...Masters of rural markets: Accenture Research Report The Hallmarks of High Performance Contents Foreword: Unleashing India’s rural multiplier effect Growing business confidence in rural opportunities The attractions and distractions of rural markets 03 05 09 Distinctive capabilities that enable 15 companies to succeed in India’s hinterland Framework factors critical to nurturing distinctive capabilities Developing the right capabilities—and acting on them Last word 28 29 31 2 Foreword Unleashing India’s rural multiplier effect But rural India’s contributions to the nation’s economic success—and the obvious potential for profitable growth—is just a part of the promise of wholehearted commitment to doing business beyond the city centers and suburbs. India’s rural markets offer unprecedented opportunities for global and local companies to experiment with approaches and business models, which if successful, may be replicated in rural markets of other emerging economies. India is on the march. Its momentum is not only evident in metros— it is apparent in small towns and villages as well. Collectively, all over India’s rural heartland and in its teeming cities, India is readying for an even more impressive era of economic growth. There is no question that India’s rural markets are becoming a powerful economic engine. One telltale sign: rural accounts now comprise over 50 percent of new subscribers for some of the leading telecom providers.1 The rural multiplier...
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...The rural women migrate to the city to work because these young women want to earn some income, try to fight against their typical destiny ( get marry and be a house wife in their young age) , find an opportunity for self development and to experience the metropolitan life. However, these young women have underestimated the hardships of living in the city such as Beijing. There are many disadvantages according to the article that these young women encountered while migrated to Beijing such as labor exploitation from a local employer( pay less than the standard wage, work in a sweat shop and long hour), gender discrimination, and sexual violence. Rural women are the target of the labor exploitation because they are lack of capital resources to be independent on their own, lack of education, and the traditional patriarchal society. Some other major disadvantages that these rural women are facing are the risk of losing their jobs anytime after they pass twenty five year old and being deported by local authority( due to the big volume of migrant workers in the city and a the unwillingness of a local owner to employ an employer who passes twenty five). There is no doubt that rural Chinese Women have more freedom in making their own decisions compared to the past, but the question is at what cost does this come? It is hard to believe that women nowadays have given the full legal protections but still have to pay a high price to prove their abilities. Their contributions are being...
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...with Airtel doing better thanRCom probably. • Airtel has a net profit of Rs 7,859 crores vs RCom had a net profit of Rs 6,147 crores for the year 2008-09. • For Q4, Airtel made a net profit of Rs 2,049 crores vs RCom had Rs 1,516 crores. • Overall the verdict in the newspapers has been that Airtel has come out as a big winner! In the statements made by Airtel they have explained their strategy going forward. They are giving importance to rural penetration and high end users. Now this is an interesting strategy by a company like Airtel, which is looking for growth in customer base and generating revenues through the existing userbase as well. By emphasizing rural markets they are paving way for the future, expanding their network throughout the country further and gearing up for the next wave of users. In the last quarter they added 8 million subscribers. In the cities they are dropping the unviable schemes offering free minutes to users, allowing competition to grab these users but instead are focusing on their core stengths, their high end users! They already have a huge userbase and now they are generating the profits from them. A very good strategy indeed! Reliance on the other hand seems slightly on a different track. They completed the world’s largest network rollout ahead of schedule, according to Anil Ambani. They also spent $2 billion creating a GSM network in major cities. They gave out lots of free minutes to users to create an existing userbase, which Airtel...
