...part of their jobs C) use their skills to help others gain knowledge D) modify knowledge created by others, but do not create knowledge themselves E) work in the education industry Answer: B Page Ref: 5 AACSB: Use of IT Difficulty: Easy Objective: LO 1-1 Classification: Conceptual 2) Which of the following predictions made by Peter Drucker is true? A) Knowledge workers have lesser bargaining power than workers in other industries. B) Knowledge workers do not possess valuable real-world skills. C) Knowledge workers are not reliant on formal education. D) Knowledge workers are continually learning how to do their jobs better. E) Knowledge workers are not paid as well as their prior industrial counterparts. Answer: D Page Ref: 5 AACSB: Use of IT Difficulty: Moderate Objective: LO 1-1 Classification: Conceptual 3) During the time of the industrial revolution, some individuals who felt threatened by the changes brought about by technology resorted to protesting against the technology. Identify these individuals. A) Luddites B) Utopists C) Millenarists D) Utilitarians E) Preterists Answer: A Page Ref: 7 AACSB: Use of IT Difficulty: Easy Objective: LO 1-1 Classification: Conceptual 4) Which of the following occurred when Alvin Toffler's "third wave" gained speed? A) Society moved from a predominantly agrarian culture to the urbanized machine age. B) Occupations changed to accommodate the mechanized society. C) The ability to...
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...CPA Program—professional level Global Strategy and Leadership Product and market options: Ansoff product-market matrix Case scenarios 2014 Authors: Delyth Samuel and Samantha Winter (updated by Anne Gleeson) Published by Deakin University on behalf of CPA Australia Ltd, ABN 64 008 392 452 © CPA Australia Ltd 2014 The contents are for general information only. They are not intended as professional advice, for that you should consult a suitable qualified professional. CPA Australia Ltd expressly disclaims all liability for any loss or damage arising from reliance upon any information in these papers. Contents Questions Ansoff product-market matrix Tasks Task 1: Australian Leisure Resorts Task 2: Life’s Little Luxuries Task 3: You Name It! Equipment Hirers 5 6 6 7 8 9 Solutions Task 1: Australian Leisure Resorts Task 2: Life’s Little Luxuries Task 3: You Name It! Equipment Hirers 10 11 13 15 Questions PRODUCT AND MARKET OPTIONS: ANSOFF PRODUCT–MARKET MATRIX Ansoff product-market matrix A model for assisting in the identification and assessment of strategic options is the Ansoff product-market matrix. The Ansoff product-market matrix looks at options from an organisation’s perspective based on two dimensions: product focused and market focused. The term product may refer to a service rather than a physical item, as well as physical products. The market dimension considers geographic markets, as well as customer markets and customer groups. The...
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...of funds and their classifications by going to the Bloomberg’s FUND screen: FUND <Enter>; click “Fund Functions” and “Fund Lookup”; or enter MFOD and click type: Equity, Debt, Money Market, Real Estate, Commodity, or Alternative. 2. The performances of funds by type (e.g., mutual, hedge fund, ETFs, and unit investment trust) can be found on the Fund Heat Map Screen, FMAP. Use the screen to identify the top performers based on total return for several types: FMAP <Enter>, Click “Fund Type” in “View By” dropdown. 3.) alternative) can be found on Bloomberg’s Fund Heat Map Screen, FMAP. Use the screen to identify the top performers based on total return for several objectives: FMAP <Enter>, Click “Objective” in “View By” dropdown. 4. Use the Bloomberg fund search screen, FSRC, to search for the following types of equity-type funds and ETFs: a. Fund Type: Open-End; Classification (Asset Class Focus): Equity; Fund Strategy: Growth or Growth and Income; Analytic criterion: Input total return for one year of greater than X% (e.g., 20%) b. Fund Type: Closed-End; Classification (Asset Class Focus): Equity; Country of Domicile: select (e.g., U.S.); Analytic criterion: input total return for one year of greater than X% (e.g., 20%) c. Fund Type: Open-end; Classification: Industry Focus: Select industry (e.g., technology); Analytic criterion: input total return for one year of greater than X% (e.g., 20%) d. Fund Type: Open-end; Classification, Geographical Focus:...
