Premium Essay

Club Mhindra

In: Business and Management

Submitted By dixits1111
Words 37610
Pages 151
UNLV Theses/Dissertations/Professional Papers/Capstones


Evaluating point-of-sale buying decisions: Understanding why consumers purchase timeshares
Lisa Y. Thomas
University of Nevada, Las Vegas

Follow this and additional works at: Part of the Marketing Commons, and the Real Estate Commons Repository Citation
Thomas, Lisa Y., "Evaluating point-of-sale buying decisions: Understanding why consumers purchase timeshares" (2010). UNLV Theses/Dissertations/Professional Papers/Capstones. Paper 868.

This Dissertation is brought to you for free and open access by Digital Scholarship@UNLV. It has been accepted for inclusion in UNLV Theses/ Dissertations/Professional Papers/Capstones by an authorized administrator of Digital Scholarship@UNLV. For more information, please contact



Lisa Young Thomas Bachelor of Business Administration Sam Houston State University 1986 Master of Science, Hotel Administration University of Nevada, Las Vegas 2007

A dissertation submitted in partial fulfillment of the requirements for the

Doctor of Philosophy in Hospitality Administration William F. Harrah College of Hotel Administration

Graduate College University of Nevada, Las Vegas August 2010

Copyright by Lisa Young Thomas 2010 All Rights Reserved


We recommend the dissertation prepared under our supervision by

Lisa Young Thomas entitled Evaluating Point-of-Sale Buying Decisions: Understanding Why Consumers Purchase Timeshares be accepted in partial fulfillment of the requirements for the degree of

Doctor of Philosophy in Hospitality Administration
Robert H. Woods, Committee Chair Carl Branlich, Committee Member Mehmet Erdem, Committee...

Similar Documents

Free Essay

Club It Part One

...helps to promote an individual’s company. Club IT is a nightclub that just open in the downtown area. The club is owned and managed by two musicians named Ruben Keys and Lisa Tejada, who has spent their college days working in nightclubs (University of phoenix, 2011). Working in the nightclub environment they have gained knowledge, and firsthand experience in what it takes to bring people within their atmosphere. Lisa and Ruben have just finished remodeling the inside of their club, and they were delighted with how it turns out (University of phoenix, 2011). The club gives off this vibe where people can go and relax, make new friends, dance, drink, and just have fun. Club IT has space up to 6,000 square feet and a 600 square foot dance floor with seating up to 220 people (University of phoenix, 2011). The club offers a short order kitchen with a fully stock bar. It has different variety of music, which is played by a DJ on Tuesdays through Thursdays from hip hop, Latin, Country, Folk, Jazz, R and B, techno and some top 40’s. Fridays and Saturday’s club IT hires live bands to perform from NYC bands to San Francisco bands, also the club offers the customer a chance to show just how talented he or she are by have a day available for open mike night ( University of phoenix,  2011). Most Clubs in this present time and past eras have provided limited types of music that suited a particular crowd, and they tend to promote their clubs to a smaller group of people either by......

Words: 493 - Pages: 2

Premium Essay

Club It

...Club IT, Technology Plan Club IT owned by Lisa Tejada and Ruben Keys, is a new nightclub that has enjoyed considerable success during its short start up phase. It has established a strong customer base and has expanded it during the recent months. It is a popular hot spot everyday of evening of the week. Customers count for the atmosphere, food, and drink. The owners have recently renovated the building and are now looking to expand their operations through the technology department. They will be implementing a new integrated information system. The intention of this upgrade is to improve profitability and to increase overall customer satisfaction. While interning at Club IT, I became familiar with the operations of the industry requirements for nightclub operations. The club’s target population and the requirements for running the club are part of these operations. Organization and Demographics Club IT’s goal is to provide customers with a high energy atmosphere in which they can receive high quality service, food, drinks, and music. The target population is of the legal drinking age of 21 through mid-thirties. The Net Generation or Millennium makes up the bulk of the clubs clientele. This age range of clientele embraces popular and new technologies. That means that innovation must be employed at all levels of service for this group to maintain customer loyalty. Word of mouth interactions provide strong forward motion for the new clientele to use the Club and for...

