...Choosing a Communication Medium Group Dynamics Choosing a communication medium for the scenario provided I would select The following. * Email * Web sites * Intranet * Video Conferencing Email is a great source to receive information and data needed for all the training required. Information from the IT department and from the vendor can be emailed to each individual of the group. All information pertaining to the competition’s product can also be sent via email. Web sites also contain valuable information such as the competitor’s product site, information on developmental strategies and more. You could also view information on the successful sales methods through your own intranet or by viewing the “Best Of The Best Marketing Awards” information. Both methods above are the best way to gather the pertinent information needed for your training sessions. Although, the information and data needed for this training exercise should be gathered by the lead trainer. Then sent out to each individual assigned by each company as the designated trainee. The best method for this would be via email or web posting for downloading. As for which computer mediated communication method I would recommend for the training I would have to say video conferencing. Scheduling and planning when would depend on time zones, but it is possible. With this scenario it involves visual information, such as the new software application and information that was gathered via email along...
Words: 485 - Pages: 2
...Choosing a communication Medium There are two types of communication mediums needed for any successful business; Physical Media and Mechanical Media. Physical media channels where the person who is talking can be seen and heard by the audience. The whole point here is to be able to not only hear the messages, but also to see the body language and feel like they are in the room. This does not need to be two way channels. In certain situations the receiver expect physical communication. This is the case especially when dealing with high concern messages. If a message is perceived as important they expect to hear it live from their manager. On the other hand, mechanical media is more of the daily form of communication. With mechanical media written or electronic channels are the primary sources. These channels can be used as archives for messages or for giving the big picture and a deeper knowledge. But they can also be very fast. Typically though, because it is written, it is always interpret by the reader based on his or her mental condition. In other words, it is not best to put humor or irony in these communication mediums because it can be percieved the wrong way. Since the company is spread through several continents around the world a great new medium is Global 365. Microsoft Office 365 operates as a cloud-based replacement for Microsoft's desktop tools, packaging Office, SharePoint Online, Exchange Online and Microsoft Lync into a cloud service. Office 365 is...
Words: 529 - Pages: 3
...Choosing a Communication Medium Introduction: Many companies are using computer mediated communication for training and updating their employees. They must choose the most effective and efficient manner of communication. Effective and efficient may be defined as achieving the communication goal while considering budget and time restraints. Consider the following scenario: Your company has 21 offices around the world. None of the members will ever meet face-to-face because of geographical dispersion and scheduling conflicts. They have formed a team of one representative from each office to determine the method of marketing and new product training and to develop the training content. Due to the cost of travel and the large number of individuals that need to be trained, the training will never take place face-to-face. This training consists of: • Information about a new software application that will make your company more competitive. This information is available from the vendor and your IT department. • Information about the company’s most recent products. This information will come from the marketing department at headquarters. • Information about the competition’s products. This information is available from three different marketing groups located in New York, Tokyo, and London. • Successful sales methods that have been used by the different locations. This information is available from seven different locations that recently were given the “Best Of The...
Words: 390 - Pages: 2
...Marketing Communication Theory Shayan Ahmed Mir (MIRSB1501) Marketing Communication BUS215 Dinesh Nanayakkara Words Count: 810 According to the most common definition, communication “it is the process of transferring thoughts, ideas and feelings from one person to another in commonly understandable ways” (Cheryl et al). (Mueller) Communication originates in the mind of sender as mental images who wish to convey that message to the receiver. Mental images can be in any form including ideas, feelings, expressions pictures or emotions. To transfer the mental image across, the source first needs transpose the images into a form that is commonly understood by both the source and receiver which is called as encoding. Once a message has been encoded, the next level in the communication process is choosing the right medium to transmit the message to a receiver. Medium is the means by which the message is sent. Communication medium can be commonly categorized into verbal (via telephone call, face to face meetings), written (letters or newspapers), and visual forms (electronic media, diagrams). Other transmission medium that influence the message sent may include touch, gestures, clothing, and physical distances between sender and receiver, lighting and surrounding of the meeting etc. When making a marketing strategy choosing the right medium of communication is critical. For example if the masses are targeted like in the case of fast moving consumer goods, above the line...
