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Coca Cola

In: Business and Management

Submitted By vikrantgupta
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INITIAL REPORT
THE COCA COLA LIMITED
(GLOBAL AND INDIAN SCENARIO)
Team 1
Members:
Sirisha Adiraju 2014281 Vikrant Gupta 2014324
Udit Birpalia 2014310 Himanshu Dawra 2014344
Tanya Dhingra 2014300 Ankit Rawat 2014339

1. GLOBAL BEVERAGE MARKET SCENARIO

The global beverage market has been forecast to increase at a compound annual growth rate (CAGR) of 4.6% over the next five years, to reach a market value of $1,347 billion by 2017. The global beverage industry's rising product demand, not much affected by the currents of global recession, bears testimony to its unyielding growth throughout.
Until recently, the beverages market was divided simply between alcoholic and non-alcoholic beverages. As consumers' tastes grew more sophisticated and demand surged for a variety of beverage options catering to lifestyle changes and health concerns, the beverages industry has responded with a dizzying array of options to choose from.
Products manufactured by the beverage industry include: bottled water, juice, sparkling and still drinks, syrups, nectars, ready-to-drink and regular teas and coffees, dairy drinks, energy drinks, sports drinks, fruit powders, and alcoholic drinks such as beer, wine, cider and spirits.
The industry experienced a CAGR of 2.3% for the period spanning 2007-2016. Industry consumption volumes increased with a CAGR of 2.4% between 2006 and 2010, to reach a total of 717,040.5 million litres in 2011.
The soft drinks industry will continue to straddle two different worlds: the mature developed markets where growth has stagnated and developing markets where previously high growth rate has slowed, but still offer the greatest upside. Bottled water will continue to lead the soft drinks sector in volume terms, with a projected growth rate of 5.4% over the coming year. Ready-to-drink tea and Asian specialty drinks will be the...

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