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...good with Airteldoing better than RCom probably. • Airtel has a net profit of Rs 7,859 crores vs RCom had a net profit of Rs 6,147 crores for the year 2008-09. • For Q4, Airtel made a net profit of Rs 2,049 crores vs RCom had Rs 1,516 crores. • Overall the verdict in the newspapers has been that Airtel has come out as a big winner! In the statements made by Airtel they have explained their strategy going forward. They are giving importance to rural penetration and high end users. Now this is an interesting strategy by a company like Airtel, which is looking for growth in customer base and generating revenues through the existing userbase as well. By emphasizing rural markets they are paving way for the future, expanding their network throughout the country further and gearing up for the next wave of users. In the last quarter they added 8 million subscribers. In the cities they are dropping the unviable schemes offering free minutes to users, allowing competition to grab these users but instead are focusing on their core stengths, their high end users! They already have a huge userbase and now they are generating the profits from them. A very good strategy indeed! Reliance on the other hand seems slightly on a different track. They completed the world’s largest network rollout ahead of schedule, according to Anil Ambani. They also spent $2 billion creating a GSM network in major cities. They gave out lots of free minutes to users to create an existing userbase, which Airtel said...
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...required for repainting from 10-11 years 5 years back to 4-5 years now. This is the stark evidence of changing lifestyle with rising income levels. Repainting the home is not just a discretionary spend as it used to be as changing lifestyle resulted in people aspiring for cleaner and beautiful looking homes. Robust construction activities on back of higher housing demand has further boosted the growth of paint industry. The share of fresh paints in total demand has increased significantly in last decade on back of increasing urbanization and higher demand for housing. The fresh demand for paints is expected to remain strong in many years to come. Demand in rural areas witnessed strong upsurge with rising income levels backed by increasing employment opportunities and government focus on rural prosperity. Higher growth in rural areas and tremendous scope of increasing penetration strengthen our belief of sustainability of long term growth...
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...intended to replace reading the text. Also, these are “rough” notes. They were devised initially for my own use. They are not polished and stand open to correction. But I think you want them, so here they are. Dr V What is culture? A complex system of meaning and behavior that defines the way of life of a given group or society. Material and non-material Characteristics of culture: Shared Learned Taken for granted Symbolic (meaningful) Defining idea: transmission by non-biological means Distinctions(?) between human and animal cultures (language & tools). Elements of culture: Language: symbol systems. Does language shape culture? Norms: cultural expectations for how to behave in a given situation. Implicit vs. explicit; ideal vs. real. Folkways/mores/laws/taboos Social sanctions Ethnomethodology and the study of norms. Beliefs. Values: Value-orientations Institutions. Cultural diversity: Dominant culture. Most support from major institutions. Function of power. Subcultures. Often develop as a result of exclusion from mainstream society and culture. Counter-cultures Rejection of dominant cultural values, often for moral and political reasons. Cultural diversity issues: Ethnocentrism Seeing things only from the point of view of one’s own group. The judging of a culture by the standards of another. Multiculturalism. Do cultures have the right of self-determination? Conflict between cultures and the values of rationality and humanism...
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...In most developed countries, broadband services are spreading and expanding continuously, However, unfortunately, something different can be said about people who live in rural areas. People who live in the city have greater access to high speed broadband. Why? Well, there are two main reasons for that: 1. ‘’The physical structures that are needed for a service or operation’’ is usually already in place and usually would just need to be expanded or improved in order for the business to provide their customers with high-speed broadband services. Due to this reason, costs are lower and not as much money has to be used to set up the infrastructure. 2. Cities generally have a larger population, which automatically means more customers. That is why, even if building an infrastructure, the costs would be quickly recovered. As mentioned, because people living in city areas have greater access to high speed broadband, people living in rural areas, in contrast, have less access to the high speed broadband. The main reason for this is due to the fact that the infrastructure is not available in such a place. Therefore, building an infrastructure would be very...
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...Distance from residence to work i. Transportation/commute b. Housing-informal settlers 2. Type of labor c. Inequality of human capital d. Labor mismatching 3. Neighborhood Segregation e. Gated communities vs. maids f. Production of slums(Planet of slums) II. Agglomoration A. Trading cities and Factory cities(specialization/comparative advantage) B. Later benefits 1. Knowledge spillover 2. Labor pooling, sharing, matching III. Size of cities IV. Why is the Housing Market different? a. Housing-heterogenous, durable, immobile, expensive to move i. dependent on Income b. Best housing policy high supply of low cost housing ii. Vouchers for high iii. Property tax for inelastic supply c. Ownership vs Renting iv. Responsibility of maintenance v. Locational Equilibrium/incentive to leave/stay vi. Cost of housing d. Neighborhood vii. Public services(taxes) viii. Appearance-Environment(Filtering model-quality of house overtime) ix. Social Capital e. Density(Land-use) x. Residential vs. mixed Land zone xi. V. Automobiles vs. Mass Transit f. Types of externalities(internalize the externality) xii. Automobiles 1. More opportunity to tax a. Pollution tax(environment) b. Gasolinetax(congestion) ...
