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Churn Management

In: Business and Management

Submitted By belalhasan
Words 8796
Pages 36
Perspective Telecommunication Industry in Bangladesh

Perspective Telecommunication Industry in Bangladesh

Managing Churn in a Hypercompetitive Market

Managing Churn in a Hypercompetitive Market

Submitted to

Farhana Sehreen
Lecturer
Department of Marketing
Jahangirnagar University

Submitted by

Belal Hasan
ID no. 1336
Session: 2009-10
Department of Marketing
Jahangirnagar University

Date: 12 September, 2013
August 16, 2013
To
Farhana Sehreen
Lecturer
Department of Marketing
Jahangirnagar University

Subject: Submission of internship proposal

Sir,
I am glad to submit the internship report proposal on “Managing the churn in hypercompetitive market in Telecom Industry” as a requirement of internship program for the fulfillment of BBA Program

In this report I would like to focus on strategies and application, execution model, current attack and defense to hold their position in perspective to other operator. I would like to scrutinize collect information for the report. I hope that the preparation of the report will help me to acquire knowledge about real life practice and help me in future. I will try to enhance my knowledge and make satisfactory report.

I shall be happy to provide with any explanative information and clarification that might require. I hope that my potentiality will reach up to the mark of your expectation.

Yours Sincerely
Belal Hasan

Introduction
“Churn” is a common phenomenon that occurs in telecom industry. By “Churn” we mean those customers, who will be leaving us in near future. If we are able to predict in advance, the attributes of customers whom we are going to lose in near future one can take corrective action so that we minimize this phenomenon.
Initially when the industry growth is high, churn may not be a problem. The focus at this stage is on customer acquisition. For each customer

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