...The Coca-Cola Company: Then and Now Introduction This case study is based on Coca-Cola Corporation, the producer of Coke, which is the world’s largest distributor and producer of non-alcoholic beverages. Until the 1960’s, Coca-Cola was a one product company, but then to maintain and increase its market share in the increasing competition by companies like Pepsi, Coke bought Belmont Springs Water and Minute Maid and launched Tabs, Sprite, and Fresca making significant inroads into the diet soda market. In 2009, the corporation generated $31 billion in operating revenues and had a net income of $6.8 billion from it’s over 400 brands sold in over 200 countries (Harvey, 2012). Although Coca-Cola is known as the world’s #1 producer of sparkling beverage, it also known for losing the largest racial discrimination lawsuit in the U.S. history. In April 1999, four African-American Coca-Cola employees filed a law suit against the company for racial discrimination. The plaintiffs, on behalf of themselves and 2200 similarly situated African-American colleagues, alleged they had suffered discrimination in pay, promotions and performance evaluations. Since then in less than ten years, with the help of external task force the corporation has transformed itself in terms of diversity management. In 2010, the corporation was listed as one of the Fortune magazine’s 2010 Most Admired Companies and has consistently earned a place in Diversity Inc.’s top 50 companies for diversity list (Harvey...
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...The Coca-Cola Company is a global beverage company that is mostly known for the soda for which the company is named after. It is so famous that Coca-Cola is recognized by 94 percent of the world’s population according to Peter Hartlaub at NBC. The Coca-Cola Company is much more than just the producer of Coca-Cola; they are a “…manufacturer, distributor and marketer of non-alcoholic beverage concentrates, syrups, finished sparkling and still beverages” (Coca-Cola Swat Analyst, 2010). In addition to their Coca-Cola brand, their company’s website shows that they own or license over 500 additional brands and 3,500 beverage products like water, juices, teas, sport and energy drinks to just name a few. Some of their more famous brands include Dasani, Minute Maid, Powerade and Monster. With such major brands associated with them there is no wonder why Coca-Cola has such a dominant market presence in the industry. The Coca-Cola Company has an extensive code of conduct, which they would have to have since they operate in more than 200 countries and have a global workforce of about 139,600 employees. Some of the key elements in their code of conduct deal with what is expected from the managers, their reputation, integrity and confidentiality. Ethical compliance is important to its success because it affects the reputation of the company. Coca-Cola is a company that is known and trusted across the globe. According to the CEO Kent Muhtar, Coca-Cola is a company that has a reputation that...
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...Financial and Sustainability Reporting: Coca-Cola The company that I chose was The Coca-Cola Company. Their last fiscal year ended on December 31st, 2010. “Coca-Cola is the world’s largest nonalcoholic beverage company” (Coca-Cola). They distribute and market more than 500 nonalcoholic brands from soda pop, to juices, to even sports drinks. Coca-Cola is known as the world’s most valuable brand that owns four of the planets top five nonalcoholic beverages including Sprite, Diet Coke, and Fanta. Coca-Cola distributes their products to more than 200 countries and this is made easy by having the world’s largest beverage distribution system. This company believes that its success is from being able to link up with their customers to be able to provide them with many options to meet their specific choices and desires. The overall goal of The Coca-Cola Company is to use their assets in the most efficient way possible so they can become more competitive and grow as a company to generate revenue for their shareholders. The Coca-Cola Company has expanded its horizons in recent years. On October 2, 2010 the company bought out the North American business of Coca-Cola Enterprises Inc., which is one of Coke’s main bottling companies. With this acquisition “The Coca-Cola Company now has more presence in the U.S., Canada, the British Virgin Islands, the U.S. Virgin Islands and the Cayman Islands “(Coca-Cola). Not only this but The Coca-Cola Company is merging this purchase with one of their...
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...Coca Cola Co. Part III Name MGT 521 Date Professor’s Name Coca Cola Co. Part III Coca Cola history starts in Atlanta, Georgia with only one product inside a little pharmacy with sales of less than a dozen a day. 125 years later Coca Cola is all around the globe with over a billion sales a day in more than 200 countries. Coca Cola states that “because of the local nature of our business, we are in the unique position to contribute to the economic vitality of even the most remote communities around the world (Coca Cola, 2012). Economic Trends Coca Cola’s head quarter are in Atlanta and as part of many Fortune 500 companies that share this major city, Coca Cola enjoys considerable influence in Atlanta’s economy. Atlanta’s economy is a mix of many diverse sectors that includes not only Coca Cola, but also other goods produced such as: publishing, textiles, apparel, furniture, telecommunications, hardware, steel, and many more (Altius Directory, 2012). Coca Cola’s indirect economy can be impacted by the numbers the company shows every year. The company reports having more than 900 plants and over 92,000 employees illustrating diversity and different cultures all around the world. The company’s contribution generating jobs around the world inspire other companies, from different regions to promote global business. “We contribute to the economic success of each community by employing local people; paying taxes to governments; paying suppliers for goods, services...
