Premium Essay

Coca Cola Water Neutrality Initiative Case Study

In: Business and Management

Submitted By alvinali
Words 948
Pages 4
1. What was the issue facing The Coca Cola Company in this case? What stakeholders were concerned and how did their expectations differ from the company’s performance?

The major issue facing The Coca Cola Company is the availability of water. Because all aspects of the production are dependent on this resource, from the company’s perspective water is the key component of profitability. Other stakeholders, such as residents of the surrounding area and organizations such as the World Wildlife Foundation and other environmental groups had a different point of view; profitability was not a concern. These stakeholders were concerned with long term effects of demand on the water supply and contamination of water runoff.

2. If you applied the strategic radar screens model for this case, which of the eight environments would be most significant and why? The Coca Cola Company (TCCC) seemed to that it did not do deep environmental analysis before they operated in the state of Kerla. If we applied the strategic radar screens model for this case, we believe that the Geophysical and Social environments would be most significant. The plant was surrounded with villagers that would need the water to live, and the mass production capacity for the soft drinks deprived the local villagers of supplies for drinking and irrigation. However, TCCC was not concerned with the physical surroundings of the company’s plant and the effects it would have on the village. In addition to the lack of geophysical analysis, TCCC forgot to study the social environment. The India Resource Center seemed to have an influence on the people in India and a non-profit organization with one full-time employee was able to impact the sales of the company and shut down its plant. We believe that a company must scan and analyze the environment surrounding its operations for potential threats.


Similar Documents

Premium Essay

Coca-Cola's Water Neutrality Initiative

...Campbell 2/3/14 DISCUSSION CASE: Coca-Cola’s Water Neutrality Initiative Q1. What was the public issue facing The Coca-Cola Company in this case? Describe the “performance-expectations gap” found in this case-what were the stakeholders’ concerns, and how did their expectations differ from the company’s performance? * Public issue – ‘is any issue that is of mutual concern to an organization and one or more of its stakeholders’, this according to the text Business and society. The public issue in this case was concerning the quality of water TCCC was using, how safe if was for its consumers, and the deprivation of water from local villagers. * Performance-expectation gap – ‘a gap between what the firm wants to do or is doing and what stakeholders expect.’ In the above case, the stakeholders were concerned with TCCC’s water consumption claiming it deprived local villagers of supplies for drinking water and irrigation, and depleting groundwater by its processes. They also raised concerns with the quality of its products, which they believed contained dangerous levels of pesticide residues. The corporation’s actions clearly did not match up to the stakeholders’ expectations. * Their expectations differ from that of the company’s performance in that, they expected the company to provide safe products through conservative practices only to realize that its products may contain pesticides, and that it was depriving villagers of water and depleting......

Words: 632 - Pages: 3

Premium Essay


...The public issue facing The Coca-Cola Company was its impact on availability and accessibility on water sources. A Public issue is mostly the one that affects a person’s day to day life. The traditional use of land by communities and farmers on a diverse scale of production becomes much more difficult when water sources are at risk. (Hwang & Steward, 2008). Water conservation had become a huge issue in India and all over the world. A decade ago Coca-Cola faced a major crisis in south India. The government and several non-governmental organizations objected so strongly to its water consumption that it was banned from soft-drink production in the region (Lovegrove). Generally “performance-expectations gap” indicates a gap between what the firm wants to do or is doing and what stakeholders expect (Lawrence and Weber, 2014). In this case, the issue was the consumption of water by TCCC which deprived local villagers from using water for everyday use such as drinking, household chores, and irrigation. Stakeholders’ concerns were related to the use of water by the company while giving out dangerous water with high pesticide levels. On the other side, company argued that water use was essential in company to run its business. Radar is an instrument that uses microwave radiation to detect and locate distant objects, which are often displayed on a screen; law enforcement authorities use radar, for example, to track the speed of passing cars (Lawrence and Weber, 2014). The Chapter......

