...‘Classic Knitwear and Guardian: A perfect fit?’– Case Analysis Group 2: Abhishek Magdum, Ganesh Babu, Gariki Ajay Kumar, Hari Balaji VS, Ritika Arora, Shubhangi Sudhakaran This Document analyses the Long Term Marketing strategy and Financial impact of the Classic Knitwear’s decision to launch a new line of insect repellent clothes in collaboration with Guardian Company. 5C analysis: 1. Company: Classic Knitwear, a publicly traded company operates in the $24.5 billion category of non-fashion casual knit wear. 2005 Classic revenues- $550 million, gross margin 18%, compared to average gross margin of leading branded product manufacturers- 30-40% Revenue break-up: o Sale to wholesalers who in turn supplied to screen print channels consisted 75% of Classic’s revenues, #2 player in this market with 16.5% share, B&B was #1 player with 23.6% share o 25% of Classic’s sales came from mass-retail channels which constituted only about 1% of private-label segment. Currently enjoys moderate cost advantage through economies of scale & high volume-low SKU production runs. Product innovation paramount to show superior performance to stake holders. 2. Competitor: Branded Side Competitors: JamesBrands ($4.5 bn revenue), Flower Knit ($1.25 bn revenue), TopTops Division ($630 mn revenue), Unbranded Side Competitor: B&B Activewear ($590 mn revenue), 3. Collaborator: Guardian is an established manufacturer of insect repellents. Recently developed patented insect repellent...
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...Classical Mythology Part I Professor Elizabeth Vandiver THE TEACHING COMPANY ® Elizabeth Vandiver, Ph.D. Visiting Assistant Professor of Classics, University of Maryland Elizabeth Vandiver did her undergraduate work at Shimer College, Mt. Carroll, Illinois, where she matriculated in 1972 as a sixteen-year-old “early entrant.” After receiving her B.A. in 1975, she spent several years working as a librarian before deciding to pursue graduate work in Classics at the University of Texas at Austin. She received her M.A. in 1984 and her Ph.D. in 1990. In addition to teaching at the University of Maryland, Professor Vandiver has held visiting professorships at Northwestern University, where she taught from 1996 to 1999; the University of Georgia; The Intercollegiate Center for Classical Studies in Rome, Italy; Loyola University, New Orleans; and Utah State University. Her course on Classical Mythology has been particularly successful. In 1998, Dr. Vandiver received the American Philological Association’s Excellence in Teaching Award, the most prestigious teaching award available to American classicists. Other awards include the Northwestern University Department of Classics Excellence in Teaching award for 1998 and the University of Georgia’s Outstanding Honors Professor award in 1993 and 1994. Dr. Vandiver has published a book, Heroes in Herodotus: The Interaction of Myth and History, and several articles, as well as delivering numerous papers at national and international...
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...Apple: Incremental Innovation and Impending Obsolescence. From the humble beginnings of a portable music player to the empire we know today of phones, computers, music players, games systems and of course, if they don’t have it, ‘there’s an App for that’ – Apple Inc. is an innovative force to be reckoned with in the current portable communications and entertainment industry. It owes this success to constant, incremental changes made to its products over the course of many years – closed innovation allowing them to fend off all comers while delivering something unique to the market. It started in 2001, when the first iPod music player – Mac compatible only – was released. Sales were slow, through analysis of the sales, market transition and the wants and needs of the consumer Apple determined that through development of Windows-compatible iTunes software they could increase their market share. This product (service) development enabled Apple to establish a presence within the market dominated by Microsoft at the time, while not directly threatening their market share. Apple exclusive formats were offered through iTunes, which was at the front of the commercial market in licensed online music distribution, such as .AAC, Quicktime Movie (.mov) and Apple Lossless (an FLAC clone) enticed users to make the switch from their MP3 players to the iPod. This was followed up by multiple hardware innovations, incremental changes in design and product functionality, from...
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...devices are changing the stage in the PLC that iPod may be experiancing after years of succecess. The PLC allows marketers to determine revenue earned and helps contribute to strategic marketing planning by helping a company identify when a product may need support, reinvigorating, or redesign, and is a helpful tool in regard to forcasting and managing cashflow. However the PLC paradigm can over-emphasise new product release due to products reaching maturity, but the reality is more profitability can be created through mature products as they already have an established market, and do not need such investment levels for promotion or advertising as a new product would. Since the release of the iconic iPod by Apple in 2001, sales of the Ipod Classic, Nano, Shuffle and Touch have sky rocketed, (appendix 1,) Thus allowing iPod to own...