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...term used by cola beverage manufacturers for their major bottlers around the world. They help make drinks. The Coca-Cola Company employed the strategy of "anchor bottlers" to penetrate markets like China, Eastern Europe and Russia. Notable anchor bottlers include: * The Coca-Cola Refreshments subsidiary of The Coca-Cola Company, the company's anchor bottler for the North American market. * Coca-Cola Enterprises spun out by The Coca-Cola Company in 1986 [1]and now covering [2] Belgium, continental France, the United Kingdom, Luxembourg, Monaco, and the Netherlands; * Coca-Cola Hellenic Bottling Company ("CCHBC") formed from the de-merger of Coca-Cola Amatil's eastern European interests into Coca-Cola Beverages and that company's subsequent meger with the Hellenic Bottling Company, now covering [3] 28 countries in eastern Europe, Russia and Nigeria * Coca-Cola Amatil covering [4] Australia, New Zealand, Fiji, Indonesia and Papua New Guinea; * The Pepsi Beverages subsidiary of PepsiCo is the company's anchor bottler for the North American market. * The bottling subsidiary of Dr Pepper Snapple, formerly the Dr Pepper/Seven Up Bottling Group, is the anchor bottler for most of the company's soda brands in the US. ------------------------------------------------- [edit]References 1. ^ Financial Times "Coca-Cola has tended to keep its bottlers at arm’s length" 2. ^ Coca-Cola Enterprises homepage "The World's Largest Bottler" 3. ^ Coca-Cola Hellenic...
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...REPORT ON CONTEMPORARY ISSUES ON ADVERTISEMENT ANS SALES PROMOTIONS(COCA-COLA) Submitted to Lovely Professional University In partial fulfillment of the Requirements for the award of Degree of Master of Business Administration SUBMITTED TO :- SUBMITTED BY : - Mr. Lovkesh Jasrai Vishal kumar jaiswal Lect, LSB.. Reg. No.- 10812543 Section – R1807 Roll no. – R1807A17 DEPARTMENT OF MANAGEMENT LOVELY PROFESSIONAL UNIVERSITY PHAGWARA (YEAR-2009) INDEX |S. No. |Contents |Page No. | |1 |ACKNOWLEDGEMENT | | | | |3 | |2 |Executive summary |4 | |3 |Introduction to market |5 | |4...
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...Coca Cola Co. Name MGT 521 Date Professor’s Name Coca Cola Co. “On May 8, 1886, a pharmacist named Dr. John Pemberton carried a jug of Coca-Cola® syrup to Jacobs’ Pharmacy in downtown Atlanta, where it was mixed with carbonated water and sold for five cents a glass” (Coca Cola Co, 2012). Coca Cola is one of the all time biggest beverage company in the industry, that went from selling a few drinks a day from a pharmacy in Atlanta, Georgia to selling billions a day all over the world. According to the Fortune 500, Coca Cola Co ranks number 59 on the 2012 list with revenues of $46,542. millions and profits of $8,572. Millions (CNN Money, 2012). SWOT Analysis The SWOT Analysis is “ a planning tool used to analyzed an organization’s strengths, weaknesses, opportunities, and threats” (Nickels, W.G, McHugh, J. M. & McHugh, S.M., 2010). Coca Cola Company is the major distributor, maker, and seller in the world, but one of the company’s biggest threat is the competidor such as Pepsi Co. that tries to stay at the same leves as Coca Cola. Strengths Some of the strengths that Coca Cola have are the well known brand, popularity, consumer faithfulness, good advertising and promotion, strong financial position and profits, and International Trades. Coca Cola has been in the Market for over 100 years and is well known all over the world. The company’s ads are popular, specially during Christmas season and Super Bowl. Coca Cola’s branding is recognized worldwide...
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...…..2 Introduction 4 Task 01 – Report 6 (LO 1.1) Strategic context 6 (LO2.3) Stakeholder analyzing 9 (LO2.1) Organizational audit 11 Porter’s Value Chain for Coca Cola Company 11 VRIO Framework 14 (LO 2.2) Environmental audit 16 PEST analysis 16 Porter’s five forces analysis 18 SWOT analysis for Coca Cola Company 20 (LO1.3) Different planning techniques 22 Product life cycle 24 BCG Matrix 25 GE Matrix 26 (LO1.2) Criticisms of strategic planning 27 (LO 3.1) Ansoff’s Growth Strategies 29 (LO3.2) Future strategy for the Coca Cola Company 33 (LO4.1) Roles and responsibilities for strategy implementation 34 (LO4.2) Resources requirements for new strategy (Water purification system) 36 (LO4.3) Time scale to monitor the strategy 37 Conclusion 38 References 39 List of Figures IV. IV. Figure Page Number Figure 01 – Stakeholder analyzing 9 Figure 02 - Porter’s Value Chain 11 Figure 03 - VRIO framework 15 Figure 04 - PEST analysis 16 Figure 05 - Porter’s five forces analysis 19 Figure 06 - BCG Matrix 25 Figure 07 - GE Matrix 26 Figure 08 - Ansoff’s Growth Strategies 29 Figure 09 - Ansoff’s Growth Strategies for Coca Cola 32 Figure 10 - Time scale……………………………………………………………………......37 Introduction In this assignment describe the strategies of the Coca-Cola Company. Because of this module can understand important of the business strategies for the organizations. These things are helping us to applying things into working life...