Words: 915 - Pages: 4

Free Essay

Coca-Cola's Water Neutrality Initiative

...organization and one or more of its stakeholders” (p.25), facing The Coca-Cola Company (or TCCC) was their mass consumption of water that was tainted with pesticides, depleting the local ground water supplies and negatively affecting surrounding communities of factories in India. The performance-expectations gap, or “the gap between what the firm wants to do or is doing and what its stakeholders expect” (Lawrence & Webber, p.25), in this case was operating their business in a cost effective way and consuming enough water to operate at capacity verses producing their product in an ethical manner that didn’t negatively impact the stakeholders. The stakeholders initially were local communities and governments in India, the Center for Science and Environment, and the India Resource Center, before expanding to encompass the World Wildlife Fund, Nature Conservancy, CASE, and various academic experts and humanitarians. 2. If we apply the strategic radar screen model, which highlights “ways of tracking important developments…outside of [the company’s] immediate view” (Lawrence & Webber, p.29), the most significant environment identified is the geophysical environment. This environment is “related to awareness of the physical surroundings of the organization’s facilities and operations” (p.30) and best correlates with this case’s public issue regarding the dependency on consumption of a natural resource, water. 3. In applying the issue management life cycle process, we......

Words: 622 - Pages: 3

Premium Essay

Case Study on Coccola

...Coca - Cola: Case study This case is about Coca-Cola's corporate social responsibility (CSR) initiatives in India. It details the activities taken up by Coca-Cola India's management and employees to contribute to the society and community in which the company operates. Coca-Cola India being one of the largest beverage companies in India, realized that CSR had to be an integral part of its corporate agenda. According to the company, it was aware of the environmental, social, and economic impact caused by a business of its scale and therefore it had decided to implement a wide range of initiatives to improve the quality of life of its customers, the workforce, and society at large. However, the company came in for severe criticism from activists and environmental experts who charged it with depleting groundwater resources in the areas in which its bottling plants were located, thereby affecting the livelihood of poor farmers, dumping toxic and hazardous waste materials near its bottling facilities, and discharging waste water into the agricultural lands of farmers. Moreover, its allegedly unethical business practices in developing countries led to its becoming one of the most boycotted companies in the world.  Not with standing the criticisms, the company continued to champion various initiatives such as rainwater harvesting, restoring groundwater resources, and going in for sustainable packaging and recycling, and serving the communities where it operated. Coca-Cola......

Words: 1136 - Pages: 5

Free Essay

Corporate Social Responsibility

...CSR Case Studies: Coca-Cola Prepared by the Kenan Institute Asia October 2010 Lead author John DaSilva, Project Development Manager, Kenan Institute Asia Research, editing, production and translation team Paul Wedel, Christine Davis, Richard Bernhard, Stephanie B. Soderborg, Pham Lam Thuy Quynh, Peeranun Panyavaranant and Kamonphorn Kanchana This case study was developed under the Global Compact Network Vietnam (GCNV). The Vietnamese Chamber of Commerce and Industry (VCCI) is the national implementing partner of GCNV with financial support provided by the United Nations Development Programme (UNDP). Kenan Institute Asia was selected as the project consultant for the Embedding Corporate Social Responsibility in the Vietnam through Research, Training and Curriculum Development Component. Coca-Cola 1 Coca-Cola Branding and CSR: How Coca-Cola Company protects its multi-billion dollar brand image through community-based water projects. Potable water for communities is a key element of a safe and healthy lifestyle. Access to potable water for drinking, cooking and cleaning is a basic need for everyone, but in many parts of the world, safe water is still a dream. It is predicted that over the course of the next 20 years, the situation will become worse, as more water resources are contaminated or disappear while the water needs of a growing population will only increase. In Vietnam, according to the Ministry of Natural Resources and Environment, an estimated......

Words: 3003 - Pages: 13

Premium Essay

Coke Sustainability Report

...| v1 . 8 About This Report The Global Reporting Initiative (GRI) is “a network-based organization that produces a comprehensive sustainability reporting framework that is widely used around the world.” This year, in 2012, The Coca-Cola Company has set out to report against the Key Performance Indicators (KPIs) that measure economic, environmental and social performance. We have done so within the scope of our Company’s wholly owned operations. Where we have reported information on behalf of the Coca-Cola system (The Coca-Cola Company and our bottling partners), we have flagged this information within the body of the text. For 2012, and the 2011/2012 Sustainability Report specifically, our Company has self-declared a grade B against the GRI G3.1 Guidelines. This year’s Sustainability Report has also received verification by a third-party external verification agency, FIRA Sustainability BV. Their verification is evidenced by a “+” sign next to our grade B, which reflects their verification and approval of our tracking systems. Throughout this report, you will find the KPIs that we have addressed, along with additional information regarding our most critical initiatives and programs. While we strive to continuously increase our transparency, some of the information requested in response to additional KPIs could put at risk our ability to compete and therefore are not included in the report. About This Report the coca-cola company 2011/2012 GRI Report  2  How to Use......

