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Coca Cola Swot Analysis

In: English and Literature

Submitted By konstantin
Words 2481
Pages 10
Coca Cola SWOT Analysis:
|Strengths |Weaknesses |
|Brand equity/image & recognition |Credit rating |
|Product distribution and worldwide network |Customer concentration, particularly in the US (Wal-Mart accounts for more |
|Solid financial performance |than 10% of Coca Cola's business in the US) |
|One of the world's most recognized brand | |
|Product diversification (water, juices, soft drinks, sport drinks, etc) | |
|Opportunities |Threats |
|Bottled water growth |Commodity prices growth |
|Acquisitions of smaller players |Image perception in certain parts of the world (i.e., Colombia) |
|Health consciousness growth, specially of baby boomers |Smaller, more nimble operators/players |
| |Key competitors (Pepsi, etc) |

1. SWOT analysis explained

Albert Humphrey is credited with inventing the SWOT analysis technique.

SWOT analysis is a strategic planning tool used to...

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