Premium Essay

Claritas

In:

Submitted By venat4863
Words 416
Pages 2
Claritas Prizm NE
Claritas has created a geo-demographic segments for United states. this segmentation was acquired by "Nielsen Company". It mainly customer segmentation system marketing in US. They created seamless transition between household-level segmentation and traditional geodemographics by providing the same segments at all levels. They classifies every U.S. household into one of 66 consumer segments based on the household’s purchasing preferences. Out of 66 customer segments we will see 5 segments.

1. Money and Brains: This is one of the segment in Urban Uptown and these are home to the nation’s wealthiest urban consumers. They tend to be midscale to upscale, college educated and ethnically diverse, with above-average concentrations of Asian and Hispanic Americans. These people seems to have high incomes, advanced degrees and sophisticated tastes. Many of these people will live in fashionable homes and expensive cars. Their age will be around 45- 64. They are mostly Graduates and their employment levels will be Management level. Their life style and media traits are: · Shop at Coach, Banana republic, Xpress · They mostly travel for Business · Read New York Times · They have minimum Mercedes E Class, Lexus, Infiniti etc. 2. Executive Suites: This segment is in The Affluentials are one socioeconomic from the Elite Suburbs. The members in the group consists of Upper middle class and Couples live in remote areas. They mostly Asia-Americans and graduates. They are white-collar professionals drawn to comfortable homes and apartments within a manageable commute to downtown jobs, restaurants, and entertainment. Age range not less than 55. Their life style and media traits are: · Order from barnesandnoble.com · Play golf on weekends · Watch Saturday Night Live · They BMW X6, Range Rover.

Similar Documents

Premium Essay

Homeless in Not Helpless

...HOMELESS IS NOT HOPELESS A Study of the Homeless Population of Santa Clarita BY RICHARD SJOLIN EG 371 RESEARCH METHODS It is unacceptable that in our society we cannot provide basic needs for the homeless community within our population.  My study of the homeless population provides information on the demographics of the homeless population, specifically in the Santa Clarita Valley. I wanted to look at this question; if semi-permanent housing services were free, would the population take advantage of those services? As a secondary question, can a homeless person make sufficient income to sustain permanent housing without assistance? Both of these areas are critical to a successful transition back into a productive lifestyle for the homeless family. In the future I would like to survey the guests of the Santa Clarita Emergency Winter Shelter, when it is open. I also believe it would be beneficial to repeat this survey, as conducted, at four different times, during different seasons throughout the year. I think that while the overall results would be similar, we could reach a greater number of the homeless and therefore provide even more powerful support for the needed assistance. In announcing a grant to assist the education needs of homeless children, the William Hart School District stated that in the 2008 – 2009 school year there were over 850 homeless children in grades seven through twelve. (Board, 2009). These children are...

Words: 802 - Pages: 4

Premium Essay

Family Based Therapy Case Study

...Clarita requires counselling, and given her age and the request of her mother to abandon family-based therapy, counselling with a group or individual will be best. Although Clarita was referred to treatment by her mother, core mental health will be considered if and when her symptoms get to a point where there is concern for her physical safety or the safety of others. Core mental health is reserved for the most severely ill children and it should not be considered as a first step for Clarita before trying less intrusive options (Goertz, 2001). Medication is not recommended at this point until a medical assessment is made to determine if there are any physical or biological concerns related to her lack of engagement in activities she once enjoyed,...

Words: 303 - Pages: 2

Premium Essay

Marketing Plan Mm522

...University- Sherman Oaks Campus SCV Wellness Center 2 1.0 Executive Summary …. 2.0 Situation Analysis SCV Wellness Center offers a place where people who are suffering from physical and mental trauma can go for complete therapy treatment. All too often when trauma accrues patients and doctors focus only on the external physical damage left from their experience but the emotional and mental damage can be just as severe. SCV Wellness Center provides complete therapy for both the physical and mental scars left from trauma. 2.1 Market Summary SCV Wellness Center provides complete trauma therapy for men and women in the Santa Clarita Valley area who suffer from trauma related posttraumatic stress disorder (PTSD). We will also treat patients who require physical or psychological therapy due to stress and or injury. 2.1.1 Market Demographics Our critical market segment will include veterans returning from war who are having difficulty adjusting to the physical and or psychological damage suffered during their tour of duty. 2.1.2 Market Needs SCV Wellness Center will provide a wide variety of therapy services, including Physical therapy, Occupational therapy, Speech-Language therapy, and Massage. We will also offer counseling by licensed therapist for depression, anger management, anxiety disorder, and a variety...

