Ruben Keys and Lisa Tejada are the proud owners and general managers of Club IT. Ruben and Lisa graduated in 2000 with degrees in Business Administration and were fortunate enough to be given the opportunity to open a night club, a dream the two of them shared. In an effort to support themselves in college Ruben played the drums and Lisa played jazz violin. In working as musicians, they were able to pick up much about night club operations as well as the knowledge of business principles they were able to absorb from college. Overjoyed by the turn out of Club IT’s newly remodeled interior, Ruben and Lisa quickly learn of their lack of information management.
Ruben and Lisa consider their guests their friends and treat them like such. Setting out to provide a regular atmosphere of live music, DJ’s, dance space and refreshments that suit the various lifestyles of their guests are examples of the commitment Ruben and Lisa have made to Club IT. As they state in their mission statement “We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT" (Rainer & Turban, 2008). Since Club IT serves as a nightclub, its primary clientele includes adults and young adults age 21 and over, or of legal drinking age.
We live in a world that depends so heavily on technology and since Club IT is a small business, it uses an intranet structure. An intranet structure is one fit of Club IT however it lacks some necessary security implements to contribute to the success of the business. One issue that Club IT is currently facing is that the login and password is the same of the employees and owners alike. Allowing employees and owners to view the same information is a conflict of interest and could potentially cause unnecessary issues in the workplace. This can be avoided by giving each employee a separate username and password. This way, the club’s owners can keep a closer eye on their employees and make possible future issues easier to work out. Employees should not be able to view the same information as owners as well. As a newly formed small business, it is important that Club IT engage in information technology that will allow them to know the necessary information to order the right products, the quantity of them, how often they need to order them, etc.
The Club IT’s best strategy for competitive advantage would be customer orientation, concentrate on making customers happy by providing a personalized one to one relationship with each customer. Ruben and Lisa must create and follow policies who give them both; cost efficient as well as customer oriented. The owners need to break down the different groups of their clientele, by discovering what types of people (e.g. Singles, adults, young-adults, etc.) attend their club every single night. The people who come to Club IT depend of the type of music that the DJ plays. Usually, different groups of people like different drinks and different foods. Allowing the clientele to give them a writing feedback about their likes and dislikes before they leave the club, would be one efficient way to improve the service, creating loyalty between Club IT and their customers.
On the other hand, the owners need to connect this information to a database with other information that the customer want to give them such as their names and ages. The value of this information allows the owners to associate the gender and the age into what they tend to drink and eat. Also tell them what types of people listen to what types of music. If Lisa and Ruben want to bring in an audience outside the norms for that night, they can offer drink or food that tender to a different audience. This might help them with their mission of trying to be friends with everybody. Feedback provides the owners with a powerful tool, knowing their customers’ personality and allowing them to make changes quickly and efficiently according to their market and customer likes.
As technology advances, it is particularly important for companies to build and maintain a nearly indispensible IT department in order to be successful. The same is true for small businesses such as Club IT. A competitive advantage approach is also necessary for companies to compete successfully with like businesses. Club IT has been able to build a night club that holds all of the same features as many night clubs but also an atmosphere that wins consumers over. Ruben and Lisa have been successful in that however taking advantage of all IT has to offer will only further the success of their business in the future.

References
Rainer, K.R., & Turban, E. (2008). Rainer, Turban: Introduction to Information Systems: Supporting and Transforming Business, 2nd Edition. Retrieved from https://ecampus.phoenix.edu/content/eBookLibrary2/content/eReader.aspx.