1)
Client A: For Client A I would use the exploratory research as my research design. Exploratory Research entails a very informal research method, in order to gain more background information about the problem. In this case it is said “In these situations we know immediately the problem is that we don’t know what the problem is. There are many possible causes for this slippage.” After gaining their little knowledge of information they have on the cause of the market share to slip 15%, it is clear that this case would be an exploratory research. Also I would use a hypothesis in order to speculate the decline in market share in the past 12 months.
Client B: For Client B I would use the Descriptive research design. Descriptive research mostly describes the answers to questions of who, what, where, when, and how. In this case Client B gives us enough information to work from. I would use the cross-sectional study. The cross-sectional study, measures in more of a large population and sample sizes. This study can be beneficial by narrowing down the time period associated with each campaign in each region, and the product category as well.
Client C: For Client C I would use the Casual Research method. With Casual research, it mostly focuses on determining what will cause a change in consumer satisfaction, gain in market share, or increases in sales. In this case Client C is trying to determine what factors of their package design (size, shape, color, texture, etc.)to increase in awareness, preference for, and intention to buy the brand. An experiment would be needed in this case in order to manipulate the independent variable (customers) to pick a certain product based on its packaging.
2) By gathering the amount and descriptive information given to me by each client, it made my decision on choosing which research design would fit best and benefit each scenario.