Words: 894 - Pages: 4

Premium Essay

Goldilocks Marketing Plan

...Table of Contents Executive Summary…………………………………………………………………………….1 Chapter I…………………………………………………………………………………………... A. Mission…………………………………………………………………………………….2 B. Vision……………………………………………………………………………………...2 C. Objectives………………………………………………………………………………....2 D. History…………………………………………………………………………………….. E. Logo………………………………………………………………………………………. F. Product……………………………………………………………………………………. Chapter II…………………………………………………………………………………………. G. Target Market……………………………………………………………………………… H. Marketing Strategies………………………………………………………………………. I. Market Channel……………………………………………………………………………. J. Major Client………………………………………………………………………………. K. National Competitors……………………………………………………………………… L. Local Competitors………………………………………………………………………… Chapter III……………………………………………………………………………………….. M. SWOT……………………………………………………………………………………. * Strengths…………………………………………………………………………. * Weaknesses………………………………………………………………………. * Opportunities…………………………………………………………………….. * Threats…………………………………………………………………………… * SWOT Analysis…………………………………………………………………. Chapter IV………………………………………………………………………………………. N. Market Share…………………………………………………………………………….. EXECUTIVE SUMMARY Goldilocks Bakeshop is a bakeshopchain based in the Philippines, which produces and distributes Philippine cakesand pastries. The chain was named after Goldilocks, a character from the fairy tale Goldilocks and the Three Bears.  In 1976, Goldilocks of Southern California...

Words: 3812 - Pages: 16

Premium Essay

Http: //Marketography.Com/Tag/International-House-of-Pancakes/

...DOMINADOR DIZON, doing business under the firm name "Pawnshop of Dominador Dizon", petitioner, Vs. LOURDES G. SUNTAY, respondent. FACTS: Lourdes Suntay, owner of a 3 carat diamond ring valued at P5500, made transaction with Clarita R. Sison for sale on commission. After reasonable time passed, Suntay demanded the ring from Sison because as an agent to sell, Clarita was not able to sell the ring yet and also not able to return the ring yet. In not that long time, Lourdes found out that the ring was pledged to Dizon’s pawnshop after 3days from the date of transaction made. Actually the one who pledged it without notice to owner was her husband’s niece named Melia Sison for P2600 with Clarita. Suntay filed a case for estafa(fraud) case and Suntay asked Dizon to return the ring but Dizon refused, so Suntay presents the file against to Dizon. ISSUES: Whether Dizon is require returning the ring or Suntay can claim the ring. RULING: Yes, Dizon requires to return the ring and Suntay can claim it. First of all, as a commission agent, Sison has no ownership of the property, it means that she has no right to pledge the property to pawnshop. And the possessor can acquire his property in good faith at a public sale if it’s unlawfully deprived (Art.559 of the civil code). CAVITE DEVELOPMENT BANK and FAR EAST BANK AND TRUST COMPANY, petitioners, vs. SPOUSES CYRUS LIM and LOLITA CHAN LIM and COURT OF APPEALS, respondents. FACTS: On June 15, 1983 Rodolfo Guansing got a loan from Cavite Development...

Words: 649 - Pages: 3

Premium Essay

Retail Plan

...1. Executive Summary 1.1 Major Findings Goldilocks Bakeshop, Inc. operates and franchises bakery stores in the Philippines and internationally. It was founded in 1966 and is based in Mandaluyong City, the Philippines. Today, Goldilocks has become a global brand, expanding to over a total of 250 stores in the Philippines and overseas; and hiring thousands of local employees. The opening day total sales of P574 back in 1966 have multiplied thousands of times over reaching system-wide sales of P5.9 billion by the end of 2007. For the most Filipinos, the Goldilocks fairytale has two versions: golden-haired lass who encounter the three bears, and the bakeshop that has become an integral part of the Filipino way of life. Goldilocks remains that company and more. At the forefront of its industry, the company enjoys a substantial lead over competitors in all aspects of performance. We gather facts and analyze decisively every detail to strategize the company thoroughly. We develop different approaches and aspects in the tactics on obtaining wide opportunities and competitive advantages. It is assured that the product is unique and captures the heart of the Filipinos that made them number one in the market being at the top among competitors. Among the leading bakeshops in the Philippines, Goldilocks owned about 70 percent market share. The largest segment of the business-cakes-attained an all-time high of 74 percent market share. ...