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...A Model of Service Classification Based on Consumer Needs Service Operations Management Track FARIAS PEREIRA , Suzana Carla Doctoral student at Fundação Getúlio Vargas/EAESP Department of Administration of the Production and Operations CATTINI , Orlando Jr. Professor of Fundação Getúlio Vargas/EAESP Department of Administration of the Production and Operations Abstract Most of the literature and research on services focus on the characteristics that distinguish products from service. One of the topics to be improved is the service classification . Most service classifications do not consider the client’s needs as a crucial parameter either to the quality of the service or to the success of the strategy. This study presents a service classification outline and proposes a framework that takes the consumer needs into account. The dimensions considered in the classification model were defined through the analysis of the management literature and questionnaires answered by Brazilian marketing and operations specialists. 1-Introduction The main aim of establishing service typologies is to offer insights for the development of strategies (Lovelock, 1983). However, most classification models do not consider the clients’ needs, which is a crucial parameter considering the delivery of a quality service and the success of any strategy. The first models were defined based on operational aspects, under the service provider’s perspective (Cook et al, 1999; Mills and Margulies,...
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...Company G 1-Year Marketing Plan Student Name: Student ID: Date: Student Mentor Name: Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan 7 Product Tactics 8 Price Tactics 8 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 8 Introduction While this section is not expressly requested in the task instructions, it is usually helpful to write a paragraph that introduces Company G and the product that you are writing this marketing plan about. Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” The task instruction is to describe your product and explain how it supports the mission statement,...
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...This worksheet is a complement to the study guide for both the MKT1. The purpose of this worksheet is to help you think about and apply important marketing concepts to Company G. By working through the exercises and matrices introduced in this worksheet (Section A, Section B, and Section C), you are laying the foundation for your marketing plan required in this assessment. This worksheet should be completed before you write your Marketing Plan, for which a template is provided. SECTION A – Product and Target Market The purpose of this exercise is to help you define and classify your chosen product, and define a specific target market. What a product is, how it supports the company mission, and how it fits into the market must be well understood in order to market it effectively. The target market must also be a fairly narrow, specific group of customers for this task. Product Product Description & Support of Mission Statement: Describe the different features of your product, then explain how that feature supports the given mission statement Example: Product Description: ACME Roadrunner pellets Mission Statement: Our mission is to delight our customers and channel partners by providing high quality, effective roadrunner pellets with timely delivery, superior customer service, and the best warranty in the industry. Feature: potent roadrunner deterrent chemicals How this supports the mission statement: The concentrated formula makes our pellets more effective...
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...discusses product characteristics and classifications. A product is anything that is offered in a market that satisfies a need or want. A product has 5 levels of offering: 1. Core benefit- reason why a person is really buying the product. 2. Basic product- core benefit. 3 Expected product- attributes or qualities expected from the product 4. Augmented product- exceeds expectations and 5. Potential product – takes into what the product is and can be in the future. All the five levels are important factors for the marketer to understand to incorporate product classification. There are 3 product classifications marketers categories products: 1.durabilty 2. Tangibility 3. Industrial or Consumer use. All the following elements are important for the product mix strategy when it comes to packaging and labeling. The chapter also discusses managing new products. Most products are either acquired through acquisitions or through research and development. It is important to understand during new product development the need or want. A need has to be there for the idea to generate. A screening process takes place to weed out any other contenders that are not as strong or cannot meet the needs. The next phase is the concept development to determine who will use the product and to test the concept; whether targeted audience feel that the product will be relevant to the need or want. This process will help marketers come up with a marketing strategy. A general life cycle of a product is...
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...January 7, 2016 Vark: One or all “Do you know how you learn?” This is the first sentence on a website that introduces the reader to a way of classifying ways of learning. According to this site, Vark-learn.com (2016), although we have known for centuries about different learning modes, the VARK questionnaire developed in 1987 by Dr. Neil Fleming from New Zealand, was the first to present a series of questions that classified individuals to learning modalities. This classifications came with help sheets for individuals to use in their own way or style of learning. Today this system is still used by high schools, colleges and business to help enhance learning and teaching experiences. These sheets are divided into four groups. Their classifications are: Visual, Aural, Read/Write, and Kinesthetic strategies. The acronym VARK comes from the four divisions. Classification sheets, also referred as help sheets by the VARK website, discuss strategies that help enhance the taking in of information, strategies that make studying or learning more effective, and tips on how to perform well on examinations. But the truth is not as simple as to classifying individuals to just one learning modality. In fact about 35% of individuals use a four-part multimodal approach, and sometimes may switch to a single preferred mode that fits the situation (VARK personal, 2016). Sometimes by using all four modes, learning can become more time consuming. Being a multimodal approach learner may...
