Premium Essay

Coca Cola Company

In: Business and Management

Submitted By saifulraaj
Words 3163
Pages 13
Coca-Cola Company A Multinational Enterprise
The Coca-Cola Company indeed is an MNE because it operates a headquarters in Atlanta, Georgia with other local operations in nearly 200 countries around the world. Coke succeeded as a multinational because of its understanding and appeal to global commonalities (Rugman, A. M. & Collinson, S., 2006). The firm has implements three principles that are assigned to make it more locally responsive, the three principles are:
Coca-Cola's three principles * Principles * Description * Operates on a local scale
The company modifies its operations to meet local need and institutes a strategy of "think local, act local".
Country-by-country basis:
It focuses itself as a pure marketing company and pushing its brands on a regional basis and local basis rather than a worldwide basis.
Integrates with local environment:
Coke is now working to become a model citizen by reaching out to local communities and getting involved in local activities
Background of the Coca-Cola Company
A carbonated beverage called Coca-cola or often referred as Coke is the world's largest beverage company and the best-known brand in the world. Coca-Cola Company has operated for 124 years since 1886. Coca-Cola was invented by a pharmacist in Atlanta, John Pemberton and he has become one of the global market leaders in the beverage industry (iloveindia.com). The Coca-Cola Company offers over 400 different brands in more than 200 countries worldwide. Coca-Cola serve a wide range of beverages, including diets and light soft drinks, water, juice drinks, teas, coffees, sports drinks and energy drinks (The Coca-Cola Company-2004 environmental report). The operating global business was organized into five geographic Strategic Business Units: Africa; Asia; Europe, Eurasia and Middle East; Latin America; and North America (The Coca-Cola Company-2004...

Similar Documents

Premium Essay

Coca Cola Company

...Phase 1 Individual Project Coca Cola Company Annual Report Introduction In this assignment, I was to choose a company and analyze their annual report to calculate the following: * Return on assets * Return on equity * Gross profit Margin * Debt to equity ratio * Debt ratio * Current ratio * Quick ratio * Inventory turnover * Total asset turnover * Price earnings ratio I have chosen to analyze the Coca Cola Company. I will analyze their financial performance by looking at the ratios and comparing them to previous year ratios within the company. I will determine how this company is performing under the ratios above and explain to the CEO my findings. Coca Cola Company Being one of the largest soft drink companies in the world, Coca Cola sells products in more than 200 countries, with a variety of beverages that are loved by many. The creator of Coca Cola was John Pemberton; he started selling the product in 1886 at 5cents a glass. Today this company has over 500 brands and over 3500 different types of product, and over 135,000 employees. Looking at the net operating revenues in 2011, they were $46,542.000 billion, and the balance sheet for the same year was at $79,974.000. The operating cash flow for the year 2011 was $9,474,000 million. Looking at the year 2011 compared to 2012, they have had a big increase of operating cash that went from 35,119,000 in 2010 to 48,017,000 in 2012....

Words: 1445 - Pages: 6

Premium Essay

The Coca Cola Company

...(The Coca cola Company website) Its popularity would not stay within the United States for long, though, because in the year of 1906, Coca Cola was bottled in Cuba and in Panama. Bottling operations were soon started in Hawaii the next year, then in the Philippines, France, Belgium, Bermuda, Colombia, the Honduras, Italy, Mexico, Haiti, and Burma in later years. By the year of 1940, the famous soft drink was bottled in forty countries. Advertising for...

Words: 994 - Pages: 4

Premium Essay

Coca Cola Company

...Royce Echarry Assignment 3 The Coca Cola Company is a global business that operates on a local scale, in every community where the company do business. There able to create a global reach with local focus because of the strength of Coca Cola System which comprises company and more than 250 bottling partners. The Coca Cola is not a single entity from legal or managerial perspective and the company does not own or control all of our bottling partners, while many view the company as simply Coca Cola the system operates through multiple local channels. The company manufactures and sells concentrates beverages bases and syrups to bottling operations, owns the brands and it’s responsible for consumers brand marketing initiative. A transnational corporation is any enterprise that undertakes foreign direct investment owns or controls income gathering assets in more than one country, produces goods or services outside its country of origin or engages in international production. For example Coca-Cola Company is a transnational corporation because they have proven successful in their international operations and are one of the most recognized brands in the world. Coca-Cola has used each of the six strategies. Coca-Cola Company was very successful in implementing strategies regardless of the country. The company has 6 keys of strategies necessary for firms to be successful when expanding globally....