Words: 786 - Pages: 4

Premium Essay

Goldilocks History

...Goldilocks was first opened in 1966 as a family business and started in a one-door apartment of a two-story structure on Pasong Tamo Street, Makati City. It has established 192 branches throughout the islands. Two young women, sisters Milagros Leelin Yee and Clarita Leelin Go, now affectionately known by everyone else in the business as "The Two Moms", started the original Filipino Goldilocks, buoyed by the compliments they received on their home baking, particularly the fabulous cakes they took to their friends and relatives on every occasion. Along with their sister-in-law, Doris, started this team long before there was a bakeshop. They decided to open a small bakeshop along to the Pasong Tamo Street, Makati. The sisters have already been dabbling in the business for some time ---Milagros, by supplying chiffon slices to a number of Manila’s canteens, and Clarita, by baking and decorating cakes during special occasions in Bicol --- when they decided to take their hobby one step further. They began in the family kitchen, with their family as their first "customer." And when they decided to open a full-fledged bakeshop, another sister suggested the name Goldilocks. The fairy tale character, they agreed, seemed to suggest luck. On the first day of operation, all Goldilocks products were sold out. It had a little to do with luck, of course, Goldilocks' brazo de mercedes, sansrival, marble and butter slices, among other bestseller goodies, were sold just as fast they could bake...

Words: 384 - Pages: 2

Free Essay

Survey to Update Population and Distribution Estimates of the Javan Gibbon

...Santa Clarita, California, USA www.gibboncenter.org September 2008 The Gibbons Are Calling You to Breakfast! Come join us for our Fall fundraiser, “Breakfast With the Gibbons”, on Sunday, October 19, 2008, 8:30AM to 12Noon, at the Gibbon Conservation Center. Bring your friends and family for a lively morning that includes gibbon serenading, a special vegan breakfast, and two educational tours of the Center with director Alan Mootnick. Learn about these endangered primates, and see how they thrive at GCC. You’ll meet five different species of gibbon—including several infants born at the Center. photo by Gabriella Skollar /Gibbon Conservation Center You’ll also get a jump on your holiday shopping with our new expanded retail section. In addition to our plush primate dolls and GCC shirts and hats, we’re now featuring jewelry and other items from the gibbons’ countries of origin. These purchases help the local economies and discourage economic practices destructive to the gibbons’ natural habitats. “Breakfast With the Gibbons” will also feature a children’s area with gibbon-related crafts, raffle, and other exciting surprises. It’s a great way to spend the morning and help the conservation of these most endangered primates. Tickets are $35 for adults; $30 for seniors; $15 for children 13-17; $10 for children 3-12; and free for children under 3. Go to www.gibboncenter.org to purchase your tickets now, or send a check to GCC, PO Box 800249, Santa Clarita, CA...

Words: 5045 - Pages: 21

Free Essay

Unique Assessment Purposes

...Assessing English Learners: Unique Assessment Purposes Françoise Halliday Concordia University Assessing English Learners: Unique Assessment Purposes I am a French teacher at Golden Valley High School (GVHS), Santa Clarita, California. “California requires all parents to complete a home language survey when they register their students for school” (Peterson Henry, 2014, p. 1.). The survey asks parents the following questions: * “What language did this student learn when first beginning to talk?” (Peterson Henry, 2014, p. 1) * “What language do you use most frequently to speak to this student?” (Peterson Henry, 2014, p. 1) * “What language does this student most frequently use at home?” (Peterson Henry, 2014, p. 1) * “What language is most often spoken by the adults at home?” (Peterson Henry, 2014, p. 1) If the parent indicates that the student speaks a language other than English or if the parent indicates that the language spoken at home is not English, the student is labeled English Language Learner (ELL). Thereafter, at GVHS the student is given the California English language development test (CELDT) and a placement test in English and Math (Peterson Henry, 2014, p.1). The result of this test will determine if the student is an “English learner” or “fluent in English proficiency (FEP)” (Peterson Henry, 2014, p.1). The purpose of the CELDT is “to identify students who are limited English proficiency (LEP) (Torlakson, 2014, p.5). In addition...

