is a new nightclub targeting the 21 to 35 year old market and by two young entrepreneurs. The Club recently opened with high hopes and after careful review of the current state of the business, three areas show immediate need for improvement. Oversupply of certain liquors cause higher expenses in the bar while an undersupply of other popular alcoholic drinks cause a customer service problem. It has been reported to management that customers have complained that some of their favorite drinks are not available towards the end of the night. The bartender explains that some ingredients run out while others are abundant, making it impossible for him to prepare the requested beverages. To correct this problem, Ruben has examined several computer programs that will implement a SCM or supply chain management solution. The new software will coordinate the correct supply for the bar and provide accurate data for the purchase and storage of ingredients according to the customer’s patterns described by the bartenders and management. Ruben has also implemented a short customer survey at the door to document the most popular drinks and prepare an adequate supply. The SCM strategy will save the company significant money as it will avoid purchasing an over supply of any one ingredient. The new strategy will reduce inventory, while supporting the efforts of the bartender and keeping the customer satisfied all night long, therefore creating a higher revenue overall. The second problem identified in the review was a clear lack of communication between managers to create long term marketing campaigns and avoid last minute rushes that usually lack effective results and create stress among the employees. The New Years Eve campaign proved confusing to customers as the various advertising avenues, radio, magazines and internet, presented different packages that