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...Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement……………………………………………………………………………………………….….3 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan 7 Product Tactics 8 Price Tactics 8 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 8 Introduction While this section is not expressly requested in the task instructions, it is usually helpful to write a paragraph that introduces Company G and the product that you are writing this marketing plan about. Company G is an electronics computer. This is a marketing plan for the new product, the Company G: Mixed Drink Maker. Company G is a Product Description and Classification Product Description and Support of the Mission Company G Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronics solutions.” The Company G Cocktail Maker is a countertop kitchen appliance...
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...Difficulty: Easy Classification: Conceptual 2) Managers play an important role in dealing with various challenges being faced by organizations today. Answer: TRUE Page Ref: 4 Topic: Why Are Managers Important Objective: 1 Difficulty: Easy Classification: Conceptual 3) Today's managers are just as likely to be women as they are men. Answer: TRUE Page Ref: 5 Objective: 2 Difficulty: Easy Classification: Conceptual 4) A manager must coordinate and oversee the work of other people so that organizational goals can be accomplished. Answer: TRUE Page Ref: 5 Topic: Who Are Managers? Objective: 2 Difficulty: Easy Classification: Conceptual 5) A manager's job is all about personal achievement. Answer: FALSE Page Ref: 5 Objective: 2 Difficulty: Easy Classification: Conceptual 6) In traditionally structured organizations managers can be classified as first-line managers, middle managers, or top managers. Answer: TRUE Page Ref: 6 Objective: 2 Difficulty: Easy Classification: Conceptual 7) Middle managers are responsible for making organization-wide decisions and establishing the plans and goals that affect the entire organization. Answer: FALSE Page Ref: 6 Objective: 2 Difficulty: Easy Classification: Conceptual 8) Effectiveness refers to getting the most output from the least amount of input. Answer: FALSE Page Ref: 8 Topic: What Is Management? Objective: 3 Difficulty: Easy Classification: Conceptual ...
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...The Chinese University of Hong Kong Department of Computer Science and Engineering Final Year Project Trading Strategy and Portfolio Management (LWC 1301) Implementing Portfolio Selection By Using Data mining Tseng Ling Chun (1155005610) Supervisor: Professor Chan Lai Wan Marker: Professor Xu Lei 1 Table of Contents Table of Contents………………………………………….…………………………………………………2 1. Introduction………………………………………….…………………………………………................4 1.1 Financial Portfolios.......................................................................................................4 1.2 Data Mining and Decision Trees………………………………………..................….4 1.3 Flow of Report……………………………………….....................................................….5 2. Classification and Regression Trees (CART) …………………………………..........……….6 2.1 Detailed description of CART……………………………………................................6 2.2 Tree Construction………………………………………..............................................….8 2.2.1 Application of Impurity Function in CART……………………...…...9 2.3 Splitting Rules…………........……………...………….………………………….......……11 3. Optimizing Size of Tree……………………………....………..................................................….12 3.1 Parameterization of Trees…………………………………...........................……….13 3.2 Cost – Complexity Function……………………………………....….........................14 3.3 V – Fold Cross – Validation……………………………………..........................…….15 4. Iterative Dichotomiser 3 (ID3) …………………………………...
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...9/12/2011 Chapter 1 Overview of Electronic Commerce © 2008 Pearson Prentice Hall, Electronic Commerce 2008, Efraim Turban, et al. Learning Objectives 1. Define electronic commerce (EC) and describe its various categories. 2. Describe and discuss the content and framework of EC. 3. Describe the major types of EC transactions. 4. Describe the digital revolution as a driver of EC. 5. Describe the business environment as a driver of EC. 1-2 1 9/12/2011 Learning Objectives 6. Describe some EC business models. 7. Describe the benefits of EC to organizations, consumers, and society. 8. Describe the limitations of EC. 9. Describe the contribution of EC to organizations responding to environmental pressures. 10. Describe online social and business networks. 1-3 Electronic Commerce: Definitions and Concepts electronic commerce (EC) The process of buying, selling, or exchanging products, services, or information via computer networks 1-4 2 9/12/2011 Electronic Commerce: Definitions and Concepts EC can be defined from these perspectives: Business process Service Learning Collaboration Community 1-5 Electronic Commerce: Definitions and Concepts e-business A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization 1-6 3 9/12/2011 Electronic Commerce: Definitions...
