Premium Essay

Cima Scenario

In: Business and Management

Submitted By Ashleypillay
Words 6085
Pages 25
Team Name

CASE CRACKERS
Report Title CeeCee in the next 5 years

University Nanyang Technological University Team members Chen Xinyi Lee Wai Hon Gabriel Liu Xinyi Yeo Shi Yuan

1

TABLE OF CONTENTS
Page 1. Executive Summary ………………………………………..3 2. Introduction ……………………………………………….. 4 3. Strategic Analysis…………………………………………..5
3.1 Company Analysis 3.2 Industry Analysis 3.3 SWOT analysis

4. Financial Analysis…………………………………………..8
4.1 Financial Ratios

5. Issues Analysis and Recommendations………………..10
5.1 Prioritization of Issues 5.2 Core Competencies Issues
5.2.1 5.2.2 Distributor‟s Strike Failure of the New Online IT System

5.3 Diversification and Marketing Plans
5.3.1 5.3.2 Celebrity Marketing Expansion into Jewellery Range

5.4 Child labour accusations

6. Achievability of the five-year plan………………………..22 7. Summary of Issues and Recommendations …………... 23 8. Appendices…………………………………………………24

2

1.0

EXECUTIVE SUMMARY

This report aims to prioritise, analyse and evaluate the current issues plaguing CeeCee. The report begins with a strategic and financial analysis of CeeCee and the industry. The 4 main issues CeeCee face have been categorized into 2 broad categories, namely issues that threaten core competencies and plans relating to expansion and marketing. The issues that threaten core competencies are more pressing issues that CeeCee should address, given the highly tangible impact and risks present which will threaten business profitability. For the first issue regarding the distributor‟s strike, the team recommends that in the short run, CeeCee should engage an alternative distributor and re-evaluate their distribution model in the long run. The second issue - failure of the online IT sales system, can be dealt with by employing an external agency to recover the debts and improving the controls inherent in the system.

With regards...

Similar Documents

Premium Essay

Assesment and Evaluation Alignment Assignment

...BEC970/TEAC4980 Assessment and Evaluation: Alignment Assignment Course Description: This course is designed to help newly hired front-line banking representatives learn the basics of client interaction, including transactional processing, handling client inquiries and concerns, and leveraging trigger events as well as open-ended questions to identify advice opportunities. The learning is delivered in a blended online/in-classroom/in-branch environment with hands-on practice opportunities gained through virtual modules, role-playing with colleagues, and direct client interactions in branch. The course is comprised of seven learning modules/units delivered over a nine week period, with each module delivered over a 1-week period, providing a 2-week intensive hands-on practice opportunity near the end of the program. The flow of the course includes these main topics: 1. Discovery: Learning more about you and understanding your strengths 2. Orientation: The Tools and Resources you need to succeed and where to find them 3. Client Experience: An overview of what a perfect interaction looks like 4. Transaction Processing: Understanding the mechanics of day-to-day transactions 5. Product Knowledge: The nitty-gritty of the products we offer 6. Giving Advice: Discovering needs and providing client-centric advice 7. Client Experience: Juggling it all......

Words: 998 - Pages: 4

Free Essay

Communication Channels Scenario

...organization plays a vital role in business functions. Using poor communication or the wrong type of communication channel can have major negative impacts. Good communication skills and the knowledge to identify when to use a particular communication channel is vital in sending and receiving business information. The communication channel scenarios assigned demonstrate the challenges that occur when there is error in communication. The first scenario highlights the risks of not choosing the right communication channel when dealing with important business matters. The scenario also shows what can occur when important conversations take place via e-mail rather than one on one, and how the evidence of the conversations can cause future damage. The second scenario shows how the internet has changed communication and created new challenges for organizations. Both scenarios demonstrate that it is essential to understand the different channels of communication. COMMUNICATION CHANNEL SCENERIOS 3 Communication Channel Scenario 1 In the case incident between Diana Abdala and William Korman, I side with Mr. Korman. I feel that Ms. Abdala handled the situation in a very unprofessional manner. It is my understanding that both parties initially used face to face communication as a channel for information exchange during the interview process, offer, and acceptance....

