This essay will discuss the benefits of using CRM software to aid in daily business operations. The CRM application chosen is called CRMAPP, a full CRM suite that can be used individually or in an enterprise setting. The features and functionality of CRMAPP and how this application can benefit the Pennsylvania State Treasury will be discussed. CRMAPP is a customer relationship management software suite offered by Office Interactive, Inc. The goal of this company is to offer on-site business applications designed for partner companies to deploy to customers. CRMAPP is designed specifically for small to medium businesses so that they can deliver mature business solutions at an affordable cost that were previously only available to large corporations with large IT budgets. The first and less costly version is CRMAPP Professional. For 1-10 users, the cost is $250 per user per year, with more than ten users it drops to $195 per user per year. With the professional version of the application, there are four main that the application focuses on; Collaboration, Sales, Marketing and Customer Service. Collaboration gives the business the ability to easily share, edit and manage documents more efficiently. Business tasks, network and web links, and contacts can be kept in one central location and easily accessed across the business network. Using CRMAPP, emails from different accounts can be merged into one location by using the Web-Based CRMAPP email client. This means that administrators and other employees that require several email addresses for daily use can access all of their emails in one
