...INTRODUCTION The reason how McDonalds Restaurant became a well-established brand around the world began with the series of strategies they used throughout the years in building its success. From the beginning there was only a local food stand more like the food trucks on the streets now to becoming the multi-billion corporation with over a billion employees. The way McDonalds is able to penetrate through different markets around the world is very amazing because they may be the only fast food brand that could be found around the world with the possibility of finding one just at a corner near you. The brand is well known around the world yet they may only know the name and that it is a fast food restaurant. Yet different countries or cities may have discrepancies in menu engineering where the company accommodates to the food preferences of the people or the culture of the regions. As many may know, operating a hospitality establishment requires much effort to maintain and operate while the failure rate of restaurants are statistically calculated to be quite high. As discussed by the “RestaurantOwners” website, “Within a 90 percent confidence interval, CRG found that the first year failure rate for startups averaged 23 percent over four years in that market. Based on the study, you could say that there is a one in four chance a new startup will fail.” Nonetheless all company may have there ups and downs while the McDonalds Restaurants brand reign in the fast food market for...
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...------------------------------------------------- Introduction Can u guess the name of the company which is is the ninth most valuable brand in the world? has replaced the us army as the nation largest job training organization? controls the market share of more than 3 food chains taken together in America? It’s none other than Mcdonald’s corporation USA. Looking at the above statistics makes one wonder that what is the driving force behind all these achievements? How is it that the chicken burger available in San Francisco is same as the one available in delhi? Many of these question have been answered in the book “Mcdonald’s: behind the golden arches” written by john love. But are these standards being carried out in India as well? The golden arches of Mcdonald’s are slowly becoming an integral part of the Indian landscapes. Everyone knows mcdonald’s is big, but very few know just how significant its impact on Indian business really is. The inside of Mcdonald’s remains a mystery. Mcdonald’s india is a joint venture of Mcdonald’s corporation with Amit Jatia and Vikram Bakshi. Amit jatia handles the operation in westerns region whereas Vikram Bakshi in the northern region. Mcdonald’s india is an employer of opportunities, providing quality employment and long term careers to the indian people. The average Mcdonald’s restaurants employees more than 100 people in 25 different position-from cashiers to restaurants managers. Mcdonald’s world class-training...
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...The McDonald's restaurant concept was introduced in San Bernardino, California by Dick and Mac McDonald of Manchester, New Hampshire. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald brothers and formed McDonald's Corporation. Early history In 1937, Patrick McDonald opened "The Airdrome", a food stand, on Huntington Drive (Route 66) near the Monrovia Airport in Monrovia, California.[4] Hamburgers were ten cents, and all-you-can-drink[citation needed] orange juice was five cents. In 1940, his two sons, Maurice and Richard ("Mac" and "Dick"), moved the entire building 40 miles (64 km) east, to West 14th and 1398 North E Streets in San Bernardino, California. The restaurant was renamed "McDonald's Bar-B-Q" and served twenty five barbecued items on their menu. In October 1948, after the McDonald brothers realized that most of their profits came from selling hamburgers, they closed down their successful carhop drive-in to establish a streamlined system with a simple menu of just hamburgers, cheeseburgers, french fries, shakes, soft drinks, and apple pie. The carhops were eliminated to make McDonald's a self-serve operation. Mac and Dick McDonald had taken great care in setting up their kitchen like an assembly line to ensure maximum efficiency. The restaurant's name was again changed, this time to simply "McDonald's" and reopened its doors on December 12, 1948. In 1953, the McDonald...
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...Bahasa Inggeris Modul Tambah Nilai PMR 2012 JABATAN PELAJARAN TERENGGANU MODUL TAMBAH NILAI PENILAIAN MENENGAH RENDAH 2012 BAHASA INGGERIS ______________________________________________________________________ Disediakan Oleh: AKRAM NEGERI TERENGGANU Dibiayai oleh: KERAJAAN NEGERI TERENGGANU jeyshida@smksm TABLE OF CONTENTS Pages PAPER 1 PART A ~ RATIONAL CLOZE PART B ~ CLOSEST IN MEANING 1-4 5 - 15 PAPER 2 PART C ~ GUIDED COMPOSITION PART D ~ LITERATURE COMPONENT PART E ~ SUMMARY WRITING 16 - 28 29 - 31 32 - 38 jeyshida@smksm jeyshida@smksm jeyshida@smksm ~ RATIONAL CLOZE ~ Note: Verb-to-be Verb-to-have Verb-to-do Prepositions PRACTICE 1 I can’t remember what I have ___1___! This is a regular complaint of students. Have you ever ___2____ why you remember certain stories and not others? Certain facts but not all? Simple! That is because we do ___3___ things which are of interest to us and those which are not, we simply forget them. So what is the secret of ___4___? Make revising your lesson a part of your regular daily routine. You should revise your lesson whenever and where ever you have the chance. Asking questions, writing down notes and reflecting on the topic that you are ___5___ are examples of active learning. This is an example of a good while-reading strategy. A house with no noise is a suitable learning environment. Noise is a distracter. While you are ___6___, you also need to free your mind from unpleasant thoughts and confusing...