Words: 1619 - Pages: 7

Premium Essay

The Coca Cola Company

...The Coca-Cola Company An amazing 1.8 billion servings of Coca-Cola products are sold around the world every day, according to Steve Buffington, vice president of supply chain development and director of supply chain, Bottling Investments Group for The Coca-Cola Company. Making sure that every one of its thirsty clients gets the right product, at the right time and in the right price range is Coca-Cola’s supply chain priority. Buffington, a 34-year veteran with The Coca-Cola Company, has been involved in a variety of strategies for growth and operations excellence. He has led new developments in the Coca-Cola supply chain around the globe, from bottler consolidation in North America in the 1980s, to procurement and supply chain strategies in Argentina in the ’90s. In the mid-2000s, Buffington took over management responsibility for the Bottling Investment Group in Brazil, Uruguay, India, Philippines and Singapore as Coca-Cola focused on strengthening bottlers in these key markets. Since 2009, Buffington has been responsible for development and implementation of strategies to support and enhance the Coca-Cola supply chain system. LOCAL SERVICE To be able to offer that localized customer service worldwide, Coca-Cola six years ago established the world’s largest lean-Six Sigma supply chain operation to leverage best practices, processes and operational excellence programs....

Words: 1096 - Pages: 5

Premium Essay

The Coca-Cola Company

...Carbonate drinks are the single largest component in Coca-Cola Company which account for about 78% of the total volume sold in the 2008. The company has over 3000 beverages products and has about 500 brands in its portfolio these includes Coca-Cola/Diet Coke family, Coca-Cola Enterprise (CCE) wide range of carbonates includes Fanta, Lilt, Sprite and Powerade, plus the Schweppes brand in the United Kingdom. In order for Coca – Cola to remain...

Words: 1475 - Pages: 6

Premium Essay

Coca-Cola Company

...Coca-Cola Company Organizational Behavior-MGTK350 Dr. Louis Fry March 7, 2014 Introduction It isn’t unknown that the Coca-Cola Company is a worldwide beverage company whom manufactures, markets, and sells only nonalcoholic refreshments. The headquarters is located in Atlanta, Georgia where John Pembert founded it in 1886 (Yahoo Finance, 2014). This company reports as the “world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands” (Coca-Cola Journey, 2013). Currently, as of 2013 when it was last reported, Coca Cola is ranked as 57th on the Fortune 500 List where they were previously ranked at 59th on the list (CNN Money, 2014). They created a 2020 Vision that helps to guide them to greatness by continuing to shape their business by the changing of the world. Their main mission, as a company is to refresh the world, inspire moments of optimism and happiness, and create value and make a difference (Coca-Cola Journey, n.d.). They accomplish these by following their vision and sustaining growth and empowerment. Culture of Coca Cola Company The organizational culture of Coca Cola revolves around their uniqueness. Their culture is built upon the uniqueness of the products in terms of the taste, how they build a better world, how they innovate new ideas into the company for consumers, how they brand their products, how they add value to their entire company, and how they integrate culture into the workplace....

