...Coca Cola Enterprises Coca Cola Enterprises is one of the world’s largest beverage company considered as the global leader in the beverage industry. Coca-Cola purchased New York’s Coca-Cola Bottling Company for $215 million in 1980, and then it acquired the Associated Coca-Cola Bottling Company for $417.5 million in 1982. In 1986, Coca-Cola purchased the bottling operations of Beatrice Foods. Consequently, Coca-Cola Enterprises Inc. was derived from the Coca-Cola Company in 1986 in Atlanta, Georgia. The reason behind the Inc. foundation was to merge the lots of independent bottling groups in the Coca-Cola System. It is a marketer, producer and seller of Coca cola products. It offers flavored waters, still and sparkling waters, sports drinks, energy drinks, juice and juice drinks, coffees and teas. The company’s nonalcoholic beverage products exceed 500, such as Coca-Cola, Fanta, Diet Coke and Sprite. It is the unique Coca-Cola bottler for all of continental France, Great Britain, Luxembourg, Monaco, The Netherlands, Norway, Sweden and Belgium. The company puts the needs of its consumers and customers as a center of its attention; it focuses execution in the marketplace every day, it also goes out to the market in order to monitor and learn. The company started with a long term mission, Coca Cola enterprises aimed to refresh the world, create value and make difference and to motivate moments of optimism and pleasure. The company looks forward to continuing attaining sustainable...
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...Coca-Cola Enterprises, Inc – Written Analysis (as of 2/1/12) Overview of Company Coca-Cola Enterprises, Inc. (CCE) markets, produces and distributes nonalcoholic beverages. The Company serves a market of approximately 165 million consumers throughout Belgium, continental France, Great Britain, Luxembourg, Monaco, the Netherlands, Norway and Sweden. On October 2, 2010, Coca-Cola Enterprises Inc. (Legacy CCE) completed a Merger with The Coca-Cola Company (TCCC) and separated its European operations, Coca-Cola Enterprises (Canada) Bottling Finance Company, and a related portion of its corporate segment into a new legal entity which was renamed Coca-Cola Enterprises, Inc. at the time of the Merger. The Company sold approximately 11 billion bottles and cans (or 560 million physical cases) throughout its territories during the year ended December 31, 2010. Historical Stock Prices and Beta CCE’s current shares outstanding is 312 million as of February 1st, 2012, with history of a low price of $2.20 on August 24th and 25th, 1992 and a high price of $29.52 on July 21st and 22nd, 2011. According to adfvn.com, CCE has a beta of 1.26 as of February 1st, 2012. Ratios Analysis I. Leverage a. Long-Term Debt This analysis is a way to determine a company's leverage. The ratio is calculated by taking the company's long-term debt and dividing it by the sum of its long-term debt and equity. Generally, companies with higher ratios are thought to be more risky because they have more liabilities...
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...Coca Cola Co. Name MGT 521 Date Professor’s Name Coca Cola Co. “On May 8, 1886, a pharmacist named Dr. John Pemberton carried a jug of Coca-Cola® syrup to Jacobs’ Pharmacy in downtown Atlanta, where it was mixed with carbonated water and sold for five cents a glass” (Coca Cola Co, 2012). Coca Cola is one of the all time biggest beverage company in the industry, that went from selling a few drinks a day from a pharmacy in Atlanta, Georgia to selling billions a day all over the world. According to the Fortune 500, Coca Cola Co ranks number 59 on the 2012 list with revenues of $46,542. millions and profits of $8,572. Millions (CNN Money, 2012). SWOT Analysis The SWOT Analysis is “ a planning tool used to analyzed an organization’s strengths, weaknesses, opportunities, and threats” (Nickels, W.G, McHugh, J. M. & McHugh, S.M., 2010). Coca Cola Company is the major distributor, maker, and seller in the world, but one of the company’s biggest threat is the competidor such as Pepsi Co. that tries to stay at the same leves as Coca Cola. Strengths Some of the strengths that Coca Cola have are the well known brand, popularity, consumer faithfulness, good advertising and promotion, strong financial position and profits, and International Trades. Coca Cola has been in the Market for over 100 years and is well known all over the world. The company’s ads are popular, specially during Christmas season and Super Bowl. Coca Cola’s branding is recognized worldwide...