Words: 319 - Pages: 2

Free Essay


...Prefixes a–, an– = not, without | circum– = around | peri– = around | ab– = away from | co–, con–, col–, cor– = with | poly– = many | ad– = toward, addition | contra–, counter– = against | post– = after | anim– = life, spirit | de–, ex– = out of, away from | pre– = before | ante– = before | extra– = beyond, outside | pro– = big, much | anti– = opposite | hetero– = other | re–, retro– = back, again | auc–, aug– = increase | homo– = same | se– = apart | aud–, aur– = hear | hyper– = above | sub–, suc–, suf– = below | auto– = self | hypo– = under | super–, sur– = over, above | ben–, bon–, eu– = good | il–, im–, in–, ir–, non– = not | syn–, sym– = together, with | brev– = short | inter– = between | trans– = across, beyond | caco–, dys– = bad, abnormal | intra– = within | ultra–, outr– = beyond | ceiv–, cept–, capt– = take | mal–, mis–, ne– = bad | vice– = in place of | Roots | ambu = walk, move | fract, frag, frai = break | pug = war, fight | andro = man | gnos = knowledge | rupt = break | anthro = human | grad, gress = to go | sanct = holy | bellu, belli = war, fight | greg = group, herd | scien = knowledge | carn = flesh | gyn = woman | senti = feeling | clam, claim = shout | her, hes = to stick | somn, sop = sleep | clin = lean, bend | jac, ject = to throw | son = sound | clud, clus, claus = close | loq, log, loc, lix = talk | soph = wise | cred = trust, belief | luc, lum, lus = light, clear | spec = look | demo– = people |......

Words: 299 - Pages: 2

Free Essay

Talent Agency

...Example: The Talent Agency Suppose you have been asked to build a database for a talent agency that books musical bands into clubs/Restaurants. The agent needs a database to keep track of the agency’s transactions and to answer day-to-day questions. For example, a club manager often wants to know which bands are available on a certain date at a certain time, or wants to know the agent’s fee for a certain band. The agent may want to see a list of all band members and the instrument each person plays, or a list of all bands that have three members. Suppose that you have talked to the agent and have observed the agency’s business operation. You conclude that your database needs to reflect the following facts: 1. A booking is an event in which a certain band plays in a particular club on a particular date, starting and ending at certain times, and performing for a specific fee. A band can play more than once a day. The Heartbreakers, for example, could play at the East End Cafe in the afternoon and then at the West End Cafe on the same night. For each booking, the club pays the talent agent. The agent keeps a five per cent fee and then gives the remainder of the payment to the band. 2. Each band has at least two members and an unlimited maximum number of members. The agent notes a telephone number of just one band member, which is used as the band’s contact number. No two bands have the same name or telephone number. 3. Band member names are not unique. For example,......

Words: 492 - Pages: 2

Free Essay


...Club IT is a nightclub owned by Rueben Keys and Lisa Tejada. They created a high energy night club that attracts young people to have a good time with friends. Club IT offers music from all genres including hip-hop, techno, dance, and some top forty hits. Club IT also offers live bands on certain nights for their customers to enjoy. Ruben and Lisa run the office and all financial aspects of the business, but need help in information management and beefing up several areas in regards to technology in the club. Lisa and Ruben believe it is time to expand their business and the main area they want to expand is the clubs technology and information systems. According to the club owners, an information system’s upgrade will increase both club profitability and customer satisfaction. Club IT’s technology plan recommendations are based on the areas where the company needs to either implement or upgrade its information technology. The club employs a full staff that consists of two assistant managers, five bartenders, six servers, two hostesses, three cooks, and four security guards. The main purpose of Club IT is to provide its customer base with a friendly atmosphere to enjoy music of all kinds, dancing, and a variety of good food. The primary customer base for Club IT consists of customers in the twenty one to forty age range, who are considered to be a part of the Net Generation, also called the Millennials. This clientele uses wireless technology on a regular basis like......