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...Introduction The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The company operates a franchised distribution system dating from 1889 where The Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments. According to the 2005 Annual Report, the company sells beverage products in more than 200 countries. The report further states that of the more than 50 billion beverage servings of all types consumed worldwide every day, beverages bearing the trademarks owned by or licensed to Coca-Cola account for approximately 1.5 billion (the latest figure in 2010 shows that now they serve 1.6 billion drinks every day). Of these, beverages bearing the trademark "Coca-Cola" or "Coke" accounted for approximately 78% of the company's total gallon sales. Also according to the 2007 Annual Report, Coca-Cola had gallon sales distributed as follows: 43% in the United States 37% in Mexico, India, Brazil, Japan and the People's Republic of China 20% spread throughout the rest of the world In 2010, it was announced that Coca-Cola had become the...
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...What Coca-Cola Did Wrong, And Right, In China The company moved very wisely in trying to buy Huiyuan--except when it came to dealing with the government and the law. The Chinese government rejected Coca-Cola's planned $2.3 billion acquisition of the Chinese company Huiyuan Juice, despite Coke's announcement a week earlier that it would commit $2 billion on top of that to expansion in China over the next three years. When the government declared the deal dead, a chill blanketed boardrooms around the world. Is the climate for foreign firms in China cooling? Is protectionism rearing its ugly head? What happened? Retail sales in China are still growing at a double-digit rate despite the global financial turmoil. The country can no longer be considered an emerging market for many brands. It became the largest market in the world for automobiles earlier this year; car sales rose 25% in February after the government started issuing tax rebates for small engines. Companies are getting more and more of their revenues from China; Yum! Brands (nyse: YUM - news - people ) generates about a third of its revenue from its KFC and Pizza Hut sales in China. If the country turned inward, the effect on the bottom-line of businesses from Unilever to General Motors would be huge. However, China's government went to great lengths to indicate that the rejection of the deal was about monopoly, not protectionism. My own observations suggest that local officials throughout the country are green-lighting...
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...Coca – Cola’s history in brief: Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia. Coca-Cola Enterprises, established in 1986, is a young company by the standards of the Coca-Cola system. Yet each of its franchises has a strong heritage in the traditions of Coca-Cola that is the foundation for this company. The Coca-Cola company traces it’s beginning to 1886, when an Atlanta pharmacist, Dr. John Pemberton, began to produce Coca-Cola syrup for sale in fountain drinks. However the bottling business began in 1899 when two Chattanooga businessmen, Benjamin F. Thomas and Joseph B. White head, secured the exclusive rights to bottle and sell Coca-Cola for most of the United States from The Coca-Cola Company. The Coca-Cola bottling system continued to operate as independent, local businesses until the early 1980s when bottling franchises began to consolidate. In 1986, The Coca-Cola Company merged some of its company-owned operations with two large ownership groups that were for sale, the John T.Lupton franchises and BCI Holding Corporation's bottling holdings, to form Coca-Cola Enterprises Inc. The Company offered its stock to the public on November 21, 1986, at a split-adjusted price of $5.50 a share. On an annual basis, total unit case sales were 880,000 in 1986. In December 1991, a merger between Coca-Cola Enterprises and the Johnston...
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...Coca Cola Introduction: 1. History of Coca-Cola a. International * 1886 – 1892: Atlanta Beginnings John Pemberton, an Atlanta pharmacist, stirred up a fragrant, caramel-colored liquid and carried it to Jacobs' Pharmacy. Here, the mixture was combined with carbonated water and sampled by customers who all agreed - this new drink was something special. Pemberton's bookkeeper, Frank Robinson, named the mixture Coca-Cola®. To this day, Coca-Cola is written the same way. In the first year, Pemberton sold just 9 glasses of Coca-Cola a day. 1888-1891, Asa Griggs Candler, Atlanta businessman, secured rights to the business for a total of about $2,300. Candler would become the Company's first president, and the first to bring real vision to the business and the brand. * 1893 – 1904: Beyond Atlanta Asa G. Candler transformed Coca-Cola from an invention into a business with successfully aggressive promotion. By 1895, Candler had built syrup plants in Chicago, Dallas and Los Angeles. In 1899, two Chattanooga lawyers, Benjamin F. Thomas and Joseph B. Whitehead, secured exclusive rights from Candler to bottle and sell the beverage – a new way to enjoy syrup. * 1905 – 1918: A Unique design The Company decided to create a distinctive bottle shape to assure people of getting a real Coca-Cola. In 1916, The Root Glass Company of Terre Haute began manufacturing the famous contour bottle which remains the signature shape of Coca-Cola today. This original design...