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...Van Dyck8, RN; Mary E Russell9, MD; Friedrich W. Mohr10, MD; Patrick W Serruys1* MD, PhD 1. Department of Interventional Cardiology, Erasmus Medical Center, Thoraxcenter Rotterdam, The Netherlands 2. Cardialysis BV, Rotterdam, The Netherlands 3. Department of Cardiothoracic Surgery, Erasmus Medical Center, Thoraxcenter, Rotterdam, The Netherlands 4. Institut Cardiovasculaire Paris Sud, Massy, France 5. San Raffaele Hospital, Milano, Italy 6. Southampton General Hospital, Southampton, UK 7. Ouderkerk aan den ijssel, The Netherlands 8. Boston Scientific Corporation, Maastricht, The Netherlands 9. Boston Scientific Corporation, Natick Massachusetts, USA 10. Herzzentrum, Leipzig, Germany Introduction Optimal revascularization strategy in patients with coronary artery disease remains a subject of debate between interventional cardiologists and surgeons. Numerous large scale randomized trials addressed this issue comparing coronary artery bypass grafting (CABG) with percutaneous coronary intervention (PCI) in patients with multivessel disease (MVD). Initially these trials compared multivessel balloon angioplasty with CABG1-6 and in a later period multivessel stenting with CABG7-11. These studies clearly demonstrated that there was no difference between the two therapeutic modalities regarding mortality and non fatal myocardial infarction but patients treated with balloon angioplasty or stenting required more often repeat revascularization procedures related to...
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...SEGMENTATION WITH NEURAL NETWORK B.Prasanna Rahul Radhakrishnan Valliammai Engineering College Valliammai Engineering College prakrish_2001@yahoo.com krish_rahul_1812@yahoo.com Abstract: Our paper work is on Segmentation by Neural networks. Neural networks computation offers a wide range of different algorithms for both unsupervised clustering (UC) and supervised classification (SC). In this paper we approached an algorithmic method that aims to combine UC and SC, where the information obtained during UC is not discarded, but is used as an initial step toward subsequent SC. Thus, the power of both image analysis strategies can be combined in an integrative computational procedure. This is achieved by applying “Hyper-BF network”. Here we worked a different procedures for the training, preprocessing and vector quantization in the application to medical image segmentation and also present the segmentation results for multispectral 3D MRI data sets of the human brain with respect to the tissue classes “ Gray matter”, “ White matter” and “ Cerebrospinal fluid”. We correlate manual and semi automatic methods with the results. Keywords: Image analysis, Hebbian learning rule, Euclidean metric, multi spectral image segmentation, contour tracing. Introduction: Segmentation can be defined as the identification of meaningful image components. It is a fundamental task in image processing providing the basis for any kind of...
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...Company G 1-Year Marketing Plan Student Name: Donny Mark Prickett Student ID: 000505878 Date:12/06/15 Student Mentor Name: Christopher Blystone Table of Contents Introduction 3 Product Description and Classification 3 Company G Mission Statement 3 Consumer Product Classification 3 Target Market 4 Competitive Situation Analysis 4 Analysis of Competition using Porter’s Five Forces Model 4 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 Market Objectives 6 Product Objective 6 Price Objective 7 Place Objective 7 Promotion Objective 7 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Marketing Implementation 8 Product Action Plan 8 Price Action Plan 8 Place Action Plan 8 Promotion Action Plan 8 Monitoring Procedures 9 Introduction Here at company G we have a long history of providing innovative electronics and appliances for our customers and today is no different. Today we will be introducing the best thing to happen to breakfast since the introduction of a boxed cereal. Product Description and Classification The item we are launching today is a new take on an old home appliance, and it is called The Next Generation Toaster. This is a revolutionary new product that not only toasts bread or bagels but also cooks a single egg and heats pre-cooked bacon or sausage while the bread is toasting making all of the ingredients readily available for...
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