Premium Essay

Clean Edge Memo

In: Business and Management

Submitted By odukale1
Words 724
Pages 3
MEMO

To: Dr. Marlys Mason
From: Alyssa Cortez
Data: October 5, 2014
Re: Clean Edge Razor-Splitting Hairs in Product Positioning Background
Since 1962 Paramount has been regarded worldwide as a respectable and well run company. With major competitors such as: Prince (Cogent and Cogent Plus), Benet (Vitric), The Tempest and The Naiv, it is extremely impressive that they continue to improve within the market. After $13 billion in global sales and over $7 million in profit in 2009 alone, Paramount Health and Beauty Company began working on what they believed to be their golden goose.

SWOT Analysis
Paramount is a strong brand that has established a positive association and trust with its consumers. The Company also has the funds to afford over $19 million/year in advertising spending. They provide the most technologically advanced product in the market. Currently, in the razor market, there is no other product that compares.

Unfortunately, Paramount has their fair share of weaknesses as well. Launching the Clean Edge razor in the wrong segment could potentially decimate the whole company. Another weakness of Paramount is that they don’t hold a position in the super premium segment of the mainstream market, which accounts for 37.2% of the total non-disposable razor market.

As far as future growth goes, Paramount has plenty of opportunities. They are already growing and have plenty of room to advance further in this super premium market. Another major opportunity that Paramount has managed to wedge their selves into is the mainstream market, which is extremely profitable. The upper level management in Paramount has the prospective chance of growing from the upward trend in men’s grooming. The uninvolved user is an untapped consumer base that the company has the potential to truly stand out.

Potentially threats facing Paramount are...

Similar Documents

Free Essay

Hi Stmnt Prpse

...“The thirst for knowledge increases with the acquisition of it” – Thomas Carlyle During my early high school days,I was baffled and daunted to choose physics as one of my main subject, since I came to an irrelevant conclusion that the subject is subtle and the concepts are hard to grasp. Thanks to an amazing high school teacher who explicated the subject and its importance in our daily life to me.He was the one who made me lead the team to perform a physics experiment,as later on,asked to explain the experiment to my fellow mates.The results amazed me and increased my fascination towards the other experiments of the subject.Upon then,i discovered my latent talent in physics and capitalized on it to make it my forte and it remains so till date.As an immediate consequence,i took up Electronics as my major and joined the Diploma course after my 10+2 since “complete learning can be achieved only by coupling conceptual theory with practical knowledge”,is what I believe in. Subjects like Electronic Devices and Circuits, Control Systems and Electrical Machines gave me an exposure to the fundamentals and applications of Electrical Engineering.Some of the laboratory sessions I enjoyed the most were in Analog electronics, Digital Electronics, Power Electronics.Computed Aided Design of electrical machines gave me a practical glance of how the real world electronics is.I was always wondering how such tiny IC’s could have such immense potential. Much later, when I came across......

Words: 1250 - Pages: 5

Premium Essay

Argyris Double Loop Learning

...115 Double loop learning in organizations By uncovering their own hidden theories of action, managers can detect and correct errors Chris Argyris Why are employees reluctant to report to the top that one of their company's products is a "loser" and why can't the vice presidents of another company reveal to their president the spectacular lack of success of one of the company's divisions? The inability to uncover errors and other unpleasant truths arises from faulty organizational learning, says this author. Such habits and attitudes, which alJow a company to hide its problems, lead to rigidity and deterioration. The author descrihes how this process can be reversed hy a method he calls double loop learning. Chris Argyris is James Conant Professor of Education and Organizational Behavior at Harvard University, and is the author of numerous publications on executive leadership and organizational effectiveness. Several years ago the top management of a multibillion dollar corporation decided that Product X was a failure and should be dropped. The losses involved exceeded $ioo million. At least five people knew that Product X was in serious trouble six years before the company decided to stop producing it. Three were plant managers who lived daily with the production problems. The two others were marketing officials, who perceived that the manufacturing problems could not be solved without expenditures that would raise the price of the product to the point where...

