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Club It Customer Orientation Strategy Framework

In: Business and Management

Submitted By franky2x
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Club IT Customer Orientation Strategy Framework As Club IT prepares to build a clientele based on the primary mission of the club, which is “to build a community that meets regularly at Club IT” (Keys & Tejada, n.d., About Club IT, para. 4), several areas of club operation must be addressed for the collection of data that will enable the owners to incorporate the competitive advantage strategy of customer orientation effectively. The data collected must also serve to support all facets of the business, with the result being a happy customer base, higher returns on investments, and more profit for the club.
Customer Orientation Strategy and the link to Operational Effectiveness Although the goal of the customer orientation strategy is to concentrate mainly on customer satisfaction by means of a more personalized experience (Rainer & Turban, 2008), it also can be tied to operational effectiveness in that it will enable the club to perform services better than competitors. The data that must be collected to streamline the services that the customer receives, will serve to make the club more efficient in all aspects of daily operations when properly analyzed and distributed. In effect, by concentrating efforts on customer satisfaction, the organization will become leaner and more focused, thereby eliminating unnecessary business practices or expenditures. This action will translate into the club making a more substantial profit.
Framework for Club Operation and Data Collection Dissemination The club is currently operating with very little information technology (IT) support during daily operations, relying on simple spreadsheets and other applications as the main functional area information systems (FAIS) to track expenditures and ordering of goods for the business. It is critical, therefore, to put in place an effective enterprise resources planning (ERP)...

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