The American public was first introduced to Clorox bleach in 1913 and the first television commercial for Clorox was aired in 1957 (TheCloroxCompany). A recent commercial for Clorox uses logos and pathos to sell the product. A young boy carrying a training toilet runs through the house to his mother. He is excited to show her what he did. As she turns around and takes the toilet from him, she realizes the mess he had spilt on the way. He looks at her with an adorable smiling face, proud of what he did. Clorox grabs the attention of users with this commercial because it is logical. Every household uses cleaning products. With this commercial the consumer can relate to a gross spill they have cleaned. Using Clorox is the best way to completely