Words: 49808 - Pages: 200

Premium Essay

Annual Report

...ChAIRmAN ANd ChIEf ExECuTIvE OffICER dear fellow Shareowners: In 2011, I was honored to represent The Coca‑Cola Company all over the world, in humble villages and great, bustling cities. Wherever I traveled, I spent time in stores, restaurants, shops and homes—the places where people buy and enjoy Coca‑Cola. With every visit, I learned something new about our business: what we are doing well and what we can—and must—do even better. Again and again, as I listened to consumers, customers, bottling partners, associates and shareowners like you, one thought kept coming back to me: I wish all of you could see this business the way I do. That is quite a wish, I know. But, if you had been with me this past year, you would have experienced so many exciting and memorable moments in our ongoing story. Coca‑Cola turned 125 years young in 2011, and we celebrated by thanking all the people who, since 1886, have made Coca‑Cola what it is today. Even after three decades in our business, I was amazed and energized by the outpouring of affection for Coca‑Cola. Had you been with me last May, as we turned our Atlanta headquarters building into an animated, 26‑story “thank you” card, I am sure you would have felt something similar. Late in the year, we moved our secret formula from a nearby Atlanta bank to a new vault at the World of Coca‑Cola. Again, the world’s attention—and affection—turned to Coca‑Cola. The intense interest in our anniversary and secret formula demonstrated the enduring......

Words: 10166 - Pages: 41

Premium Essay

Jerry York and Gm

...The Sustainability Business Case for General Motors April 22, 2014 Master’s Project for the University of Michigan School of Natural Resources and Environment Team Rose Buss Heather Croteau Steven Davidson Carole Kerrey Janet Van De Winkle Faculty Advisor Professor Thomas Gladwin Abstract The purpose of this report is to evaluate and articulate the business case for sustainability for General Motors Company (GM). After assessing the company’s exposure to risk and opportunities, the team recommends that GM should implement an internal price on carbon and a sustainable supply chain strategy. These recommendations will provide GM with tangible and substantial financial benefit in addition to improved risk mitigation and brand value. Additionally, the team found that these recommendations are viable within GM’s corporate structure and can generate systemic benefits throughout the company. Thank you to our client, David Tulauskas, and our advisor, Professor Thomas Gladwin. Executive Summary 4 Introduction 6 Client GM Corporate Overview 7 Sustainability & General Motors Sustinability & the Auto Industry Green Ranking Systems 14 Competitor Trends 17 About the Project Proposal & Opportunities Scoping 26 22 Contents 11 Research GM Interviews 28 Conferences 31 Corporate Trends & Innovations Regulations & Legislative Activity Recommendations Recommendation Development Carbon Monetization 39 Sustainable Supply Chain Strategy 32 35 36 42 Supporting Statements......

Words: 38081 - Pages: 153

Premium Essay

Connection, Value, and Growth: How Employees with Different National Identities Experience a Geocentric Organizational Culture of a Global Corporation

...culture of a global corporation Maria S. Plakhotnika, Tonette S. Roccob*, Joshua C. Collinsb and Hilary Landorf c School of Social Sciences and the Humanities, National Research University “Higher School of Economics”, Saint-Petersburg, Russia; bDepartment of Leadership and Professional Studies, Florida International University, Miami, FL, USA; cDepartment of Teaching and Learning, Florida International University, Miami, FL, USA Downloaded by [University of Exeter] at 14:41 12 December 2015 a (Received 24 April 2013; accepted 1 April 2014) The purpose of this phenomenological study was to explore how employees with different national identities experience a geocentric organizational culture of a global corporation. Twelve participants were selected using criteria, convenience, and snowball sampling strategies. Data were analyzed inductively. The participants experienced a geocentric organizational culture of a global corporation as one in which they felt connected, valued, and could grow in personally and professionally. Based on the findings from this study, a model of employee perspective of a geocentric organizational culture of a global corporation was proposed. The study concludes with implications for research and practice. Keywords: corporate culture; multinational corporation; social identity; global human resource development; nationality Culture is an abstraction, yet the forces that are created in social and organizational situations that......

