Premium Essay


In: Business and Management

Submitted By cjgoh
Words 1974
Pages 8
Faculty of Business, Environment and Society
Assignment Brief

Module Title:

Managing Business



Module Code:


Assignment Title

Coach Inc.


29/01/2016 (FT)
03/02/2016 (PT)

Module Leader

Jasper Tham

Module Team


Submission through
Time and Place: Turnitin no later than 23:55 on the above date.

Module learning outcomes being assessed
LO1. Explain and assess the nature of the changing business environments.
LO2. Propose, evaluate and communicate strategic options available to an organisation.

Assignment Information
This individual assignment requires you to write a 2500 word original assignment answering the following question/s:
Consider the case of Coach Inc. in regards to its business strategy in the luxury goods market. Coach Inc. case is a popularity brand among young adult women. Industry statistics presented in the case indicated that young professionals are among the most frequent purchasers of “accessible luxury” goods such as Coach handbags.
The case contains ample information for conducting an industry analysis and company situation analysis. You will be able to conduct an industry analysis (dominant economic characteristics, driving forces, five competitive forces and key success factors) and use the tools for company situation analysis (assessment of how well Coach’s strategy is working and SWOT analysis).
The information in the case is to help you to understand or to analyse so as you can recommend the business positioning (after analyzing competitive positions and its financial and market performance).

Questions on Coach Inc
Coach Inc. in 2012: Its strategy in the “Accessible” Luxury Goods Market
1. What are the defining characteristics of the luxury goods industry? What is the industry like?
2. What is...

Similar Documents

Free Essay


...Roosevelt, Utah crowded into their locker room only to hear their coach ask them to turn in their jerseys. Coach Matt Labrum had had enough with how his players were acting off of the field. Some of his players were getting in trouble for skipping classes while others were receiving punishment for being involved in cyber-bullying. Labrum decided that the best way to teach his team a lesson was to disband the football team, requiring his players to earn it all back. Instead of practicing after school, it was required that the team participate in community service as well as character-building classes. Labrum said that if the boys participated and followed through with what was being asked of them they will have “earned the privilege to play.” To those who might hear of this story, it would be a little controversial; a whole team suspended because of mistakes that only some were making. In reality though, the coach made the right decision. “It is an honor to play sports and represent your entire school and community to other districts,” says Athletic Director, Nick McIlwain. “If a team or player is not representing the school and community in the proper light, as it sounds like with this situation, the coach was justified to take action to ensure that his players would live up to high ethical conduct and shine a positive light on the school and community.” As a coach, it is important not only to be a coach, but also a mentor and role model. By taking the......

Words: 549 - Pages: 3

Free Essay

Coach Talk lose in order to learn from their mistakes and to become a better athlete. I think sports fans who never played a sport, do not understand the true meaning of winning and losing. They need to realize no athlete or team is perfect. They never experienced the feelings that come with winning and losing. If they did, then they could better relate with their sports teams and favorite athletes. In the section, Professional Context, pages 143 and 144, discusses the coach’s role in winning and losing. Sociologist Harry Edwards quoted, “In American society, it is commonly accepted that the success or failure of an athletic unit depends almost entirely upon the competence or incompetence of its coach.” (Llewellyn, p. 143). I agree and disagree with this quote because it can go both ways. A coach should set the tone and example of how the team should act and play, but at the same time, it is up to the athlete to put in the hard work and dedication to the game and team. A team’s success does not...

Words: 948 - Pages: 4

Premium Essay

Your Team Is Only as Good as Your Coach’s cohesion has long been researched. The factors that coaches use in their coaching method and the way that athletes perceive their coach can make or break a winning team. This study examines the connection between a coach’s ability to coach and a team’s cohesiveness. A Team is Only as Good as Their Coach Numerous researchers have studied the correlation between a coach’s method of coaching and team performance. One of the most notable theoretical models used to investigate coaching behavior is Chelladurai’s Multidemensional Model of Leadership. This model shows the coach’s behavior as viewed from three perspectives: the behavior that is preferred by the athlete, the behavior that is required by the situation and the actual behavior of the coach. It has long been assumed that a team’s performance and satisfaction are a direct result of the coach’s behavior (Carron, Hausenblas & Eys, 2005). Athletes look to coaches that foster friendship, mutual trust heightened respect and interpersonal warmth (Shields, Gardner, Bredemeier & Bostro, 1997). What is a Coach’s Perfect Behavior? The perfect behavior of a successful coach is a combination of different styles of training, democratic style, autocratic style, social support and positive feedback (Carron, et. Al., 2005). It takes many years to become a perfect coach, it is often wondered if coaches are taught or born into their profession. Just as players come and go and continually get......

