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Classic Airline’s Marketing Problem Resolution

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Classic Airline’s Marketing Problem Resolution

Classic Airline’s Marketing Problem Resolution
Classic Airline’s has been one of the top five airlines for over the last 25 years. They have had many loyal fliers over the years until recently. Many of their loyal fliers who remained a part of their Classic Rewards program aren’t even always choosing Classic Airlines as their means of air travel. They have come to the conclusion that their current Customer Relations Management system (CRM); the Classic Rewards program; isn’t working to the point that it isn’t keeping current customers or attracting new ones. Classic Airlines must find a way to reestablish their Classic Rewards program so that it will beneficial towards keeping them one of the leading airlines. Through intensive market research and a commitment towards understanding what their customers want by analyzing customer feedback; Classic Airlines will improve their customer loyalty and raise customer value.
In order to reestablish Classic Airlines Classic Rewards program as a great marketing tool for the company, they will need to commit to a nine-step problem solving model. A nine-step problem solving model is a structured process in which each step is designed to lead to a predetermined set of results or to find the reason a process is failing. Classic Airlines will use the problem solving model to help them turnaround their Classic Rewards program by identifying the failures of the current system and offering alternatives to the program in order to make it successful. The 9 steps of the problem solving model are: 1. State the Problem 2. Redefine the Problem 3. Identify Constraints and Set General Specifications 4. Identify Alternative Solutions 5. Select the Most Viable Alternative 6. Redefine the Problem 7. Refine and Add Specifications 8. Brainstorm Alternatives 9.

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