...Table of Contents Executive Summary 3 Industry Success 3 Coach Strategy 3 Company and Industry Overview 4 Company Overview 4 Industry Overview 5 Apparel and Accessories Industry 5 Luxury Products Industry 5 Michael Porter’s five forces model 8 Competitive Force 1: Rivalry among Competing Sellers (Moderate) 9 Competitive Force 2: Threat of New Entrants (Low-Moderate) 9 Competitive Force 3: Threat of Substitute Products (Moderate-High) 10 Competitive Force 4: Bargaining Power of Suppliers (Low) 10 Competitive Force 5: Bargaining Power of Buyers (Low) 11 Industry Driving Forces 11 Increasing Globalization 12 Marketing Innovation 12 Changing Societal Concerns, Attitudes, and Lifestyles 13 Key success factors 13 Cost 13 Quality 14 Brand Image 14 Competitive strategy analysis 14 Vertical Integration 15 Transaction Cost Economics 15 Cooperative Strategies 16 Offensive Strategies 16 Defensive Strategies 17 First Mover Advantages 17 Financial Effects 17 SWOT Analysis 18 Strengths 19 Good Position – Strong Brand Image of “Affordable Luxury” 19 Excellent Customer Service 19 Strong Performance despite Weak Economy 19 Comprehensive Distribution Channels 19 Strong Financial Position 20 Weakness 20 Geographic Concentration 20 Dependence on Independent Manufacturers for Procuring Merchandise 20 Declining Operating Margins 20 Opportunities 20 Expanding Market 20 Joint-venture 21 Gaining Higher Revenue by Increasing Online Sales 21 Threats 21 Counterfeit...
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...Colin Graves Coach Case Study Dr. Malik Coach is a designer brand that focuses on handbags for women as well as other items such as luggage, wallets, shoes, belts, and other accessories as well as a line for men. Coach’s strategy focuses on matching luxury rivals in quality and style, but beating them in price by at least 50%. With this price advantage they attract more of a middle-class consumer as well as upper-class consumers. Another key part of their strategy is their multichannel distribution model. This model is made up of indirect wholesales to third-party retailers, but it also focuses on direct-to-consumer sales. This direct-to-consumer sales strategy accounted for 87% of sales and their wholesale segment was in 970 department stores in 20 different countries in 2011. With this success Coach is still looking to expand globally and build a market share through e-commerce sites. The luxury goods market is divided into three categories: haute-couture, traditional luxury, and the growing submarket “accessible luxury”. Haute-couture is at the top of the market offering a high-end custom product that caters the extremely wealthy, while you have traditional luxury such as Prada, Burberry, Gucci, Polo and many others. This industry is an industry that relies on creative design, high quality, reputation, and attracts consumers through brand loyalty. This brand loyalty comes from an emotional sense of wanting status and feeling value in their purchases. In 2010 consumers...
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...Kris Wackt (594101) BUS499AA Strategic Management February 15, 2015 Coach, Inc. in 2012 - Case Study 1. What are the defining characteristics of the luxury goods industry? What is the industry like? The luxury goods industry has a handful of defining characteristics which include price, quality, style and reputation. The price does not seem to be the key differentiator among competitors in this market, but it certainly helps increase sales volume given the other defining factors. Quality is another key cog as consumers want the best bang for their buck. Given the price ranges for the luxurious products is far from inexpensive, the superior quality that is sought after helps justify the high price points. Styling is another emphasized characteristic in the industry. Each company is constantly trying to come up with the next “hip” style that will fly off the shelves. Even if there are copycats, it is incredibly difficult to fully copy the original, so being the first to market with a style that becomes popular, is important. Brand reputation is a culmination of the aforementioned characteristics and then some. Strategic placement of stores, strong market research also play a factor in the reputation of the company’s in the industry. Customers consider their total experience from the point of sale through the use of product as a way to determine if they would go through that experience again. The luxury goods industry certainly wants repeat customers to continue purchasing...
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...Coaching Done Right As a coach, you’re given an opportunity to make the biggest impact in an athlete’s life. Ever since I started playing sports I’ve always wanted to coach, but I believe Coach Mike my baseball coach was one of the big influences on me pursuing coaching. During the off season he’d come pick us up to go do morning practices. The extra time he put into making sure we were confident with our skills, the way he befriended us and the extra things he did to help us out really showed me the power a coach has. That was the defining moment where I decided I wanted to become a coach. I believe that no matter how many wins and championships you have your not a great coach unless you have connected with all your player and staff members. In today’s age, a coach is like an extra parent or a best friend to athletes. The role of a coach is to not only to teach their athletes the technical and tactical components of their sport, but to also show them good sportsmanship and character both on and off the field. In some cases a coach is the most important figure in a athletes life. Coaches encourage you to be the best you can possibly be and help prepare you for the next level. A coach is the first person an athlete will go to when they don’t know what to do. Through my experience playing sports that I noticed that kids are more...
