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Coca Cola Global Success

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Submitted By ljp1962
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Coca Cola Global Success

Coca Cola Global Success

The supply chain begins with extraction of raw materials, to manufacturing of product, to the distributors on to the end product user, the customer or consumer. Supply chain management is the management of processes a from the raw material suppliers to the final customer (Wisner, Choon & Leong, 2012). There are many strategies used because a break in the supply chain can cause financial havoc for a company or even destroy a company. A company must meet the customer demand and get the product out to their customer in order to stay competitive in the market and financially afloat. Distributing to a global market can bring even more risk to a company. The Coca Cola Company uses strategies that have minimized the risks including the creation of Bottling Investments Group (BIG), set up in local markets, uses a SAP integrated program, involved with environmental concerns, and employs risk management planning.
Coca Cola began in 1886 by Atlanta pharmacist, Dr. John Pemberton when he created the soft drink that could be sold at soda fountains. Coca Cola is a mixture of syrup and carbonated water. It expanded to soda fountains outside Atlanta. In 1894 due to growing demand the beverage was made portable and put in bottles. In 1899, three businessmen purchased the bottling rights and developed a bottling system large scale (Coca-Cola). Coca Cola Company owns and manufactures the concentrates, beverage bases and syrups and sells to the bottling operations. Coca Cola is also responsible for the brand marketing. The bottling partners manufacture, package and distribute to their customers. Coca Cola has succeeded in having a global supply chain and today is in over 200 countries and dominates the global soft drink market (Sapardanis, 2015).
A risk of being a global company is outsourcing jobs in...

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