...Case: CIMA Mountaineering In the mid-90s there was $600 million in sales for hiking and mountaineering boots. That same year CIMA had $13 million in sales. This equated to only 2% of the market where CIMA boots are considered as the best available product in the market. With the growth of the company being a priority, we believe that developing a third strategy using points mentioned by Anthony to extend the existing lines of boots for mountaineers and hikers, along with a new women’s line, to include implementing substantial changes to product innovation and distribution. It is important to develop an innovative new line which is a more economical model in the hiker category for the weekender, designed for the consumers looking for a “casual-stylish” boot. CIMA has built its brand reputation as a valuable and high quality boot, therefore building differentiation by creating loyalty with their customer base. They have develop a winning product in its category with a good reputation, therefore they should avoid over-reaching. By developing these two models in our existing profitable segment, CIMA’s reputation would grow stronger and be perceived as if we are moving into a “good-to-great” product design. The idea of introducing the inexpensive boots within the hiker category will help consumers move from the “beginner to the experienced” level with the same brand that provides quality, comfort and performance throughout the way. CIMA will hire a designer that understand the need...
Words: 553 - Pages: 3
...Assignment for “The Shining Mountain” – by Alison Fell 1. Summary: The Shining Mountain is about a girl called Pangma-La and her father who is a mountaineer. The father would like to climb to the top of The Shining Mountain, with his daughter. First Pangma-La climbs happy and engaged, but she got tired fast. Then an old Sherpa woman comes for carry her heavy sack, but first she says no, because she is afraid of disappointing her father. But the Sherpa women do not give up so easily. The next day she comes back and then Pangma-La handovers all her heavy things from the sack, and the sack gets filled with swan’s down. The same happens the next day. At last Pangma-la feels so dizzy that she can’t walk any longer, and then she gives the Sherpa woman her heavy heart. She promises to give it back to her, but she doesn’t. Finally they reach the top of the mountain, but Pangma-la isn’t there, the Sherpa woman says that Pangma-La is her daughter now. The father realizes that Pangma-La has given her life only for making him happy. The Sherpa women wants him to feel Pangma-La’s pain, and for the first time he starts crying like any human beings. The Sherpa woman is satisfied, and gives him Pangma-La back. 2. Characterize of Pangma-La: Pangma-La is a Scottish girl, of course with a little bit strange name. She has always been teased about her name and she has not so much self-confidence. She is a sad little girl who always is afraid of disappointing her father, who is a mountaineer...
Words: 785 - Pages: 4
...Compare and Contrast Essay “Vacationing at the Beach or in the Mountains” By AJ Brammer People are always looking forward to their vacation period. There are many options where to choose. I think that the two most common places people choose for taking a vacation are the beaches and the mountains. Both places offer a variety of fun activities. The beach offers activities that the mountain cannot offer and vice versa. The mountain and the beach are totally different. The purpose of this essay is to contrast the climate, types of activities and locations of beaches and mountains. I’m going to discuss mountains first. The three aspects I’m going to discuss are climate, types of activities and location. Climate is always important in order to enjoy vacations. If a person dislikes cold weather, he or she might have a hard time in the mountains. The cold climate in the mountains is the first barrier to enjoying them, but the climate and the temperature of these zones also determine the types of activities they offer. Snowboarding, mountain climbing, mountain biking, hiking, and skiing are some activities people can enjoy when going to the mountains. There are many regions that have mountains where people can go and have a great vacation. Canada is a country located in North America and contains many mountain vacation sites where people can go and have fun. I’m going to discuss the beach second. The three aspects I’m going to discuss are climate, types of activities and location...
Words: 414 - Pages: 2
...Summary of “The Shining Mountain” The Shining Mountain is a fairy tale about a Scottish girl called Pangma-La. Her father is a famous mountaineer, and he named her after the mountain. He wants her to be a mountaineer like himself, and to climb the shining mountain with him, so that she will be special. He teaches her how to climb, and after many years Pangma-La is finally ready to climb the mountain. While they travel to the mountain with a white plane, Pangma-La is having a nightmare about disappointing her father, which is her biggest fear. When they arrive to the village near the mountain, there Sherpa men are offering to carry their loads. Pangma-La’s dad makes the Sherpa men very angry. The Sherpa men are telling him about the mountain goddess, who will provide him from climbing to the top of the mountain. On the first day they were climbing, a Sherpa woman appears and offers to help Pangma-La by carrying her heavy sack, but she says no. On the second day the Sherpa woman appears again, and offers to take the heavy things from Pangma-La’s sack, and fill it up with swan’s down instead. Pangma-La says yes, but only because the Sherpa woman promises, that her father will not find out. On the third day the Sherpa woman appears again, and she covers Pangma-La with swan’s feathers instead of her heavy clothes. On the fourth day, the Sherpa woman appears again, and she takes Pangma-La’s heavy heart and fills her with swan’s downs instead. At the fifth day Pangma-La...