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...Coca-Cola: International Business Strategy For Globalization Dr. Michael Ba Banutu-Gomez, Professor, Management and Entrepreneurship, William G. Rohrer College of Business Rowan University, Glassboro, NJ ABSTRACT The purpose of this research was to analyze the efficiency of global strategies. This paper identified six key strategies necessary for firms to be successful when expanding globally. These strategies include differentiation, marketing, distribution, collaborative strategies, labor and management strategies, and diversification. Within this analysis, we chose to focus on the Coca-Cola Company because they have proven successful in their international operations and are one of the most recognized brands in the world. We performed an in-depth review of how effectively or ineffectively Coca-Cola has used each of the six strategies. The paper focused on Coca-Cola's operations in the United States, China, Belarus, Peru, and Morocco. The author used electronic journals from the various countries to determine how effective Coca-Cola was in these countries. The paper revealed that Coca-Cola was very successful in implementing strategies regardless of the country. However, the author learned that CocaCola did not effectively utilize all of the strategies in each country. Key Words: Coca-Cola, International Business, Strategy, Globalization, International Marketing, Labor Relations, Distribution, Diversification, Management, Channels, Costs, Gains and Collaboration. INTRODUCTION...
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...or policies of the Coca-Cola Company. It has identified pertinent issues that affect CSR policies and how an organization has to act responsibly. Coca-Cola Company has been a market leader in the soft drinks industry. However, in the recent past they have received negative publicity and unhealthy competition from worthy competitors like Pepsi. This report, therefore, finds out the discrepancies existing between Coca-Cola’s business strategy and their common practice. It, therefore, discusses the CSR projects implemented by the Coca-Cola Company and gives recommendations on how Coca-Cola will continue to operate a sustainable business. Table of Contents 1.0 Executive Summary…………………………………………………………………………..2 2.0 Scope of Engagement………………………………………………………………………...4 3.0 Current Understanding of CSR………………………………………………………………4 4.0 Examining Coca-Cola’s CSR Commitment………………………………………………….5 5.0 Discrepancies between Communicated Intention and Corporate Practice…………………...7 6.0 Recommendations…………………………………………………………………………….7 References………………………………………………………………………………………...9 Communication in Business 2.0 Scope of Engagement Business social responsibility is a core success factor for any organization. While acting to fulfill its mandate, an organization must not infringe on the interest of the community or of the stakeholders. In so doing, an organization works socially responsible (Cragg, 2009). I have been hired to conduct a CSR audit for the Coca-Cola Company. In the recent...
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...The Coca-Cola Company * Informational Report - April 7th, 2011 Table of Contents Executive Summary…………………………………………………………………….. 2 Early History………………………………………………………………………………… 3 Company Attitude……………………………………………………………………….. 4 The Woodruff Era: 1919 – 1955.......…………………………………………….. 4 Diversification and New Products in Foreign Countries: 1955-1981…………………………………………………………………………………………….. 4 The Goizueta Era: 1980s……………………………………………………………….. 5 Key Dates ……………………………………………………………….……………………. 5 EXECUTIVE SUMMARY Coca-Cola is a soft drink that is sold in more than 200 countries around the world. Originally Coca-Cola was intended as a patent medicine when it was invented in the late 19th century by Dr. John Pemberton. Coca-Cola was bought out by a businessman, Asa Griggs Candler, who had an excellent sense of business. He marketed and sold the products alongside his philanthropies. He became a notable philanthropist and he used that to his advantage in marketing his product. The Coca-Cola Company grew tremendously under Candler’s 26 years of leadership. The company produces concentrate Syrup, which is then sold to licensed Coca-Cola bottlers throughout the world. The bottlers, who hold territorially exclusive contracts with the company, produce finished product in cans and bottles from the concentrate in combination with water and sweeteners. The bottlers then sell, distribute and merchandise Coca-Cola to retail stores and vending machines. Such bottlers include Coca-Cola...
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...| Coca-Cola Versus Pepsi | The Coke Wars Financial Analysis | | Accounting 557: Financial Accounting Sumadi, Mohammad | | 12/15/2012 | | Possibly one of the biggest rivals in Corporate America today, the battle between Coca-Cola (KO) and PepsiCo (PEP) continues to baffle not only consumers but investors as well in determining which product is a better buy. While both companies have had recent problems in emerging nations such as India by having their products be condemned for improper ingredients, a shakeup like this might be necessary to promote future growth for possibly undersold equities. Coca-Cola Company is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, with world headquarters in Atlanta, Georgia. In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886.About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss...