Words: 2130 - Pages: 9

Free Essay

Ausdrinks

...This user manual includes detailed usage instructions for your camera. Please read this manual thoroughly. Click a topic Basic troubleshooting Quick reference User Manual ST6500 Contents Basic functions Extended functions Shooting options Playback/Editing Settings Appendixes Index Health and safety information Always comply with the following precautions and usage tips to avoid dangerous situations and ensure peak performance of your camera. Warning—situations that could cause injury to yourself or others Do not disassemble or attempt to repair your camera. This may result in electric shock or damage to the camera. Do not use your camera near flammable or explosive gases and liquids. This may cause a fire or explosion. Do not insert flammable materials into the camera or store these materials near the camera. This may cause a fire or electric shock. Do not handle your camera with wet hands. This may result in electric shock. Prevent damage to subjects’ eyesight. Do not use the flash in close proximity (closer than 1 m/3 ft) to people or animals. If you use the flash too close to your subject’s eyes, this can cause temporary or permanent eyesight damage. Keep your camera away from small children and pets. Keep your camera and all accessories out of the reach of small children and animals. Small parts may cause choking or serious injury if swallowed. Moving parts and accessories may present physical dangers as well. Do not expose the camera to direct sunlight or high......

Words: 24211 - Pages: 97

Premium Essay

International Marketing

...With a culture that is known for not being that clean and having a rough edge at all times, Potbelly’s atmosphere and initiatives can help them to improve. With each restaurant at...

Words: 866 - Pages: 4

Premium Essay

Marriott Management Philosophy

...Every time I visited, I'd find something was wrong: the root beer was flat or wasn't cold; the lights hadn't been turned on at night; or the barbeque machine wasn't clean. There were just a lot of things our management didn't do or didn't see. So I decided then that if we were going to have a lot of places, we had to hire supervisors to do what I was doing - going from one store to the next, training managers." "Some of my remarks may appear to be too detailed, but it's the little things that make the big things possible. The close attention to the fine details of any operation - restaurants, hotels or what-not – makes that operation first class." "I think today people have to be better prepared. There's so much competition today that you've got to know your business and what you're doing." "The Church and parents taught us to be honest, clean personally, good habits, workaholics. In short, to follow two of the greatest words in the English language: work...

Words: 6228 - Pages: 25

Premium Essay

Omega Pvt. Ltd

...Who can understand the viscous language of everyday American commerce and enterprise: the business letter, the interoffice memo, the corporation report, the notice from the bank explaining its latest "simplified" statement? What member of an insurance or medical plan can decipher the brochure that tells him what his costs and benefits are? What father or mother can put together a child's toy—on Christmas Eve or any other eve—from the instructions on the box? Our national tendency is to inflate and thereby sound important. The airline pilot who announces that he is presently anticipating experiencing considerable precipitation wouldn't dream of saying that it may rain. The sentence is too simple—there must be something wrong with it. But the secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning that's already in the verb, every passive construction that leaves the reader unsure of who is doing what—these are the thousand and one adulterants that weaken the strength of a sentence. And they usually occur, ironically, in proportion to education and rank. During the late 1960s the president of a major university [end of page 7] wrote a letter to mollify the alumni after a spell of campus unrest....

Words: 5253 - Pages: 22

Free Essay

Parks Design Considerations

...Consultant’s Guide to Park Design and Development City of San Diego Park and Recreation Department November 2004 City of San Diego Park & Recreation Department January 2005 (REVISION: 5/23/05 Revised Appendix ‘M’; 6/6/05 Revised Appendix ‘N’; 2/2/06 Added Appendix ‘O’; Revised Item 2.2.17.2 page 36-37; Item J page 85, # 3, #4) ACKNOWLEDGMENTS City of San Diego Park and Recreation Department Director, Ted Medina Deputy Director Community Parks I Division Deputy Director Developed Regional Parks Division Deputy Director Community Parks II Division Deputy Director Open Space Division Deputy Director Park Planning & Development Division, April Penera City Staff Sheila Bose, Park Planning & Development Division Div Brasted, Developed Regional Parks Division Tom Cartier, Public Buildings and Parks Division Charles Daniels, Park Planning & Development Division Hossein Motamani, Park Planning & Development Janine Anderson, Developed Regional Parks Division Mark Marney, Park Planning & Development Division John Montoya, Facilities Maintenance Division Kevin Oliver, Park Planning & Development Division Jim Winter, Park Planning & Development Division L. Clark Ritter, Park Planning & Development Division Tina Huang, Park Planning & Development Division Kelly Rodgers, Park Planning & Development Division Todd Schmit, Park Planning & Development Division Deborah Sharpe, Park Planning &......