Words: 10166 - Pages: 41

Premium Essay

Textbook Business and Ethics

...TEXTOOK fourteenth edition •  Theoretical advances in stakeholder theory, social and environmental entrepreneurship, corporate citizenship, public affairs management, corporate governance, corporate social auditing, social investing, reputation management, business partnerships, and corporate philanthropy. •  New discussion cases and full-length cases on such timely topics as conditions in Apple’s Chinese supplier factories, the Upper Big Branch mine disaster, conflict minerals in cell phones, child sexual abuse in the global hotel industry, online piracy, Chiquita Brands in Latin America, working with bloggers in marketing, the campaign for clean cookstoves, the shareholder “say on pay” vote at Citigroup, the controversy over “pink slime,” and undocumented immigrants in the workforce. To learn more about the Fourteenth Edition of Business and Society: Stakeholders, Ethics, Public Policy, please visit lawrence weBer Business and society fou r t een t h edi t ion stakeholders, ethics, PuBlic Policy a nne t. l awr e nce J a me s weBer MD DALIM 1222298 01/04/13 CYAN MAG YELO BLACK •  Practical issues such as social networking, digital medical records, bottom of the pyramid, social entrepreneurship, political advertising and campaign contributions, as well as the latest developments in the regulatory environment in which businesses operate, including the Dodd-Frank Act and the Affordable Care Act. stakeholders,......

Words: 318988 - Pages: 1276

Premium Essay

Marketing Cross Cultures

... Marketing Across Cultures We work with leading authors to develop the strongest educational materials in marketing, bringing cutting-edge thinking and best learning practice to a global market. Under a range of well-known imprints, including Financial Times Prentice Hall, we craft high quality print and electronic publications which help readers to understand and apply their content, whether studying or at work. To find out more about the complete range of our publishing, please visit us on the World Wide Web at: Visit the Marketing Across Cultures, fourth edition Companion Website at to find valuable student learning material including: n n Links to relevant sites on the web Additional case study materials 4th edition Marketing Across Cultures Jean-Claude Usunier Julie Anne Lee Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: First published 1992 Second edition published 1996 Third edition published 2000 Fourth edition published 2005 © Prentice Hall Europe 1992, 1996 © Pearson Education Limited 2000, 2005 The rights of Jean-Claude Usunier and Julie Anne Lee to be identified as authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system,......

Words: 361577 - Pages: 1447

Premium Essay


...Goodshoot/PunchStock Media Project Manager: Balaji Sundararaman Compositor: Aptara®, Inc. Typeface: 10/12 Times Roman Printer: Quad/Graphics All credits appearing on page or at the end of the book are considered to be an extension of the copyright page. Library of Congress Cataloging-in-Publication Data Luthans, Fred. International management : culture, strategy, and behavior / Fred Luthans, Jonathan P. Doh.—8th ed. p. cm. Rev. ed. of: International management / Richard M. Hodgetts, Fred Luthans, Jonathan Doh. 6th ed. 2006. Includes bibliographical references and index. ISBN-13: 978-0-07-811257-7 ISBN-10: 0-07-811257-5 1. International business enterprises—Management. 2. International business enterprises—Management—Case studies. I. Doh, Jonathan P. II. Hodgetts, Richard M. International management. III. Title. HD62.4.H63 2012 658'.049—dc22 2011002070 Lut12575_fm_i-xxvi.indd Page iii 2/10/11 2:28 PM user-f494 /203/MHBR222/Lut12575_disk1of1/0078112575/Lut12575_pagefiles Dedicated in Memory of Richard M. Hodgetts A Pioneer in International Management Education iii This page intentionally left blank Lut12575_fm_i-xxvi.indd Page v 2/10/11 2:28 PM user-f494 /203/MHBR222/Lut12575_disk1of1/0078112575/Lut12575_pagefiles Preface C hanges in the global business environment continue unabated. The global financial crisis and economic recession have challenged some assumptions about globalization and......