Words: 850 - Pages: 4
...Effective Communication and Gaining a Competitive Advantage Effective communication is essential in all aspects of a business and one of the most important traits an effective manager must possess. Communication touches all areas of a business, from front line workers, middle managers, top managers and most importantly the customers of the business. In order to gain a competitive advantage all areas of the business should be well versed in effectively communicating. Effective communication is necessary to increase efficiency, quality, responsive to customers and create innovation, which if achieved will lead to a competitive advantage. The communication process consists of two phases; the transmission phase and the feedback phase. The transmission phase consists of determining what information needs to be shared, translating the information into a clear format and language and choosing a medium to share the information. Choosing the proper medium is very important, if the wrong medium is used the end result can be detrimental to the business. The very people that the information is meant for could potentially not receive it, or not have a proper understanding of what has been shared. The second phase, the feedback phase, assures both the sender and receiver that they have come to an understanding on what has been said. If managers can effectively communicate with their subordinates, and help their subordinates communicate better, then they are likely to perform better....
Words: 571 - Pages: 3
...SUBJECT: Effective Business Communication As undergraduate students, we strive to acquire the knowledge and abilities that will allow us to function successfully in the world of business. In all our efforts to prepare for employment, we often overlook the importance of knowing how to communicate effectively in a business setting. We learned from Long Pham and Isidore Okoro that employers look for good communication skills beginning with the hiring process. For any prospective businessperson, it is imperative to understand the role of verbal and written communication and how it should be conducted effectively. This memo is an effort to share and inform you of some of the most important features of business communication. Choosing a Medium When choosing what medium to use for a message, Isidore and Long suggest that it depends on the culture within the firm. E-mail is accepted for most information. The article by Inc.com “How To: Communicate with Employees”, states that as a general rule, anything that requires development of an interpersonal relationship with an employee requires face-to-face communication. Urgent matters are best handled in person as well. Because words on a screen lack context, tone, and nonverbal cues, Long Pham emphasized: when in doubt, speak in person. Verbal Communication Verbal communication is vital to the success of any company. Having good verbal communication within the workplace can help build good relationships among coworkers and employees...
Words: 614 - Pages: 3
...Factors to Consider When Choosing Media When choosing a medium for your message, select the medium that balances your needs and your audience’s needs (see Figure 3.3). Just as critical, however, is considering howyour message is affected by important factors such as the following: Media richness. Richness is a medium’s ability to (1) convey a message through more than one informational cue (visual, verbal, vocal), (2) facilitate feedback, and (3) establish personal focus. The richest medium is face-to-face communication; it’s personal, it provides immediate feedback (verbal and nonverbal), and it conveys the emotion behind a message. Multimedia presentations and multimedia webpages are also quite rich. At the other extreme are the leanest media—those that communicate in the simplest ways, provide no opportunity for audience feedback, and aren’t personalized, such as memos, posters, and podcasts. Generally speaking, use the richest media to send more complex messages and to help communicate emotion. Use leaner media to send simple, routine messages. Message formality. Your media choice governs the style and tone of your message. For instance, IM and e-mail can be considered inappropriate for formal messages. Media limitations. Every medium has limitations. For example, although face-to-face communication is a rich medium, it’s one of the most restrictive because you and your audience must be in the same place at the same time. Similarly, instant messaging is perfect for...
