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Club It Part Ii

In: Computers and Technology

Submitted By Melinarios1
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Club IT, Parte II
Melina J. Ríos Soto
BIS/219
Agosto 2, 2012
Sistemas de Información de Negocios

Club IT, Parte II
Retomando nuevamente el tema del Club IT, les estaré presentando la segunda parte, en la cual esta servidora será contratada para asistir a los dueños Ruben Keys y Lisa Tejada en la toma de decisiones técnicas para el bienestar y mejora de la compañía. La primera tarea asignada fue la de visitar el Club en varias ocasiones con el propósito de poder analizar en cuales áreas había que trabajar arduamente, para una mejora en el Club y también, saber en donde ellos se encontraban posicionados dentro del mercado como dueños y como negocio. En adición a las visitas, también analice los dos portales que tienen creados, tanto para los empleados como para los clientes.
Una vez completado el proceso de investigación explicado anteriormente y de haberme reunido con los dueños del Club IT, pude identificar tres áreas en las cuales la implementación de la tecnología de la información, podrá beneficiar la expansión que desean llevar a cabo. Una de las áreas identificadas lo fue el área de la Gerencia de las Relaciones al Cliente. En la era que estamos viviendo, la tecnología está a la vanguardia y una de las herramientas que más utilizan los jóvenes es el internet, especialmente en los celulares. Son muchas las personas, en especial, los jóvenes que utilizan celulares “inteligentes”. Los dueños del Club IT deben colocarse a la vanguardia de lo que se vive hoy en día y cambiar el tipo de internet que les es otorgado a los clientes, ya que solo utilizan un modem sencillo de baja velocidad. Deben colocar un tipo de internet que corra a una velocidad mucho más alta y proveerles una red que sea de tipo banda ancha comercial. De esta manera, atraerán clientela y eliminaran la posibilidad de perder clientes modernos.
Otra alternativa para mantener la relación con los clientes, lo es el obtener la información del cliente a través de la pagina del internet; nombre, teléfono y más importante aun, su dirección de correo electrónico. De esta manera Club IT los puede mantener al tanto de los eventos futuros que se presenten, las ofertas promocionales, entre otras cosas. Ahora bien, aunque esto puede ser un gran logro y avance para el negocio, hay que tener mucho cuidado que no se le abacore al cliente con esta estrategia, ya que muchos correos electrónicos enviados al cliente con información no necesaria ni importante, le puede caer pesado al cliente, haciendo que los mensajes lleguen a ser ignorados, no leídos y borrados o sean enviados al correo de mensajes no deseados.
La segunda área identificada es el área de suministro. En el caso del Club IT, cuando los dueños decidieron abrir el negocio, utilizaron varios suplidores en un proceso de la búsqueda de los mejores precios. Eso está bien, pero solamente si es temporero. El Club IT debe empezar con el proceso de la búsqueda de un suplidor estable que rinda todas las expectativas solicitadas por el Club y que les pueda otorgar toda la mercancía necesaria dentro de una sola orden de compra. De esta manera, se evitan múltiples órdenes de compra con múltiples suplidores y diferentes fechas de entrega. Esto a su vez, le facilita el trabajo al área de Contabilidad, reduciéndoles el trabajo y el tiempo favorablemente.
Lo correcto sería escoger un solo suplidor que pueda establecer una comunicación directa con los dueños del negocio a través de la tecnología. El sistema de comercio a través del internet requiere la implementación de un sistema de Gerencia de Cadena de Suministros y un Sistema de Información Inter-Organizacional. Al Club IT escoger un solo suplidor, estos sistemas pueden ser añadidos, ordenar la mercancía y realizarse la compra exclusivamente entre las dos empresas. Un buen ejemplo de un suplidor con este potencial, lo es Sysco (Rainer & Turban, 2009), ya que ellos le ofrecen al Club IT todo lo que ellos pueden necesitar. Es un suplidor que se ha desarrollado para cubrir las necesidades de las compañías como el Club IT (Corporación Sysco, 2011).
El tercer y último punto que se tomo en consideración para el mejoramiento y progreso de la compañía lo fue el establecer un sistema de Planificación de Recursos Empresariales (PRE). El cual tiene como funcionamiento y propósito el integrar todas las piezas claves que juegan un papel importante dentro del Club IT. Este sistema consiste en integrar tecnológicamente dentro un sistema de computadora, todo lo relacionado a los departamentos de Servicio al Cliente, el Área de Suministros, Compras, Ventas y Contabilidad entre otros, dentro de una misma aplicación. Este sistema automatiza todas las áreas del Club IT dentro de un programa y sistema de computadora. Esto conlleva a la facilitación, mejoramiento y una mejor toma de decisiones ante todos los procesos supervisados por la gerencia del Club. Retomando nuevamente el ejemplo del suplidor Sysco; cabe mencionar que a parte de vender equipos y materiales necesarios dentro de su gama, ellos también vender unos programas que le sirven a las empresas como herramientas dentro de lo que conlleva a las Áreas de Mercadeo y Nomina.
Luego de visitar el Club IT durante varias ocasiones corridas, con el propósito de conocer a fondo e identificar cuáles eran las áreas que podían mejorarse, desarrollarse y expandirse; en este ensayo les pude explicar las tres áreas evaluadas, en las cuales la implementación de la tecnología de la información, de seguro pudiera beneficiar la expansión que desean llevar a cabo los dueños del Club IT, Ruben Keys y Lisa Tejada. El expandir y hacer crecer un negocio no es tarea fácil, mas el invertir un tiempo valioso de la gerencia en detalles pequeños que pudieran ser fusionados, puede ser un error costoso para el negocio eventualmente. De los dueños decidir implementar los tres puntos mencionados en este ensayo, el éxito será lo único que les espera.

Referencias
Rainer, R. K., Jr., y Turban, E. (2009). Introducción a los sistemas de información (2 ª ed.). Hoboken, NJ: John Wiley & Sons. Obtenido de la Universidad de Phoenix eLibrary.
Sysco Corporation. (2011). Sysco: soluciones para los clientes. Obtenido de http://www.sysco.com/customer-solutions/services-and-solutions.html

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