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...view that protecting the environment constitutes a net expense to our economy. The popular wisdom these days is that environmental concerns have faded from the political radar screen because of the recession. 4. To the extent that environmental concerns have faded in economics hard times, and they have, it is a reflection of the fact that most of the public and most of the leadership still believes that protecting the environment represents spending money rather than saving it, represents consumption rather than investment. 5. Living in the city or the country (rural), both has its pros and cons. So it depends on the individual. 6 City living have more conveniences and everything you could possibly want is more easily attainable. The cons are the traffic congestion, the lack of housing, the noise, and air pollution. 7. Rural living has cleaner air, slower pace of life, and the friendliness of the community. The cons of living in rural areas are no fast foods or movie theaters close by. Or to have better hospital care available and that it would be nice to get quicker responses from police and fire departments. 8. Global climate is and will have an effect on our lives. Our health is in danger due to the warming change with fewer cold-related deaths and more heat-related summer deaths and skin cancers. 9. I think what makes this issue an argumentative claim is because the issue of the quality of life is a very important claim in viewing the argument about the points...
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...Promotional Tool ................................................ 2 Modern Retail Gains Further Popularity.................................................................................... 2 East and Northeast India .......................................................................................................... 3 North India ................................................................................................................................ 4 South India ............................................................................................................................... 5 West India ................................................................................................................................. 6 Rural Vs Urban Key Trends and...
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...are more fuel efficient, less CO2 emission and low operating cost or can run on alternate fuel. KEYWORDS: Green vehicles, Alternate fuel, Hybrid cars, Eco-friendly, CNG/LPG vehicles, E-mobility INTRODUCTION Demographically and economically, India’s automotive industry is well-positioned for growth, servicing both domestic demand and, increasingly, export opportunities. A predicted increase in India’s working-age population is likely to help stimulate the burgeoning market for private vehicles. Rising prosperity, easier access to finance and increasing affordability is expected to see four-wheelers gaining volumes, although two wheelers will remain the primary choice for the majority of purchasers, buoyed by greater appetite from rural areas, the youth market and women. Domestically, some consolidation or alliances might be expected, driven by the need for access to better technology, manufacturing facilities, service and distribution networks. The components sector is in a strong position to cash-in on India’s...
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...increase vulnerability of children in developing regions, illustrating why it is the second largest reason for child mortality. Rural vs. Urban Antananarivo Situated inland at the center of the island Antananarivo is the largest city in size and population, and in 2012 it was estimated to be home to around three million people. The population is expected to double to six million by 2030. The cityscape of Antananarivo is unique because the surrounding communes are peri-urban. Considering its landscape, the city progressively spreads out from this central point to cover the hillsides to the flat terrain at the base of the hills. During the rainy season between November and April, these flatlands are susceptible to flooding. The plains are drained via the Ikopa River that borders Antananarivo to the south and west. Dating back to pre-colonial times, the lower classes, including those descended from the slave class and rural migrants, have occupied the flood-prone lower districts bordering the Betsimitatatra rice fields to the west of the city. The international NGO WaterAid, which actively works in Madagascar, states that the country is "one of the poorest in the world with a population growing faster than its economy," resulting in over 11 million people who lack access to safe drinking water. Similar to other developing cities and states in Africa, the rural areas of Antananarivo are burdene...