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...Change Acceleration Process Usage at Coca Cola When Coca Cola Enterprises, the executive bottler in the Western Europe area for Coca Cola decided to focus on remaining the top beverage maker, the company realized that it must update its systems and modernize platforms across markets to create a cohesive view of metrics and streamline processes (Sapardanis, 2012). The organization recognized that it needed to establish a uniform IT program across all business units to expand its footprint across Europe. Coca Cola Enterprises begin working with Genesys which help to implement a SAP Enterprise Resource Planning (ERP) solution that would help the organization to replace its old system. The new system would allow Coca Cola Enterprises to shorten the cycle times in process such as, order to cash, requisition to payment, and record to report; making the company more productive and bringing in more visibility and improved decision making (Sapardanis, 2012). The introduction of the change management and version control software for all the industrial programmable devices helped Coca Cola Enterprises to avoid costly delays and disrupted delivery schedules since it production time had now been minimized (Pendrous, 2008). To do this Coca Cola improved it change management and software version control with a variety of different programmable logic controls (PLC) which assisted in making changes to the PLC codes. PLC codes are necessary when new equipment is has been installed. Mass AutoSave...
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...The Coca-Cola Company The Coca-Cola Company, a beverage company, manufactures and distributes coke, diet coke, and other soft drinks worldwide. The company primarily offers nonalcoholic beverages, including sparkling beverages and still beverages. While Coca-Cola is widely known as only a soft drink company, it is less known how the company uses the massive amount of technology for innovation, rebranding and keeping sales consistently high. In one of the interviews made with Ed Steinike, CIO of Coca-Cola, he stated as “Coke is spending hundreds of millions of dollars a year on digital marketing, and that number will, no doubt, continue to rise. Almost all of that spending is IT-related. This development calls for a broader CIO role. It’s not enough to be an operational back-office CIO running the systems. It’s also not enough to be a process CIO reinventing the supply chain and transforming support functions. We created mobile applications tailored for over 100 countries and available in the Android and iPhone stores, in order to create a digital-marketing event around the globe that boosted our impact well beyond our traditional sponsorship and television advertising channels. The IT department built some of the applications and managed others created by external agencies or our consumers.” (Levin, R. 2013) To gain competitive advantage over the competitors, lower the costs and green environment manufacturing purposes, the company uses the technologies such as; • SAP...
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...Assignment Marketing Plan On (Product Coca-Cola) Prepared by Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : 0000000 Group- Leo Marketing Management Sec-1 Submitted to Mr. Rumman Hassan Lecturer School of Business Independent University, Bangladesh 25th April, 2006 25 April, 2006 Mr. Rumman Hassan Course Instructor Marketing Management School of business IUB, Dhaka-1212 Sub: Letter of transmittal Dear Sir, It’s our great pleasure to submit you this report on Market plan of Coca-cola. We have got a great experience while working on this report. We would like to leave this report to your kind consideration for any unintentional mistake that may accuser while doing this report. We are always at your service if you want to ask us any thing about this report and it will be a great pleasure to work with you again in future. Sincerely yours Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : Group- Leo Table of Contents Page number Acknowledgement --------------------------------------------------------------------- 5 Executive Summary ------------------------------------------------------------------- 6 Introduction ---------------------------------------------------------------------------- 7 Beginning of the project -------------------------------------------------------- 7 Preface -------------------------...
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...TERM PROJECT MARKETING STRATEGY 1 Marketing Strategies Of Coca Cola PRESENETED TO: MR. SUFIAN AHMAD PRESENTED BY: Sami Ullah Khan 27s-640 2 TABLE OF CONTENTS CONTENTS 1. 2. 3. 4. Acknowledgement. Mission statement Introduction. Coca Cola. a. Coca Cola International. b. History. 5. Management. 6. Market share. 7. Financial report. 8. Dividends and Cash Plan. 9. Products. 10. Strategic planning. 11. Bottlers owned by Coca cola 12. Coca Cola Pakistan. 13. Major Competitors a. Pepsi b. History. c. Financial assets. • Market share. • Financial report. • Products. • Methodology 14. Some basic information regarding marketing of coke a. Target market: b. Major segments: c. Factors effecting sales: d. Major competitors: e. Strategies of quality: f. Threats from competitors: g. Targets that would like to attain: h. Expanding target market i. Threats and opportunities for price: j. Strategies of getting goals i.e. “high profits”: k. Marketing strategy: l. Expectations for the coming year: m. How coke determine the yearly budget: 15. Marketing strategies 16. Pest analysis . 3 DEDICATION This report is dedicated to my beloved parents, Who educated me and enabled me to reach at this level. 4 ACKNOWLEDGEMENT We think if any of us honestly reflects on who we are, how we got here, what we think we might do well, and so forth, we discover a debt to others that spans written history. The work of some unknown person makes our lives easier everyday. We believe...