Words: 69321 - Pages: 278

Premium Essay

Strategic Management

...Global online Core reading Contemporary Strategy Analysis Robert M. Grant Release 1.1 2013 Published by Edinburgh Napier University Copyright material reproduced under license from John Wiley and Sons, Inc. The right of Robert M. Grant to be identified as author of this work has been asserted by him in accordance with Sections 77 and 78 of the Copyright, Designs and Patents Act 1988. Apart from any fair dealing for the purpose of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licenses issued by the Copyright Licensing Agency. Capdm Captured, authored, published, delivered and managed in XML CAPDM Limited, Edinburgh, Scotland Contents Preface to Eighth Edition ix Part 1: INTRODUCTION 1 1 3 1.1 1.2 1.3 1.4 1.5 1.6 The Concept of Strategy The Role of Strategy in Success The Basic Framework for Strategy Analysis A Brief History of Business Strategy Strategy Today How Is Strategy Made? The Strategy Process Strategic Management of Not-For-Profit Organizations 3 8 10 13 19 21 Part 2: THE TOOLS OF......

Words: 357444 - Pages: 1430

Premium Essay

Business and Ethics

... Case Matrix This case matrix provides a listing of the cases in the back of the book and shows how they can accompany the text chapters. A given case may be appropriate for multiple chapters. Page 771 784 790 797 802 805 808 810 812 814 820 823 824 827 831 832 833 837 840 842 843 845 855 861 865 868 871 873 876 883 892 897 901 907 908 910 912 913 923 926 929 933 935 937 941 942 Case 1 Case 2 Case 3 Case 4 Case 5 Case 6 Case 7 Case 8 Case 9 Case 10 Case 11 Case 12 Case 13 Case 14 Case 15 Case 16 Case 17 Case 18 Case 19 Case 20 Case 21 Case 22 Case 23 Case 24 Case 25 Case 26 Case 27 Case 28 Case 29 Case 30 Case 31 Case 32 Case 33 Case 34 Case 35 Case 36 Case 37 Case 38 Case 39 Case 40 Case 41 Case 42 Case 43 Case 44 Case 45 Case 46 Case Title Wal-Mart: The Main Street Merchant of Doom The Body Shop: Pursuing Social and Environmental Change The Body Shop's Reputation is Tarnished The Body Shop International PLC (1998–2007) The HP Pretexting Predicament Dick Grasso and the NYSE: Is It a Crime to Be Paid Well? The Waiter Rule: What Makes for a Good CEO? Do as I Say, Not as I Did Say-on-Pay Martha Stewart: Free Trading or Insider Trading? The Case of the Killer Phrases (A) To Hire or Not to Hire Does Cheating in Golf Predict Cheating in Business? The Travel Expense Billing Controversy Phantom Expenses Family Business Should Business Hire Illegal Immigrants? This Little Piggy: Should the Xeno-Pig Make It to Market? Toxic Tacos? The Case of Genetically Modified Foods......

Words: 455665 - Pages: 1823

Premium Essay

Imc Planning

...References 25 Case Study 1.1: The Art of Guerrilla War 27 2 Communications Theory 29 Learning Objectives 29 Introduction 29 Communication Model 29 Minicase 2.1: Pedro Carolino 33 4 3 Source Characteristics 34 Minicase 2.2: The Case of the 118s 37 Two-step Communications Model 39 Hierarchy of Effects Models 42 Summary 47 Review Questions 47 Discussion Questions 47 Further Reading 48 Chapter References 48 Case Study 2.1: Mickey Mouse Fruit? 49 Buying Behaviour 53 Learning Objectives 53 Introduction 53 The Cognitive Paradigm 53 The Behavioural Paradigm 55 Alternative Models of Problem Solving 56 Cognitive Dissonance 56 Factors Affecting Buying Behaviour 57 Minicase 3.1: Trait Theories 62 Attitudes 62 Perception 63 Learning 65 Behavioural Learning 65 Classical Conditioning 66 Minicase 3.2: Classical Conditioning 67 Cognitive Learning 69 Motivation Theory 70 Summary 72 Review Questions 73 Discussion Questions 73 Further Reading 73 Chapter References 74 Case Study 3.1: Has TV Had Its Day? 75 Image and Brand Management 79 Learning Objectives 79 Introduction 79 vii viii Contents Brand Characteristics 80 Benefits of Branding 81 Brand Identity 83 Brand Trustworthiness 84 Brand Salience 84 Determinants of Successful Brands 86 Minicase 4.1: It only takes one 86 Brand Communication Strategies 88 Brand Life Cycle 91 Brand Equity 92 Brand Associations 94 Brand Positioning 96 Summary 97 Review Questions 97 Discussion Questions 98 Further Reading 98 Chapter References 98 Case......

Words: 39131 - Pages: 157