Words: 326 - Pages: 2

Premium Essay

Club It Part 3

...Club IT is a newest nightclub in Northern California; tit is located in the bay area of the city. Club IT seems to be the hottest spot for visitors to check out in L.A. according to the local event magazines. The owners’ intention is to provide a comfortable, friendly atmosphere that keeps customers coming back on a regular basis. Remodeling the 6,000 square into a nightclub by creating a spacious nightclub with “high ceilings and high tech lightning to create an illuminating and energetic ambience. Lisa and Ruben hoped with this extensive remodeling they would transform the downtown scene into an attractive and happening nightclub. Dancing to the beats of the hip-hop, techno, electronic and the top hits from today’s artist. The club is owned and operated by Reuben Keys and Lisa Tejada, who were working musicians. Not only using their musical experience they also studied and earned a degree a degree in Business Administration in 2005.With that knowledge Ruben and Lisa decided to open the club of their dreams. Having an extensive background in Business Administration and music industry; it gives them advantage to utilize in the venture and over their competitors. Although Ruben and Lisa are enjoying their new business they face the pressures many other business face. Just like any other new business it is in need of information technology resources to boost sales, marketing and data management so, Club IT will be efficient and be a successful organization. Therefore they......

Words: 455 - Pages: 2

Free Essay

Club It

...Club IT which is owned and operated by Ruben Keys and Lisa Tejada, the club is doing well but need help with some strategic objections. They both graduated with degrees in Business Administration in 2000, and decided to follow their dream to open a nightclub. Club IT is a new hot spot for both young adults, and middle age to enjoy fine dining and good music. It is located downtown’s Chicago, IL. Club IT is one of the hottest new clubs to hit the Chicago area. Ruben and Lisa has put a lot of time an effort into remodeling the club, by doing so it has brought a certain quality to its visitors. Club IT, brings a different scene in the downtown area. Ruben Keys and Lisa Tejada are current musicians themselves, which brings musical background to the club. Ruben and Lisa were able to open the club of their dreams because of their extensive background in business administration, Their main purpose for Club IT is to “offer the general public live music, DJ’s, dance space and refreshments that suit your lifestyle,” (Wiley, 2005). Without the proper knowledge of data management, the structure of the club could be at risk for failure. Owners Ruben and Lisa decided to hire an intern to evaluate information, and to provide input to Club its growth and develop a strategy that will uplift the club’s communication externally but internally as well. This will allow Ruben and Liza to be able to view several aspects of different possibilities to find customers and furthermore, through...

Words: 539 - Pages: 3

Premium Essay


...Associated Students of Laurel College Get Involved in Student Activities Your experience at Laurel College will be richer and more memorable if you get involved in activities that take you beyond the classroom. You will have the opportunity to meet other students, faculty, and staff members and will participate in organizations that make valuable contributions to your college and to the community. Consider becoming involved in student government or joining a club. You might take part in activities such as these: Volunteering to help with a blood drive Traveling to a foreign country to learn about other cultures Volunteering to assist at graduation Helping to organize a community picnic Planning and implementing advertising for a student event Meeting with members of the state legislature to discuss issues that affect college students—for example, tuition costs and financial aid Student Government As a registered student, you are eligible to attend meetings of the Executive Officers of the Associated Students of Laurel College. At the meetings, you will have the opportunity to learn about college issues that affect students. At the conclusion of each meeting, the Officers invite students to voice their opinions. Eventually, you might decide to run for an office yourself. Running for office is a three-step process: Every spring, students vote for the President, Vice President, Treasurer, Secretary, and Student Trustee for the following year. Executive Officers work......