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...and find new exercises and more efficient techniques that can help their athlete’s perform at an even higher level than their previous training did. Today’s internship schedule started out with individual training. From observing one of the sprinting exercises in the workout, I found it very interesting how the athlete was hooked up to two resistance cords when sprinting opposed to one. The coach explained to me that having two cords works more on building the athlete’s strength...
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...My senior capstone is about to becoming a great coach in basketball or just in sports. Coaching is the guy that keep the locker room organized, who conducts the practice, and the guy who make you lift weights and run laps. They help you get better in basketball and just a better person in life because there is no team without a coach everything thing starts with you. You are the leader and the role model that young kids or teenagers need to teach them to learn responsibility or discipline. Coaches keeps everything stable because if you a bad coach you will lose a lot of games , and me being the competitor I am that will ruin the team and the locker room. Also, coaching is very challenging there is never the point you can say I...
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...concussions, or even interfering with players when not allowed to do so. Unethical action in college sports plague the nation and are ruining the legacies of the great universities in this nation. When a grade is changed or a paper is written for someone else’s benefit, it is considered unethical. This is an example of academic fraud. Many universities have hidden the fact that has been going on from the nation. Florida State University had sixty-one cases of academic fraud. It involved many people including; a learning specialist, academic advisor, and tutor who all took tests, wrote papers, and created projects for athletes. Florida State officials are still being investigated and it is said to have went on there since 2001. An Assistant coach at Georgia Southern was even told to be responsible for the academics of players on the basketball team. He was charged with giving wrong information with intentions to mislead the NCAA, and in the process committed academic fraud. This all happen during the years of 2007-2008. The coach completed tests, boatloads...
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...we tend to forget that human capital is one of the greatest and most important factors of an organisation and that success mostly depends on the ability of developing our personal potential in order to obtain an outstanding performance. The hospitality sector in particular, involves a service that mainly depends on the people providing it. Therefore, the human capital is the most important one. This is the reason why we can compare the role of a hotel manager to that of a team coach. His duty is to guide and stimulate people towards the achievement of common goals and objectives. In relation to an article I found in the Italian newspaper “Il Corriere Della Sera” (D’antogno, Pignatelli 2004), organisations have started to hire sport coaches in order to motivate and stimulate their own teams. Results of statistics are astonishing: the productivity increases, the working mood improves and the harmony in the office grows in such a way that colleagues feel more and more part of a real team and in some cases they even end up going out or having lunch all together. Among the many examples, the one of Ettore Messina in particular caught my attention. Messina is one of the most famous coaches in Italy, leading the Benetton Basket team. With a graduation in economics and management, he was hired by the company Adecco in order to hold a seminar on coaching and team building. He now teaches as an external teacher at Bocconi University in Milan. According to Messina, there are some close...
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...Nurse Coach: A New Model to Health Promotion September 18th, 2014 N503: Scientific Inquiry Abstract: A nurse coach is a relatively new term that incorporates multiple themes in nursing. These themes include wellness, prevention and the change process. With the changes in the healthcare system with a paradigm shift toward preventative care focused on quality, not quantity, the importance of coaching as a model to improve patient’s health is vital. Introduction In general, a coach is an individual who guides, teaches, or provides instructions. Example of settings where coaches are utilized can be seen in sports, schooling, or performing arts. Applying the theme of coaching to healthcare is a newer concept;...
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...frequency of recruiting scandals being brought to public attention thanks in part to media, NCAA recruiting violation scandals are the topic of conversation for many households, especially those who have young athletes who are wanting to be recruited by their favorite schools. NCAA Definition of “Recruiting” and Their Position The NCAA defines “recruiting” as “any solicitation of prospective student-athletes or their parents by an institutional staff member or by a representative of the institution’s athletics interests for the purpose of securing a prospective student-athlete’s enrollment and ultimate participation in the institution’s intercollegiate athletics program.” ("Ncaa," 2011) This means that any individual, whether it be a coach or regular staff member, like a teacher, that is attempting to engage a prospective student-athlete and their parents into talks about...