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...Today’s agenda Agency credentials Media Scenario of 2010 Channel profile p Agency Working process & Planning Process & Tools used NMS findings Media Planning process Channel performance Channel reach & share Peak Vs Off peak analysis Resources/tools to use R / l Market, Industry & data analysis GREY : At a Glance Name Establishment Corporate Address No. of employees Male Female ratio No. of Clients No of Department : GREY Advertising BD Ltd. : 1996 : House # 6, Road 137, Floor 5, Block SE(D), Gulshan 1, Dhaka – 1212. : 75 : 5:1 : 18 : 6 (Client Service, Media, Creative, Finance, IT & HR) 2 Major Clients acquired by GREY Brac is world s largest Micro Financer Brac is world’s largest Micro Financer The Daily Prothom Alo Th D il P h Al Largest National Newspaper 3 Team Experience Grid Project Media AOR Media AOR Media AOR Media AOR Media AOR Media AOR Client Aktel P&G Reckitt Benckiser Apex GSK Nokia Person Md. Abdullah Al Kafi Yeasin Arafat & Md. Shah Alam Md. Abdullah Al Kafi & Md. Shah Alam Md. Abdullah Al Kafi, Md. Ziaunnur Md. Shah Alam Tanvir Yeasin Arafat Role Sr. Media Planner Media Planner Sr. Media Planner Media Planner Sr. Media Planner Media Executive Media Planner Media Planner Activity value (in BDT) (i ) 550 million 30 million 120 million 80 million 90 million 250 million Expertise Particulars Abdullah Al Kafi Mobile Operator/Handset Development Organizations / NGOs Media relations Strategy, Strategy planning and buying...
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...Interpreting Antiquity Archaeology 1- what is archaeology and ancient history? Archaeology- the study of past cultures through their material remains Archaeology and ancient history? Material remains vs written records Contrast ‘pre history’ Texts written by ancient writers about the Greek and Roman past - Herodotus, Polybius, Tacitus, Livy Mostly survived as manuscripts copied by medieval monks- NOT found on archaeological sites Exceptions- some that combine archaeology material evidence and historical written records Eg Inscriptions- written records (on stone, bronze etc) AND material remains (eg a statue base with inscription on to Lucius Licinius Primitivus, Misenum, Italy) Kinds of material evidence: Pottery, building foundations, human/faunal remains, weapons, tools, coins, floral remains, fruit seeds, fish bones, works of art (tell us about myth, culture, games etc) Culture - human behaviour in societies- religion, economy, military, entertainment, political, social stature, food preparation and eating, death and burial Archaeology vs collecting and antiquarianism Archaeology involves the study of material remains for a reason =in order to study culture Contrast with collecting and ‘antiquarianism’ – in which the objects collected are themselves the sole focus of interest Archaeology and History Archaeology and history are not the same History deals primarily with written evidence Archaeology deals primarily with material evidence We must...
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...Shadow vs. Market Prices in Explaining Land Allocation: Subsistence Maize Cultivation in Rural Mexico Aslıhan Arslan No. 1469 | December 2008 Kiel Institute for the World Economy, Düsternbrooker Weg 120, 24105 Kiel, Germany Kiel Working Paper No. 1469 | December 2008 Title* Author Aslihan Arslan Abstract: Economic models of land allocation may lead to expectations for farmer response that “surprisingly" do not materialize, if market prices fail to reflect the value of farmers' product. “Shadow prices" rather than market prices explain resource allocation better for farmers who attach significant non-market values to their own crops. I extend the theoretical model in Arslan and Taylor (2008) to explain why the land allocation of such farmers may not respond to market signals even if transaction costs are not binding. I estimate the proportion of land subsistence maize farmers allocate to traditional versus modern maize varieties using nationally representative rural household data from Mexico – the center of diversity of maize. I conclude that shadow prices explain land allocation better than market prices and discuss the importance of non-market values in understanding both farmers' supply response and on-farm conservation of traditional crops with non-market values. Keywords: Land allocation, shadow prices, non-market values, traditional crops, on-farm conservation, Mexico JEL classification: O12, O13, Q12, Q39 Aslıhan Arslan Kiel Institute for the World Economy...
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