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...Individually written essay evaluating the role and application of an analytical model within the marketing planning process to support effevtive marketing decision making. Ipod The Prouct Life Cycle (PLC) signifies 4 common factors products have in common; 1. They have a limited lifespan; 2. Their sales pass through a number of distinct stages, each of which has different characteristics, challenges, and opportunities; 3 Their profits are not static but increase and decrease through these stages; and 4. The financial, human resource, manufacturing, marketing and purchasing strategies that products require at each stage in the life cycle varies (Kotler and Keller, 2006). A products life cycle follows a common structure, with 5 standard stages; introduction, growth, maturity, saturation and decline. Although realistically, most product don't follow such a prescriptive style. To know what stage in the PLC a products' in, a marketer should analyse the; sales, profits, customers, competitors and costs. Apples highly succesful and innovative iPod took the world by storm for many years, although new advances in technology and media devices are changing the stage in the PLC that iPod may be experiancing after years of succecess. The PLC allows marketers to determine revenue earned and helps contribute to strategic marketing planning by helping a company identify when a product may need support, reinvigorating, or redesign, and is a helpful tool in regard to forcasting and managing...
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...Pricing is the value that put to a product or service. The method decided by company to set as a selling price. The price is based on product costs and customer’s perceived price on the product. Price is very important to business because it represent business’ assessment of the value customers see in the product or service and are willing to pay for product or service. The price of product or service is actually one of the most important management decisions, while product, place and promotion have emotional impact of costs. Price is the only one of the element that stresses up company’s profits. Price can lead to a firm’s survival or demise. The price of product or service is actually one of the most important for management to make a decision for any project. To adjusting the price has a reflective influence on the business strategy, and depending on the price elasticity of the product or service that provided, it will frequently affect the demand and sales as well and it is too high and one that is too low for limit growth of the product. The improper price can also depressingly effect of sales and cash flow that this company having. Problems happen if fails then have to set a price to complements the other elements for the business objectives. When a high price has designates the product with the high quality. The word of luxury comes into our mind. However, a company wants to focus itself to a low-cost provider, so it will charge low prices to the customer. When the...
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...Name iPod Case Study 1. The convenience of having music anywhere you go was too much of an opportunity to pass up for anybody. What is the first thing you do when you get in your car, turn the radio on! It should be seatbelt but we’re all lying if we said that. The diffusion of the ipod into the market place was based on need to express one’s self according to the case study. With an affordable stylish not to mention functional accessory it was too hard for consumers to pass up. According to CBite 18-2 pg 613 from our book, creating visual magnetism is the first step in this process. Apple did just that with its sleek design and the ability to make it your own by offering free engraving with online purchases. (I know because I did it) The target audience was the early teenager, focusing on finding themselves, becoming individuals. Making it easy to use, simple made it all the easier for young teens to figure out, and once you have them hooked on a product young, you have them forever. According to http://usabilitynotes.typepad.com/usabilitynotes/2009/10/demographics-age-data-for-iphone-and-iphone-touch-users.html iPod touch ownership was highest among the 13-17 years age group (46%) falling sharply after age 25 (23% of ipod touch users were 18-24, 12% were 25-34 and 12% 35-49. After that it's single figures). 2. Psychographics are the attempt to analyze and measure lifestyle. Through this Apple was able to formulate who to target when marketing the iPod. Would it be...
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... | |[pic] | |The iPod line as of September 2010; from left to right: iPod shuffle, iPod | |nano, iPod classic, iPod touch. | |Developer |Apple Inc. | |Manufacturer |Foxconn (OEM)[1] | |Type |Portable Media Player (PMP) | |Retail availability |October 23, 2001 – present (first launched) | |Units sold |Over 300,000,000 worldwide as of October 2011 (see| | |chart below) | |CPU |Samsung ARM and Apple A4 | |Online services |iTunes Music Store, App Store, iCloud, iBooks, | | |MobileMe, Game Center | | |(online services available only on iPod touch) | iPod is a line of portable media players created and marketed by Apple Inc.. The product line-up consists of the hard drive-based iPod classic, the touchscreen iPod touch, the compact iPod nano and the ultra-compact iPod shuffle. iPod classic models store media on an internal hard drive, while all other models use flash memory to enable their smaller size (the discontinued mini used a Microdrive miniature hard drive). As with many...
