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Coca-Cola Project

In: Business and Management

Submitted By sms1234
Words 2677
Pages 11
Coca-Cola Business Plan
Student Name
Class
College

December 2, 2014

“Because so many organizational processes and outcomes depend on making good decisions, including business strategy, product design, and customer interactions, understanding how to make the best decisions will make you a more effective professional and manager” (Phillips & Gully, 2014, p. 290).
Coca-Cola has created a name for itself in the soft drink industry that cannot be utterly disposed of. Coca-Cola has created a highly demanded and successful product, yet with the changing times, has in addition made a name for itself in providing a product not entirely respectable of the health and well-being of its customers. Thus, Coca-Cola joins the ranks of many firms knowingly providing a product that offers inherent health risks to its consumers and threatens to operate on border-line ethical practices. Coca-Cola cannot reverse the operations that have already taken place, however we can improve upon their name and future products.
There is potential to implement a corrective strategy because the organization is one of past, present and perceivable future. Coca-Cola is a brand that has been around since 1886 and has always been able to provide a product that consumers want. Although the brand has focused on optimistic marketing strategies through great slogans and creating consumer attention, there needs to be a focus on wellness. The reality is that we are in an ever-changing world and it currently demands for health consciousness.
Coca-Cola has already been able to establish a household name by means of a universal business strategy, consisting of core principles based upon acceptability, affordability and availability (Business Case Studies LLP, 2014). Acceptability has been established by society in that Coca-Cola is a well-known, preferred soft drink brand. Affordability has been...

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