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...AMITY SCHOOL OF COMMUNICATION AMITY UNIVERSITY, NOIDA. TERM PAPER ON: Use of Mascots in Advertising. SUBMITTED TO: PROF. Amit Kumar Dutta AMITY UNIVERSITY, NOIDA SUBMITTED BY: ABHIMANYU KARNATAK BJ&MC- II A (2011-2014) AMITY SCHOOL OF COMMUNICATION, AMITY UNIVERSITY Title USE OF MASSCOTS IN ADVERTISING Acknowledgement I put forth my heartiest thanks to AMIT SIR for giving me this opportunity to work on such an interesting topic- use of mascots in advertisement and is it degrading the status of women? The topic has been a concern and talk of every town and I am glad to have received a topic that I would enjoy working on. All thanks to sir. Thanking you for your inspiration and support Table of Contents 1) Title 2) Table of contents 3) Key words 4) Objective and purpose of the study 5) Introduction 6) Literature Review 7) Hypothesis 8) Methodology 9) Analysis of data with regards to hypothesis so assumed earlier 10) Findings 11) Inferences 12) Conclusion and result 13) Bibliography 14) Appendix Keywords Masscots - A person, animal, or object believed to bring good luck, especially one kept as the symbol of an organization such as a sports team. Brand recognition- The extent to which the general public (or an organization's target market) is able to identify a brand by its attributes. Brand recognition is most successful when people can state a brand without being...
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...located at the malls and commercial buildings. 1.4 Website Address www.mcdonalds.com.ph 1.5 Background History of the Company The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald at 1398 North E Street at West 14th Street in San Bernardino, California . Their introduction of the "Speedee Service System" in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier. The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was "Speedee". Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs. McDonald's first filed for a U.S. trademark on the name "McDonald's" on May 4, 1961, with the description "Drive-In Restaurant Services", which continues to be renewed through the end of December 2009. In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched "M" symbol. The overlapping double arched "M" symbol logo was temporarily disfavoured by September 6, 1962, when a trademark was filed for a single arch, shaped over many of the early McDonald's restaurants in the early years. Although the "Golden Arches" appeared in various forms, the present form as a letter "M" did not appear...
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...The use of games in the language classroom Sigríður Dögg Sigurðardóttir Lokaverkefni lagt fram til fullnaðar B.Ed.-gráðu í grunnskólakennarafræði við Háskóla Íslands, Menntavísindasvið Apríl 2010 Lokaverkefni til B.Ed. –prófs The use of games in the language classroom Sigríður Dögg Sigurðardóttir 180785-2219 Háskóli Íslands Menntavísindasvið Kennaradeild, grunnskólakennarafræði Apríl 2010 2 Abstract This essay focuses on the use of games inside the classroom and it argues that games can be a good teaching method when teaching foreign languages. It looks at why games should be used as a teaching method and how in order to maximize the positive result on language learning. Also this essay explains various game categories and it gives an example of at least one game from each category which can be especially good in language teaching. In addition this essay looks at the four language skill areas: reading, writing, listening and speaking and it gives reasons for why games can be beneficial in the training of each one. Last but not least I created 3 new games that can be utilized inside the language classroom. 3 Contents 1. Introduction ....................................................................................................................... 6 2. A review of the literature of Games ................................................................................ 7 2.1 Games ......................................
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...Ministry of Education of the Republic of Moldova State Pedagogical University “Ion Creangă” Foreign Languages and Literature Faculty English Philology Department DIPLOMA PAPER Figurative Language, Language Shaped by Imagination in Katherine Mansfield’s Short Stories Submitted by: the 4th year student Paşcaneanu Mariana Group 404 Scientific adviser: Tataru Nina Senior Lecturer Chişinău 2012 Contents INTRODUCTION 2 CHAPTER I: SHORT STORY AS A FORM OF FICTION 5 I.1.Common Characteristics of a Short Story as a Form of Fiction. Its Plot and Structure. 5 I.2. Figurative Language. Definition. Function. 9 I.3. Imagery – Language that Appeals to the Senses 11 I.3.1. Simile, Metaphor and Personification. 13 1.3.2. Symbol and Symbolism. 26 I.3.3 Allegory. 30 CHAPTER II: LANGUAGE SHAPED BY IMAGINATION IN K. MANSFIELD’S SHORT STORIES 36 II.1. Figurative Language, Symbolism and Theme in "Her First Ball": 37 II.2. Katherine Mansfield – Techniques and Effects in A Cup of Tea. 41 II.3. Literary Colloquial Style in “Miss Brill” by K. Mansfield. 49 II.3.1. Lexical features—Vague Words and Expressions 49 II.3.2 Syntactical and Morphological Features 52 II.3.3 Phonological Schemes of the Figures of Speech 55 II.4. Simplifying Figurative Language in K.Mansfield’s Short Stories 60 CONCLUSION 64 BIBLIOGRAPHY 66 APPENDIX 70 INTRODUCTION Figurative Language is the use of words that...