Words: 429 - Pages: 2
...Harvard Business School 9-600-047 March 3, 2000 A FALL BEFORE RISING: THE STORY OF JAI JAIKUMAR (A) D 434. It would seem almost as though there were a cordon drawn round the upper part of these great peaks beyond which no man may go. The truth of course lies in the fact that, at altitudes of 25,000 feet and beyond, the effects of low atmospheric pressure upon the human body are so severe that really difficult mountaineering is impossible and the consequences even of a mild storm may be deadly, that nothing but the most perfect conditions of weather and snow offers the slightest chance of success, and that on the last lap of the climb no party is in a position to choose its day . . .1 Eric Shipton, Upon that Mountain O A RAPID DESCENT He was 24,000 feet above sea level, but the light was fading, and so Jai Jaikumar knew that he had little time to admire the view. It was 4 p.m. on a summer day in 1966, and Jai, an engineering student at the Indian Institute of Technology, stood with one of his closest climbing buddies at the summit of a Himalayan mountain. The final ascent that day, beginning at high camp at 2 a.m., had been rougher and more difficult than the pair had anticipated. They had originally set 1 p.m. as their “turnaround time,” the point at which considerations of safety dictate that climbers should abandon their ascent and head back to high camp. However, the prospect of waiting a few more days to again challenge the summit held little appeal...
Words: 2051 - Pages: 9
...a13 Downloadet Engelsk fra Opgaver.com 18/12-08 The Shining Mountain Analysis and characterization The story is about Scottish girl called Pangma-La, named after a shining mountain so she would stand tall and be proud. Pangma-La's father was a famous mountaineer, so she promised herself that she would never disappoint him. When Pangma-La was tough enough, her father and she went to the shining mountain, to climb it as promised. When they arrived the Sherpa men offered to carry their loads, but they did not need porters. The Sherpa men got angry and told them that the mountain goddess would send them, winds, spindrift snow and avalanches. The father just laughed scornfully. Pangma-La climbed the mountain happily, but after a while she began to grow weary. Then an old Sherpa woman appeared and offered to carry her heavy sack, but Pangma-La declined. The next days the Sherp woman appeared and Pangma-La gave her more and more from each day in change for feathers. But the fourth day the roar of an avalanche thundered past them, and the Sherpa woman appeared as the days before, and this time she offered to take her heart, the lungs and the bones and replace them with feathers. The Sherpa woman had tricked Pangma-La and did not give back her heart this time. The Sherpa woman appeared to the father and changed looks, she was the mountain goddess. The fathers was angry and tried to strike her but was stopped. The goddess told the father that she had given him his heart's desire:...
Words: 1019 - Pages: 5
...“Into Thin Air”, a book written by Jon Krakauer, mountaineer and renowned for his writing of the outdoors, is Krakauer’s account of the deadliest season of Everest. In the beginning of the story, Krakauer writes, “I can attest that nothing I saw early on the afternoon of May 10 suggested that a murderous storm was bearing down,” (Krakauer 5). This quote is foreshadowing what is to come later in the story, and Krakauer suggests that he and other climbers were unaware and unsuspecting of the “murderous storm”. As the story goes on, Krakauer talks about Everest, writing, “I stared at the peak for perhaps thirty minutes, trying to apprehend what it would be like to be standing on that gale-swept vertex,” (Krakauer 59). This quote tells of the presence of Everest, and how large, yet beautiful it is. Krakauer does a good job of letting the reader know what it is like to be looking at the largest mountain in the world. Lastly, Krakauer writes, “I stayed behind to walk with Andy, who had to exert a monumental effort just one foot in front of the other,” (Krakauer 75). Krakauer is talking about one of the members of his climbing group, and due to sickness, despite not even beginning the climb, is exhausted. This quote also proves the physical fitness that ascending Everest demands. Insane, Krakauer, at 42 years, decided that he would join climbing guide Rob Hall’s expedition to the summit of Everest. Because of his lifelong dream of reaching the summit of Everest, Krakauer explains he...