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...12/9/14 Marketing Final Exam Question 2- When it comes to McDonald’s supply chain, the main focus is bringing food from cow to plate. This is a short way of saying that the company wants to know every detail about how their ingredients are brought into the restaurants. McDonald’s has such a great relationship with their suppliers that they trust. McDonald’s also tries not to completely knock out a supplier’s entire crop and make it so they cannot work with them again. The company always tries to gain a lasting relationship with all of their suppliers, this is a great thing for the farmers and is also a positive for farmers to keep these long lasting relationships. The relationships between McDonald’s and their suppliers are key to their success. Another interesting aspect of McDonald’s supply chain is how they decided what menu items are available. For example, over the summer, McDonald’s offered Blueberry Banana Nut Oatmeal as a breakfast choice; however, the oatmeal has been in the works for a long time. Before it could hit the nationwide menu, though, McDonald’s needed to find enough suppliers to grow the blueberries that they would use in restaurants. Since McDonald’s is such a large market, finding some of the fresh ingredients can become a problem. For example, if McDonald’s wanted to create a Pineapple Salad, they would not be able to because the pineapple supply in the world is not large enough to supply all of McDonald’s restaurants. McDonald’s fully understands...
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...Mission and Goals “Digital Lifestyle” is focus. Apple focuses on developing multimedia and personal digital assistant. They offer customers a small hard-drive-based, high quality digital music player, the iPod, and offer an easy to use, no-nonsense music service, the iTunes Music Store, which sells individual songs through the iTunes applications. With both iPod and iTunes Music Store integration, Apple is aimed at the digital music market. Making the ipod and iTunes the new “digital lifestyle” to revitalize apple’s sales and guarantee the long term security of the company is Apple’s hope. Threats and Opportunities Threats: - The legal sale of music online. - Competition with similar digital music player manufacturers and online music service. Opportunities: - The iTunes Music Store had the backing of the five major record labels. - Taking advantage of the explosion of personal electronic devices and digital downloads to add the values of products. - Consumer behavior and Market segmentation The iPod combines the innovation of Information and Internet technology with fashion, design and electronic consumption. Apple hopes that iPods can be popular in the pop music, fashion, motor vehicle, and cellphone markets and catch different level of customer’s eyes. Consumer behavior is high involvement: - Loyalty. - Reference Group influence is important on product category and brand level. - Personality and life-style are relevant in brand choice. Target segments ...
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...Introduction Through many generations, technology has innovated and advanced itself to meet the demands of the consumer market. Consumers desire products that will enhance their social networking and communication. One of the most powerful products to keep consumers socially connected was the iPod touch. The iPod touch is not only a portable media player; it has numerous applications from all forms of entertainment to social networking. Apple marketed the first iPod touch in September of 2007, and by present day; it is rare to find any individual without one. Background As the iTouch is able to download music, videos, and movies, there are all kinds of legal ethical issues that are involved such as copyright infringements. In addition, since they are mobile devices, users can connect to the Internet through any unsecured wireless network, even if it means they are stealing the service. Additionally, there are various social issues drawn in since the Touch acts as a form of communication. With users constantly updating their statuses and the convenience of the tracking tool, it creates severe problems for stalking and cyber security. Another thing that has come up recently is that Apple is now offering subscriptions to magazines, newspapers, and etc. that can be read on the Touch. The problem is that one has to pay for and download an application from the Apple store in order to read them, even though one has already paid for a subscription to the magazine. The iPod Touch...
