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Coca-Cola 2009 Case Analysis

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COCA COLA CASE STUDY. INTRODUCTION A global perspective is a matter of survival for businesses. Strategic management is the process of specifying an organization's objectives, developing policies and plans to achieve these objectives, and allocating resources so as to implement the plans. The Coca-Cola Company (Coca-Cola) is a leading manufacturer, distributor and marketer of Nonalcoholic beverage concentrates and syrups, in the world. The company owns or licenses more than 400 brands, including diet and light beverages, waters, juice and juice drinks, teas, coffees, and energy and sports drinks. The company operates in more than 200 countries. Coca-Cola Enterprises is the world's largest marketer, producer and distributor of Coca- Cola products. It operates in 46 U.S. states and Canada, and is the exclusive Coca-Cola bottler for all of Belgium, continental France, Great Britain, Luxembourg, Monaco and the Netherlands. Coca-Cola is the non alcoholic bottled beverages.

SWOT Analysis
Internal Strengths -Popularity -well known -branding obvious and easily recognized -A lot of finance -customer loyalty -International Trade Weaknesses -Word of mouth -lack of popularity of many Coca Cola’s brands -Most unknown and rarely seen -result of low profile or nonexistent advertising -health issues Opportunities -many successful brands to pursue -advertise its less popular products -buy out competition. -More Brand recognition

External

Threats -changing healthconsciousness attitude -legal issues -Health ministers -competition (Pepsi)

Strengths- Coca Cola is an extremely recognizable company. Popularity is one of its superior strengths that is virtually incomparable. Coca Cola is known very well worldwide. It's branding is obvious and easily recognized. Things like, logos and promos shown on tshirts, hats, and collectible memorabilia. Without a doubt, no beverage

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