Words: 389 - Pages: 2
...In the Everest disaster of 1996, the expedition leaders, Rob Hall and Scott Fischer were the main cause of deaths. Both leaders, Hall and Fischer seemed convincing that their clients would summit, but events that year on Everest shows otherwise. The actions that led up to this disaster and many deaths include Hall and Fischer ignoring their own set safety precautions, Fischer not having a well-working acclimatization plan, and both expedition leaders hired inexperienced guides for Everest. Rob Hall and Scott Fischer were the main causes of death on Everest in May 1996. Expeditions on Everest have a set of safety guidelines to follow for a reason, otherwise, negative consequences may occur. Hall and Fischer felt assured that they would have another successful year like the previous one, and when Hall realized things were not looking good for his business, he abandoned his own rules. As Krakauer mentioned, “In fact the only people to reach the summit before 2:00 p.m. were Boukreev, Harris, Beidlemean, Adams, Schoening, and me; if Fischer and Hall had been true toothier pre-arranged rules, everyone else would have turned back before the top,” but Hall ignored the set turn around time, and no one really knew much of what was going on with Fischer. Fischer even started summiting really late. Another factor that plays into the guides having responsibility for the deaths on Everest that year is one that is more specific to Fischer, his acclimatization plan. Krakauer claimed,”Depending...
Words: 556 - Pages: 3
...When thinking of climbing Mount Everest, a climbers first thoughts may be the struggle of getting up the mountain and preparing for the unexpected. In reality, the main concern shouldn’t be how you’re getting up but instead the descent down. Man factors make traveling back down the mountain a more difficult task then climbing up. Climbers have made it the the top, they’ve accomplished they’re goal of reaching the summit. They don’t have enough time to take it in completely and enjoy it because they’re already dreading the descent down. Leaving the summit is more stressful because climbers are already tired and sleep deprived from their whole expedition. Not only that but walking downhill is harder on your body, your knees specifically. R....
Words: 369 - Pages: 2
...------------------------------------------------- The Shining Mountain Summary: The story is about a young girl, called Pangma-La, and her father, who was a famous mountaineer and had climbed many mountains. When Pangma-La’s father got a baby-daughter, he named her after a great big shining mountain he ones had climbed, so that she could stand tall and proud. One day Pangma-La’s father decides that he and his daughter should climb a mountain together, so Pangma-La starts training and all is going well. Pangma-La finally has a chance to stand tall and make her father proud. On the way to the top of the mountain Pangma-La meets an old Sherpa woman, she offers Pangma-La to carry her sack, but Pangma-La says no, so the old Sherpa woman disappears. The next time the old Sherpa woman shows herself to Pangma-La, she again offers to help her. This time Pangma-La says yes. The Sherpa woman reveals herself to Pangma-La three times in the story, the third time and last time Pangma-La gives her heart to the old Sherpa woman, and Pangma-La disappears. The old Sherpa woman is actually a hag, and transforms Pangma-La into a swan as a lesson to her father, so he could see that he was pressuring his daughter to much. The hag shows Pangma-La’s father how Pangma-La really feels and that all his high expectations towards Pangma-La are killing her. Pangma-La’s father sees what he has done to his own daughter, and tries to kill himself by throwing himself over the mountain edge. But just...
Words: 442 - Pages: 2
...Bruna DaSilva ENG 071, Basic Writing Fall 2012 Compare and Contrast Essay Professor Arthur Harris People are always looking for their vacation time. There are many places to chose. The places people choose to take a vacation are the beaches and the mountains in my opinion. Both places can offer fun activities. The beach has activities the mountain cannot give, and the mountain has activities the beach do not. The mountain and the beach are very different. Climate is very important to enjoy any vacation. If someone does not like cold weather, she might have a hard time in the mountains. The cold climate in mountains is the first thing to enjoy it, and the climate also determines the type of activity it offers. Snow boarding, mountain climbing, mountain biking, hiking, and skiing are some activities that people can enjoy when they go to the mountains. There are many places that have mountains where people can go and have a great time. Canada is a country that has many mountains where people can go and have fun. Warm climate is one of the most important thing that the beach has. Sun and fun are two things that can describe the beach. The sea and the warm climate determine activities at the beach. People can swim, play volleyball, play soccer, etc. At many beaches, there are discos and restaurants where people can dance or party at night. Mexico has many beautiful beaches to visit. Acapulco and Cancun are two of the most famous beaches in the world. It doesn’t matter...