Words: 2029 - Pages: 9

Premium Essay

Coca Cola Company

...The Coca Cola Company Market Audit. Table of Contents. Executive summary | 1 | Table of Contents | 2 | Introduction | 3 | 1-History of the company | 5 | 2- SWOT analysis | 7 | 2-1-Strengths | 8 | 2-2 Weaknesses | 9 | 2-3Opportunities | 10 | 2-4Threats | 10 | 3-Corporate Social Responsibility | 11 | 4- PESTEL Analysis | 14 | 4-1 Political analysis | 14 | 4-1-1 Coca Cola Company is an American symbol of imperialism | 15 | 4-1-2 Coca Cola in MENA Region | 15 | 4-2Economic analysis | 16 | 4-3 Social analysis | 19 | 4-4 Environmental analysis | 19 | 4-5 Legal analysis | 19 | 5- marketing mix | 19 | 5-1 product line and range | 19 | 5-2 pricing | 19 | 5-3 promotion | 19 | 5-4 place | 21 | 6 – the bottling company | 21 | 7 - conclusion | 22 | Executive Summary Coca cola company market audit should be wider than the range of this report. With a pioneer company holding the biggest market share in its industry, there are lots of parameters to analyze and study to find out the secrets and factors of this huge success. A SWOT analysis was done, explaining strengths, weaknesses, opportunities and threats facing the company. And that is followed by a SELPET Analysis explaining Social, Economical, Legal, Political, Environmental and Technological factors. In the sustainability report, the current CEO Muhtar Kent announced a company expansion target of the double by 2020, and the ways to reach their....

Words: 6931 - Pages: 28

Premium Essay

The Coca Cola Company

...CHU HAI COLLEGE OF HIGHER EDUCATION 2010-2011 SEMESTER 2 BBA 353 STRATEGIC MANAGEMENT Group Case Study Project The Coca-Cola Company Tsang Hoi Ki Chan Ho Yin Fung Tsun Wai Chan Ka Po Yuen Sze Wing Chan Tai Hoi Yan Yue Kan (200826001H, (200826002H, (200826004H, (200826019H, (200826020H, (200826027H, (200926024E, FNE) FNE) FNE) FNE) FNE) FNE) FNE) Abstract This paper is a strategic analysis of The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola, the world’s leading soft drink maker, operates in more than 200 countries and owns or licenses more than 500 brands of nonalcoholic beverages. The company faces challenges in today’s market because of market changes, socio-economic changes and globalization. An external analysis of the soft drink industry is performed to understand the impact of environment. An internal analysis of Coca-Cola is performed to understand the internal capabilities....

Words: 4641 - Pages: 19

Premium Essay

The Coca-Cola Company

...During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total sales for that year of $50. Since the year's expenses were just over $70, Dr. Pemberton took a loss. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day. Today Coca-Cola markets and connects with consumers using a portfolio of nearly 400 brands in over 200 different countries. Coca-Cola has five strategic business units: North America, Africa, Asia,...

Words: 5729 - Pages: 23

Premium Essay

The Coca-Cola Company

...The Coca-Cola Company uses the ticker symbol KO (The Coca-Cola Company, 2006). The company’s cash and cash equivalents for 2009 was 7,021 dollars for that year. For 2008, the cash and cash equivalents was 4,701 dollars (The Coca-Cola Company, 2006). References The Coca-Cola Company. (2006-2010). Our Company. Retrieved...

Words: 342 - Pages: 2

Premium Essay

Coca-Cola Company

...I have choosen the huge Coca Cola Company for my presentation. The content is the history, health and different products. I’m going to start with the history of Coke: 1888 the chemist John Pemberton mixed a brown syrup from the Coca plant and the Cola nut. He wanted to use it as a medicine against headache and tiredness but then he found out that it tastes really good. Pemberton did not have the money to produce the drink alone, so he asked his friend Frank Robinson who owned a bottle shop. Robinson invented the name Coca Cola and he also designed the famous logo which is still used today. 1892 Asa Candler bought the small company for 2.300$. Candler’s company opened syrup factories all over the USA. After the First World War the Coca Cola Company was sold for 25 million dollars to a banker from Atlanta called Ernest Woodruff. His goal was to turn Coca Cola into an international product. In Europe the first Coca cola bottle was filled up in the main factory in Essen (Germany) in 1925. Cans of Coke first appeared in 1955. Today the Coca Cola Company has a worth of 74 billion dollars. In 2010 there were 210 billion bottles filled. Now to the health: Studies have shown that coca cola only should be drunk in combination with a balanced diet because one litre coca cola contains thirty-six sugar cubes. You need a one hour run to burn these calories. Also you can get sleep disorders by drinking coca cola because there are 10mg of caffeine in 100 ml....