Words: 888 - Pages: 4

Premium Essay

Turtles of the Saharah

...meeting opportunity." Have you ever heard people talk about the things they would do if they won the lottery, and yet a large percentage of these people never go out and buy a ticket. These people have exactly a zero chance of winning, while the ones who went out and bought a ticket have a chance, albeit slim, at becoming lucky. This is the scenario that came to mind when I first read the quote “Luck is a matter of preparation meeting opportunity”. However, the more I thought about the quote, the more I realized how easily this could be applied to many real life situations. The author of this quote is trying to tell the readers that preparing yourself for opportunity is the key to being lucky, or successful. In order to prepare yourself for success, there are certain steps that must take place. First, you have to believe in yourself. You must believe that you can pick the lucky numbers, or you must believe that you are capable of competing in, let’s say a marathon. Second, you have to set goals for yourself. In the case of the lottery it’s pretty easy; Goal #1, buy ticket. Goal #2, wait. In the marathon scenario, much like most other scenarios, it’s a little more complicated. You must train both physically and mentally, and make many sacrifices along the way. Finally, you must be optimistic about the result you achieve. In the case of the lottery player, they probably didn’t win. But at least they can try again in a few days, right? The marathon runner may not have won......

Words: 364 - Pages: 2

Premium Essay

Action Plan

...Perrier, Michael Butler, Frank Petty, Nicholas Deluca COM/310 Sept. 2, 2013 Love Cross Action Plan 09.03.13 All members of the team submit two recommendations from Week 4 / Week 5 for theory development that is most conducive for script development.  09.06.13 Two theories will be chosen from discussion in the class thread either unanimously or by the Team Leader (Dalene). 09.09.13 Scenarios need to be submitted via the class thread to be considered for the script.  Need to include an environment, proposed characters, resolution and how it meets the theory description to be considered.  Scenarios will be chosen unanimously or by the Team Leader (Dalene). 09.13.13 Due from Team Members Team Member 1 (Nicholas) - Appendix for Script 1 - Write a brief preview of how you will be acting out the scenario to represent the selected theory.  Team Member 2 (Michael) - Appendix for Script 1 - Write a description of the selected theory with two reference. Team Member 3 (Arline) - Appendix for Script 2 - Write a brief preview of how you will be acting out the scenario to represent the selected theory. Team Member 4 (Frank) - Appendix for Script 2 - Write a description of the selected theory with two reference 09.16.13 Team Leader will submit the appendices 09.19.13 Team Member 1 (Nicholas) - Rough Draft script 1 Team Member 2 (Michael) - Rough Draft script 2 09.21.13 Team Member 3 (Arline) - Final Draft script 1 Team Member 4 (Frank) - Final Draft......

Words: 269 - Pages: 2

Premium Essay

Marketing Ups Case Study

...STRATEGIC PLANNING AT UNITED PARCEL SERVICES Reaction Paper Blank Part A Before the 1990s UPS had a small group in charge of formulating project plans (Garvin & Levesque, 2006, p. 3). However, as the company grew in size and the volume of projects, a formal strategic planning group had to be formed. When Eskew became CEO in 2002, the formation of a Management Committee was among the first accomplishments he made. The Committee was tasked to direct the company to its vision for 2007, its first centennial. Eskew's concern, that changes are needed in UPS's strategic planning process, is valid. If the company continues to form only ad hoc groups to focus on achieving a long-term vision, then the sustainable commitment in the group's members cannot be assured. Eskew believes that the only way to move forward is to stop reinventing the wheel. This belief implies that the strategic planning process has to be more systematic than it is, currently. However, the scale of goals to achieve and tasks to accomplish for the Strategic Planning process have become larger as time progressed. UPS will only be capable of transforming itself once more if it has a proportionate level of commitment. A clearer and more straightforward connection between the different components of the strategic process is needed in order to sustain the focus and chart directions. Delegating such task to a Management Committee is a positive step to address the need to link the various components...

