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Cna Case

In: Business and Management

Submitted By natalif
Words 1049
Pages 5
Canadian National Railway
CN is currently single transcontinental railway company which spans Canada from the Atlantic coast in Nova Scotia to the Pacific coast in British Columbia. Also after purchase of Illinois Central and several others small railway companies in US, CN gained trackage in central US from Great Lakes to the Gulf of Mexico. The company was established in 1918 and has grown into largest company in transportation railroad industry in the country with almost 22 000 employees in US and Canada and market capitalization of 32 billion dollars. Based on results at the end of 2010 CN has one of the lowest operating ratio of 63.6%.
Canadian National Railway s offers to its customers shipping services of cargo loads across North America. Clients are able to ship just about any kind of load such as automobiles, coal, metals, hazardous materials, petroleum products, alternative energy, and oversized or overweight. The networks of railroads and logistics parks are strategically located in the heart of economic centers of North America in order to get loads faster to the destination and at significantly lower cost. Another factor which lets decrease cost of shipping, is that size of load what can carry three trucks can fit on single railcar. Also CN provides additional alternative shipping services for those clients, who are located away from rail lines or ship large amounts.
There are two markets which could apply for such company as CN. First one is transportation industry in general and specifically railway transportation. In a market if railroad transportation CN is a natural monopoly. First characteristic is very big barriers for entry into railroad business. The reason for that is that in order to be in business, entrepreneur has to have a railroad. To get a railroad requires very large initial capital costs in order to get a where entrepreneur could build new railway, logistic parks, and train parks. Another characteristic which can apply here is economies of scale. Because one large corporation already exist in the market and has such large network of railways, new railroad company will never become as profitable. New company will not be able to provide its services nationwide unless they build another railroad across the continent, which is very costly and pointless. Those are main factors which keeps CN a monopolist specifically in railway market in Canada. Factors like price discrimination and absence of substitutes will not apply because railway market is a part of entire transportation industry with all kinds of alternatives of shipping. In terms of whole transportation industry CN is in monopolistic competition market structure. In such market the main feature of consumers and challenge for company is product differentiation. People have a verity of choices how to ship their stuff through railways, trucks or airplanes. Product differentiation led to increase of number of firms. It is extremely hard to take over the entire industry by creating departments for each kind of transportation and purchase trucks or plains in order to take over the entire transportation market because of large financial requirements. In fact, there are no big barriers for entry into the industry. This is profitable business so more entrepreneurs start businesses and challenge big corporations by creating competition providing different benefits to the clients. Based on these characteristics, the industry of transportation became a competitive monopoly with several large corporations like CN, TransForce Trucking, ASC Charter Services, and a number of smaller companies around Canada.
Based on the information from annual financial statement in the year of 2010, the Canadian National Railways Company had a net income after tax deduction of $2 104 000. Financial statements in years of 2009 and 2008 showed a net income as well. The company had a profit after tax deductions $424 000 and $311 000 respectively. This information shows that the company had positive short-run outcome, and has been profitable in past three years. Also we see rapid increase in profit over past three years and income in 2010 is significantly larger than it was in 2008. These facts show that company is going forward and improves operations and services.
With all given general and financial information about the company it is possible to analyze outcomes of the company in a long-run. Being a monopoly in a railway transportation industry in Canada and also taking significant part of the market of transportation industry in general, CN is most likely to be a profitable company in long-run as well. The fact that the company has very low operating ratio of 63.6% shows high efficiency of the company. It has significant positive impact on long-run success of the company and contributes to the ability of being profitable. Financial reports of last several years showed the ability of the company to generate profits and also tendency to increase profits as well. Analyzing all given information we see confident stability of the company. Giving good service to the customers and being highly efficient Canadian National Railways Company is on the rout to success and high profits in a long-run.
Having a stable income every year the company could use its capital for expansion in order to generate even higher revenues. They could expend themselves more into trucking industry and take over bigger part of the transportation market in Canada. By doing that, company could accelerate time of delivery of the freight directly to the location of the client. This way company could create a system where client makes a shipping order can also order a direct delivery from CN by the truck. It would save a lot of time and reduce the amount of documentation what workers will have to sort. There will not be a need to deal with unloading freight from the railcars and waiting till truck gets through all documentation and will take the freight out door. If client would have ordered direct delivery to his location, the company would have known which load and where is going to go. In this case truck would be ready to get a load and go right when train arrives to the destination. It saves time and makes shipping through CN more convenient because they would not have to deal with more than one company in order to get their stuff.

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