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Client Breif

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Submitted By Sampat
Words 2802
Pages 12
8/27/2015
8/27/2015
Samarth Patel | 18586750
Global marketing management
Samarth Patel | 18586750
Global marketing management
Client Brief
Arthritis & Osteoporosis WA
Client Brief
Arthritis & Osteoporosis WA

Table of Contents Background 1 Arthritis 1 Osteoporosis 2 Client details 2 Objective 2 Working structure 3 Current projects 3 Current challenges 4 Environmental Analysis 5 Internal 5 Strengths 5 Weaknesses 5 Opportunities 6 Threats 6 External (Macro environment) 7 Political 7 Economics 7 Social/Culture 8 Technology 8 Environmental 9 Legal 9 Stakeholders and Competitors 10 Stakeholder 10 Competitors 10 Conclusion 11 References 12 Appendix 1 14 Appendix 2 15 Appendix 3 16

Background
Arthritis
Arthritis is regarded as common diseases amongst Australian. Arthritis is serious condition that can affect people of all age group even children. According HealthDirect (2014), there are over 100 different types of Arthritis that cause a wide range of symptoms which vary depending on different type.
Table 1: Statistic related to people suffering from Arthritis Year | Statistic | 2007 | * 3.85 million Australians * 2.4 million (Age group 15-64) * 2 million females * 1.8 million males | 2050(prediction) | * 7 million Australians * 3.7 million females * 3.3 million males |
Source: (Painful Realities - the Economic Impact of Arthritis in Australia 2007)

Osteoporosis
As Arthritis, Osteoporosis is also a regarded common disease in Australia with 1.2 million people estimated to have osteoporosis and 6.3 million more with low bone density. This disease makes bones become brittle leading to a higher risk of fracture than in normal bone. Osteoporosis is referred as ‘silent disease’ due to lack of any symptoms until fracture (OsteoporosisAustralia 2014).

Client details

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