Words: 757 - Pages: 4

Free Essay

Collapse Informatics: Response Paper

...Collapse  Informatics:  Response  Paper   • Collapse  Informatics:  Augmenting  the  Sustainability  &  ICT4D   Discourse  in  HCI  (Tomlinson  et  al.,  2012)   • Looking  Past  Yesterday’s  Tomorrow:  Using  Future  Studies  Methods  to   Extend  the  Research  Horizon  (Mankoff  et  al.,  2013)       Both  papers  are  dealing  with  future  scenarios  and  stressing  the  likelyhood  of  a   collapse   if   humanity   proceeds   its   current   way   of   living.   The   papers   provide   starting   points   to   investigate   in   the   preparation   for   humanity   if   such   an   event   will   come   true.   While   the   paper   by   Tomlinson   et   al.   (2012)   is   introducing   a   completely   new   notion   for   studying,   designing   and   devloping   sociotechnical   systems   in   the   abundant   present   for   use   in   a   future   of   scarcity,   the   second   paper   by   Mankoff   et   al.   (2013)   presents   methods   that   can   support   the   analysis   of   long-­‐ term   trends,   support   the   identification   of  ......

Words: 606 - Pages: 3

Free Essay

Internatioanl Marketing

...Scenarios planning is the main technique to study the future, and it have been used since long time by the government planners, corporate managers and military analysts, as important tool to help them in making decision to face the uncertainty. The idea of scenario planning is to establish about possible future where it can minimise surprises and broaden the span of managers. Today the scenarios planning they have become extremely popular. ( Chermack, T. J. 2003).  Scenario planning
is
a
group‐based
decision
making
tool, which
has
its
roots
in
post‐
WWII
military
planning
and
the
petroleum
industry
of
the
1970s such as Royal Dutch Company.
Unlike
its
cousins, 
forecasting
 and
 prediction, 
 scenario
 planning
 does
 not
 attempt
 to
 project
 future
outcomes
 based
 on
 data
 from
 the
 past.
 
 These
 methods
 can
 often
 lead
 to
 “tunnel
vision”, 
 due
 to
 their
 preference
 of
 one
 outcome
 over
 another. Scenario
 planning, 
 as
 described
 by
 Peter
 Schwartz, 
 Chairman
 of
 Global
 Business
Network
(GBN),
“…is
a
tool
for
better
decision
making…Business
and
governments
employ
this
tool
because
it
helps
them
to
make
better
strategic
decisions.”

 (Schlegel, G. L., & Murray, P. 2010) The History
of
Scenario
Planning
Scenario
 planning
 arose
 out
 of
 a
 need
 to
 plan
 for
 futures
 filled
 with
 much
uncertainty.
This
uncertainty
is
particularly
magnified
in
military
operations,
which
is
 why
 scenario‐type
 planning
 can
 be
 traced
 back
 to
 19‐century
......

Words: 1750 - Pages: 7

Premium Essay

Scenario Planning at Ups

...When UPS starting the scenario planning for Horizon 2017, they decided to limit the number of participants from the 1997 scenarios.   The purpose of this was to steer clear of similarities between the two scenario-planning sessions.   But as an end result, they ended up with scenarios still biased towards the 1997 scenarios.   To assist UPS in avoiding this bias would be to have two different scenario-planning sessions.   One session would include the participants of the Horizon 2017 session, one with limited 1997 scenario bias.   The second session would only include members who did not participate in the 1997 session at all.   For this second session the members can get a grip on issues/barriers of the future with a non-bias way of thinking.   Their results can be compared and contrasted with the first session, so UPS can see the vision of the company’s future from both sides of the road. Along with the new scenario designing, there were participants who didn’t even truly believe that these meetings were even affecting how UPS does business.   UPS is planning for all of these external forces but yet they are not recognizing the internal issue that not everyone is even accepting these meeting as helpful.   This can greatly affect the company when external/worldwide forces cause barriers for UPS. In this article, UPS implements SWOT analysis’s but in a more in-depth manner with the scenario planning to improve UPS’s competitiveness.   They combined all of the aspects to......