Words: 1255 - Pages: 6

Free Essay

Coach Carter Review

...Coach Carter Review The fundamental elements of character for Coach Ken Carter, in the film “Coach Carter” were honesty, self-knowledge, and integrity. Honesty because he told the players what he expected from them in the beginning. Self-knowledge because he asked each player to think about what they wanted from the game of basketball, and helped them to realize it wasn’t just a game. The truth of the matter it was about finding your goal in what you want to accomplish in life. However playing basketball came out to be a chance for them to shine and lift a community and themselves out of negative situations, provided they make the correct decision. Finally integrity when it comes to holding players accountable for their behavior, Coach Carter stood by what he was teaching. He cancelled a game when he found that players were not honoring the promises they had made to him to stay eligible by the contract they signed. Coach Carter dealt with many things in this film such as unruly players, administration and parents that were not willing to go the extra mile in his support for education of his ball players. However, the biggest dilemma the coach faced in this movie was whether or not to suspend players or games because of a lack of adherence to rules he had set in place before the season started. He told the players they each must maintain a certain GPA, and must attend all classes, sit in the front of the classroom, and he would also be getting progress reports...

Words: 633 - Pages: 3

Free Essay

Coach Carter Essay

...Movies not only serve as a source of relaxation but also inspires people in many different ways. ‘Coach Carter’ is a movie that really has many valuable lessons on leadership qualities, motivation, team work, communication and goal setting. Here, I’m going to elaborate the way these concepts are integrated into the movie along with gripping real life examples and some valuable quotes. Economic recession happens periodically and employees would be laid off from the company during that time. Some of the companies equip their employees with vital skills during recession period and improve the organization’s prospect. This in turn would increase the loyalty and organizational commitment of the employees. The same concept is applied here in ‘Coach Carter’. CARTER’S INTRODUCTION Carter owns a sports shop and he was asked by his former high school, an inner city public school in Richmond, California train their defeated basketball team for a handsome salary. Carter’s first encounter with the Richmond’s team was while playing against St. Francis where his son is a freshmen. He observed that the team was undisciplined. Later while visiting the current basketball coach, Carter found that the team had inner group conflicts too. After giving a thought Carter accepted the ‘really tough’ job as......

Words: 3248 - Pages: 13

Free Essay

Meeting Coach Ken Carter

...On November 10th, Coach Ken Carter came to speak to the students at Radford University. I am a huge fan of the movie “Coach Carter”, and was very excited to see him in person and hear what he had to say. I was very impressed, to say the least. He started off his presentation by running down the aisles blowing a whistle. It startled me at first, but I thought it was an extremely creative opener. Since I was thoroughly involved in theatre back in high school, I couldn’t help but notice how Samuel L. Jackson captured Ken’s persona so perfectly. His demeanor and charismatic charm reminded me so much of the movie! Ken talked about several different things, but the main theme of his speech was to work hard and see it pay off. He brought up several valid points that I will definitely remember. One thing that he talked about that was important was to “look the part”. In my fraternity, we are always working hard to obtain a business casual attire when we conduct professional interviews, and I am also required to dress this way when I go to my internship. He brought up the fact that if you look the part, people will take you seriously. The best part of the presentation, in my opinion, was when he asked a young lady to come up to the front of the audience. He gave her a $20 bill. She respectfully took it. He then pulled out a $1 bill and autographed it. He then asked her which one she would rather have and she immediately pulled out the autographed $1 bill. He connected it to real......

Words: 369 - Pages: 2

Premium Essay

Coach Carter and Character Education

...The fundamental elements of character for Coach Ken Carter, the title character in the film “Coach Carter” were integrity and honesty, and self knowledge. Honesty because he told the players what he expected from them in the beginning. Self knowledge because he asked each player to think about what they wanted from the game of basketball, and helped them to realize it wasn’t just a game, but a chance for them to shine and lift a community and themselves out of negative situations, provided they make that choice. Finally integrity because, although many coaches talk a good game when it comes to holding players accountable for their behavior, Coach Carter actually walked the walk, so to speak. He cancelled a game when he found that players were not honoring the promises they had made to him to stay eligible. Coach Carter dealt with many things in this film, including unruly players and an administration that was not willing to go the extra mile for him they way he had shown that he was. The biggest dilemma the coach faced in this movie was whether or not to suspend players or games because of a lack of adherence to rules he had set in place before the season started. He told the players they each must maintain a certain GPA, and must attend classes, where he would be getting progress reports from each teacher. However, after many games in the season, his players took these requirements for a joke, and Coach Carter summarily locked the gymnasium doors until they satisfied...

