Premium Essay

Chocolate

In: Business and Management

Submitted By abdul777
Words 1427
Pages 6
Specialty foods, whether gourmet, organic or all natural are the rage these days. Formerly available only through farmers’ markets or specialty foods stores, premium fares have gained far-reaching acceptance. Consumers only have to go to the local chain grocery and drug store to find their daily fix. The market for gourmet foods and beverages is currently valued at over $42 billion and is expected to exceed $62 billion by 2009.1 Americans might not need premium treats, but we surely want them and want them daily.
Concerned with the high saturated fat and sugar content for decades, consumers have set aside premium chocolates for the most special occasions. Recent research has revealed the potential health benefits of chocolate to the public. More and more people are embracing chocolates, some are even incorporating higher-quality treats into their daily routines. As a result, the premium chocolate market grew at an annual rate of 10.5% during the period between 2001 and 2005 compared to a paltry 1.8% of the overall chocolate candy sales.2 Premium chocolate is far and away the most exciting category in the confectionery segment.
1Steuer, Joan. ”Confectioner: The Chocolate Report”. Chocolatemarketing.com. 2007
2Moran, Michelle. “Category Analysis: Chocolate: Quality Satisfies American Sweet Tooth. AllBusiness.com. June 2006
Links of Interest
FAQs, recipes, and a link directory with links to schools, shops, and suppliers. http://www.completechocolate.com/HobbyistConsumer.htm
Hershey’s recently introduced website – touted as “the ultimate resources for all things chocolate” http://www.allchocolate.com/
Website by Ghirardelli containing chocolate recipes, party ideas etc. http://www.savorchocolate.com/
Starbucks started it all. Thanks to the Seattle coffee maker’s success, the whole consumable goods industry has been redefined. The masses, enthralled with...

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