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...Product and Services chad University of Phoenix Ken Orgill Product and services They changed the way we communicate with the world, the way we gather information and the way we see entertainment. This company has made millions and will continue to surprise us each year. Apple’s success has changed the world and many companies to follow. Technology helps shape this company into what they are today. They are the technology. How technology has shaped Apple Apple doesn’t need technology it is the technology. They have produced some of the best personal computers. They started out big in 2001 when they introduced the apple ipod. This was the cutting edge music. The Ipod allowed us to step out of the box and play and load much more music than ever before. Technology has allowed them to take a small chip and load dozens of songs onto it and get rid of the old cd players or radios. Apple has become famous for the iPads and iPhones and the Mac. Apple has become one of the most admired companies on the market. Apple has changed the way we view cellphones and other companies are following in their footsteps. Because of technological advances, the company is able to keep improving on their technology. They sell one of a kind product. How has technology changed the product line? Apple is continuously changing their product line to focus on new technology that is coming about. They are one of the leading companies for cellphones and computers. Today’s technology...
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...Case Study: iPod to IPad: innovation and entrepreneurship at Apple Q1)What are the market segments indentified by Apple and their relevance over the years? Apple identified four key segments within the market: -Business, -Creative Professionals, -Education , -High end cosumers In 2000, 75% of the sales were to the traditional business and professional markets. The first ipod was launched in 2001 later followed by a 10 GB version. In 2003, the ITunes Music Store opened. Access to music and downloads became easier. By 2009, the situation had reversed with 60% of sales in the consumer markets of education, students and the broader consumer market. The search for consumer product in 2001 was the cause of this dramatic turn around. Prior to the launch of Ipod, Apple wanted to enter the market for consumer digital devices. They found the market for Digital MP3 players was relatively under developed with no big players involved and significant design flaws in the products on offer. Apple chose music on the move since the market potential was huge and no one had got the right recipe. Price was no barrier to Apple. By tradition the company tended to follow a premium price entry model. They understood that the Key success factors in the market were design, size, capacity, battery life, software and download facility. Apple were looking for creative professionals to satisfy the above criteria and seized the opportunity to hire Fadell who had ideas for a brand new MP3...
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...With Buccaneers quarterback Jameis Winston, it’s always something. For multiple reasons. At times, it’s always something because there’s always something he’s doing that attracts scrutiny. At other times, it’s always something because the media scrutinizes him more closely than other young players. Regardless, anything Winston does that is remotely controversial will now become a headline. Case in point: Something Winston did on Thursday night became the top item for Richard Deitsch’s weekly sports media column. As explained by Deitsch, Winston deliberately circumvented a ping-pong arrangement between NFL Network and ESPN regarding dibs on interviewing the first pick in the draft. This year, it was ESPN’s turn to go first. But Winston decided not to let ESPN go first. According to Deitsch, Winston’s camp “was upset at the network’s overall coverage of the top pick prior to the draft.” Winston’s agent predictably told Deitsch that “it was simply our preference that his first interview be with NFL Network”; however, there’s no reason to dispute Deitsch’s reporting that Winston and company retaliated, at least a little, against the four-letter network. Winston’s agent downplayed the snub, explaining that ESPN got its interview a “few seconds later.” But the damage was done. Deitsch explains that, by the time ESPN got the interview, the draft had progressed several picks beyond Winston. So the interview wasn’t played by ESPN until after the first round ended. On one...
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...PRODUCT ASSESMENT Tiffany Burke Professor Farrar MKT 100 July 28, 2013 Product Assessment Decline stage is defined as the product life-cycle; in which a product’s sales decline to low or negative growth rate in sales. During this stage of any product, sales are diminished and consumers’ taste shifts to a newer or better offering. Eventually what happens is profits fall and it makes not profitable to produce the product anymore. As a number of other companies dominate the market, it becomes increasing difficult for the company in question to maintain its level of sales. This is something in the case of digital music players like the Apple IPod. Profitability will fall, eventually to the point where it is no longer profitable to produce, and production will stop. As a number of companies start to dominate the market, it becomes increasingly difficult for the company in question to maintain its level of sales. Consumer tastes also change, as do new technologies which may make the product become ultimately obsolete (as in the case of CDs and DVDs, and now Blu-Ray).Profitability will fall, eventually to the point where it is no longer profitable to produce, and production will stop. As a number of companies start to dominate the market, it becomes increasingly difficult for the company in question to maintain its level of sales. Consumer tastes also change, as do new technologies which may make the product become ultimately obsolete (as in the case of CDs and DVDs, and now...
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