Words: 354 - Pages: 2

Free Essay

Case Analysis2

...Coach Mike Krzyzewski (Coach K.) and Coach Robert Knight (Coach Knight) were two of the most winning and successful coaches to ever coach basketball. These men are not just known for their record wins, but for their unique leadership. They each had a unique way of leading their teams. Coach Knight was Indiana University’s head basketball coach and became a legend there. Coach K. was the head coach at Duke University since 1980. A fact of interest, both of these two men knew each other in an earlier time. Coach Knight had been Mike Krzyzewski’s basketball coach when he played for the United States Military Academy at West Point. It was there they began to build a relationship of trust and respect that would follow and remain with them throughout both of their careers and beyond, as they were also friends. Each of these men have differing ways in which they lead their teams, but there are leadership styles which they shared when it came to coaching. When taking the model which Robert Katz developed we can see there are skills that did account for their success. Coach Knight held two of the leadership traits that were professed by Katz. Those were technical skills and conceptual skills. He had the ability to know exactly was needed and how to make changes based on each individual situation. According to Katz’s model, Coach Knight did not have human skills. He was known for his roughness (e.g; using high levels of profanity and throwing objects onto the court). He did not have......

Words: 666 - Pages: 3

Premium Essay


...Coach Company Analysis Recommendation: Sell Coach The current recessionary environment has had a strong negative impact on individual income levels, consumer spending and consumer credit availability. As a producer of high priced luxury goods Coach stands to suffer from the state of the economy as conspicuous consumption is frowned upon and consumer frugality is in fashion. These are factors that significantly impact Coach’s financial outlook as the company has experienced declines in both same store sales as well as earnings from fiscal 2008 to fiscal 2009. Coach’s gross margins are also shrinking as the company has had to increasingly rely upon its factory outlet stores to sell its products[1]. This also presents the problem of brand dilution. From a valuation perspective Coach’s P/E ratio, currently at 18.23, is well above the apparel industry average of 3.26, which suggests that from a relative valuation perspective the company may be overpriced[2]. Furthermore, the DCF analysis indicates an intrinsic value of approximately $35.00 while the current share price is $38.27 (3/11/10 close). Based on this quantitative data the stock is currently overpriced and has very little upward potential within our investment horizon. The stock’s price has increased over 200% in the past year and has been fluctuating between $34.00 and $37.00 since October (please see Appendix 1). The alpha from this stock was fully extracted in 2009 and the Coach holdings have run their......

Words: 5335 - Pages: 22

Premium Essay


...Memo To: From: Date: 10/01/14 Class: Management Policy Topic: Assessment of Coach What are the dominant economic characteristics of the luxury goods market? Does it appear that the industry’s prospects for growth and attractive profits are good? There are a couple of dominant economic characteristics when it comes to a luxury good. First off, any luxury good is going to have a very high elasticity within the market. The better the economy is doing will result in more sales in any luxury market. However, the opposite is also true. If an economy is tanking, luxury products such as coach will usually be hit hard as far as sales go. Another major characteristic is globalization. Globalization for a luxury goods market is key to success. Not only having their product available all over the world, but being able to obtain the finest goods to produce the highest quality product possible. The most important characteristic of an economic good in my opinion is socioeconomic significance. Buying any luxury good allows a person to show their public status to others. People in today’s world like to show off how much money they have or their purchasing power by buying very expensive items such as a $10,000 dollar purse. If any luxury company is prospected to grow, it is a very good economic indicator for anyone. This means society as a whole has more disposable income in which case people are able to buy these ridiculously overpriced items. I believe majority of people......

Words: 1590 - Pages: 7

Premium Essay

Coaching Workplace

...options for developing it within an organization. And in conclusion, I will identify 3 advantages and 3 disadvantages of developing in house coaching. 2 types of coaching * Sports Coaching: This is what many people think of when they hear the word “coach”. A “player” is helped to develop their skills by a “coach”. On the other hand, the term sports coach encompasses a wide range of roles and approaches, from the football manager on the touchline, through one-to-one coaches for athletes and players, to specialist coaches for fitness and health. There are also coaches who focus on the ‘mental game’, helping sports players fine-tune their psychological preparation for high-pressure events. * Executive coaching: is a form of business coaching which is typically aimed at developing senior managers, directors and key players within a business setting. It may enhance current performance, taking skills and abilities to a new level and help individuals adapt to new situations or it may address poor performance. This type of coaching may also be termed Leadership Coaching or Performance Coaching as it tends to target the same audience and similar issues. How coaching can be directive and non directive? 1. Directive: Is where the coach offers you solutions, tools and techniques for moving forward. You may like to be offered solutions however the danger is that the solution...

