Club IT Part One

Emanuel Toledo

BIS/219

January 18, 2012
Kathryn Moland
Title of Paper Club IT is a downtown music venue owned and operated by Ruben Keys and Lisa Tajada, both of whom are college graduates with Business Administration degrees. After graduation the two decided to follow their dream of opening a club. The club has just gone through a vast remodel. The overall business part of the club has little to no flaws Ruben and Lisa realized that the information technology is falling behind the rest of the club. To try to regain this they have hired me on as an intern to analyze and come up with a strategy to improve the IT portion of the club. The following essay I will provide an in-depth clarification of Club IT’s mission, as well as the clientele and responsibilities of management and employees. The essay will also give a possible strategy or the club to gain a competitive advantage. The owners have a mission statement that is much uncomplicated and to the point. The mission statement says “We, Ruben and Lisa, offer you live music, DJ’s, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT.” (About Club IT, Para. 4). Ruben and Lisa want to have a club that makes the guest feel like family and for them to be comfortable, while enjoying hat the club has to offer. My initial visit was while enjoying the club itself. I got a feel for the surroundings and how it all operated while at the same time making new friends and taking pleasure in what the club had to offer. In this general viewing I feel there needs to be no changes. The clientele as well as the employees are young up to middle aged people that love to relax and enjoy good music. The informational technology aspect has a great foundation that gives the option of checking out the clubs employees, layout of the club, menu and several other things by going on the ClubIT website. As most other business focus only on customers and the advertising Ruben and Lisa also give the employees credit on the site. To begin with I was not sure exactly how much information could be needed for a club, other than the simple obvious things. Employees, food and beverages and having customers come in. After an initial research I realized that there is much more to running a club than that. So to start I asked myself a few important questions. First was what type of people are they trying to bring in as customers? Then from there it goes to how will the owners determine what days will the club operate and how will the day to day trends play into the type of music as well as the decor and food the club will offer. The time o year will affect who comes in and the money put into different aspects of the actual upkeep of the club such as keeping the space warm or cold depending on the weather and time o year. The club offers several different kinds of music for the patrons, ranging from 40’s music to the new and trending types. Keeping up with the times are going to be what gives them an edge . Having other types of music will give them the advantage of bringing in customers that like a variety. Advertising what the club offers would help gets the information around so that more people will know of the clubs existence. According to (Swanson, 1994), “In an era of revolutionary new developments in basic information technology, innovation in its employment among organizations is increasingly crucial to competitive survival and success. The Information Systems (IS) unit within the business is largely responsible for meeting this challenge.” So to do this it is up to not only myself but also the owners of Club IT to come up with the strategy to incorporate a way to bring in more clientele and to be prepared for them financially and to bring in the trends of the time but keep it relaxed and prosperous. To find out what needs to done a plan of what can be afforded and what Ruben and Lisa want to have become of it without changing the base of the club. Having weekly or monthly parties and or special members only gathering would bring more people to want to join. It will be a long and interesting journey but if everything goes as planned the owners will be pleased with the newly innovated club.
References
Keys, R. Tajada, L. (n.d.). About Club IT. Retrieved from http://higheredbcs.wiley.com/legacy/college/rainer/0470169001/club_it/about.html Swanson, E. B. (1994, November). Information Systems Innovation among Organizations. , 40(9).