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...[pic] McDonald's and the Environmental Defense Fund: a case study of a green alliance Sharon Livesey Originally published in…The Journal of Business Communication • January 1999 In 1987, the United Nations World Commission on Environment and Development, which had convened to address the global ecological crisis, produced Our Common Future (the Brundtland Report). This watershed event established the conceptual underpinnings for environmental politics and debate in the 1990s by reframing the problem of the natural environment as one of sustainable development. In the wake of this reframing, a new practice in environmental management emerged - that of green alliances or partnerships between business and ecology groups (Westley & Vredenburg, 1991, pp. 71-72). These alliances, considered one of the ten most significant trends in environmental management and the greening of industry (Gladwin, 1993, p. 46), appeared to signal a sea change in the way business, as well as environmentalists, could respond to the ecological impacts of firms' economic activities. Indeed, environmental partnerships offered both business and ecology groups the potential for a new rhetorical stance. Business communication scholarship has identified a variety of rhetorical strategies adopted by corporations in the face of environmental controversy: defensiveness and apologia (e.g., Ice, 1991; Tyler, 1992), competing information campaigns (e.g., Lange, 1993; Moore, 1993), or retreat (e.g., Seiter...
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...Cognitive Psychologists’ Approach to Research 1 Why Make Assumptions? How Did Philosophers and Early Psychologists Study the Mind? ■ ■ ■ ■ Philosophical Underpinnings The Beginnings of Modern Psychology The Response: Behaviorism Behaviorism’s Success How Do Cognitive Psychologists Study the Mind? ■ ■ ■ ■ ■ ■ What Behaviorism Couldn’t Do Failures of Behaviorism to Account for Human Behavior The Computer Metaphor and Information Processing The Behaviorist Response Abstract Constructs in Other Fields So What, Finally, Is the Cognitive Perspective? ISBN: 0-536-25527-X Cognition: The Thinking Animal, Third Edition, by Daniel T. Willingham. Published by Pearson Prentice Hall. Copyright © 2007 by Pearson Education, Inc. 2 Chapter 1 Have you ever wondered how we see or how we remember things? Have you ever contemplated the strange nature of attention? I didn’t think so. Most of the people I know do contemplate how the mind works, but only when their mind lets them down. They contemplate memory (“Why can’t I find my keys?”), attention (“I want to find my keys, so why can’t I concentrate?”), and vision (“How could I not see my keys when they were right in front of me the whole time?”). Questions such as “How does vision work?” seem somewhat interesting, but no more interesting than thousands of other questions. It’s like someone asking you whether you want to know about the history of guitar making. “I don’t know; maybe. Is it interesting?” Truthfully, “How...
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...Acclaim for Yann Martel's Life of Pi "Life of Pi is not just a readable and engaging novel, it's a finely twisted length of yarn— yarn implying a far-fetched story you can't quite swallow whole, but can't dismiss outright. Life of Pi is in this tradition—a story of uncertain veracity, made credible by the art of the yarn-spinner. Like its noteworthy ancestors, among which I take to be Robinson Crusoe, Gulliver's Travels, the Ancient Mariner, Moby Dick and Pincher Martin, it's a tale of disaster at sea coupled with miraculous survival—a boys' adventure for grownups." —Margaret Atwood, The Sunday Times (London) "A fabulous romp through an imagination by turns ecstatic, cunning, despairing and resilient, this novel is an impressive achievement. . . . Martel displays the clever voice and tremendous storytelling skills of an emerging master." —Publisher's Weekly (starred review) "[Life of Pi] has a buoyant, exotic, insistence reminiscent of Edgar Allen Poe's most Gothic fiction. . . . Oddities abound and the storytelling is first-rate. Yann Martel has written a novel full of grisly reality, outlandish plot, inventive setting and thought-provoking questions about the value and purpose of fiction." —The Edmonton journal "Martel's ceaselessly clever writing . . . [and] artful, occasionally hilarious, internal dialogue . . . make a fine argument for the divinity of good art." —The Gazette "Astounding and beautiful. . . . The book is a pleasure not only for the subtleties of its philosophy...