Words: 342 - Pages: 2

Premium Essay

Coca Cola Company

...Coca Cola Company Student’s Name Institutional Affiliation The limitless efforts by Coca-Cola Company to attain its goal of being the best beverage producing company in the world are vibrant. For this, several strategies have ministered its journey to globalization. Among the key strategies is the global marketing strategy where Coca-Cola aimed at questing the thirst of every individual in the world. Key commercial advertisements initiated on the media caught people’s eyes and hearts. The company has become an Olympic game sponsors, and this enhance the spread of its fame worldwide (Passport, 2013). Another strategy is that of product differentiation. The company ensures market opportunities procurement at every level. The efforts it makes to satisfy all customers by understanding their needs are paramount. The company warrants are serving all people despite their age and through observing their health by producing diet cokes. An individual’s economic status is not an impediment to obtaining a coke drink as it is available in various bottle sizes and shapes. The last key strategy espoused by this company is technology utilization. Technology has improved on transportation of the company’s products and there has been an invention of computerized machines thus mass production. Communication improved, and this heightened the trading process. Global management and HR strategies in multinational companies (MNCs) varies greatly from that of local companies....

Words: 1012 - Pages: 5

Premium Essay

Coca Cola Company

...The number 3 soft drink producer, Cadbury Schweppes PLC (behind Coca-Cola and PepsiCo Inc.), is a diversified company that produces and markets beverages, chocolate, and chewing gum. Cadbury plans to divest its beverage division in 2007 of PepsiCo, Coca Cola Company, and Cadbury Schweppes PLC. Federal regulations may prohibit PepsiCo and Coke...

Words: 1703 - Pages: 7

Premium Essay

Coca Cola Company

...The role of Coca Cola's reputation plays to it employees is to provide no only a great place to work but inspire them to use innovation to provide a portfolio of brands meeting customer needs worldwide. At the same time striving to keep business ties strong with the community by implementing various educational programs and scholarships as well as focusing on issues concerning the environment, health and recycling programs. Different factors that stockholders might use are how the stock market trend have been in the last 5 years. Have there been any ethical issues concerning the environment or lawsuits of any kind. Have they developed new products that rival similar companies? Have they given back in terms of philanthropy or any positive media concerning the company. Have they evolved their image in terms of being aware of real world problems and focusing on programs towards these issues. Are the currently on the up and up? These factors vary from stockholder to stockholder due to personal interests.Yes, Some have agendas that have a monetary bottom line, some have a ethical and moral agenda. 2. Steps taken to remedy the concerns of Coca Cola Board of Directors- * I would weed out the weak ones first some seem to be dead weight and just surviving on being a “yes” man/woman....

Words: 551 - Pages: 3

Premium Essay

Coca-Cola Company

...Coca-Cola Company Organizational Behavior-MGTK350 Dr. Louis Fry March 7, 2014 Introduction It isn’t unknown that the Coca-Cola Company is a worldwide beverage company whom manufactures, markets, and sells only nonalcoholic refreshments. The headquarters is located in Atlanta, Georgia where John Pembert founded it in 1886 (Yahoo Finance, 2014). This company reports as the “world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands” (Coca-Cola Journey, 2013). Currently, as of 2013 when it was last reported, Coca Cola is ranked as 57th on the Fortune 500 List where they were previously ranked at 59th on the list (CNN Money, 2014). They created a 2020 Vision that helps to guide them to greatness by continuing to shape their business by the changing of the world. Their main mission, as a company is to refresh the world, inspire moments of optimism and happiness, and create value and make a difference (Coca-Cola Journey, n.d.). They accomplish these by following their vision and sustaining growth and empowerment. Culture of Coca Cola Company The organizational culture of Coca Cola revolves around their uniqueness. Their culture is built upon the uniqueness of the products in terms of the taste, how they build a better world, how they innovate new ideas into the company for consumers, how they brand their products, how they add value to their entire company, and how they integrate culture into the workplace....

Words: 2029 - Pages: 9