Words: 443 - Pages: 2

Free Essay

Ese 204 Probset 3

...Question 13 Group 1 Question 14 (a) 1. Define the Scope 2. Identify the Major Stakeholders 3. Identify Basic Trends 4. Identify Key Uncertainties 5. Construct Initial Scenario Themes 6. Check for Consistency and Plausibility 7. Develop Learning Scenarios 8. Identify Research Needs 9. Develop Quantitative Models 10. Evolve toward Decision Scenarios (b) Scenario planning could be used in the industry of Education. While it is not a classic industry, I believe that scenario planning could be beneficial and effective for education. It could help plan the implementation of a new education system, such as specialized education for students gifted in unique areas. While the current school system educates, it is not efficient to the point that many promising students are cut short because of the platonic nature of the education system. Scenario planning could help plan the stages of implementing a new system. The stakeholders are clearly the youth and students, basic trends are Fine Arts, science and mathematics, social studies, humanities and etc. Many uncertainties would of course be the ability to learn from each individual student in terms of tactile, auditory, visual, or etc. In the end, every step of scenario planning would be helpful for education. Question 15 (a) Regular Glove = 500, Catcher’s Mitt = 150, Value = 3700 (b) Finishing and packaging and shipping constraints (c) Cutting and Sewing = 0, Finishing = 3, Packaging and Shipping = 28 Additional time...

Words: 546 - Pages: 3

Free Essay

Reflection on Scenario Planning

...Having to learn of the existence of a tool called scenario analysis was itself a blessing for me. Scenario planning affords us the opportunity to make decisions in context of various futures that may play out. It incites us to challenge our assumptions about the future. By basing our plans and decisions in line with the most likely scenario, we can be ensured that our decision are sound even if conditions change According to Ged Davis “the use of scenarios does not imply we will be absolutely right – we only need to be less surprised than those who are not thinking in this light … ideally, to be able to interpret what others see as crises as normal human affairs”. Scenario planning can be applied at the work place, it can also be applied to one’s personal life. I decided to include in this report a demonstration of how scenario planning can be applied at the work place. The following steps illustrate this 1. Problem definition – The problem in this case is how a particular project in the company can be completed within budget at the end of the scenario horizon i.e. end of 2016 2. Data gathering – The next thing to do is to identify trends, factors that may affect the plan. Here I am looking at trends such as the political situation in the company - will there be prolonged strikes at some point? How will this affect the plan? Another point to consider is cost of hire? Will this go up during the course of the year? Or will the schedule be affected due to unavailability...

Words: 869 - Pages: 4

Premium Essay

Com Channels

...Please let me know if you need anything from me. I am thinking this is all due Sunday he did not say so I will let you know if it is before then. Communication Channel Scenarios Resources: Communication Channel Scenarios located on the student website. Read the scenarios located on the student website. Answer the questions after each scenario. Be sure to select the communication channel appropriate for each scenario. Defend your responses. Format your paper consistent with APA guidelines. Scenarios are below: Scenario 1 You are the Marketing Manager for a new beverage that has done remarkably well in the United States after it’s introduction especially in sports arenas such as football and basketball. The Vice President of Operations charged you and your team to develop a strategy for entering this new beverage into the global market. You need to take this task back to your team, provide them with the product details, and get them started as quickly as possible because they only have one week to develop a strategy. Questions: 1. What communication channel will you use? 2. Why is this channel the best choice in this situation? 3. What communication channel will you use to convey your strategy to the VP of Operations? 4. Why is this channel the best choice n this situation? Scenario 2 You are the manager of a large travel agency. You manage 11 employees. This morning, one of your employees notifies you that the company login name and password no......