Words: 776 - Pages: 4

Premium Essay


...Growing up playing ball, which includes football, baseball, and my first love basketball, it has took me all across the world and allowed me to meet and network with other players and coaches. With that being said the game of basketball broaden my ideas all together. The love for the game drives me today to become someday a coach at the collegiate level. For this assignment I went forth with interviewing my coach Kelly Wells who has also influenced my life in many other ways than just the correct way of scoring the basketball. I began our conversation with coach Wells asking him to answer a few question about the lifestyle of his career and the first thing he said to me was to go another route. I thought that was pretty funny. He began to answer my first set of questions about why coaching, that I think every player would have said, which was the fact that he just loved it so much. After a while, I kind of turned into the one answering questions and he began to ask. The depth of our conversation consisted about his family and how they are a major part of his success. He explained how the understanding and reasoning with his career just takes off so much stress. He hates to miss things with his family such as children birthday’s or sometime anniversary dates because of games or practice or travel. However they understand and shares his love for coaching and the game of...

Words: 254 - Pages: 2

Premium Essay

Coaching “Coaching is unlocking a person’s potential to maximize their own performance. It is helping them to learn rather than teaching them” (p. 8). There are several definitions of coaching that attempts to pinpoint or identify the various types of coaching. Harkavy (2007) shared what the purpose of a coach is, “Your purpose as a coaching leader is to add the most value to the people you lead and to help them improve” (p. 4). This definition of what a coach does give us the responsibility to care about people enough to see them grow and develop. A simple definition of coaching is, “…Coaching is the art and practice of enabling individuals and groups to move from where they are to where they want to be” (Collins, 2009, p. 14). Goldsmith, Lyons & McArthur (2012) stated, “With a sound appreciation of business and interpersonal dynamics, a good coaching is simply a process person who can establish rapport, is informed about the executive’s immediate environment, is honest and courageous in providing feedback; is a good listener; ask good questions is visionary and analytical and is a good planner who seeks follow up and closure” (p. 12). This definition of coaching gives the coach the responsibility to empower people to raise the bar in their lives and in their performance. This would require putting away selfishness and greed and pick up compassion and altruism. The Scriptures tell us, “Let nothing be done through selfish ambition or conceit, but in lowliness of mind......

Words: 1502 - Pages: 7

Premium Essay


...that enables learning and development to occur and thus performance to improve. Directive coaching - is where the coach offers solutions, tools and techniques for moving forward (as in the sports arena). Sometimes it may be useful to offer solutions, however the danger is that the solution may not be quite appropriate for the situation and consequently people may not feel fully committed to the solution provided. Non-Directive coaching - is coaching where the coach asks questions to allow people to find their own solutions. A non-directive coach will not offer advice and rarely even give suggestions, although through skilful questioning they will help someone to see their situation from a different perspective, gain clarity, uncover options, challenge inconsistencies and hold them accountable to their actions. Coaching can differ from other development methods such as e-learning and training courses because while e-learning and training programmes give the ‘employee’ the answers they need to succeed coaching helps them to find the answers themselves by the coach asking questions that will give results. They also differ in the end result. E-learning or a training course will have a structure and will end in a result that has already been planned out where as coaching goals can change throughout the process and are much more personnel to the coachee. The coach is the trained person who listens to the coachee and reflects on the coachee’s ideas and worries in life. They ask......

Words: 518 - Pages: 3

Free Essay

Intro to Coaching Part 2

...just as much as teachers are, just in a different area of life. The coaches that do deserve to get paid more are the ones of high end sports that bring in large sums of money for their colleges. Coaches of National Championship caliber teams, in big time sports, in the NCAA deserve more than most, if not all professors at that school because of the large revenue their sport is bringing in. Why should anyone hire you as a coach? The main reason I should be hired as a coach is because I’ve mastered my sport, and I’ve been very successful in teaching my techniques to pupils of all ages. I’ve had experience with coaching kids from pre-k all the way up to seniors in high school, so my experience is there as well. I feel as if I’m a great role model as well, for young guys looking to accomplish some of the things I have accomplished myself. I’m also very well known to get along with the athletes I have coached. That’s something I feel is an extremely important quality a coach should have. What are your goals in the coaching profession? My goal as a coach is to affect the life of every single one of my athletes in one way or another. I also would like to take on the challenge of starting with a team that may be in the bottom of their division and seeing how quickly I could turn that program around. After that I’d want to win a state team title. Then after that I’d want to build a dynasty and leave a legacy for myself and my...

Words: 329 - Pages: 2