re obsessed with making great tasting chocolates for a price most people can afford. You won’t find fancy packaging, exotic ingredients, or exquisitely beautiful confections here. Instead, we focus on freshness and flavor obsessively. Financing: Our Initial Investment will be BTD 140, 00000. Each investor will contribute equal amount of money which is 200000 BTD. We will also going to take 500000 BDT bank loan at the interest of 10% which is payable in 3 years. This debt will cover our initial advertisement and other promotional cost. Statement of confidentially: This report is for educational purpose and very much confidential and it is the property of the owners listed above. It is intended only to use by the person to whom it is transmitted and any copy of this report or content is not acceptable without prior permission of the authority. [pic] 2. Executive...

Words: 7869 - Pages: 32

Premium Essay

Budget Strategy of Kraft Food

...KRAFT’S BUDGETING AND STRATEGY A case study Presented to CASE STUDY IN PRODUCTION AND OPERATION MANAGEMENT BUDGETING AND STRATEGY A KRAFT FOOD INTRODUCTION The company has its origin as National Dairy Products Corporation (National Dairy), formed on December 10, 1923, by Thomas H. McInnerney. The firm was initially set up to execute on a rollup strategy in the then fragmented United States ice cream industry. Through acquisitions it expanded into a full range of dairy products. By 1930 it was the largest dairy company in the United States and the world, exceeding Borden. McInnerney operated the Hydrox Corporation, an ice cream company located in Chicago, Illinois. In 1923 he went to Wall Street to convince investment bankers there to finance his scheme for consolidating the United States ice cream industry. He initially found "hard sledding" with one banker saying the dairy industry "lacked dignity." He persevered and convinced a consortium including Goldman Sachs and Lehman Brothers to finance a rollup strategy. As a result of his efforts, National Dairy Products Corporation was formed in 1923 in a merger of McInnerney's Hydrox with Rieck McJunkin Dairy Co of Pittsburgh, Pennsylvania. The resulting firm was then listed on the New York Stock Exchange with the offer of 125,000 shares having been The firm grew quickly through a large number of acquisitions. As it is typical...

Words: 5817 - Pages: 24

Premium Essay

Stbb

...INTERNATIONAL MARKETING Case Study Report  How Starbucks Corp. should improve its business   Syndicate Group Number 1  24/08/2007              The following group assignment report was prepared for a business unit at Macquarie University,  Sydney. The information given does not need to be correct. The suggestions given and conclusions  drawn remain (as the whole report in itself does, too) the intellectual property of the authors.   Do not use this report for plagiarism. Do not copy this report. Do not print this report. Do not hand  this report in as your own!    Authors and Copyright:  Tanya Shahi Jorge Omar Martin Aufschläger Timo Schmerling Stefan Gassner tanyashahi@gmail.com canogeorge@hotmail.com martinaufschlaeger@gmail.com timo_schmerling@web.de mail@stefan-gassner.de                2    Case Study Report: Starbucks Corp.  Table of Contents   Table of Contents ....................................................................................................... 2   1. Introduction ............................................................................................................. 3 1.1 Company Profile ................................................................................................ 3 1.2 Case Summary.................................................................................................. 3 1.3 Current Situation .................................................................................................

Words: 10251 - Pages: 42

Premium Essay

Coffeehouse Business Plan

...Thanks for downloading a sample plan from Bplans.com A sample plan is a great way to get started, but you can’t just print this plan out and turn it into the bank. You’re still going to have to put in all your own information and do all of your own financial forecasts. With LivePlan, you can easily use this sample as inspiration and create your own plan, complete with financial tables and graphs. You’ll also be able to: • Save time with linked financial tables (the formulas are built in, so you don’t have to do the calculations!) • Benefit from tons of help, advice, and resources. • Present your plan with confidence, with automatic charts and graphs corresponding to your financial data. • Work on your plan anywhere, on any computer. “For 20 dollars I ended up getting a quarter of a million dollars of funding. That’s worth it!” – Todd C. Tablegate Click here to save 50% off the first month of LivePlan! Cover Page [pic]         This sample business plan has been made available to users of Business Plan Pro®, business planning software published by Palo Alto Software. Names, locations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to reproduce, resell, publish, distribute or even copy this plan as it exists...