Words: 852 - Pages: 4

Free Essay

Strategic Planning of Future Products with Product Scenarios

...07:237-246. Downloaded from www.worldscientific.com by PORTLAND STATE UNIVERSITY on 07/25/15. For personal use only. STRATEGIC PLANNING OF FUTURE PRODUCTS WITH PRODUCT SCENARIOS VOLKER GRIENITZ∗ and VOLKER BLUME Industrial Engineering, University of Siegen Paul-Bonatz-Str. 9-11 Siegen, 57068, Germany ∗volker.grienitz@uni-siegen.de Received 29 January 2010 Revised 4 March 2010 Accepted 15 April 2010 Manufacturing based corporations often find themselves confronted with complexities of increased pressures to innovate in order to ensure their comparative market positions. In order to react to various exogenous changes corporations need to develop strategies that match their manufacturing resources as well as products with the markets requirements. Product scenarios represent a holistic approach for managing innovation processes and technologies efficiently. The analysis through evolutionary algorithms for compatibility between and amongst the product structure segments provides the necessary information about their suitability. The resulting scenarios, roadmaps and regular monitoring processes are prerequisite for the managerial decision making process and the implementation of product and technology strategies. Keywords: Product scenarios; scenarios; evolutionary algorithms; monitoring; scenario planning. 1. Introduction The early recognition and visionary anticipation of technological potentials as well as the combination of technologies plays a......

Words: 4176 - Pages: 17

Premium Essay

Euro Disney

...1. Willingness to pay: The willingness to pay (WTP) is the maximum amount a person would be willing to pay, sacrifice or exchange in order to receive a good or to avoid something undesired. Willingness to pay is the fundamental building blocks of demand functions and hence our ability to estimate demand elasticity and consumer surplus and willingness-to-pay measures can be used to study the screening and causal effects of prices. The firm must know or be able to infer consumers’ willingness to pay and it varies across consumer or units. That is, the firm must be able to identify whom to charge the higher price. The actual price paid for a good may be less than a consumer's willingness to pay and the difference between the two prices is called a consumer surplus. Consumers are usually prepared to pay an amount lower than their reservation price and will not pay higher than the value of the good. Reservation price is the lowest price at which a seller is willing to sell a good or service. The 'walk away' point is the price point at which a consumer is no longer willing to pay or a seller is no longer willing to sell. 2. Complementors are businesses that directly sell a product (or products) or service (or services) that complement the product or service of another company by adding value to mutual customers; Example Microsoft and McAfee (Microsoft Windows & McAfee anti-virus). Businesses use complementary relationships to increase demand. Porter's Five Forces model......

Words: 645 - Pages: 3

Premium Essay

Communication Channel Scenarios

...Communication Channel Scenarios Senario 1 In scenario one, the vice president of operations charges the manager with rapidly putting together a strategy with his team. The compressed time line for the development of a strategy requires a communication rich channel to enable the team to work quickly with maximum feedback to the effort in near real time. The team must include as many ideas as possible first before breaking off to research the data necessary to build a strong supporting argument for their chosen business case. What communication channel will you use? The best communication channel that will meet the requirements of this situation is a face to face team meeting. The meeting can take place in a conference room or via a video conference, but will be face to face. Using video conference solutions is similar in most regards to a live meeting of the whole team in the same room. Our modern workplace, with dispersed workforce, does not always allow for a work group to be located in the same room. Why is this channel the best choice in this situation? The face to face communication channel is the best choice, because it allows all team members to interact in real time. The team can share ideas as they develop during the discussion and present those real time to the rest of the team members. In this scenario, the team has very little time to develop ideas, and then follow up those ideas with the necessary research to determine which of the team ideas have......

Words: 598 - Pages: 3

Premium Essay

Ups Strategic Planning

...assembled at the closest distribution center. Distribution  * On a hub to hub basis, depending on the distance involved, the mode used between hubs will either be by trucking or air. * Commonly, trucks are dominantly used for distances less than 400 miles (600 km). * The main air hub is Louisville, Kentucky, which handles over 100 flights a day. Fragmentation * Parcels have to be delivered to each individual destination. * Fragmentation is combined with consolidation as a delivery truck route can be integrated with a pickup route. * This can be achieved only with a high level of control on the logistical chain. Scenario Planning The Horizon 2017 session, as it came to be called, was similar to the 1997 session in format and process, with three important variations. 1. Mike Eskew, the CEO and the direction decided to take the the scenarios and implications deeper, to regional levels as opposed to a single global picture. 2. Extensive interviews, perspective of academics, consultants, etc. 3. Participants are involved into...

Words: 335 - Pages: 2