Words: 302 - Pages: 2
...Into Thin Air Have you ever read “Into Thin Air”? I am going to talk about a chapter from the book that I have read. The chapter talks about Jon Krakauer’s journey climbing Mount Everest. Along with his journey, it talks about the events that went with his journey. “Into Thin Air” is a good story that I would recommend to anyone because it teaches you to never give up, to help others, and what it is like to climb Mount Everest. My first point of why “Into Thin Air” is a great story to read is that it teaches you to never give up. My reasoning for this is that Jon Krakauer faced many challenges while climbing Mount Everest, but he never gave up. One challenge that he faced was when he reached Hillary Step.(Krakauer,page 358). Jon reached the top of Hillary Step he asked Andy Harris to turn off his oxygen to save some until he cleared the step. Harris on accident turned Jon’s oxygen all the way up, so Jon lost all of his oxygen. He also faced many severe storms while climbing the mountain. My second point of why “Into Thin Air” is a good story to read is that it teaches you to always help others. On his way up the mountain Jon met Beck Weathers.(Krakauer,page 362). Years before Beck had an eye surgery. A side effect of his surgery was that the low barometric pressure of Mount Everest caused his eyesight to fail. To help Beck out, Jon would walk along and then have Beck follow behind in his footsteps. My evidence for my point here is that Jon didn’t have to stop and help Beck...
Words: 424 - Pages: 2
...There aren’t a lot of people in this world who can say “they climbed Mount Everest”, but me and three others: Grace, Anthony, Bob, Lauren are ones who can. It took us eight weeks to complete our mission, in those eight weeks, we experienced some good times and some hard times, but it was worth it. Although it took us weeks to complete our mission, it was so enjoyable it didn’t seem like it at all. It took a lot of self-confidence, time management, and most importantly it required exuberant amounts of strength to climb Mount Everest. One of the most exciting parts about the climb was the preparation; you have to prepare yourself physically. During training each morning we would run three miles and we made sure that we drank plenty of fluids. Mentally we had to commit, remain positive and stay confident. Overall, we had a blast. Preparing for the climb was very tedious, that was my favorite part. It took approximately two to three weeks to gather all our supplies. Even though we were all experienced climbers, except for one of us, we still hired a Sherpa, his name was Bob. We met up with him two days prior to our climb to discuss details. When we first met with Bob, I noticed that Lauren, another climber, had a slight crush on him, the more meetings we had the more she pushed herself on to him. Even though Lauren was distracting Bob most of the time, each time we met he was still able to share a lot of important information with us. The extensive information that we received was...
Words: 1685 - Pages: 7
...When Rabindranath Tagore, a nobel prize winning poet, stated, “You can’t cross the sea merely by standing and staring at the water.” I thought it had a lot to do with extreme sports because it's saying that you can't accomplish your dreams by just waiting for it to come to you. You have to go and earn it yourself. It relates to some of the Everest Climbers because they had to train for years and wait for weeks before they can move up the summit. It shows that they are working hard to accomplish their goal and it's not even guaranteed, sometimes people are forced down the mountain because of bad weather. In the article The Athlete's Way by Christopher bergland he says” When you aim high—and give something 110%—you always run the risk of failing...
Words: 545 - Pages: 3
...The Old and The New When first reading Harryette Mullen’s tanka on page 101, we can see in our mind’s eye climbers hiking beside dead hikers on Mount Everest. Looking further into the tanka, more meanings are excavated. The climbers represent a new generation of people while the dead represent the past generations that they are trying to surpass. The peak of Everest is the goals, ideals, and innovations the new generation are hoping to achieve, while Everest itself is the journey the climbers go through to achieve their goals. The fatigue represents the old ideals that the newer generation is trying to overcome, while the frozen dead indicates the way the old generation are frozen in their antiquated beliefs and ideals. The first three words in the poem are “Climbers on Everest” (Mullen 101), which initially gives the reader a vision of a rough and turbulent journey for the climbers. The groups that the climbers are referring to are the new generation of young adults struggling on the mountain. The mountain symbolizes life’s journey, which includes a beginning, the main climb, and the peak. This refers to the timeline of humanity, with ideals being changed for the better as one goes up the mountain. Specifically naming Mount Everest paints life as hard and strenuous, as Everest is the highest and most difficult mountain to climb. The climbers are described as being “fixed,” which means that they have a stubborn determination toward reaching their goal, with the word “reaching”...
Words: 1005 - Pages: 5