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...REPORT On MARKETING STRATEGIES OF COCA COLA Submitted By – Name : Pinak Paul MANAV RACHNA INTERNATIONAL UNIVERSITY ACKNOWLEDGEMENTS I am sincerely thankful to Miss Kanupriya (Project Faculty Guide), under whose guidance I have successfully completed this project and time spent with her had been a great learning experience. I think her constant encouragement, warm responses and for filling every gap with valuable ideas has made this project successful. She made it possible for me to put all my theoretical knowledge to work out on the topic: “MARKETING STRATEGIES OF COCA COLA. A mammoth project of this nature calls for intellectual nourishment, professional help and encouragement from many people. We are highly thankful to all of them for their help and encouragement. We wish to acknowledge our great debt to all of them whose ideas and contribution influenced me to complete the project work. TABLE OF CONTENT 1. TITLE PAGE 2. ACKNOWLEDGEMENT 3. INTRODUCTION 4. INDUSTRY PROFILE 5. COMPANY PROFILE 6. PORTER'S FIVE FORCES 7. PEST ANALYSIS 8. RESEARCH OBJECTIVES & METHODOLOGY 9. REVIEW OF LITERATURE 10. PRIMARY FINDINGS & ANALYSIS 11. CONCLUSION & RECOMMENDATION 12. BIBLIOGRAPHY 13. ANNEXURE INTRODUCTION This project is focused on studying the various marketing strategies of Coca-Cola and the scenario of Indian soft drink industry in the 1990’s. Coca-Cola Co., the global soft drink industry...
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...Business Analysis During this research work, Coca-Cola Company will be studied in order to review: 1.-Company Background 2.-Company Mission 3.-Company Vision 4.-Coca-Cola Business Environment 5.-Income Statement (Comparisons between Coca-Cola vs. PepsiCo). 6.-Balance Sheet (Comparisons between Coca-Cola vs. PepsiCo). 7.-Cash Flow Statement (Comparisons between Coca-Cola vs. PepsiCo). 8.-SWOT Matrix 9.-Economic trends and influence to Coca-Cola Company 10.-Strategies used by Coca-Cola Company 11.-Technological Advantages 12.-Coca-Cola and Globalization 13.-Coca-Cola’s Human Resource Management 14.-Management Decisions 15.-Conclusion Company Background So the first let’s find out who is Coca-Cola, where it’s come from, how big is this company, where you can find its products, since when is the market, who are the principals competitors from this company to have a better understanding who is this company. What is Coca-cola and where it’s come from? Coca-Cola is a beverage which is carbonated soft drink, was invented by Doctor John Pemberton who was a pharmacist form Atlanta, Georgia in May 1886, then 1887 Asa Candler bought the formula from John. By late 1890s, Coca-Cola was one of America’s most popular fountain drinks, because of a very aggressive marketing campaign; as a result the syrup sales went over 4000% at that time, then by 1960’s the soda fountain consumption declined its popularity and bottled soft drinks and fast food restaurants became popular...
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...more than 1,200 artifacts from around the world that, until now, have never been displayed to the public before. Around every corner you’ll experience something new and inviting. You’ll see great interactive exhibits such as a thrilling, multi-sensory 4-D movie (3-D glasses with moving seats) and get an inside look at the bottling process. You can view more than 1,200 artifacts from around the world that, until now, have never been displayed to the public before. You can even give our 7-foot CocaCola Polar Bear a big hug! And of course, a World of Coca-Cola favorite—the tasting experience, will give you a refreshing opportunity to sample over 100 flavors from around the world. All this and much more make the World of CocaCola a unique and must-see Atlanta experience! A visit of the entire attraction is estimated to last an average of 2 hours. Check out a timeline featuring key milestones in the history of the World of CocaCola. 1990: The original World of CocaCola is established at Underground Atlanta as an attraction dedicated to the heritage of The CocaCola Company. 2000: By 2000, The CocaCola Company accumulates approximately 20 acres of land in downtown Atlanta near Centennial Olympic Park. 2002: The CocaCola Company announces plans for development of the land to help spur ongoing revitalization of downtown Atlanta. 2002: The CocaCola Company donates nine acres of this land to the Georgia Aquarium. The company commits to design and build a new World of CocaCola to be...
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