Words: 10662 - Pages: 43

Premium Essay

Arcor Case.

...all bank withdrawals, and many local companies had fallen into financial default. In the wake of the disaster, Luis Pagani, president of Arcor Group, Latin America’s leading candy and chocolate manufacturer, was one of the few Argentine entrepreneurs remaining whose company was still financially stable. However, the crisis was taking its toll on even the most successful and healthy corporations. The crisis happened to hit Arcor at a critical time in the unfolding of its long-term strategic plans. Pagani had worked hard to make Arcor a dominant player in the Latin American confectionery market and had recently laid out plans to increase its presence in other regions. By 1999, he was ready to implement his strategy and was eager to work toward competing on the level of other multinational manufacturers, such as Mars, Nestlé, Kraft, Hershey, and Cadbury Schweppes. However, Arcor’s response to the domestic crisis had drained his focus and resources and forced him to put all expansion efforts on pause. Surveying the ruin around him and looking at the business his family had built up over three generations, Pagani thought hard about what to do with Arcor, both at home and abroad. The Confectionery Industry The confectionery industry comprised sugar confectionery (candy) and chocolate...

Words: 15266 - Pages: 62

Premium Essay

Starbucks Strategy Analysis

...be flattening. And the number of competitors in their core-business market, even if the competition stays way back them, is growing constantly. Considering these facts, the objective of Starbucks is to strengthen its leadership on the market. We were then approached by Starbucks in this particular goal. In this folder, you will find an entire analysis of the external environment of Starbucks Coffee Company: the macro-environment, the competitors and market and the stakeholders’ expectations will lead to being aware of opportunities and threats. Then, we went on the study of the internal capabilities: the resources and competences, the sustained competitive advantage and the diagnosis of strategic capability that will permit us to define Starbucks’ strengths and weaknesses. [Thus, owing to the results obtained, we endeavour to recommend Starbucks some new and relevant elements for the future strategic direction of the organisation. I. The External Environment a. Macro environment i. Pestel ii. Porter’s Diamond iii. Key Drivers iv. Scenarios b. Industry and sector analysis v. Porter’s 5 Forces vi. Convergence c. Competitors and Markets vii. Strategic Groups...

Words: 8423 - Pages: 34

Premium Essay

Business

...thomas a . meyer How Great companies Get Started in terrible times Innovate! Innovate! How Great Companies Get Started in Terrible Times THOMAS A. MEYER John Wiley & Sons, Inc. Copyright © 2010 by Thomas A. Meyer. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose...

Words: 58226 - Pages: 233

Premium Essay

Strategy Case Studies

...beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service quality and safety standards, technology integration, upgrading pilot training, better business focus; putting in place a professional management team, improving corporate image through sponsorship marketing, etc. He gave a new corporate direction in the form of '10,10,10' goal. However, Korean Air is held up by a slew of challenges. Among which are inefficiencies of - Chaebol system of management, possible clash of its cargo business with its own shipping company, limited focus on the domestic market and growing competition from LCCs. How would Korean Air manage growth as a family-owned conglomerate? The case offers enriching scope for analysing a family business’s turnaround strategies, with all the legacy costs involved. Pedagogical Objectives • To discuss the (operational) dynamics of Korean Chaebols - their influence/ effects on the country’s industrial sector and the economy as a whole • To analyse how family-owned businesses manage the transition phase - from a supplier-driven economy to a demanddriven economy • To identify all the possible reasons for Korean Air ’s turbulent times and assessing whether they are controllable or not • To critically evaluate Korean Air ’s transformation efforts - in terms of growth, productivity and cost cuts, especially the efficacy of '10,10,10' goal in a family-run business • To identify various challenges...