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...|Word |Synonym |Sentence | |Abase |to humiliate, degrade, debase, corrupt, |Don’t abase yourself by accepting this offer. | | |disgrace | | |Abash |to bewilder, confound, confuse, puzzle, amaze,|That poor man felt abashed in the company of rich man & women. He was not at | |[uh-bash] |stun, leave speechless, bamboozle. |all abashed by his open admiration (প্রশংসা). | |Abate |to remove, lessen |We resumed our journey when the rain abated. Rather than leaving immediately, | | | |they waited for the storm to abate. | |Abdicate |to forsake, give up, (পরিত্যাগ করা, অস্বীকার |Edwar VIII abdicated the British throne to marry the woman he loved. Saddam was| | |করা), resign, relinquish, hand over, step down|abdicated from his throne. | | |from, abandon | | ...
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...NORTHAMPTON GROUP INC Northampton From Wikipedia, the free encyclopedia This article is about Northampton in England. For other places of the same name, see Northampton (disambiguation). Northampton | Town, borough and non-metropolitan district | From top left: Skyline of Northampton town centre from Delapre Park; All Saints' Church; Northampton Guildhall; the National Lift Tower; Delapré Abbey; Abington Park; Market Square. | Northampton shown within Northamptonshire | Coordinates: 52°13′49″N 0°53′38″W | Sovereign state | United Kingdom | Constituent country | England | Region | East Midlands | Ceremonial county | Northamptonshire | Admin HQ | Northampton Guildhall | Town charter | 1189 | Incorporated | 1835 | Government | • Type | Non-metropolitan district | • Governing body | Northampton Borough Council | • Leader | David Mackintosh (Con) | • Mayor | John Caswell (Con) | • MPs | Brian Binley (Con) Michael Ellis (Con) Andrea Leadsom (Con) | Area | • Total | 31.18 sq mi (80.76 km2) | Population (2011 est.) | • Total | 212,500 (Ranked 73rd) | • Density | 6,810/sq mi (2,631/km2) | • Ethnicity | 84.5% White 6.4% South Asian 5.1% Black 3.2% Mixed Race 0.3% Arab 0.5% Other | Demonym | Northamptonian | Time zone | GMT (UTC0) | • Summer (DST) | BST (UTC+1) | Postcode area | NN1—NN6 | Area code(s) | 01604 | ISO 3166-2 | GB-NTH | ONS code | 34UF (ONS) E07000154 (GSS) | NUTS 3 | UKF24 | Website | northampton.gov.uk | Northampton i/nɔrˈθæmptən/...
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...Yann Martel: Life of Pi life of pi A NOVEL author's note This book was born as I was hungry. Let me explain. In the spring of 1996, my second book, a novel, came out in Canada. It didn't fare well. Reviewers were puzzled, or damned it with faint praise. Then readers ignored it. Despite my best efforts at playing the clown or the trapeze artist, the media circus made no difference. The book did not move. Books lined the shelves of bookstores like kids standing in a row to play baseball or soccer, and mine was the gangly, unathletic kid that no one wanted on their team. It vanished quickly and quietly. The fiasco did not affect me too much. I had already moved on to another story, a novel set in Portugal in 1939. Only I was feeling restless. And I had a little money. So I flew to Bombay. This is not so illogical if you realize three things: that a stint in India will beat the restlessness out of any living creature; that a little money can go a long way there; and that a novel set in Portugal in 1939 may have very little to do with Portugal in 1939. I had been to India before, in the north, for five months. On that first trip I had come to the subcontinent completely unprepared. Actually, I had a preparation of one word. When I told a friend who knew the country well of my travel plans, he said casually, "They speak a funny English in India. They like words like bamboozle." I remembered his words as my plane started its descent towards Delhi, so the word bamboozle ...
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...Escape from a Straitjacket while Trapped Underwater Escape from an Incinerator Escape a Pack of Hunting Dogs Escape from the Basement of a Collapsed Building Escape from Being Blown to Kibbles and Bits Chapter II: Car Troubles Make a Stick-Shift Car Drive Itself Repair a Busted Brake Line While in a Moving Car Fake a Flat Tire Recharge a Car Battery with a Bottle of Wine Lift Your Car with a Innertube Repair a Broken Fuel Line with a Ballpoint Pen A MacGyver Classic: Make an Arcwelder from a Car Battery and Pocket Change Chapter List Chapter III: Angus Macgyver: Superspy/ Chemistry Teacher Make a Fire Extinguisher with the Contents of Your Kitchen Cabinet stop an Acid Leak with a Chocolate Bar Read the Contents of a Burned Sheet of Paper Make Your Own Homemade Tear Gas Make a Homemade Spectroscope Create Your Own Homemade Fog Develop Photos with Battery Acid, Ammonia, and Orange Juice Power a Radio with a Cactus Use a Photographic Fixer as an Antidote and an Icepack Chapter List Chapter IV: Breaking and Entering (use only for good,...
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