Words: 732 - Pages: 3
...of media to inform us about everyday things. Instead we are so accustomed to the new age media: social media. When one thinks of the word media in today’s society, they consider communication devices that are used to interact and communicate with others. Cell phones, computers, and the Internet are things we are exposed to everyday and use subconsciously. In this essay, I will examine ways relationships function through social media by recalling things I learned Core Concepts. With social media we are able to connect with others at a distance and much quicker pace. The transmission model, which is one of the five models of communication, demonstrates any form of communication made through social media. It consists of the sender, message, and receiver. The sender is ultimately responsible for encoding a message as well as choosing the transmission channel of the message. The message, which is what the sender is communing about, is the main object of communication. Once the message is sent, the receiver is the end of the communication channel. The receiver decodes the message, stimulates thoughts, and is eligible to send feedback. Without realizing and also taking for granted, we use the Transmission model on a daily basis. Whether in face-to-face conversations or social media, any form of communication is through the use of the Transmission model. We subconsciously develop and adapt to certain behaviors, attitudes, and beliefs from those within our social media network. An example...
Words: 612 - Pages: 3
...Online Reviews: Do Consumers Use Them? Patrali Chatterjee, Rutgers University ABSTRACT The use of the WWW as a venue for voicing opinions, complaints and recommendations on products and firms has been widely reported in the popular media. However little is known how consumers use these reviews and if they subsequently have any influence on evaluations and purchase intentions of products and retailers. This study examines the effect of negative reviews on retailer evaluation and patronage intention given that the consumer has already made a product/brand decision. Our results indicate that the extent of WOM search depends on the consumer's reasons for choosing an online retailer. Further the influence of negative WOM information on perceived reliability of retailer and purchase intentions is determined largely by familiarity with the retailer and differs based on whether the retailer is a pure-Internet or clicks-and-mortar firm. Managerial implications for positioning strategies to minimize the effect of negative word-of-mouth have been discussed. Research on word of mouth (WOM) effects provides plenty of evidence that a satisfied customer may tell some people about his experience with a company, but a dissatisfied one will tell everybody he meets. Virtual communities with active members who provide evaluations and opinions on products and firms now provide a venue to tell the world and represent one of the fastest growing phenomena on the Web (Armstrong and Hagel 1996). It is...
Words: 3674 - Pages: 15
...The importance of corporate communications at Troy Corporation Proposal Topic This proposal discusses the use of good communication at Troy Corporation (Troy), the impact that this has upon effective corporate operations and proposes a solution. The four communication components are encoding, decoding, transmission medium and feedback. Not only is this a potentially inefficient for a corporation, a poor communication system impacts the ability of the employees and management to operate effective, it also causes lost time, value, talent, opportunity and money. Problem Poor communication is more than a common cause of frustration for employees and employers. It also causes a range of negative consequences for a corporation. Barriers to effective communication include choosing the wrong medium for message delivery, overuse of complicated jargon and failing to understand the role emotions play in a message's acceptance. One of the most dangerous aspects of poor communication, as well as one of the most overlooked, is failing to listen. Approach First Troy must determine exactly where the communication disconnect has been or is being made fortunately; business communication skills can be learned. Even better, they can be enhanced throughout a career. General Benefits There’s no doubt that communication is the basis for every aspect of business. Without it, tasks don’t get completed, great ideas don’t get shared and problems don’t get resolved. No matter the size...
Words: 392 - Pages: 2
...Title: How effective is your workplace communication? Assignment topic Prepare a discussion paper in essay style in which you critically analyze your own communication methods and style. In your answer, provide examples of how you communicate (oral and written) with team managers and managers, from your reading and your own experience, to illustrate the points you are making. When you refer to an example, provide enough details about the context so that the reader, who does not know about your workplace, can understand the points about the situation that you are trying to make, You will have to provide an explanation of what makes effective communication in the introduction to your paper. Executive summary 1 Introduction Communication is a general phenomenon by which we try to convey thoughts, intentions, emotions, facts and ideas of one person or group to the others. Whether we recognize it or not, we have no choice but to communicate. At times, when we try to avoid communicating, we may still send an unintentional message. When we do not say yes, we may be saying no by default- and vice versa. The only choice we can make about communication is whether we are going to attempt to communicate effectively. What does it mean to communicate effectively? Effective communication is when the intended objective is achieved. Therefore, the message sent is received and understood by the receiver in the same sense, as the sender...