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...Corporate Financial and Sustainability Reporting: Coca-Cola The company that I chose was The Coca-Cola Company. Their last fiscal year ended on December 31st, 2010. “Coca-Cola is the world’s largest nonalcoholic beverage company” (Coca-Cola). They distribute and market more than 500 nonalcoholic brands from soda pop, to juices, to even sports drinks. Coca-Cola is known as the world’s most valuable brand that owns four of the planets top five nonalcoholic beverages including Sprite, Diet Coke, and Fanta. Coca-Cola distributes their products to more than 200 countries and this is made easy by having the world’s largest beverage distribution system. This company believes that its success is from being able to link up with their customers to be able to provide them with many options to meet their specific choices and desires. The overall goal of The Coca-Cola Company is to use their assets in the most efficient way possible so they can become more competitive and grow as a company to generate revenue for their shareholders. The Coca-Cola Company has expanded its horizons in recent years. On October 2, 2010 the company bought out the North American business of Coca-Cola Enterprises Inc., which is one of Coke’s main bottling companies. With this acquisition “The Coca-Cola Company now has more presence in the U.S., Canada, the British Virgin Islands, the U.S. Virgin Islands and the Cayman Islands “(Coca-Cola). Not only this but The Coca-Cola Company is merging this purchase with one of...
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...The Link Between Competitive Advantage & Corporate Social Responsibility | Business and Society | | There is currently growing interest in corporate social responsibility (CSR) among both companies and managers. It has become an important topic of theoretical concentration and one of the most widely accepted business concepts. The major issues in the field of CSR concern stakeholder analysis and corporate strategic management. Numerous attempts have been made to link CSR and financial performance. While the debate over CSR continues, it reveals that some additional research can be done on the link between CSR and competitive advantage (CA). CSR is understood to be the way firms integrate social, environmental, and economic concerns into their values, culture, decision making, strategy, and operations in a transparent and accountable manner (Berger, 2007). Thereby firms establish better practices within, create wealth, and improve society (Berger, 2007). CSR programs go beyond legal and ethical frameworks to include a wide range of issues for the organization (Berger, 2007). Specifically, CSR programs can impact a wide range of issues managed by the organization including: corporate governance and ethics programs; health, safety, and environment programs; attention to human and labor rights; human resource management policies; community involvement; respect for indigenous groups and minorities; corporate philanthropy and employee volunteering; adherence to principles...
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...The Coca-Cola Company; and specifically the advertising and promotion of the Coke brand. Table of Contents Overview & Background…………………………………………………………...3 Product Information ………………………………………………...….…………...4 Competitive Review ………………………………………….……………...……...5 Audience Analysis…………………………………………………………………5 Promotional and Media Vehicles Used……………………………………………6 Conclusion ………………………………………………………………….…..…. 7 References…………………………………………………………………………8 Appendix …………………………………………………….………..…………….9 The Coca-Cola Company® originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today. Founded over 125 years ago, the company has evolved from one product, Coca-Cola to more than 500 brands in 2011. They’ve grown from selling a modest 9 drinks a day in 1886 to 1.8 billion a day. The most recognizable world-wide brand has expanded from one city in one country to availability in more than 200 countries around the world. Coca-Cola is one of the world famous and largest brands in beverages industry. Coke is a multinational company and it has its market around the entire world. The company was established Doctor John Pemberton who was a pharmacist in 1886 in Atlanta, Georgia USA. The brand has since become household drink in over 200 countries across the globe. Carbonate drinks are the single largest component...
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...Coca Cola and Web 2.0 Technology What is Web 2.0? According to the textbook, web 2.0 “ refers to a loose cloud of capabilities, technologies, business models, and philosophies.” However, the wikipedia website stated that web 2.0 is “proliferation of interconnectivity and interactivity of web-delivered contet.” Most people thought Web 2.0 is a term used in internet technology which is equal to RSS plus Blog, plus SNS, and plus any other new internet term. In my point of view, web 2.0 is a personalized web service that need every users’s participation. All of users face to a lot of microcontent every day. For example, blogs, pictures, videos, musics, new friends, favorite tags and so on. Web 2.0 can help users to manage, maitain, store, store, share, and transfer these microcontents. Web 2.0’s strategic position is “web as platform”. The users can concrol the data by themselves. The core cmpatency of web 2.0 is service, not packaged software. According to McKinsey&Company’s reasearch, there are “69 percent of respondents report that their companies have gained measurable business benefits.” Web 2.0 can help company provide more innovative products and services. It can improve more effective marketing. Besides, web 2.0 not only can provide better access to knowledge, but also can lower the cost of doing business and higher revenues. The companies that use web 2.0 technologies effectively will get greater benefits. Through the use of Web 2.0 technologies, the successful companies...
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