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...COACH CASE STUDY 1. INTRODUCTION Coach Inc. is a North American company established in 1941 that designs and sells luxury goods and has a rich heritage defining classical American style. Although they offer a wide range of products, Coach is worldly known for their bags and leather accessories for women. Coach has been able to position itself as a Premium Brand, being its competitive advantage the offering of “affordable luxury products” with a great heritage achieved since their establish date. It’s product offering consist on: handbags, shoes, wallets, wristlets, watches jewellery and outwear for women and bags, wallets, tech belts and outwear for men, with a price range of ₤35 (a key ring) to 2,880 (a handbag). (Coach, 2013) It is a really successful company both in New York and Japan and has recently expanded its distribution channel to Europe (France, UK, Ireland, Italy, Germany, Spain and Portugal) and China. This brand finds an opportunity to sell its products in these countries and so increase its target market and establish close to customers. This internationalisation is achieved by alliances with department stores in the objective countries. Distribution channel or marketing channel: “ Consists of a set of independent business organizations that help make a product available for consumers or business” (Rath et al., 2012). Focusing on Coach’s distribution strategy, the company follows a multi-channel distribution policy. Current year, Coach had...
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... Analyses of Two Leadership Case Studies Coach Knight: A Will to Win” “Coach K: A Matter of the Heart.” Neils Davis Grand Canyon University. LDR 600 January 9, 2013 TWO COACHES 3 2 Introduction Many research projects have been conducted regarding leadership styles and how a leader can improve leadership skills. Two such projects that are prominent today were developed by two researchers who each formed separate models that may be used through the utilization of various approaches and behaviors depending on the situation the leader is faced with. Fiedler’s Contingency Model Fiedler’s contingency model demonstrates that there are two kinds of leaders, these being either task oriented or people oriented. Coach Knight and Coach K. were opposite in leadership styles but were matched to their situations in that...
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...Coach Knight vs. Coach K Case Study A leader’s greatest challenge is determining which leadership style is best suited to motivate their subordinates. The path-goal theory “emphasizes the relationship between the leader’s style and the characteristics of the subordinates and the work setting” (Northouse, p. 125). Another theory, the leader-member exchange theory, focuses on the relationship between members and their leaders, or their dyadic relationship. Path-Goal Theory In the path-goal theory, leaders help subordinates determine their goals, clarify a path, remove any obstacles, and provide support along their journey to their goal. To do this, they choose the best suited leadership behavior for the given situation. The Path-Goal Theory is very similar to the Situational Leadership II model in that it examines four similar leadership styles including directive, supportive, participative and achievement-oriented. Directive “characterizes a leader who gives subordinates instructions about their task, including what is expected of them, how it is to be done, and the time line for when it should be completed” (Northouse, p. 127). Supportive leaders “go out of their way to make work pleasant for subordinates. In addition, they treat subordinates as equals and give them respect for their status” (Northouse, p. 127). Participative leaders “consult with subordinates” and “integrates their suggestions into the decisions about how the group or organization will proceed”...
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...Case Analysis For The Army Crew Team I. Introduction The Army Crew Team is in utter frustration since the team that consisted of the top 8 members with excellent strength and condition, rowing technique, and psychological dimension kept frequently losing the JV team before the national championship race. Facing with this problem, Coach P. hold a meeting with the team members to discuss about the problems among the team. Now on, he has to make a decision among the choices of switching the Varsity and Junior Varsity boat, switching individual boat members or intervening to improve the Varsity boat’s performance. II. Problem identification 1. The members of Varsity don’t cooperate with each other and there are so many problems in the Varsity Team on the aspect of relationships, responsibilities, resources and rewards. Relationships: No leader but some disrupters in the team. They do not communicate with each other. Responsibilities: Team members just complained about others and don’t cooperate with each other. Rewards: they do not care too much about winning. 2. The coach P. is not a good machine operator to complement each member with its strengths and advantages to improve the productivity of a whole team but just like a manager of a production line to combine each member together. He does not have the appropriate means to communicate with team members and motivate the team. And he should find the...
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...Background in Brief: Coach was first established in 1941, as a small family run leather goods manufacturing business. Over time Coach became recognized as a premium brand that provided superior quality leather goods in classic styles and in the 1980`s it opened exclusive Coach retail stores. Coach was sold to Sara Lee in 1985 and experienced rapid expansion. Coach`s product portfolio was expanded to include, accessories, luggage and briefcases and many more exclusive Coach stores and Boutiques were opened. By the late 1980`s there were 12 exclusive Coach retail stores as well as approximately 50 boutiques selling Coach products within lager department stores. While Coach initially grew it started to lag behind its competitors in terms of trendiness and sales began to decline. In 1996 Krakoff joined Coach and he was instrumental in positioning Coach as an ‘accessible luxury brand`` for it was understood that price was a source of competitive advantage for the brand in the luxury market. In October 2000, Coach went public under the name of Coach Inc. By 2005Coach`s revenues tripled and their share price increased more than 900 % since their IPO in 2000. The Organization Today: Coach is one of the most recognized fine accessories brands in the U.S. and in targeted international markets. Coach is a leading American marketer of fine accessories and gifts for women and men. Their product offerings include women’s and men’s bags, accessories, business cases, footwear, jewellery...
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