Words: 530 - Pages: 3

Premium Essay

Drag Racing Called Possible Factor in 'Fast & Furious' Actor Paul Walker's Death

...Santa Clarita, California (CNN) -- Drag racing may have been involved in the fiery crash that killed "Fast & Furious" actor Paul Walker on Saturday, an investigator said Monday. Investigators got a phone call tip Sunday suggesting that another car was at the scene when the 2005 Porsche Carrera GT, driven by Walker's racing team partner, slammed into a light pole and burst into flames, Los Angeles County Sheriff's Sgt. Richard Cohen told CNN. "Naturally, from an investigative standpoint, we need to find out if that is one of the issues," he said. Even if drag racing was not involved, investigators are looking at the possibility that another car veered in front of the Porsche and caused the crash, Cohen said. Actor Paul Walker dies Actor Paul Walker dies Witness: Walker was not drag racing View scene of Walker's deadly car crash Jim Torp, a car enthusiast who was at the charity event that Walker attended before the wreck, said he doubted drag racing was involved. Walker was smiling as he got into the Porsche minutes earlier. Torp thought he heard a blast in the distance before the car slammed into a light pole, he said. "What the first explosion was, I don't know if their tire blew up, because it sounded like a tire blew on the car," Torp told CNN Monday. Tire skid marks on the asphalt near the crash site, which indicate a car was doing doughnut spins, also are being looked at, Cohen said. It has not been concluded that they are related to the Walker wreck...

Words: 946 - Pages: 4

Premium Essay

Goldilocks Bakeshop, Inc.

...Once upon a time in 1966, two sisters, Milagros and Clarita and their sister-in-law Doris, decided to open a small bakeshop along Pasong Tamo Street in Makati. A third sister, Maria Flor, suggested that they name the enterprise “Goldilocks“, after the character in a fairy tale. The intention was to make it easier for children and their mothers to remember the bakeshop’s name, and also because it suggested luck and prosperity. Little did the founders know that this “Once Upon a Time” would flourish into a real-life “Happily Ever After”: through hard work, dedication, and an uncompromising commitment to total customer satisfaction, Goldilocks is now the largest Filipino-owned bakeshop chain in the world. Being the leading Quick Service Restaurant in the Filipino Food Category as well, the company has expanded to more than 350 stores in the Philippines, with nine manufacturing plants strategically located across the country. Consequently, the opening day total sales of P574 back in 1966 has multiplied thousands of times over, reaching system-wide sales of over P6 billion as of latest financial records. Perhaps more impressively, generations of Filipinos consider Goldilocks not only as a brand, but a time-honored family tradition. Now approaching its 50th year, Goldilocks continues to strengthen its position as a genuine Filipino Icon. Indeed, with each product you buy, you are not merely getting a delicious slice of cake or a scrumptious dish – you get a taste of something...

Words: 436 - Pages: 2

Free Essay

Environmental Concerns of Goldilocks

...Most Filipinos consider Goldilocks not only a brand, but also a Filipino Institution. In fact its popular tagline, "How thoughtful, how Goldilocks" has evolved over the years into "How thoughtful, how Pinoy (colloquial for 'Filipino')", and later to "Ang sarap magmahal ng Pinoy!” embracing a culture and tradition that goes beyond the name. Now, on its 47th year, Goldilocks further highlights its position as the leading bakeshop brand in the Philippines with its new tagline, "You're the 1, Goldilocks!” Goldilocks traces its roots to the collaboration and complementary talents of the women, whose collective love for good food fueled what has been transformed into the global enterprise today. Their love of food, two sisters, Milagros and Clarita and their sister-in-law Doris, gave birth to Goldilocks in the year 1996, when they decided to open a small bakeshop along Pasong Tamo Street in Makati. Maria Flor, a third sister, later suggested that they name the enterprise "Goldilocks", after the character in a fairy tale. The intention was to make it easier for children and their mothers to remember the bakeshop's name, and also because it suggested luck and prosperity.  Now on its 47th year, Goldilocks remains that company and more. At the forefront of its industry, the company enjoys a substantial lead over competitors in all aspects of performance. National consumer surveys have consistently identified Goldilocks as the landslide winner in customer satisfaction indices such...