Words: 669 - Pages: 3

Free Essay

Sample Speech for Orientation

...enhancement. There are 16 registered clubs and societies operating under Student Resource Centre. Each club is controlled by the SRC and has a chief coordinator, under her/him is a deputy coordinator, team leaders are made according to needs who report to the deputy coordinator. The more prominent clubs being: The Literary & Debates Club: The literary and debates club is one of the most renowned and well acknowledged clubs in Bahria University. The team comprises of unique and dedicated individuals with a taste for literature and debating activities. These activities include in various national and international debate competitions. The members of the club have participated in various MUN’s nationally as well. Arts & Dramatics Club: This being one of the most active clubs of Bahria University helps satisfy creative needs with numerous activities and competitions that would challenge each individual’s abilities. Competitions such as PAINTISTAN, Drama Fest and fashion shows etc have been all generally been abetted by the A & D club. Media Club: Media club has the ability to bring together individuals who wish to work with all forms of print and electronic media. Amateur photographers, journalists, publishers come together and gain experience and exposure from covering events. Moreover, it deals with media coverage inside the university, publishing of magazines, short films and other TV and movie making related activities. This club also enjoys arranging...

Words: 519 - Pages: 3

Free Essay

Club It

...Club IT is a new, fun, and energetic nightclub which is owned by Ruben Keys and Lisa Tejada. While they earned their degrees in Business Administration, they decide to follow their dreams and open a nightclub. They recently remodeled the club, which has changed the atmosphere to reflect great energy. The 6,000 square feet has a dance floor, short order kitchen, and bar that offers a great place to dance, eat, drink, and just relax. Club IT also offers a wide variety of music. Club IT’s Mission Statement is “We, Ruben and Lisa, offer you music, DJ’s, dance space, and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT.” The club focuses on all music genres, which includes Hip- Hop, Techno, Electronica, MP3, and live bands. With these genres, the music caters to all people from young adults to older adults and single to married couples. Although the club is striving, Ruben and Lisa want their company analyzed for a more competitive advantage. As their intern, I will take a look at the company’s intranet resources, which is an internal network that only the owner’s and employees’ can access. The current intranet is a good resource of information, but it lack security. The access to the intranet needs to be accessible individually. The owners need to have their own login credentials with access to the information related to all the company’s information and employees’ information. The......

Words: 371 - Pages: 2

Premium Essay

Club It, Part 1

...I recently had the opportunity to visit a nightclub called Club IT owned and operated by Ruben Keys and Lisa Tejada. I must include that the evening was interesting and enjoyable. I had the opportunity to sit down and speak with both Rueben and Lisa taking the time to review and establish an understanding of Club ITs information needs. From what I gathered from the visit and meeting with the owners is the club is very well updated and newly remolded to allow the atmosphere to have an inviting and excitable feel. The club offers food, drinks, music, the chance to meet people and plenty of room to dance. I believe that the main clientele of Club IT is the younger to middle aged crowds. These crowds may consist of professionals, college students as well as tourists. After leaving the nightclub I thought about the enjoyable evening I had, I pondered about what and how much information technology Club IT may need to be fully successful. The important thing will be if there will be opportunities for me to analyze to keep me involved in the Clubs information and technology analysis. The question is will I my expertise allow the Club IT to boost their decision-making abilities, data control, and information technology. I took the opportunity to visit Club ITs website to establish a better idea of their overall desires and capabilities. I noticed that the Club’s owners Ruben and Lisa have a mission statement "We, Ruben and Lisa, offer you live music, DJ's, dance space and......