Words: 1523 - Pages: 7
...Email versus Instant Messaging and the Three Step Writing Process Paul Janoscak Nichols College BUS-615-HF2 Assignment 3.1 With the amount of communication that takes place today in business, it is important to understand the three step writing process and how to incorporate it in business communication. Two of the more common forms of communication in today’s business world are email and instant messaging. Both forms of communication offer pro’s and con’s for use in the work place. While instant messaging is conversational and has immediate feedback, email is a stronger professional method. Before sending a type of correspondence in the business world, it is vital to understand the three step writing process for business communication. Even though most people do not recognize they are taking part in the three step process, it is knowledgeable to understand the process so one can communicate on a business level and not just a social level. The first step of the three step process is planning. This step can be broken down into four pieces; analyzing the situation, gather information, selecting the right medium, and organize the information. To break it down it more simple terms, know what your audience needs, find the information your audience needs to know, selecting the source of communication, and selecting an approach to define your main idea (Karimbriscoe, 2012). The second step of this process is the actual writing of the message. This part of the process...
Words: 887 - Pages: 4
...Projected Career Outlook Web Design…………………………………………………………………………………………6 Graphic Design…………………………………………………………………………………….6 Salary Web Design………………………………………………………………………………………...6 Graphic Design……………………………………………………………………………………6 Conclusions and Recommendations…………………………………………………………………7 References…………………………………………………………………………………………………8 Introduction When choosing a career path, it can be a bit intimidating. There is lots of information to sift through, such as salary, education needed, what skill sets are required, what is the work environment like, and the list can go on and on. It also can be a bit difficult because each person wants to make sure that not only can they support themselves or their family, but will they be happy with this choice for, sometimes, the rest of their lives? Choosing can be a difficult decision, but with the right information, it doesn’t always have to be. There are a few different paths in the Multimedia and Design field, but this document will focus on two of the major choices: Web Design versus Graphic Design. Purpose This report is designed for those who are having trouble finding guidance in choosing the correct path, therefore eliminating the need to take unnecessary classes and credits and...
Words: 2083 - Pages: 9
...I used four different communication modalities as follows: Presentation. The nature of the information necessitated a rich and face-to-face medium which has proven to be the most effective mode of communication (Guffey & Loewy, 2015). The company was undergoing a noticeable change by rolling out a new product to the market. Since change is usually coupled with resistance, a motivational speech is established to be effective in such circumstances. I effectively used the presentation mode to take advantage of a rich medium where I can used facial expressions and body language to convey enthusiasm about the product and make an emotional appeal to my audience. E-mails. I used the E-mail communication mode in part B to encourage internal stakeholders,...
Words: 393 - Pages: 2
...film making. 4. Cartes de visite are the first forms of photographs in the Philippines. 5. Photographs are used as an effective communication tool to promote religious messages in propaganda. 6. Christmas cards are one of the first forms of photos used as postcards. 7. Photo studios sprouted in places like Sta. Cruz, Binondo and Quiapo in Manila during the 1900s. 8. Photo shoot is a field which shows a visualized history though photos captured in actual events. 9. Augusto Fuster is the first Filipino painter who used photographs to compose pictures as paintings. 10. Billboards and print advertisements use text more than photographs to sell. PART A. MULTIPLE CHOICE. Choose the letter of the correct answer. 1. Which of the following is the function of photography in which it is used as an effective communication tool to promote political messages? a. Advertisement b. Portraiture c. Propaganda d. Research and Documentation 2. Which of the following is the function of photography in which it is used to promote the beauty of the country through photos of colorful festival celebrations, tourist spots and night life? a. Travel and Tourism b. Research and Documentation c. Advertising d. Propaganda 3. Which of the following is the function of photography in which it is used as an effective communication tool to promote political messages? Which of the following is the function of photography in which photographs are used in the selling...
Words: 602 - Pages: 3