Words: 1833 - Pages: 8

Premium Essay

Comparison Essay

...“Who am I?” a question that many teenagers might have had asked themselves before. Searching for its own identity is an unavoidable process that teenagers would have to face during the transition from childhood to adulthood. In the story “How I contemplated the…” and “Boys and Girls”, the two demonstrate the adolescence of two teenagers girls. In the stories, both girls had gone through some troubles in searching their identity, desire for attention, but they have completely different approach to it. First of all, both young girls in the stories had gone through some difficulties in defining themselves. In “How I contemplated the…” the central character does not feel the belongingness toward the society and the home she lives at. She thinks everything was ugly and she sees herself as a misfit in there. “All ugly. She eases over to the gloves counter, where everything is ugly too” (Joyce), she states while at the excellent store. She lives in a wonderful home with maids and her parents are very wealthy, but she’s not happy, she does not feel the love from her parents. Similarly, the main character in “Boys and Girls” was struggle in searching her identity between the definition of a girl and herself. Her gender, her mother, and the society had pressured her to become someone against her will. She didn’t want to stay inside the house doing housework like her mother for her entire life. “A girl was not, as I had supposed, simply what I was; it was what I had to become” (Munro)...

Words: 535 - Pages: 3

Premium Essay

Childhood

...Remembered Childhood Most people grow up with their parents’ right there to guide them or to help them make the right choice. This was not the case for me. For as long as I can remember I lived with different family members, and when I was older I even lived with friends from school. It all started back in 2001, when my parents got a divorce and went their own ways. I was only six years old and was very confused about why mommy and daddy were not going to be in the same home together anymore. My mom moved out of our house and did her own thing. I lived with my father for about four months. One day he said that he was taking me to see my Aunt and Uncle for the weekend, so I packed a small bag and made sure that I had my favorite teddy. He drove me over there and said he would see me again Sunday evening. That was the last time I saw my father for three years. I lived with my Aunt and Uncle for those three years until one day out of the blue my mother showed up with her new husband and said that I was going to stay with her. I was so excited and hurried up and gathered all my stuff. She took me to her small apartment and I really felt that we were going to be a family again. Boy was I wrong. I stayed with my mother and new step father for about six months and they decided that it was too much to handle. So then I went to stay with my grandparents. I ended up living with my grandparents until middle school. During my 6th grade year my grandparents were unable to care...

Words: 609 - Pages: 3

Free Essay

Nissan and Tata Case Study

...* What are the strategic objectives for the Micra and the Nano? Strategy Objectives of Micra and Nano Objectives of Micra | Objectives of Nano | * Increase sales * Gain brand awareness * Become the Top1 seller in B2 category * Obtain popularity in social media | * Increase sales * Alter people from riding motorcycle to driving Nano * Let people involve social media of Tata * Gain attention from youth | Both Nissan and Tata wants to increase their sales in India, which I think, is their most important goal. Separately, for Nissan, they corporate with the most popular Bollywood actor, Ranbir Kapoor, to produce a series of TV commercials, which show up the unique and competitive features of Micra to public, to gain the brand awareness of unknown Nissan Micra. In addition to the TV commercials, they also partnered with Kapoor producing a film, The New Star of India, to engage younger consumers and jumpstart sales. During the film producing process, they associated with Facebook to select co-actors, in order to receive a high social media popularity. Furthermore, since Nissan Micra has lots of competitors, such as Maruti Swift, Ford Figo, and Hyundai i10 and i20, Nissan also wanted to become the most popular car in B2 category by using social media. For Tata Nano, because of the long history of Tata company and the exist brand awareness of Tata, their goals are different from Nissan. Tata company wanted to let public use Nano...

Words: 2093 - Pages: 9