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Case Analysis
Canadian Imperial Bank of Commerce Wireless Strategy

The Canadian Imperial Bank of Commerce was founded in 1961 and is one of North America’s leading financial institutions. CIBC has a newly formed electronic banking division solely mandated to monitor emerging trends and to adapt to these trends. The outcome of the divisions work is to identify new products/technologies and decipher how said technology can be used to better serve the institutions customers. During the late 1990’s wireless technology was becoming widely available to the average consumer. CIBC identified this trend and is looking for ways to implement wireless banking into its product offering. As outlined in the case provided, wireless internet devices are expected to outsell personal computer sales by 2001. CIBC is very interested in penetrating this market in turn providing the best possible service to its customers and differentiating itself from the other major competitors in the North American banking industry. Some major issues that need to be address regarding the implementation of CIBC’s wireless banking system are as follows; the various platforms that can be used to access the banks wireless system need to be understood and the system needs to be built to accommodate each; the various wireless network carriers need to be evaluated and the system needs to be built to function with all; lastly and most importantly the system needs to maintain the institutions overall reputation as well as customer satisfaction. This report is designed to provide some insight into the Canadian Imperial Bank of Commerce’s wireless strategy and the problems that exist due to its current plan. The case will look at the following aspects surrounding the issue; the problems (short term and long term), the causes of said problems, the metrics (decision criteria) that will be used to analyze and

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