Words: 953 - Pages: 4

Free Essay

A Freshman Dilema can be difficult to create new friendships. For a freshman commuter, or a freshman who has difficulty meeting people, it’s even harder to develop relationships with fellow students because there is no opportunity. This is an important dilemma and changes should be made in order to benefit the school and make the transition to college for these freshman easier. I propose that, to help get these incoming students more involved and to give them an easier chance to meet people, a new “Freshman Club” should be created at UCR. It’s important for freshman to get involved with the university and to meet new people. If they don’t become involved they don’t feel connected to UCR, and end up not enjoying their life as a student that much . In an informal survey, other freshman commuters told me they have had trouble feeling part of the school and meeting people. Cailena Villa, a first-year commuter student said, “It’s harder to meet people as a commuter, especially since I can’t attend the club meetings I want to be a part of. Most the time, I just go to my classes and then go...

Words: 1411 - Pages: 6

Premium Essay


...AIU’s Virtual Commons Clubs There is always something interesting to discover in the Virtual Commons! Encourage your students to join a Virtual Commons Club today to participate in lively discussions and dynamic presentations from industry professionals. Check out these clubs to see which ones fit your students! Workplace Learning Training & Development-Students can discuss ways to develop personally and professionally to stay competitive in the job market. Military-Military students and spouses can be a support group and build camaraderie amongst students with a common background. Single Mom Support-In the Single Mom Support Club, students discuss and gain the support of other single moms who face some of the same challenges. Internships-Are your students interested in or have experienced an internship? This club is a place to share information about this valuable work experience option. Entrepreneurship-If your student currently is or inspires to be an entrepreneur, then this club is a perfect fit! Management-This club is a great place where leaders, managers, and aspiring leaders and managers meet to discuss issues that are important to them. Visual Design-The Visual Design Club is an area where students can get together and discuss topics concerning design philosophy and practices. IT Professionals-The IT Professionals Club brings together students who are interested in the professional aspects of a career in IT. Criminal Justice-Students can......

Words: 443 - Pages: 2

Free Essay

Youth Clubs

...What are the benefits of Youth Clubs? Youth groups have been part of the community for decades. However many teenagers do not bother to go to the youth clubs. People are totally unaware of many benefits a youth group could have on teenagers. One of the most obvious benefits teenagers acquire from a youth club is good amount of exercise and due to the type of sports which are frequently played. Obesity has become a big issue in every society and especially England if the teenagers play sports regularly they can easily cut down the obesity rate and cholesterol as well. Also, exercise is one of the ways to lead a healthy lifestyle and become healthy. Some teenagers/children are not given the opportunity to participate in sports and regular exercise is undoubtedly one important benefit!! Another important benefit is producing good teamwork skills. Everyone needs the ability of working in a team. Many youth groups run team building games. Again, this is an important skill to learn because in future many times teenagers will need to work in teams. In sport, education or in work related situations you might need to work in teams. This also can teach you leadership skills and through this way there is a chance to make more friends. Recently, I saw in the news that many youth clubs offer training and activities based on specific skills for example; arts and crafts. Sometimes the activities given are very creative and are fun to do. Also, you can get to learn new......

Words: 1074 - Pages: 5

Free Essay

Club It

...Running head: CLUB IT University of Phoenix Club IT There are many clubs throughout America, especially, in San Diego, California. Although clubs come and go, there are only a few that are successful and are able to keep clienteles returning. One may ask? How did these clubs become successful? What were the things that these clubs did that is different? In order to understand how these clubs become successful, one must understand the importance of their mission statement, their clienteles, their resources, and be able to implement a strategic plan that will work--like the cost leadership strategy. As an intern for Club IT, the most important thing to remember is the owners’ mission statement. The mission statement is always a statement that is clear, consist, and straight to the point. The mission statement for Club IT is as follow: "We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT" (Keys & Tejada, 2000). Here at Club IT, our main clientele are those amongst the community. We strive to connect with the community in an effort to understand their needs or want. There are numerous ways to connect to the community. In order to obtain the information on what people want or need, our main strategy is through word of mouth, flyers, or by ways of surveys. Word of mouth, flyers, or surveys is a great way to reach out to...

Words: 762 - Pages: 4