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Co-Branding

In: Business and Management

Submitted By stlsportsfan2121
Words 1085
Pages 5
Personal Branding:

Personal branding and corporate branding are visual ways to represent a person, place or thing. Whether that representation is successful or not is the ultimate goal.
While they both have their benefits and difficulties, there is a controversy about which one is more important. Creating a personal brand is better than a corporate brand because of the image, resources, and marketplace.
First, the person in the spotlight and the face of the company will be the reason people will want to pursue that company. The spokesperson will influence an audience through his or her personal brand, in a positive way. That person’s personal brand includes his or her great appearance, extensive knowledge of the product, and likable personality. The audience will take that personal brand with them, and then the audience brings it to the market. In return, the market will come back to the person or company they work for and will want to buy their product. The image gets the company started while the quality and usefulness of the products keep it up and running. Personal branding will help people remember the company the spokesperson is associated with, while corporate branding will have to rely on advertisements to reach the market in hope it is not overlooked. They are asking advertisements to speak for them while a person can do a much better job and give the audience more information.
The advantages of pursuing a personal brand as opposed to a corporate brand involves; easy identification, trustworthiness, and transitive branding. Seeing a famous actor or actress on television will automatically flip a switch in the brain to match that face with a particular movie or show. Now, that company has a “walking billboard,” because a person is someone others can be influenced more by than a piece of paper. Next, if someone can trust that person, then that

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