Premium Essay

Cim Marketing Plan Diploma

In: Business and Management

Submitted By sandrah7
Words 7930
Pages 32
Table of Contents

Topic Page Number

Introduction…………………………………………………………………………………1
Vision Statement ………………………………………………………………………......1
Mission Statement………………………………………………………………………….1
The Role of the Marketing Plan………………………………………………………….1
The Role of marketing Information and Research…………………………………...2
The Marketing Audit……………………………………………………………………….4
A SWOT Analysis
The Internal Environment…………………………………………………………………5
Strengths……………………………………………………………………………………..5
Weaknesses…………………………………………………………………………………5
The External Environment…………………………………………………………………6
Opportunities………………………………………………………………………………..6
Threats ……………………………………………………………………………………….6
Summary of key issues and implications for the eco-Nano…………………….…6
Marketing Objectives……………………………………………………………………..7
Segmentation, targeting and positioning strategies………………………………..8
The marketing mix………………………………………………………………………….9
Marketing budget………………………………………………………………………...10
A marketing Audit the Gap Analysis
Recommend evaluation and control…………………………………………………12
Assess the internal marketing environment…………………………………………15
Processes and techniques ……………………………………………………………..16
The Boston Consulting Grid …………………………………………………………….16
McKinsey’s Seven S’s ……………………………………………………………………17
The planning Gap………………………………………………………………………..18
Brand management
Role and significance of Branding…………………………………………………….22
Impact of Branding on marketing mix………………………………………………..22
Brand management……………………………………………………………………...23
Recommendation for improvement…………………………………………………..24

core section - task one

Case – Tata motors

1 Introduction

Tata Motors Ltd is a wholly owned company which is a part of the TATA GROUP. The company is going to launch a new eco-friendly car in the existing segment that another car, the Nano has already been developed for. This new car will run on a different...

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