Words: 14038 - Pages: 57

Premium Essay

Walmart

...Large companies like Target and K-Mart are continuing to restrategize their competitive edge in order to contend with the multi-billion dollar business. Wal-Mart’s existence into the retail market and low prices reduced K-Mart’s profit margin to almost nothing. Competing with the prices of Wal-Mart left K-Mart in a huge disadvantage. The stores are accessible in every state in the U.S. with a total of 4,500 stores. Wal-Mart also operates in 27 countries including, but not limited to, Argentina,...

Words: 1614 - Pages: 7

Premium Essay

Aspects of Internal & External Hiring

...The Aspects of Internal Hiring Vs. External Hiring: Pros and Cons Calvin Bowens WRTG 394 Advance Business Writing 1 October 2014 Professor John Ross Executive Summary This research provides an evaluation of the historic and current practices used to select internal employees for promotion in mid-level manager position versus selecting external candidates to fill those positions. Methods of this evaluation will include pros and cons, site managers and human resource team feedback, as well as, corporate leadership take on possible approaches. Results of this evaluation show that each hiring requirement is unique in nature when referring to positions of leadership. All members interviewed or who shared their insight stated having a clear understanding of what higher level leadership wants and demands must be established up front. Therefore, assumptions of these higher level expectations almost always end in failure of the newly hired external candidate or the internally hired employee. In addition, research finds current business practice being utilize in the company does not support selecting internally or externally. There are several areas requiring further attention and investigation, to include possible remedial training for human resource generalist and site managers for the sole purpose of building staff confidence and growing leaders from within. Corporate leaders have taken the hands-off approach to hiring mid-level managers. With that said, a clear and......

Words: 2536 - Pages: 11

Premium Essay

Chem

...These have given rise to the fear that Germany will lose it‟s competitive edge in manufacturing. Furthermore, the transition to a fluctuating source of energy has given rise to fears of supply shocks, network bottlenecks, and the pressing problem of how to temporarily store...

Words: 3572 - Pages: 15

Premium Essay

Technical Analysis of Gt-6312

...GT-S6312 User Manual www.samsung.com About this manual This device provides high quality mobile communication and entertainment using Samsung’s high standards and technological expertise. This user manual is specially designed to detail the device’s functions and features. • lease read this manual before using the device to ensure safe and proper use. P • escriptions are based on the device’s default settings. D • mages and screenshots may differ in appearance from the actual product. I • ontent may differ from the final product, or from software provided by service providers C or carriers, and is subject to change without prior notice. For the latest version of the manual, refer to the Samsung website, www.samsung.com. • ontent (high quality content) that requires high CPU and RAM usage will affect the C overall performance of the device. Applications related to the content may not work properly depending on the device’s specifications and the environment that it is used in. • vailable features and additional services may vary by device, software, or service A provider. • pplications and their functions may vary by country, region, or hardware specifications. A Samsung is not liable for performance issues caused by applications from any provider other than Samsung. • amsung is not liable for performance issues or incompatibilities caused by edited S registry settings or modified operating system software. Attempting to customise the operating system...

Words: 16611 - Pages: 67

Free Essay

Gt-I8730T User Manual

...GT-I8730T User Manual www.samsung.com About this manual This device provides high quality mobile communication and entertainment using Samsung’s high standards and technological expertise. This user manual is specially designed to detail the device’s functions and features. • lease read this manual before using the device to ensure safe and proper use. P • escriptions are based on the device’s default settings. D • mages and screenshots may differ in appearance from the actual product. I • ontent may differ from the final product, or from software provided by service providers C or carriers, and is subject to change without prior notice. For the latest version of the manual, refer to the Samsung website, www.samsung.com. • ontent (high quality content) that requires high CPU and RAM usage will affect the C overall performance of the device. Applications related to the content may not work properly depending on the device’s specifications and the environment that it is used in. • vailable features and additional services may vary by device, software, or service A provider. • pplications and their functions may vary by country, region, or hardware specifications. A Samsung is not liable for performance issues caused by applications from any provider other than Samsung. • amsung is not liable for performance issues or incompatibilities caused by edited S registry settings or modified operating system software. Attempting to......