Words: 71150 - Pages: 285

Premium Essay

Managing Information Technology (7th Edition)

...CONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 Data Governance at InsuraCorp CASE STUDY I-6 H.H. Gregg’s Appliances, Inc.: Deciding on a New Information Technology Platform CASE STUDY I-7 Midsouth Chamber of Commerce (B): Cleaning Up an Information Systems Debacle CASE STUDY II-1 Vendor-Managed Inventory at NIBCO CASE STUDY II-2 Real-Time Business Intelligence at Continental Airlines CASE STUDY II-3 Norfolk Southern Railway: The Business Intelligence Journey CASE STUDY II-4 Mining Data to Increase State Tax Revenues in California CASE STUDY II-5 The Cliptomania™ Web Store: An E-Tailing Start-up Survival Story CASE STUDY II-6 Rock Island Chocolate Company, Inc.: Building a Social Networking Strategy CASE STUDY III-1 Managing a Systems Development Project at Consumer and Industrial Products, Inc. CASE STUDY III-2 A Make-or-Buy Decision at Baxter Manufacturing Company CASE STUDY III-3 ERP Purchase Decision at Benton Manufacturing Company, Inc. CASE STUDY III-4 ...

Words: 239887 - Pages: 960

Premium Essay

Improvment of the Competitivness of Trade Enterprise

...Форма № Н-9.02 ХАРКІВСЬКИЙ НАЦІОНАЛЬНИЙ ЕКОНОМІЧНИЙ УНІВЕРСИТЕТ ІМЕНІ СЕМЕНА КУЗНЕЦЯ _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ (повне найменування вищого навчального закладу) ФАКУЛЬТЕТ МЕНЕДЖМЕНТУ ТА МАРКЕТИНГУ _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________...

Words: 28562 - Pages: 115

Premium Essay

Cocacola

...www.GamesWala.com PROJECT REPORT ON COCA-COLA COMPANY SUBMITTED BY: * MUTHU KUMARAN (94) * NIDA MAJEED (103) * RAGHAV KUMAR (125) * RAHUL KALIA (126) * RAHUL NAGPAL (127) * SIMRAN KAUR PAHUJA (192) SUBMITTED TO: DR. KARTIK DAVE Jai Shree Ram, Dosto i am vikas gupta, age 31 years . i start a gaming website named www.GamesWala.com which has PR4 and ratings below 4 lakh. i need here 1 help from you, as i have no money to promote my gaming site,i am running graphic shop with 1 PC (yes 1 PC :) think how i am surviving with 1 PC and a family with 2 kids :P ), I do not know much about how to promote my website, so i decided to talk with you friends to come and join my site and play all the games for free, all games are personally selected by me from thousands of games. I am updating my website daily with lots of awesome games.You can play without register or register you id or you also can play with your facebook ID.hope you all will like my site and play free online games there, and don't forgot to tell your friends about my www.GamesWala.com :) CONTENTS EXECUTIVE SUMMARY - PAGE 2 CHAPTER 1 ...

Words: 18663 - Pages: 75

Premium Essay

Business Analysis

... COMPANY PROFILE - PAGE 12-63 * COCA-COLA COMPANY - PAGE 13-17 * GLOBAL MARKET SHARE OF COCA-COLA - PAGE 17-18 * TRENDS AND FORCES - PAGE 19-22 * POTER’S FIVE FORCES - PAGE 22-29 * PESTLE ANALYSIS - PAGE 29-33 * SWOT ANALYSIS - PAGE 33-40 * COCA-COLA INDIA - PAGE 41-42 * PRODUCTS IN INDIA - PAGE 42-46 * MARKETING MIX - PAGE 49-58 * PESTLE ANALYSIS...

Words: 18493 - Pages: 74