Words: 19810 - Pages: 80

Premium Essay

Homework 05

...Study Unit Improving Your Writing When you complete this study unit, you’ll be able to • Identify your audience, medium, and purpose • Focus your ideas • Organize your material • Plan both informal and formal writing projects • Use words, punctuation, and sentences to achieve the effect you want • Revise, edit, and proofread to make your final copy accurate, professional, and attractive Preview Preview Writing a strong letter to apply for a job or putting together a convincing argument for a business report requires more than a collection of nouns, verbs, and punctuation. Good communication skills include the basics, of course, but proper planning, a pleasant style, and close attention to detail also count. This study unit is designed to help you make the best use of the writing tools you already have by making them work for you as you plan, develop, revise, and present your work. iii 1 Prewriting Organizing Your Material Patterns of Organization Outline Options Developing an Outline The Formal Outline 2 6 6 9 11 16 WRITING YOUR DOCUMENT 21 Types of Writing Key Considerations Writing the First Draft STRENGTHENING YOUR STYLE How to Give Your Writing Punch Choosing the Right Words Informality and Formality Using Words Properly REVISING, EDITING, AND PROOFREADING Revising Your Writing Editing Your Work Proofreading the Final Draft Presenting Your......

Words: 21051 - Pages: 85

Premium Essay

Sadad

...Bulletin of Science, Technology & Society http://bst.sagepub.com/ Green Advertising and Green Public Relations as Integration Propaganda Nina Nakajima Bulletin of Science Technology & Society 2001 21: 334 DOI: 10.1177/027046760102100502 The online version of this article can be found at: http://bst.sagepub.com/content/21/5/334 Published by: http://www.sagepublications.com On behalf of: National Association for Science, Technology & Society Additional services and information for Bulletin of Science, Technology & Society can be found at: Email Alerts: http://bst.sagepub.com/cgi/alerts Subscriptions: http://bst.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://bst.sagepub.com/content/21/5/334.refs.html >> Version of Record - Oct 1, 2001 What is This? Downloaded from bst.sagepub.com at University of Wollongong on October 1, 2013 BULLETIN2001/SCIENCE, TECHNOLOGY & SOCIETYPR Nakajima tober OF GREEN ADVERTISING AND GREEN / Oc- Green Advertising and Green Public Relations as Integration Propaganda Nina Nakajima University of Toronto lic perception must also be managed. To avoid a negative public image, companies can create the perception that they are effectively handling the problem. This way, public support can be maintained while actually doing very little to solve the problem. Technological change continues to accelerate, and with it come......

Words: 11553 - Pages: 47

Premium Essay

Bangladesh Garments

...Abstract This article presents the role of communication research in the clothing industry in Bangladesh. The aim of our research was to show how these clothing and textile companies use a marketing communication mix for the promotion of products and brands. Our findings suggest that a properly used marketing communication mix is a factor for success in the Bangladeshi clothing industry. The research results address three groups of companies. Companies with a more developed brand name place more importance on advertising in the marketing communications mix, while the second and third groups of companies give more importance to personal selling. Differences between the groups are obvious, and these correlate to the development of a brand name. The ready-made garment (RMG) industry of Bangladesh started in the late 1970s and became a prominent player in the economy within a short Period of time. The industry has contributed to export earnings, foreign exchange, employment creation, poverty alleviation and the empowerment of women. The export-quota system and the availability of cheap labor are the two main reasons behind the success of the industry. In the 1980s, the RMG industry of Bangladesh was concentrated mainly in manufacturing and exporting woven products. Since the early 1990s, the knit section of the industry has started to expand. Shirts, T-shirts, sweaters and jackets are the main products manufactured and exported by the industry. Bangladesh exports its RMG......

Words: 5615 - Pages: 23